MORLING FINANCIAL ADVISORS, LLC

Adviser information for MORLING FINANCIAL ADVISORS, LLC last updated from Form ADV on March 27th, 2024. Select data displayed; additional Form ADV, Form D, Form 13F and other data is available from the Fincoded API.

Advisory Business

Type of Organization Limited Liability Company
Fiscal Year End DECEMBER
Legal Location California, United States

Employees

Total Number of Employees 17
Investment Advisory/Research 12
Registered Broker-Dealer Representatives 0
Registered State Investment Advisers 12
Licensed Agents of an Insurance Company 1
No. of Firms/People that Solicit Clients 0

RAUM

Provides Management of Securities Portfolios Yes
Type Accounts RAUM
Discretionary 1,430 $607.0M
Non-Discretionary 0 $0
Total 1,430 $607.0M

Clients

Type Number RAUM
Individuals 89 $51.6M
HNW Individuals 221 $538.1M
Banking or thrift institutions 0 $0
Investment companies 0 $0
Business development companies 0 $0
Pooled investment vehicles 0 $0
Pension and profit sharing plans 0 $0
Charitable organizations <5 $1.7M
State or municipal gov entities 0 $0
Other investment advisers 0 $0
Insurance companies 0 $0
Sovereign wealth funds and foreign official institutions 0 $0
Corporations or other businesses 11 $15.6M
Other 0 $0
Type Number
No. of Non-RAUM Clients 16
No. of Non-U.S. Clients 2
No. of Financial Planning Clients 101-250

Services

Advisory Services Financial planningPortfolio management for individuals and/or small businessesPension consulting servicesSelection of other advisers (including private fund managers)
Compensation % of AUMHourly chargesFixed fees

Identifiers

SEC RIA File Number 801-100390
SEC ERA File Number 801-100390
SEC CIK Numbers 1905198
SEC CRD Numbers 111819
Legal Entity Identifier None

Principal Office

39355 CALIFORNIA STREET
SUITE 201A
FREMONT
CA
United States
Monday - Friday, 9AM-5PM
Tel: 844-667-5464, Fax: 415-813-1190

Chief Compliance Officer

MATTHEW SHIBATA
MANAGING PARTNER & CCO
39355 CALIFORNIA STREET
SUITE 201A
FREMONT
CA
United States
Tel: 415-814-4914
Fax: 415-956-1856
(Full email address available in API data)

Industry Affiliates

MAGNOLIA TREE INVESTMENTS INC. Sponsor, GP, manager of pooled investment vehicles
MORLING & COMPANY Accountant or accounting firm
WA HUONG Insurance company or agency

Private Funds

Name Type Assets $USD Min Investment $USD No. Owners
None

Control Persons

Name Type Entity Title Since Ownership
LING, PETER, WING CHING Individual MANAGING MEMBER 12/1999 25-50%
HUONG, WA, NHUT Individual MANAGING MEMBER 01/2007 25-50%
SHIBATA, MATTHEW, JAMES Individual MANAGING MEMBER, CHIEF COMPLIANCE OFFICER 04/2016 25-50%

No. Employees, Historic

2010020192020202120222023202420258 on 9/20/20199 on 3/12/20209 on 5/12/20209 on 6/5/20209 on 3/8/20219 on 2/4/202212 on 3/11/202212 on 3/11/202212 on 7/26/202212 on 11/9/202216 on 3/24/202316 on 7/7/202317 on 3/27/2024

RAUM, Historic

700M350M02019202020212022202320242025212598965 on 9/20/2019272813083 on 3/12/2020272813083 on 5/12/2020272813083 on 6/5/2020359536604 on 3/8/2021359536604 on 2/4/2022501411899 on 3/11/2022501411899 on 3/11/2022501411899 on 7/26/2022501411899 on 11/9/2022485623893 on 3/24/2023485623893 on 7/7/2023606989977 on 3/27/2024

No. Clients, Historic

40020002019202020212022202320242025233 on 9/20/2019247 on 3/12/2020247 on 5/12/2020247 on 6/5/2020259 on 3/8/2021259 on 2/4/2022295 on 3/11/2022295 on 3/11/2022295 on 7/26/2022295 on 11/9/2022307 on 3/24/2023307 on 7/7/2023325 on 3/27/2024

Holdings

From latest 13F, filed August 7th, 2024 for period ending June 30th, 2024
Name Class Value $USD # Shares Private Fund
ALPHABET INC CAP STK CL C 924K 5K
ALPHABET INC CAP STK CL A 208K 1K
AMAZON COM INC COM 1M 7K
AMERICAN CENTY ETF TR US EQT ETF 5M 54K
APPLE INC COM 9M 44K
AXT INC COM 34K 10K
BANK AMERICA CORP COM 287K 7K
BERKSHIRE HATHAWAY INC DEL CL B NEW 263K 646
CHIPOTLE MEXICAN GRILL INC COM 580K 9K
COINBASE GLOBAL INC COM CL A 16M 72K
CROWDSTRIKE HLDGS INC CL A 416K 1K
DIMENSIONAL ETF TRUST US CORE EQT MKT 18M 473K
DIMENSIONAL ETF TRUST INTL CORE EQT MK 7M 242K
DIMENSIONAL ETF TRUST EMGR CRE EQT MNG 14M 541K
DIMENSIONAL ETF TRUST EMERGING MARKETS 490K 15K
DIMENSIONAL ETF TRUST INTERNATIONAL 267K 8K
DIMENSIONAL ETF TRUST US CORE EQUITY 2 467K 14K
DIMENSIONAL ETF TRUST US SUSTAINABILTY 1M 30K
DIMENSIONAL ETF TRUST EMERGING MKTS CO 421K 16K
DISNEY WALT CO COM 229K 2K
ELI LILLY & CO COM 229K 253
ENERGY TRANSFER L P COM UT LTD PTN 399K 25K
EXPENSIFY INC COM CL A 222K 149K
FIRST TR EXCHNG TRADED FD VI TCW UNCONSTRAI 21M 874K
GRAYSCALE BITCOIN TR BTC SHS REP COM UT 319K 6K
INTUITIVE SURGICAL INC COM NEW 274K 615
INVESCO EXCHANGE TRADED FD T AEROSPACE DEFN 103 1
INVESCO EXCHANGE TRADED FD T S&P500 EQL WGT 67K 409
INVESCO EXCHANGE TRADED FD T FTSE RAFI 1000 411K 11K
INVESCO EXCHANGE TRADED FD T DORSEY WRIGHT MO 287K 3K
INVESCO QQQ TR UNIT SER 1 207K 433
ISHARES INC CORE MSCI EMKT 4M 72K
ISHARES INC MSCI EMRG CHN 272K 5K
ISHARES INC ESG AWR MSCI EM 515K 15K
ISHARES TR CORE S&P TTL STK 5M 44K
ISHARES TR CHINA LG-CAP ETF 10K 368
ISHARES TR CORE S&P500 ETF 5M 10K
ISHARES TR CORE US AGGBD ET 24K 243
ISHARES TR MSCI EMG MKT ETF 8K 186
ISHARES TR S&P 500 GRWT ETF 22K 234
ISHARES TR MSCI EAFE ETF 260K 3K
ISHARES TR RUS MID CAP ETF 50K 612
ISHARES TR CORE S&P MCP ETF 125K 2K
ISHARES TR ISHARES SEMICDTR 31K 126
ISHARES TR COHEN STEER REIT 9K 150
ISHARES TR RUS 1000 GRW ETF 129K 354
ISHARES TR RUS 2000 VAL ETF 12K 78
ISHARES TR RUSSELL 2000 ETF 65K 318
ISHARES TR CORE S&P SCP ETF 116K 1K
ISHARES TR CORE MSCI INTL 52 1
ISHARES TR MSCI INTL VLU FT 11K 397
ISHARES TR ESG AWR MSCI USA 1M 10K
ISHARES TR ESG AW MSCI EAFE 316K 4K
JPMORGAN CHASE & CO. COM 393K 2K
META PLATFORMS INC CL A 3M 6K
MICROSOFT CORP COM 1M 3K
NETFLIX INC COM 222K 329
NVIDIA CORPORATION COM 1M 12K
SALESFORCE INC COM 304K 1K
SCHWAB STRATEGIC TR US BRD MKT ETF 1M 18K
SCHWAB STRATEGIC TR US LRG CAP ETF 10M 159K
SCHWAB STRATEGIC TR US LCAP VA ETF 266 4
SCHWAB STRATEGIC TR EMRG MKTEQ ETF 846K 32K
SCHWAB STRATEGIC TR US DIVIDEND EQ 901K 12K
SCHWAB STRATEGIC TR INTL EQTY ETF 182K 5K
SERVICENOW INC COM 415K 527
SPDR INDEX SHS FDS PORTFOLIO EMG MK 624K 17K
SPDR INDEX SHS FDS PORTFOLIO DEVLPD 107K 3K
SPDR S&P 500 ETF TR TR UNIT 637K 1K
SPDR SER TR PRTFLO S&P500 GW 143K 2K
SPDR SER TR S&P DIVID ETF 45K 353
SPDR SER TR PORTFOLI S&P1500 1M 22K
SPDR SER TR PORTFOLIO S&P500 8M 118K
SSGA ACTIVE ETF TR SPDR TR TACTIC 35M 877K
TAIWAN SEMICONDUCTOR MFG LTD SPONSORED ADS 210K 1K
TESLA INC COM 229K 1K
UBER TECHNOLOGIES INC COM 600K 8K
VANGUARD INDEX FDS S&P 500 ETF SHS 961K 2K
VANGUARD INDEX FDS MCAP VL IDXVIP 427 3
VANGUARD INDEX FDS REAL ESTATE ETF 96K 1K
VANGUARD INDEX FDS MID CAP ETF 158K 651
VANGUARD INDEX FDS VALUE ETF 147 1
VANGUARD INDEX FDS SMALL CP ETF 148K 680
VANGUARD INDEX FDS TOTAL STK MKT 24M 91K
VANGUARD INTL EQUITY INDEX F GLB EX US ETF 26 1
VANGUARD INTL EQUITY INDEX F FTSE EMR MKT ETF 726K 17K
VANGUARD INTL EQUITY INDEX F FTSE EUROPE ETF 8K 120
VANGUARD SCOTTSDALE FDS SHORT TERM TREAS 15M 256K
VANGUARD SPECIALIZED FUNDS DIV APP ETF 949K 5K
VANGUARD TAX-MANAGED FDS VAN FTSE DEV MKT 3M 62K