HORAN WEALTH MANAGEMENT

HORAN SECURITIES, INC. Legal Name

Adviser information for HORAN WEALTH MANAGEMENT last updated from Form ADV on March 29th, 2024. Select data displayed; additional Form ADV, Form D, Form 13F and other data is available from the Fincoded API.

Advisory Business

Type of Organization Corporation
Fiscal Year End DECEMBER
Legal Location Ohio, United States

Employees

Total Number of Employees 25
Investment Advisory/Research 9
Registered Broker-Dealer Representatives 25
Registered State Investment Advisers 12
Licensed Agents of an Insurance Company 16
No. of Firms/People that Solicit Clients 0

RAUM

Provides Management of Securities Portfolios Yes
Type Accounts RAUM
Discretionary 2,197 $540.2M
Non-Discretionary 15 $5.0M
Total 2,212 $545.2M

Clients

Type Number RAUM
Individuals 770 $212.5M
HNW Individuals 197 $316.0M
Banking or thrift institutions 0 $0
Investment companies 0 $0
Business development companies 0 $0
Pooled investment vehicles 0 $0
Pension and profit sharing plans 1 $432,372
Charitable organizations 2 $16.3M
State or municipal gov entities 0 $0
Other investment advisers 0 $0
Insurance companies 0 $0
Sovereign wealth funds and foreign official institutions 0 $0
Corporations or other businesses 1 $44,222
Other 0 $0
Type Number
No. of Non-RAUM Clients 3
No. of Non-U.S. Clients 0
No. of Financial Planning Clients 1-10

Services

Advisory Services Financial planningPortfolio management for individuals and/or small businessesPension consulting servicesPublication of periodicals or newslettersEducational seminars/workshops
Compensation % of AUMHourly chargesFixed fees
Other Business Activities Broker-dealer

Identifiers

SEC RIA File Number 801-107181
SEC ERA File Number 801-107181
SEC CIK Numbers 1671623
SEC CRD Numbers 40794
Legal Entity Identifier None

Principal Office

8044 MONTGOMERY RD
STE 640
CINCINNATI
OH
United States
Monday - Friday, 8:30-5:00
Tel: 513-745-0707, Fax: 513-745-9731

Chief Compliance Officer

CONNIE S GROSSER
CCO
8044 MONTGOMERY ROAD
STE 640
CINCINNATI
OH
United States
Tel: 513-587-2735
Fax: 513-985-3911
(Full email address available in API data)

Regulatory Contact

MICHAEL REYNOLDS
CHIEF FINANCIAL OFFICER
8044 MONTGOMERY RD
STE 640
CINCINNATI
OH
United States
Tel: 5137943573
Fax: 513-985-3911
(Full email address available in API data)

Industry Affiliates

HORAN CAPITAL ADVISORS, LLC Other investment adviser, including financial planners

Private Funds

Name Type Assets $USD Min Investment $USD No. Owners
None

Control Persons

Name Type Entity Title Since Ownership
HORAN, TERENCE LEE Individual PRESIDENT 07/1997 > 75%
NAPIER, MICHAEL DUNLAP Individual VICE PRESIDENT/ REG REP 10/2017 5-10%
HOERNSCHEMEYER, GREGORY LEO Individual VICE PRESIDENT/REG REP 12/2018 < 5%
SOLOMON, GEOFFREY EDWARD Individual VICE PRESIDENT 02/2020 < 5%
GROSSER, CONNIE SUE Individual CHIEF COMPLIANCE OFFICER 10/2023 < 5%
REYNOLDS, MICHAEL JASON Individual CHIEF FINANCIAL OFFICER 02/2024 < 5%

No. Employees, Historic

30150201920202021202220232024202516 on 11/25/201916 on 2/25/202016 on 3/30/202016 on 5/7/202016 on 6/30/202016 on 7/9/202016 on 8/19/202016 on 8/19/202016 on 10/6/202016 on 12/4/202016 on 1/4/202116 on 2/16/202116 on 2/17/202116 on 2/25/202124 on 3/30/202124 on 4/12/202124 on 4/30/202124 on 5/12/202124 on 5/21/202124 on 7/16/202124 on 9/30/202124 on 1/5/202224 on 3/24/202224 on 3/24/202224 on 9/15/202226 on 3/24/202326 on 3/26/202326 on 3/26/202326 on 4/10/202326 on 4/24/202326 on 4/26/202326 on 4/28/202326 on 4/28/202326 on 9/8/202325 on 10/31/202325 on 11/7/202325 on 3/29/2024

RAUM, Historic

600M300M02019202020212022202320242025194829453 on 11/25/2019194829453 on 2/25/2020274812301 on 3/30/2020274812301 on 5/7/2020274812301 on 6/30/2020274812301 on 7/9/2020274812301 on 8/19/2020274812301 on 8/19/2020274812301 on 10/6/2020274812301 on 12/4/2020274812301 on 1/4/2021274812301 on 2/16/2021274812301 on 2/17/2021274812301 on 2/25/2021349702756 on 3/30/2021349702756 on 4/12/2021349702756 on 4/30/2021349702756 on 5/12/2021349702756 on 5/21/2021349702756 on 7/16/2021349702756 on 9/30/2021349702756 on 1/5/2022513108347 on 3/24/2022513108347 on 3/24/2022513108347 on 9/15/2022510836921 on 3/24/2023510836921 on 3/26/2023510836921 on 3/26/2023510836921 on 4/10/2023510836921 on 4/24/2023510836921 on 4/26/2023510836921 on 4/28/2023510836921 on 4/28/2023510836921 on 9/8/2023510836921 on 10/31/2023510836921 on 11/7/2023545224456 on 3/29/2024

No. Clients, Historic

3,0001,50002019202020212022202320242025712 on 11/25/2019712 on 2/25/2020838 on 3/30/2020838 on 5/7/2020838 on 6/30/2020838 on 7/9/2020838 on 8/19/2020838 on 8/19/2020838 on 10/6/2020838 on 12/4/2020838 on 1/4/2021838 on 2/16/2021838 on 2/17/2021838 on 2/25/20211191 on 3/30/20211191 on 4/12/20211191 on 4/30/20211191 on 5/12/20211191 on 5/21/20211191 on 7/16/20211191 on 9/30/20211191 on 1/5/20221485 on 3/24/20221485 on 3/24/20221485 on 9/15/20222466 on 3/24/20232466 on 3/26/20232466 on 3/26/20232466 on 4/10/20232466 on 4/24/20232466 on 4/26/20232466 on 4/28/20232466 on 4/28/20232466 on 9/8/20232466 on 10/31/20232466 on 11/7/2023971 on 3/29/2024

Holdings

From latest 13F, filed August 9th, 2024 for period ending June 30th, 2024
Name Class Value $USD # Shares Private Fund
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Vanguard Real Estate ETF ETF 440K 5K
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iShares Short-Term National Muni Bd ETF ETF 253K 2K
SPDR S&P 500 ETF Trust ETF 852K 2K
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iShares Core US REIT ETF ETF 204K 4K
American Financial Group Inc Stock 308K 3K
ALPS O'SHARES US SMALL-CAP QUALITY DIVIDEND ETF ETF 224K 5K
Verizon Communications Inc Stock 446K 11K
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Trane Technologies PLC Stock 562K 2K
U.S. Bancorp Stock 261K 7K
The Home Depot Inc Stock 911K 3K
Automatic Data Processing Inc Stock 357K 1K
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iShares Russell 1000 Growth ETF ETF 3M 9K
Schwab US Broad Market ETF ETF 803K 13K
Schwab International Equity ETF ETF 246K 6K
iShares Core S&P Small-Cap ETF ETF 23M 212K
iShares iBonds Dec 2027 Term Corp ETF ETF 1M 46K
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Vanguard Small-Cap ETF ETF 399K 2K
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iShares iBonds Dec 2025 Term Muni Bd ETF ETF 495K 19K
Vanguard S&P 500 ETF ETF 2M 3K
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Duke Energy Corp Stock 393K 4K
Carrier Global Corp Stock 348K 6K
Invesco S&P 500 Low Volatility ETF ETF 278K 4K
EV Tax-Mgd Gbl Div Equity Income COM 211K 25K
iShares MSCI EAFE Value ETF ETF 4M 79K
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Visa Inc Stock 279K 1K
iShares MSCI USA Min Vol Factor ETF ETF 278K 3K
Vanguard Growth ETF ETF 428K 1K
Meta Platforms Inc Stock 312K 618
Palo Alto Networks Inc Stock 207K 610
SPDR SSgA Multi-Asset Real Return ETF ETF 966K 35K
Broadcom Inc Stock 933K 581
iShares Core MSCI Total Intl Stk ETF ETF 745K 11K
Accenture PLC Stock 341K 1K
NVIDIA Corp Stock 209K 2K
iShares 1-5 Year invmt Grd Corp Bd ETF ETF 234K 5K
EOG Resources Inc Stock 262K 2K
AbbVie Inc Stock 661K 4K
iShares Core MSCI Emerging Markets ETF ETF 439K 8K
Vanguard FTSE All-Wld ex-US ETF ETF 346K 6K
Qualcomm Inc Stock 645K 3K
New Residential Investment Corp REIT 395K 36K
Cisco Systems Inc Stock 219K 5K
iShares Russell Mid-Cap ETF ETF 228K 3K
GE VERNOVA INC COM Stock 236K 1K
Schwab Fundamental US Small Company ETF ETF 572K 10K
General Electric Co Stock 946K 6K
SPDR Portfolio Short Term Treasury ETF ETF 945K 33K
iShares MSCI USA Quality Factor ETF ETF 893K 5K
iShares Core S&P 500 ETF ETF 112M 205K
iShares IBonds Dec. 2026 Corporate Bond ETF ETF 1M 45K
Cintas Corp Stock 293K 418
Northrop Grumman Corp Stock 275K 631
Thermo Fisher Scientific Inc Stock 338K 611
Lockheed Martin Corp Stock 1M 2K
JPMorgan Chase & Co Stock 1M 5K
The Hartford Financial Services Group Inc Stock 322K 3K
Chevron Corp Stock 700K 4K
iShares National Muni Bond ETF ETF 1M 12K
Vanguard FTSE Developed Markets ETF ETF 366K 7K
Cincinnati Financial Corp Stock 207K 2K
TJX Companies Inc Stock 479K 4K
Walmart Inc Stock 662K 10K
iShares 3-7 Year Treasury Bond ETF ETF 990K 9K
International Business Machines Corp Stock 261K 2K
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Vanguard FTSE Emerging Markets ETF ETF 305K 7K
Target Corp Stock 248K 2K
Alphabet Inc Stock 423K 2K
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iShares 7-10 Year Treasury Bond ETF ETF 830K 9K
iShares Core US Aggregate Bond ETF ETF 382K 4K
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Exxon Mobil Corp Stock 510K 4K
Charles Schwab Corp Stock 343K 5K
Crown Castle International Corp REIT 277K 3K
iShares Core S&P Mid-Cap ETF ETF 18M 306K
iShares MSCI EAFE ETF ETF 357K 5K
Apple Inc Stock 5M 23K
iShares iBonds Dec. 2025 Corporate Bond ETF ETF 1M 44K
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Abbott Laboratories Stock 476K 5K
iShares Russell 1000 ETF ETF 206K 693
iShares Russell 1000 Value ETF ETF 648K 4K
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