PLANNERS FINANCIAL SERVICES, INC.

Adviser information for PLANNERS FINANCIAL SERVICES, INC. last updated from Form ADV on March 22nd, 2023. Select data displayed; additional Form ADV, Form D, Form 13F and other data is available from the Fincoded API.

Advisory Business

Type of Organization Corporation
Fiscal Year End DECEMBER
Legal Location Minnesota, United States

Employees

Total Number of Employees 2
Investment Advisory/Research 1
Registered Broker-Dealer Representatives 2
Registered State Investment Advisers 1
Licensed Agents of an Insurance Company 1
No. of Firms/People that Solicit Clients 0

RAUM

Provides Management of Securities Portfolios Yes
Type Accounts RAUM
Discretionary 501 $96.4M
Non-Discretionary 0 $0
Total 501 $96.4M

Clients

Type Number RAUM
Individuals 141 $27.4M
HNW Individuals 43 $69.0M
Banking or thrift institutions <5 $0
Investment companies 0 $0
Business development companies 0 $0
Pooled investment vehicles 0 $0
Pension and profit sharing plans <5 $0
Charitable organizations <5 $0
State or municipal gov entities 1 $4,327
Other investment advisers <5 $0
Insurance companies <5 $0
Sovereign wealth funds and foreign official institutions <5 $0
Corporations or other businesses <5 $0
Other 0 $0
Type Number
No. of Non-RAUM Clients 0
No. of Non-U.S. Clients 0
No. of Financial Planning Clients 101-250

Services

Advisory Services Financial planningPortfolio management for individuals and/or small businessesPortfolio management for businesses or institutional clients
Compensation % of AUMHourly charges
Other Business Activities Broker-dealerInsurance broker or agent

Identifiers

SEC RIA File Number 801-11036
SEC ERA File Number 801-11036
SEC CIK Numbers None
SEC CRD Numbers 6751
Legal Entity Identifier None

Principal Office

1210 NORTHLAND DRIVE
SUITE 190
MENDOTA HEIGHTS
MN
United States
Monday - Friday, 8:00AM TO 5:00PM
Tel: 651-405-9000, Fax: 651-994-2580

Chief Compliance Officer

DONALD L. MCCOY
PRESIDENT
1210 NORTHLAND DRIVE
SUITE 190
MENDOTA HEIGHTS
MN
United States
Tel: 651-405-9000
Fax: 651-994-2580
(Full email address available in API data)

Regulatory Contact

GUSTAFSON, TRACY A
SENIOR VICE PRESIDENT
1210 NORTHLAND DRIVE
SUITE 190
MENDOTA HEIGHTS
MN
United States
Tel: 651-405-9000
Fax: 651-994-2580
(Full email address available in API data)

Industry Affiliates

None

Private Funds

Name Type Assets $USD Min Investment $USD No. Owners
None

Control Persons

Name Type Entity Title Since Ownership
MCCOY, DONALD LEAVITT Individual PRESIDENT-CHIEF COMPLIANCE OFFICER-TREASURER 03/2004 > 75%
CARTER MCCOY, DEBORAH Individual BOARD MEMBER, SECRETARY 10/2005 < 5%
GUSTAFSON, TRACY ANNE Individual SENIOR VICE PRESIDENT 06/2012 < 5%

No. Employees, Historic

1050202020212022202320242 on 3/29/20202 on 6/30/20202 on 3/29/20212 on 3/24/20222 on 3/22/2023

RAUM, Historic

200M100M02020202120222023202495289510 on 3/29/202095289510 on 6/30/2020105738449 on 3/29/2021112127720 on 3/24/202296370898 on 3/22/2023

No. Clients, Historic

200100020202021202220232024193 on 3/29/2020193 on 6/30/2020198 on 3/29/2021195 on 3/24/2022185 on 3/22/2023