FINANCIAL LIFE ADVISORS

FINANCIAL LIFE ADVISORS LLC Legal Name

Adviser information for FINANCIAL LIFE ADVISORS last updated from Form ADV on March 1st, 2024. Select data displayed; additional Form ADV, Form D, Form 13F and other data is available from the Fincoded API.

Advisory Business

Type of Organization Limited Liability Company
Fiscal Year End DECEMBER
Legal Location Texas, United States

Employees

Total Number of Employees 9
Investment Advisory/Research 6
Registered Broker-Dealer Representatives 0
Registered State Investment Advisers 6
Licensed Agents of an Insurance Company 0
No. of Firms/People that Solicit Clients 0

RAUM

Provides Management of Securities Portfolios Yes
Type Accounts RAUM
Discretionary 669 $277.1M
Non-Discretionary 34 $47.0M
Total 703 $324.1M

Clients

Type Number RAUM
Individuals 82 $33.6M
HNW Individuals 116 $240.3M
Banking or thrift institutions 0 $0
Investment companies 0 $0
Business development companies 0 $0
Pooled investment vehicles 0 $0
Pension and profit sharing plans 82 $35.7M
Charitable organizations <5 $7.2M
State or municipal gov entities 0 $0
Other investment advisers 0 $0
Insurance companies 0 $0
Sovereign wealth funds and foreign official institutions 0 $0
Corporations or other businesses <5 $7.3M
Other 0 $0
Type Number
No. of Non-RAUM Clients 20
No. of Non-U.S. Clients 0
No. of Financial Planning Clients 101-250

Services

Advisory Services Financial planningPortfolio management for individuals and/or small businessesPortfolio management for businesses or institutional clientsPension consulting services
Compensation % of AUMHourly chargesFixed fees

Identifiers

SEC RIA File Number 801-111024
SEC ERA File Number 801-111024
SEC CIK Numbers 1730813
SEC CRD Numbers 128502
Legal Entity Identifier None

Principal Office

14607 SAN PEDRO AVE.
SUITE 190
SAN ANTONIO
TX
United States
Monday - Friday, 8:30 A.M. TO 4:00 P.M.
Tel: 210-918-8998, Fax: 210-579-6615

Chief Compliance Officer

KIRK W. FRANCIS
CEO
14607 SAN PEDRO AVE.
SUITE 190
SAN ANTONIO
TX
United States
Tel: 210-918-8998
Fax: 210-579-6615
(Full email address available in API data)

Regulatory Contact

NATE MORRIS
COMPLIANCE OFFICER
14607 SAN PEDRO AVE.
SUITE 190
SAN ANTONIO
TX
United States
Tel: 210-918-8998
(Full email address available in API data)

Industry Affiliates

None

Private Funds

Name Type Assets $USD Min Investment $USD No. Owners
None

Control Persons

Name Type Entity Title Since Ownership
KFBG HOLDINGS, LLC Domestic Entity SHAREHOLDER 02/2017 > 75%
FRANCIS, KIRK, WARREN Individual KFBG HOLDINGS, LLC MEMBER, CEO, CCO 02/2017 25-50%
GURWITZ, BENJAMIN, DAVID Individual KFBG HOLDINGS, LLC MEMBER, COO 02/2017 50-75%
FRANCIS, KIRK, WARREN Individual CEO, CCO 02/2017 < 5%
GURWITZ, BENJAMIN, DAVID Individual COO 02/2017 < 5%

No. Employees, Historic

105020202021202220232024202510 on 3/20/202010 on 5/20/202010 on 5/28/202010 on 6/25/202010 on 6/29/202010 on 6/30/202010 on 1/15/20219 on 3/31/202110 on 3/18/202210 on 3/22/202210 on 5/25/202210 on 10/31/202210 on 10/31/202210 on 10/31/202210 on 3/15/20239 on 3/1/2024

RAUM, Historic

400M200M0202020212022202320242025232032772 on 3/20/2020232032772 on 5/20/2020232032772 on 5/28/2020232032772 on 6/25/2020232032772 on 6/29/2020232032772 on 6/30/2020284403817 on 1/15/2021284403816 on 3/31/2021360556322 on 3/18/2022360556322 on 3/22/2022360556322 on 5/25/2022360556322 on 10/31/2022360556322 on 10/31/2022360556322 on 10/31/2022286662650 on 3/15/2023324125865 on 3/1/2024

No. Clients, Historic

3001500202020212022202320242025239 on 3/20/2020239 on 5/20/2020239 on 5/28/2020239 on 6/25/2020239 on 6/29/2020239 on 6/30/2020218 on 1/15/2021218 on 3/31/2021228 on 3/18/2022228 on 3/22/2022228 on 5/25/2022228 on 10/31/2022228 on 10/31/2022228 on 10/31/2022241 on 3/15/2023283 on 3/1/2024

Holdings

From latest 13F, filed August 9th, 2024 for period ending June 30th, 2024
Name Class Value $USD # Shares Private Fund
BLACKROCK ETF TRUST US EQT FACTOR 10M 211K
ISHARES TR 10-20 YR TRS ETF 10M 101K
ISHARES TR CORE TOTAL USD 18M 399K
ISHARES TR HDG MSCI EAFE 2M 43K
ISHARES TR GLOBAL ENERG ETF 2M 49K
ISHARES TR EAFE GRWTH ETF 10M 94K
ISHARES TR EAFE VALUE ETF 11M 212K
ISHARES INC MSCI EMRG CHN 9M 156K
ISHARES TR MSCI USA QLT FCT 7M 44K
ISHARES TR S&P 100 ETF 7M 25K
ISHARES TR S&P 500 GRWT ETF 33M 362K
ISHARES TR S&P 500 VAL ETF 27M 149K
ISHARES TR U.S. TECH ETF 8M 51K
SCHWAB STRATEGIC TR US AGGREGATE B 24M 533K
SPDR SER TR PORT MTG BK ETF 15M 679K
BLACKROCK ETF TRUST II FLEXIBLE INCOME 3M 57K
ISHARES TR ISHS 1-5YR INVS 6M 123K
VANGUARD INDEX FDS GROWTH ETF 10M 27K
VANGUARD INDEX FDS SMALL CP ETF 213K 977
ISHARES TR A RATE CP BD ETF 607K 13K
ISHARES TR CORE DIV GRWTH 559K 10K
ISHARES TR FALN ANGLS USD 354K 14K
ISHARES TR IBOXX INV CP ETF 989K 9K
ISHARES TR INTL DIV GRWTH 480K 7K
ISHARES TR MBS ETF 272K 3K
SPDR SER TR PORTFOLIO CRPORT 625K 22K
SPDR SER TR PORTFOLIO LN TSR 218K 8K
VANGUARD WHITEHALL FDS HIGH DIV YLD 235K 2K
VANGUARD INDEX FDS VALUE ETF 6M 38K
ISHARES TR CORE S&P MCP ETF 282K 5K
ISHARES TR MSCI USA MIN VOL 2M 21K
AMAZON COM INC COM 579K 3K
SPDR S&P 500 ETF TR TR UNIT 391K 719
VANGUARD WORLD FD INF TECH ETF 401K 695
ISHARES TR CORE MSCI EAFE 398K 5K
ISHARES INC CORE MSCI EMKT 339K 6K
ISHARES TR CORE S&P SCP ETF 334K 3K
ISHARES TR MSCI USA MMENTM 405K 2K
VANGUARD TAX-MANAGED FDS VAN FTSE DEV MKT 1M 30K
VANGUARD INTL EQUITY INDEX F FTSE EMR MKT ETF 723K 17K
ENCOMPASS HEALTH CORP COM 745K 9K
ISHARES TR NATIONAL MUN ETF 5M 52K
VANGUARD MUN BD FDS TAX EXEMPT BD 4M 85K
VANGUARD INDEX FDS TOTAL STK MKT 203K 758
VANGUARD BD INDEX FDS INTERMED TERM 296K 4K
VANGUARD SCOTTSDALE FDS MTG-BKD SECS ETF 251K 6K
APPLE INC COM 267K 1K
ISHARES TR SHRT NAT MUN ETF 605K 6K
SCHWAB STRATEGIC TR US LCAP GR ETF 857K 9K
EXXON MOBIL CORP COM 256K 2K
SPDR SER TR NUVEEN BLMBRG MU 1M 28K
ISHARES TR FLTG RATE NT ETF 230K 5K
ISHARES TR SHORT TREAS BD 275K 2K
ISHARES TR CORE S&P500 ETF 329K 602
ISHARES TR MSCI EAFE ETF 201K 3K
SCHWAB STRATEGIC TR US LRG CAP ETF 321K 5K
NUSHARES ETF TR NUVEEN ESG LRGCP 313K 4K