PACIFIC SUN FINANCIAL CORP

Adviser information for PACIFIC SUN FINANCIAL CORP last updated from Form ADV on September 25th, 2023. Select data displayed; additional Form ADV, Form D, Form 13F and other data is available from the Fincoded API.

Advisory Business

Type of Organization Corporation
Fiscal Year End JUNE
Legal Location California, United States

Employees

Total Number of Employees 4
Investment Advisory/Research 3
Registered Broker-Dealer Representatives 0
Registered State Investment Advisers 3
Licensed Agents of an Insurance Company 1
No. of Firms/People that Solicit Clients 0

RAUM

Provides Management of Securities Portfolios Yes
Type Accounts RAUM
Discretionary 846 $232.0M
Non-Discretionary 0 $0
Total 846 $232.0M

Clients

Type Number RAUM
Individuals 236 $57.0M
HNW Individuals 103 $175.0M
Banking or thrift institutions 0 $0
Investment companies 0 $0
Business development companies 0 $0
Pooled investment vehicles 0 $0
Pension and profit sharing plans 0 $0
Charitable organizations 0 $0
State or municipal gov entities 0 $0
Other investment advisers 0 $0
Insurance companies 0 $0
Sovereign wealth funds and foreign official institutions 0 $0
Corporations or other businesses 0 $0
Other 0 $0
Type Number
No. of Non-RAUM Clients 0
No. of Non-U.S. Clients 0

Services

Advisory Services Portfolio management for individuals and/or small businessesPortfolio management for businesses or institutional clients
Compensation % of AUM

Wrap Fee Program

Offers Wrap Fee Program Yes
Acting As RAUM
Sponsor 0
Portfolio Manager 0
Both for Same 232.0M
Portfolio Manager to Program Sponsor
PACIFIC SUN FINANCIAL WRAP PROGRAM PACIFIC SUN FINANCIAL CORP.

Identifiers

SEC RIA File Number 801-107989
SEC ERA File Number 801-107989
SEC CIK Numbers 947517
SEC CRD Numbers 284286
Legal Entity Identifier None

Principal Office

10940 WILSHIRE BLVD
SUITE 1450
LOS ANGELES
CA
United States
Monday - Friday, 8AM - 4PM
Tel: 949-716-8646, Fax: None

Chief Compliance Officer

MITCHELL FISHER
PRESIDENT
10940 WILSHIRE BLVD
SUITE 1450
LOS ANGELES
CA
United States
Tel: (949) 716-8646
(Full email address available in API data)

Regulatory Contact

RYAN FISHER
INVESTMENT ADVISER REPRESENTATIVE
10940 WILSHIRE BLVD
SUITE 1450
LOS ANGELES
CA
United States
Tel: 949-606-4910
(Full email address available in API data)

Industry Affiliates

None

Private Funds

Name Type Assets $USD Min Investment $USD No. Owners
None

Control Persons

Name Type Entity Title Since Ownership
FISHER, MITCHELL, JEFFREY Individual PRESIDENT & CHIEF COMPLIANCE OFFICER 07/2016 > 75%

No. Employees, Historic

10502019202020212022202320242 on 9/16/20192 on 9/16/20192 on 6/30/20202 on 8/5/20202 on 12/21/20202 on 10/29/20214 on 9/1/20224 on 9/25/2023

RAUM, Historic

300M150M0201920202021202220232024154195713 on 9/16/2019154195713 on 9/16/2019154195713 on 6/30/2020166133000 on 8/5/2020166133000 on 12/21/2020230768028 on 10/29/2021219408847 on 9/1/2022232000000 on 9/25/2023

No. Clients, Historic

9004500201920202021202220232024324 on 9/16/2019324 on 9/16/2019324 on 6/30/2020354 on 8/5/2020354 on 12/21/2020816 on 10/29/2021329 on 9/1/2022339 on 9/25/2023

Holdings

From latest 13F, filed July 19th, 2024 for period ending June 30th, 2024
Name Class Value $USD # Shares Private Fund
ADVANCED MICRO DEVICES INC COM 277K 2K
ALPHABET INC CAP STK CL C 485K 3K
AMAZON COM INC COM 2M 9K
APPLE INC COM 10M 45K
ARK ETF TR GENOMIC REV ETF 350K 15K
ARK ETF TR INNOVATION ETF 239K 5K
ARK ETF TR NEXT GNRTN INTER 619K 8K
BANK AMERICA CORP COM 500K 13K
BERKSHIRE HATHAWAY INC DEL CL B NEW 5M 12K
BOEING CO COM 348K 2K
CHEVRON CORP NEW COM 545K 3K
COSTCO WHSL CORP NEW COM 495K 582
DIGITAL RLTY TR INC COM 638K 4K
DISNEY WALT CO COM 621K 6K
ELI LILLY & CO COM 1M 1K
EXCHANGE TRADED CONCEPTS TRU ROBO GLB ETF 2M 43K
FERRARI N V COM 368K 900
FIDELITY COMWLTH TR NASDAQ COMPSIT 759K 11K
FIDELITY COVINGTON TRUST CONSMR STAPLES 634K 13K
FIDELITY COVINGTON TRUST MSCI COMMNTN SVC 874K 17K
FIDELITY COVINGTON TRUST MSCI FINLS IDX 323K 6K
FIDELITY COVINGTON TRUST MSCI HLTH CARE I 347K 5K
FIDELITY COVINGTON TRUST MSCI INFO TECH I 218K 1K
FIRST TR DOW JONES SELECT MI COM SHS ANNUAL 513K 9K
FIRST TR EXCHANGE TRADED FD CONSUMR STAPLE 918K 14K
FIRST TR EXCHANGE TRADED FD FINLS ALPHADEX 2M 33K
FIRST TR EXCHANGE TRADED FD HLTH CARE ALPH 458K 4K
FIRST TR EXCHANGE TRADED FD INDLS PROD DUR 556K 8K
FIRST TR EXCHANGE TRADED FD INDXX NEXTG ETF 1M 18K
FIRST TR EXCHANGE TRADED FD MATERIALS ALPH 212K 3K
FIRST TR EXCHANGE TRADED FD NASDAQ CYB ETF 3M 56K
FIRST TR EXCHANGE-TRADED FD DJ INTERNT IDX 6M 30K
FIRST TR EXCHANGE-TRADED FD NY ARCA BIOTECH 2M 10K
FIRST TR EXCHANGE-TRADED FD RISNG DIVD ACHIV 346K 6K
FIRST TR EXCHANGE-TRADED FD US EQTY OPPT ETF 872K 9K
FIRST TR EXCHANGE-TRADED FD WTR ETF 255K 3K
FIRST TR MID CAP CORE ALPHAD COM SHS 1M 11K
FIRST TR MULTI CP VAL ALPHA SHS ISSUED FRST 276K 4K
FIRST TR NASDAQ 100 TECH IND SHS 1M 6K
FIRST TR VALUE LINE DIVID IN SHS 2M 51K
FLEXSHARES TR QLT DIV DEF IDX 899K 14K
FLEXSHARES TR QUALT DIVD IDX 662K 10K
FRANKLIN TEMPLETON ETF TR US MID CP MLTFCT 351K 7K
HOME DEPOT INC COM 360K 1K
INVESCO EXCH TRADED FD TR II S&P 500 REVENUE 298K 3K
INVESCO EXCH TRADED FD TR II S&P MIDCP LOW 1M 24K
INVESCO EXCH TRADED FD TR II S&P SMALLCAP 600 2M 38K
INVESCO EXCH TRADED FD TR II S&P SMLCP HELT 2M 55K
INVESCO EXCH TRADED FD TR II S&P SMLCP INFO 1M 23K
INVESCO EXCH TRADED FD TR II S&P SMLCP LOW 207K 5K
INVESCO EXCH TRADED FD TR II S&P SMLCP MATL 229K 3K
INVESCO EXCH TRADED FD TR II S&P SMLCP STAP 2M 59K
INVESCO EXCH TRADED FD TR II S&P500 HDL VOL 263K 6K
INVESCO EXCH TRADED FD TR II S&P500 LOW VOL 378K 6K
INVESCO EXCH TRD SLF IDX FD BLOOMBERG PRICIN 2M 20K
INVESCO EXCHANGE TRADED FD T AEROSPACE DEFN 3M 29K
INVESCO EXCHANGE TRADED FD T AI AND NEXT GEN 584K 12K
INVESCO EXCHANGE TRADED FD T BIOTECHNOLOGY 453K 7K
INVESCO EXCHANGE TRADED FD T BUYBACK ACHIEV 2M 15K
INVESCO EXCHANGE TRADED FD T DORSEY WRGT BASC 392K 4K
INVESCO EXCHANGE TRADED FD T DORSEY WRGT CSMR 474K 5K
INVESCO EXCHANGE TRADED FD T DORSEY WRIGHT MO 301K 3K
INVESCO EXCHANGE TRADED FD T NASDAQ INTERNT 2M 50K
INVESCO EXCHANGE TRADED FD T NEXT GEN MEDIA 724K 15K
INVESCO EXCHANGE TRADED FD T PHARMACEUTICALS 300K 4K
INVESCO EXCHANGE TRADED FD T S&P 500 TOP 50 227K 5K
INVESCO EXCHANGE TRADED FD T S&P MDCP QUALITY 728K 8K
INVESCO EXCHANGE TRADED FD T S&P MDCP400 PR 595K 12K
INVESCO EXCHANGE TRADED FD T S&P SML600 GWT 606K 13K
INVESCO EXCHANGE TRADED FD T S&P500 EQL FIN 758K 12K
INVESCO EXCHANGE TRADED FD T S&P500 EQL HLT 226K 8K
INVESCO EXCHANGE TRADED FD T S&P500 EQL MAT 2M 62K
INVESCO EXCHANGE TRADED FD T S&P500 EQL STP 3M 82K
INVESCO EXCHANGE TRADED FD T S&P500 EQL TEC 793K 22K
INVESCO EXCHANGE TRADED FD T S&P500 EQL UTL 818K 14K
INVESCO EXCHANGE TRADED FD T S&P500 EQL WGT 347K 2K
INVESCO EXCHANGE TRADED FD T S&P500 PUR GWT 271K 7K
INVESCO EXCHANGE TRADED FD T S&P500 QUALITY 209K 3K
INVESCO EXCHANGE TRADED FD T WATER RES ETF 415K 6K
INVESCO EXCHANGE TRADED FD T ZACKS MID CAP 2M 21K
INVESCO QQQ TR UNIT SER 1 3M 6K
ISHARES TR CORE HIGH DV ETF 454K 4K
ISHARES TR CORE S&P MCP ETF 758K 13K
ISHARES TR CORE S&P SCP ETF 929K 9K
ISHARES TR EXPANDED TECH 813K 9K
ISHARES TR GLOB HLTHCRE ETF 242K 3K
ISHARES TR ISHARES BIOTECH 801K 6K
ISHARES TR MORNINGSTR US EQ 595K 8K
ISHARES TR MRGSTR MD CP GRW 847K 13K
ISHARES TR MRGSTR MD CP VAL 611K 9K
ISHARES TR MRNING SM CP ETF 684K 12K
ISHARES TR MSCI USA MIN VOL 305K 4K
ISHARES TR RESIDENTIAL MULT 2M 25K
ISHARES TR RUS 1000 GRW ETF 328K 899
ISHARES TR RUS MD CP GR ETF 255K 2K
ISHARES TR RUS MDCP VAL ETF 1M 12K
ISHARES TR RUS MID CAP ETF 245K 3K
ISHARES TR S&P 500 GRWT ETF 954K 10K
ISHARES TR S&P MC 400GR ETF 606K 7K
ISHARES TR S&P SML 600 GWT 3M 26K
ISHARES TR SELECT DIVID ETF 303K 3K
ISHARES TR SP SMCP600VL ETF 367K 4K
ISHARES TR U.S. FINLS ETF 458K 5K
ISHARES TR U.S. MED DVC ETF 1M 24K
ISHARES TR US AER DEF ETF 1M 8K
ISHARES TR US CONSM STAPLES 396K 6K
MCDONALDS CORP COM 279K 1K
MEDICAL PPTYS TRUST INC COM 74K 17K
META PLATFORMS INC CL A 2M 3K
MICROSOFT CORP COM 2M 4K
MODULAR MED INC COM NEW 26K 17K
MOTOROLA SOLUTIONS INC COM NEW 260K 674
NETFLIX INC COM 406K 601
NIKE INC CL B 209K 3K
NORTHROP GRUMMAN CORP COM 219K 502
NUSHARES ETF TR NUVEEN ESG SMLCP 510K 13K
NVIDIA CORPORATION COM 957K 8K
ORACLE CORP COM 227K 2K
PHILIP MORRIS INTL INC COM 274K 3K
POWERSHARES ACTIVELY MANAGED ACTIVE US REAL 218K 3K
PROCTER AND GAMBLE CO COM 656K 4K
PROSHARES TR LARGE CAP CRE 220K 4K
RITHM CAPITAL CORP COM NEW 220K 20K
SCHWAB STRATEGIC TR US BRD MKT ETF 377K 6K
SCHWAB STRATEGIC TR US MID-CAP ETF 898K 12K
SCHWAB STRATEGIC TR US SML CAP ETF 561K 12K
SELECT SECTOR SPDR TR RL EST SEL SEC 1M 28K
SELECT SECTOR SPDR TR SBI CONS DISCR 439K 2K
SELECT SECTOR SPDR TR SBI CONS STPLS 446K 6K
SELECT SECTOR SPDR TR SBI HEALTHCARE 631K 4K
SELECT SECTOR SPDR TR TECHNOLOGY 4M 18K
SPDR DOW JONES INDL AVERAGE UT SER 1 370K 945
SPDR S&P 500 ETF TR TR UNIT 390K 717
SPDR S&P MIDCAP 400 ETF TR UTSER1 S&PDCRP 610K 1K
SPDR SER TR AEROSPACE DEF 3M 19K
SPDR SER TR HLTH CR EQUIP 1M 14K
SPDR SER TR PORTFOLIO S&P600 549K 13K
SPDR SER TR RUSSELL LOW VOL 560K 5K
SPDR SER TR S&P 400 MDCP GRW 2M 29K
SPDR SER TR S&P 400 MDCP VAL 675K 9K
SPDR SER TR S&P 600 SMCP GRW 5M 56K
SPDR SER TR S&P 600 SMCP VAL 2M 26K
SPDR SER TR S&P DIVID ETF 1M 10K
SPDR SER TR S&P TELECOM 240K 3K
SPDR SER TR SSGA US LRG ETF 216K 1K
SPDR SER TR SSGA US SMAL ETF 742K 7K
STARBUCKS CORP COM 323K 4K
TESLA INC COM 2M 8K
UDR INC COM 391K 10K
UNION PAC CORP COM 240K 1K
VANECK ETF TRUST BIOTECH ETF 980K 6K
VANECK ETF TRUST ENVIRONMENTAL SR 568K 3K
VANGUARD ADMIRAL FDS INC 500 GRTH IDX F 232K 695
VANGUARD ADMIRAL FDS INC SMLCP 600 GRTH 507K 5K
VANGUARD ADMIRAL FDS INC SMLCP 600 VAL 1M 13K
VANGUARD ADMIRAL FDS INC SMLLCP 600 IDX 728K 7K
VANGUARD INDEX FDS GROWTH ETF 774K 2K
VANGUARD INDEX FDS LARGE CAP ETF 212K 850
VANGUARD INDEX FDS MCAP GR IDXVIP 363K 2K
VANGUARD INDEX FDS MCAP VL IDXVIP 1M 10K
VANGUARD INDEX FDS MID CAP ETF 504K 2K
VANGUARD INDEX FDS SM CP VAL ETF 1M 6K
VANGUARD INDEX FDS SMALL CP ETF 2M 7K
VANGUARD INDEX FDS SML CP GRW ETF 534K 2K
VANGUARD SPECIALIZED FUNDS DIV APP ETF 659K 4K
VANGUARD WHITEHALL FDS HIGH DIV YLD 2M 15K
VANGUARD WORLD FD HEALTH CAR ETF 580K 2K
VANGUARD WORLD FD INF TECH ETF 2M 3K
VANGUARD WORLD FD MEGA CAP INDEX 503K 3K
VICTORY PORTFOLIOS II VCSHS US SMCP HG 800K 15K
VISA INC COM CL A 297K 1K
WASTE CONNECTIONS INC COM 1M 7K
WELLTOWER INC COM 702K 7K
WISDOMTREE TR US MIDCAP DIVID 1M 23K
WISDOMTREE TR US MIDCAP FUND 647K 11K
WISDOMTREE TR US SMALLCAP DIVD 325K 10K