A SMARTER WAY TO INVEST, INC.

Adviser information for A SMARTER WAY TO INVEST, INC. last updated from Form ADV on March 1st, 2024. Select data displayed; additional Form ADV, Form D, Form 13F and other data is available from the Fincoded API.

Advisory Business

Type of Organization Corporation
Fiscal Year End DECEMBER
Legal Location Michigan, United States

Employees

Total Number of Employees 8
Investment Advisory/Research 4
Registered Broker-Dealer Representatives 0
Registered State Investment Advisers 5
Licensed Agents of an Insurance Company 4
No. of Firms/People that Solicit Clients 0

RAUM

Provides Management of Securities Portfolios Yes
Type Accounts RAUM
Discretionary 572 $84.5M
Non-Discretionary 1 $278,500
Total 573 $84.8M

Clients

Type Number RAUM
Individuals 0 $0
HNW Individuals 0 $0
Banking or thrift institutions 0 $0
Investment companies 0 $0
Business development companies 0 $0
Pooled investment vehicles 0 $0
Pension and profit sharing plans <5 $278,500
Charitable organizations 0 $0
State or municipal gov entities 0 $0
Other investment advisers <5 $84.5M
Insurance companies 0 $0
Sovereign wealth funds and foreign official institutions 0 $0
Corporations or other businesses 0 $0
Other 0 $0
Type Number
No. of Non-RAUM Clients 0
No. of Non-U.S. Clients 0
No. of Financial Planning Clients 0

Services

Advisory Services Portfolio management for businesses or institutional clients
Compensation % of AUM

Wrap Fee Program

Offers Wrap Fee Program Yes
Acting As RAUM
Sponsor 0
Portfolio Manager 60.0M
Both for Same 0
Portfolio Manager to Program Sponsor
CAITLIN JOHN WRAP FEE PROGRAM CAITLIN JOHN

Identifiers

SEC RIA File Number 801-110895
SEC ERA File Number 801-110895
SEC CIK Numbers None
SEC CRD Numbers 166170
Legal Entity Identifier None

Principal Office

1024 E. GRAND RIVER AVE
SUITE B
BRIGHTON
MI
United States
Monday - Friday, 8:30AM - 4:30PM ET M-T, 8:30AM - 2:30PM ET F
Tel: 810-588-6178, Fax: 810-227-2558

Chief Compliance Officer

JERRY B. MOORE
EXECUTIVE DIRECTOR OF REGISTRATION AND COMPLIANCE
1024 E GRAND RIVER AVE
BRIGHTON
MI
United States
Tel: 810-215-9307
Fax: 810-227-2558
(Full email address available in API data)

Industry Affiliates

CAITLIN JOHN Other investment adviser, including financial planners

Private Funds

Name Type Assets $USD Min Investment $USD No. Owners
None

Control Persons

Name Type Entity Title Since Ownership
BRIGGS, RONALD, JOHN Individual CHIEF EXECUTIVE OFFICER 11/2012 50-75%
MOORE, JERRY BRUCE Individual CHIEF COMPLIANCE OFFICER 03/2022 < 5%

No. Employees, Historic

10502020202120222023202420252 on 1/2/20203 on 3/31/20203 on 10/28/20201 on 3/31/20212 on 2/7/20222 on 3/31/20222 on 3/31/20238 on 3/1/2024

RAUM, Historic

100M50M020202021202220232024202554855111 on 1/2/202058488221 on 3/31/202058488221 on 10/28/202060548737 on 3/31/202160548737 on 2/7/202292555754 on 3/31/202275193792 on 3/31/202384788500 on 3/1/2024

No. Clients, Historic

7003500202020212022202320242025655 on 1/2/2020330 on 3/31/2020330 on 10/28/2020308 on 3/31/2021308 on 2/7/2022313 on 3/31/2022417 on 3/31/20230 on 3/1/2024