FINANCIAL FOCUS LLC

Adviser information for FINANCIAL FOCUS LLC last updated from Form ADV on March 29th, 2024. Select data displayed; additional Form ADV, Form D, Form 13F and other data is available from the Fincoded API.

Advisory Business

Type of Organization Limited Liability Company
Fiscal Year End DECEMBER
Legal Location California, United States

Employees

Total Number of Employees 8
Investment Advisory/Research 5
Registered Broker-Dealer Representatives 4
Registered State Investment Advisers 5
Licensed Agents of an Insurance Company 5
No. of Firms/People that Solicit Clients 0

RAUM

Provides Management of Securities Portfolios Yes
Type Accounts RAUM
Discretionary 1,305 $565.4M
Non-Discretionary 146 $76.7M
Total 1,451 $642.0M

Clients

Type Number RAUM
Individuals 354 $163.0M
HNW Individuals 222 $460.2M
Banking or thrift institutions 0 $0
Investment companies 0 $0
Business development companies 0 $0
Pooled investment vehicles 0 $0
Pension and profit sharing plans 2 $1.5M
Charitable organizations 1 $17.3M
State or municipal gov entities 0 $0
Other investment advisers 0 $0
Insurance companies 0 $0
Sovereign wealth funds and foreign official institutions 0 $0
Corporations or other businesses 0 $0
Other 0 $0
Type Number
No. of Non-RAUM Clients 26
No. of Non-U.S. Clients 0
No. of Financial Planning Clients 26-50

Services

Advisory Services Financial planningPortfolio management for individuals and/or small businessesPension consulting services
Compensation % of AUMHourly chargesFixed fees

Wrap Fee Program

Offers Wrap Fee Program Yes
Acting As RAUM
Sponsor 0
Portfolio Manager 0
Both for Same 429.5M
Portfolio Manager to Program Sponsor
FINANCIAL FOCUS WRAP FEE PROGRAM FINANCIAL FOCUS LLC

Identifiers

SEC RIA File Number 801-112408
SEC ERA File Number 801-112408
SEC CIK Numbers None
SEC CRD Numbers 282177
Legal Entity Identifier None

Principal Office

1917 PALOMAR OAKS WAY
SUITE 130
CARLSBAD
CA
United States
Monday - Friday, 8-5
Tel: 760-431-3040, Fax: 760-931-5719

Chief Compliance Officer

BARBARA WILLIAMS
MEMBER
1917 PALOMAR OAKS WAY
SUITE 130
CARLSBAD
CA
United States
Tel: 760-431-3040
Fax: 760-931-5179
(Full email address available in API data)

Regulatory Contact

KAITLIN HEWELL
MEMBER
1917 PALOMAR OAKS WAY
SUITE 130
CARLSBAD
CA
United States
Tel: 760-431-3040
Fax: 760-931-5179
(Full email address available in API data)

Industry Affiliates

None

Private Funds

Name Type Assets $USD Min Investment $USD No. Owners
None

Control Persons

Name Type Entity Title Since Ownership
WILLIAMS, BARBARA, JESSUP Individual CHIEF COMPLIANCE OFFICER 12/2015 25-50%
HOVIS-WILLIAMS, INC. Domestic Entity MEMBER 12/2015 25-50%
HEWELL FINANCIAL GROUP, INC. Domestic Entity MEMBER 12/2015 25-50%
WILLIAMS, BARBARA, JESSUP Individual HOVIS-WILLIAMS, INC. CO-OWNER 12/2015 50-75%
HOVIS, JOHN, H Individual HOVIS-WILLIAMS, INC. CO-OWNER 12/2015 50-75%
HEWELL, KAITLIN, MARIE Individual HEWELL FINANCIAL GROUP, INC. PRESIDENT 11/2012 > 75%

No. Employees, Historic

10502020202120222023202420258 on 1/20/20208 on 5/5/20208 on 6/17/20207 on 1/8/20217 on 8/19/20217 on 1/21/20227 on 1/17/20237 on 1/31/20237 on 4/7/20238 on 10/31/20238 on 3/29/2024

RAUM, Historic

700M350M0202020212022202320242025331183704 on 1/20/2020331183704 on 5/5/2020325325618 on 6/17/2020400330748 on 1/8/2021400330748 on 8/19/2021482415164 on 1/21/2022487143468 on 1/17/2023487143468 on 1/31/2023487143468 on 4/7/2023487143468 on 10/31/2023642048775 on 3/29/2024

No. Clients, Historic

6003000202020212022202320242025362 on 1/20/2020362 on 5/5/2020461 on 6/17/2020363 on 1/8/2021363 on 8/19/2021495 on 1/21/2022391 on 1/17/2023391 on 1/31/2023391 on 4/7/2023391 on 10/31/2023579 on 3/29/2024