Hedge Fund Database

HOLLAND ADVISORY SERVICES, INC.

Adviser information for HOLLAND ADVISORY SERVICES, INC. last updated from Form ADV on February 23rd, 2024. Select data displayed; additional Form ADV, Form D, Form 13F and other data is available from the Fincoded API.

Advisory Business

Type of Organization Corporation
Fiscal Year End DECEMBER
Legal Location Florida, United States

Employees

Total Number of Employees 13
Investment Advisory/Research 7
Registered Broker-Dealer Representatives 0
Registered State Investment Advisers 7
Licensed Agents of an Insurance Company 8
No. of Firms/People that Solicit Clients 0

RAUM

Provides Management of Securities Portfolios Yes
Type Accounts RAUM
Discretionary 990 $232.5M
Non-Discretionary 0 $0
Total 990 $232.5M

Clients

Type Number RAUM
Individuals 458 $122.8M
HNW Individuals 50 $109.4M
Banking or thrift institutions 0 $0
Investment companies 0 $0
Business development companies 0 $0
Pooled investment vehicles 0 $0
Pension and profit sharing plans 0 $0
Charitable organizations 0 $0
State or municipal gov entities 0 $0
Other investment advisers 0 $0
Insurance companies 0 $0
Sovereign wealth funds and foreign official institutions 0 $0
Corporations or other businesses <5 $346,927
Other 0 $0
Type Number
No. of Non-RAUM Clients 29
No. of Non-U.S. Clients 0
No. of Financial Planning Clients 51-100

Services

Advisory Services Financial planningPortfolio management for individuals and/or small businessesPension consulting servicesFINANCIAL ADVICE
Compensation % of AUMHourly chargesFixed fees

Identifiers

SEC RIA File Number 801-110617
SEC ERA File Number 801-110617
SEC CIK Numbers 1890183
SEC CRD Numbers 136302
Legal Entity Identifier None

Principal Office

700 WEST GRANADA BOULEVARD
ORMOND BEACH
FL
United States
Monday - Friday, 8:30AM TO 4:30PM
Tel: 386-671-7526, Fax: 386-671-7026

Websites

twitter.com/planstronger www.linkedin.com/company/holland-financial-inc-/ www.hollandcolumn.com/ www.planstrongerradio.com www.planstrongertv.com twitter.com/realmoneyshow www.youtube.com/user/thedavidhollandshow www.planstronger.com www.facebook.com/hollandfinancial www.pinterest.com/hollandfin/pins/

Chief Compliance Officer

KALON HOARD
PRESIDENT
700 WEST GRANADA BOULEVARD
ORMOND BEACH
FL
United States
Tel: 386-671-7526
Fax: 386-671- 7026
(Full email address available in API data)

Regulatory Contact

MICHAEL CALL
COMPLIANCE COORDINATOR
700 WEST GRANADA BOULEVARD
ORMOND BEACH
FL
United States
Tel: 386-671-7526
(Full email address available in API data)

Industry Affiliates

HOLLAND INSURANCE SERVICES, INC. Insurance company or agency
HOLLAND, TACINELLI, CPAS, P.A. Accountant or accounting firm

Private Funds

Name Type Assets $USD Min Investment $USD No. Owners
None

Control Persons

Name Type Entity Title Since Ownership
HOLLAND, DAVID, DEAN Individual – CEO 07/1997 < 5%
HOLLAND FINANCIAL INC. Domestic Entity – OWNER 01/2010 > 75%
HOLLAND, DAVID, DEAN Individual HOLLAND FINANCIAL INC. OWNER 01/2010 > 75%
HOARD, KALON, MARK Individual – PRESIDENT 09/2011 < 5%
HOARD, KALON, MARK Individual – CHIEF COMPLIANCE OFFICER 01/2021 < 5%

No. Employees, Historic

2010020202021202220232024202511 on 3/17/20209 on 6/30/20209 on 1/28/202113 on 3/25/202113 on 9/29/202114 on 3/14/202214 on 3/31/202214 on 3/27/202314 on 10/13/202314 on 1/18/202413 on 2/23/2024

RAUM, Historic

300M150M0202020212022202320242025159763610 on 3/17/2020137734722 on 6/30/2020137734722 on 1/28/2021189549155 on 3/25/2021189549155 on 9/29/2021212315878 on 3/14/2022212315878 on 3/31/2022185100359 on 3/27/2023185100359 on 10/13/2023185100359 on 1/18/2024232524098 on 2/23/2024

No. Clients, Historic

6003000202020212022202320242025498 on 3/17/2020500 on 6/30/2020500 on 1/28/2021497 on 3/25/2021497 on 9/29/2021510 on 3/14/2022510 on 3/31/2022505 on 3/27/2023505 on 10/13/2023505 on 1/18/2024509 on 2/23/2024

Holdings

From latest 13F, filed July 16th, 2024 for period ending June 30th, 2024
Name Class Value $USD # Shares Private Fund
ALTRIA GROUP INC COM 351K 8K 0
AMGEN INC COM 418K 1K 0
APPLE INC COM 2M 8K 0
BROWN & BROWN INC COM 657K 7K 0
CARNIVAL CORP UNIT 99/99/9999 325K 17K 0
CATERPILLAR INC COM 287K 862 0
COMCAST CORP NEW CL A 290K 7K 0
DELL TECHNOLOGIES INC CL C 297K 2K 0
DISNEY WALT CO COM 218K 2K 0
EXXON MOBIL CORP COM 657K 6K 0
HUBBELL INC COM 296K 810 0
INTERNATIONAL BUSINESS MACHS COM 216K 1K 0
INVESCO QQQ TR UNIT SER 1 518K 1K 0
ISHARES TR RUS MDCP VAL ETF 384K 3K 0
ISHARES TR S&P 500 GRWT ETF 376K 4K 0
ISHARES TR CORE S&P MCP ETF 11M 188K 0
ISHARES TR CORE MSCI EAFE 828K 11K 0
ISHARES TR S&P MC 400VL ETF 201K 2K 0
ISHARES TR RUS MD CP GR ETF 990K 9K 0
ISHARES TR CORE S&P500 ETF 20M 36K 0
ISHARES TR RUS 2000 GRW ETF 279K 1K 0
ISHARES TR CORE S&P SCP ETF 597K 6K 0
JOHNSON & JOHNSON COM 360K 2K 0
JPMORGAN CHASE & CO. COM 726K 4K 0
MCDONALDS CORP COM 641K 3K 0
MICROSOFT CORP COM 2M 4K 0
MONDELEZ INTL INC CL A 580K 9K 0
NVIDIA CORPORATION COM 333K 3K 0
PACER FDS TR DEVELOPED MRKT 10M 337K 0
PACER FDS TR PACER US SMALL 7M 149K 0
PACER FDS TR TRENDP US LAR CP 2M 42K 0
PACER FDS TR US CASH COWS 100 12M 224K 0
PHILIP MORRIS INTL INC COM 834K 8K 0
PROCTER AND GAMBLE CO COM 615K 4K 0
SELECT SECTOR SPDR TR FINANCIAL 272K 7K 0
VANGUARD INDEX FDS SM CP VAL ETF 251K 1K 0
VANGUARD INDEX FDS VALUE ETF 486K 3K 0
VANGUARD INDEX FDS TOTAL STK MKT 2M 7K 0
VANGUARD SPECIALIZED FUNDS DIV APP ETF 325K 2K 0
VISA INC COM CL A 216K 824 0
WALMART INC COM 476K 7K 0