DIVERSIFIED, LLC

Adviser information for DIVERSIFIED, LLC last updated from Form ADV on March 4th, 2024. Select data displayed; additional Form ADV, Form D, Form 13F and other data is available from the Fincoded API.

Advisory Business

Type of Organization Limited Liability Company
Fiscal Year End DECEMBER
Legal Location Delaware, United States

Employees

Total Number of Employees 37
Investment Advisory/Research 22
Registered Broker-Dealer Representatives 1
Registered State Investment Advisers 17
Licensed Agents of an Insurance Company 8
No. of Firms/People that Solicit Clients 4

RAUM

Provides Management of Securities Portfolios Yes
Type Accounts RAUM
Discretionary 4,327 $1.4B
Non-Discretionary 235 $107.3M
Total 4,562 $1.6B

Clients

Type Number RAUM
Individuals 1,016 $403.8M
HNW Individuals 463 $1.1B
Banking or thrift institutions 0 $0
Investment companies 0 $0
Business development companies 0 $0
Pooled investment vehicles 1 $36.3M
Pension and profit sharing plans 8 $35.2M
Charitable organizations 0 $0
State or municipal gov entities 0 $0
Other investment advisers 0 $0
Insurance companies 0 $0
Sovereign wealth funds and foreign official institutions 0 $0
Corporations or other businesses <5 $13.0M
Other 0 $0
Type Number
No. of Non-RAUM Clients 0
No. of Non-U.S. Clients 0
No. of Financial Planning Clients 1500

Services

Advisory Services Financial planningPortfolio management for individuals and/or small businessesPortfolio management for pooled investment vehiclesPortfolio management for businesses or institutional clientsPension consulting servicesSelection of other advisers (including private fund managers)
Compensation % of AUMFixed feesSOLICITOR FEES
Other Business Activities Insurance broker or agent

Wrap Fee Program

Offers Wrap Fee Program Yes
Acting As RAUM
Sponsor 0
Portfolio Manager 0
Both for Same 282.3M
Portfolio Manager to Program Sponsor
DIVERSIFIED, LLC DIVERSIFIED, LLC

Identifiers

SEC RIA File Number 801-112580
SEC ERA File Number 801-112580
SEC CIK Numbers 1841991
SEC CRD Numbers 123859
Legal Entity Identifier None

Principal Office

3705 CONCORD PIKE
WILMINGTON
DE
United States
MON - THUR 7:30 - 5; FRI 7:30 - 4, MON - THUR 7:30 - 5; FRI 7:30 - 4
Tel: 302-765-3500, Fax: 302-765-3600

Chief Compliance Officer

DAVID LEVY
PARTNER
3705 CONCORD PIKE
WILMINGTON
DE
United States
Tel: 302-765-3500
Fax: 302-765-3600
(Full email address available in API data)

Regulatory Contact

ANTHONY LABARBERA
COO
3705 CONCORD PIKE
WILMINGTON
DE
United States
Tel: 302-765-3500
Fax: 302-765-3600
(Full email address available in API data)

Industry Affiliates

DIVERSIFIED INSURANCE, LLC Insurance company or agency
DIVERSIFIED TAX, LLC Accountant or accounting firm

Private Funds

Name Type Assets $USD Min Investment $USD No. Owners
CASH MANAGEMENT, L.P. II CASH FUND, FIXED INCOME $36.3M $0.0M 5

Control Persons

Name Type Entity Title Since Ownership
HORWATH, MICHAEL, TODD Individual CHIEF INVESTMENT OFFICER 08/2019 < 5%
ROSEN, ANDREW, SCOTT Individual PARTNER/PRESIDENT 07/2011 50-75%
LEVY, DAVID, Phillip Individual PARTNER/CHIEF COMPLIANCE OFFICER 07/2011 50-75%
Fisher, Michael, Allen Individual CHIEF EXECUTIVE OFFICER 09/2019 < 5%
LaBarbera, Anthony Individual CHIEF OPERATING OFFICER 01/2023 < 5%

No. Employees, Historic

40200201920202021202220232024202511 on 4/16/201911 on 6/6/201911 on 8/1/201911 on 9/10/201911 on 9/26/201913 on 3/19/202013 on 5/21/202013 on 6/17/202013 on 8/24/202013 on 10/1/202013 on 10/21/202013 on 1/4/202113 on 1/5/202119 on 3/10/202119 on 8/31/202119 on 9/3/202119 on 9/30/202119 on 12/22/202124 on 3/22/202224 on 6/1/202224 on 6/17/202224 on 6/17/202224 on 6/27/202224 on 8/18/202224 on 9/9/202224 on 9/19/202224 on 11/7/202232 on 3/30/202332 on 7/11/202332 on 9/5/202332 on 11/27/202332 on 11/27/202332 on 1/22/202437 on 3/4/202437 on 3/4/2024

RAUM, Historic

2B1B02019202020212022202320242025323908994 on 4/16/2019323908994 on 6/6/2019323908994 on 8/1/2019323908994 on 9/10/2019323908994 on 9/26/2019507926753 on 3/19/2020507926753 on 5/21/2020507926753 on 6/17/2020507926753 on 8/24/2020507926753 on 10/1/2020507926753 on 10/21/2020507926753 on 1/4/2021507926753 on 1/5/2021914775966 on 3/10/2021914775966 on 8/31/2021914775966 on 9/3/2021914775966 on 9/30/2021914775966 on 12/22/20211234995220 on 3/22/20221234995220 on 6/1/20221234995220 on 6/17/20221234995220 on 6/17/20221234995220 on 6/27/20221234995220 on 8/18/20221234995220 on 9/9/20221234995220 on 9/19/20221234995220 on 11/7/20221289651590 on 3/30/20231289651590 on 7/11/20231289651590 on 9/5/20231289651590 on 11/27/20231289651590 on 11/27/20231289651590 on 1/22/20241553774222 on 3/4/20241553774222 on 3/4/2024

No. Clients, Historic

2,0001,00002019202020212022202320242025651 on 4/16/2019651 on 6/6/2019651 on 8/1/2019651 on 9/10/2019651 on 9/26/2019622 on 3/19/2020622 on 5/21/2020622 on 6/17/2020622 on 8/24/2020622 on 10/1/2020622 on 10/21/2020622 on 1/4/2021622 on 1/5/20211052 on 3/10/20211052 on 8/31/20211052 on 9/3/20211052 on 9/30/20211052 on 12/22/20211008 on 3/22/20221008 on 6/1/20221008 on 6/17/20221008 on 6/17/20221008 on 6/27/20221008 on 8/18/20221008 on 9/9/20221008 on 9/19/20221008 on 11/7/20221403 on 3/30/20231403 on 7/11/20231403 on 9/5/20231403 on 11/27/20231403 on 11/27/20231403 on 1/22/20241491 on 3/4/20241491 on 3/4/2024

Holdings

From latest 13F, filed July 24th, 2024 for period ending June 30th, 2024
Name Class Value $USD # Shares Private Fund
3M CO COM 631K 6K
ABBOTT LABS COM 413K 4K
ABBVIE INC COM 1M 7K
ACCENTURE PLC IRELAND SHS CLASS A 537K 2K
ADOBE INC COM 357K 642
ALPHABET INC CAP STK CL A 3M 15K
ALPHABET INC CAP STK CL C 2M 12K
ALTRIA GROUP INC COM 222K 5K
AMAZON COM INC COM 2M 10K
AMERICAN EXPRESS CO COM 440K 2K
AMERICAN WTR WKS CO INC NEW COM 429K 3K
AMGEN INC COM 286K 916
APPLE INC COM 13M 62K
APPLIED MATLS INC COM 495K 2K
ARBOR REALTY TRUST INC COM 205K 14K
ASML HOLDING N V N Y REGISTRY SHS 274K 268
ASTRAZENECA PLC SPONSORED ADR 329K 4K
AT&T INC COM 426K 22K
AUTOMATIC DATA PROCESSING IN COM 266K 1K
BANK AMERICA CORP COM 805K 20K
BERKSHIRE HATHAWAY INC DEL CL B NEW 3M 6K
BLACKROCK HEALTH SCIENCES TR COM 482K 12K
BLACKROCK INC COM 255K 324
BONDBLOXX ETF TRUST BLOOMBERG SEVEN 33M 704K
BROADCOM INC COM 634K 395
CAMPBELL SOUP CO COM 274K 6K
CATERPILLAR INC COM 706K 2K
CHEVRON CORP NEW COM 859K 5K
CISCO SYS INC COM 412K 9K
COCA COLA CO COM 808K 13K
COMCAST CORP NEW CL A 541K 14K
CONOCOPHILLIPS COM 255K 2K
CONSTELLATION ENERGY CORP COM 962K 5K
CORTEVA INC COM 246K 5K
COSTCO WHSL CORP NEW COM 434K 511
CSX CORP COM 426K 13K
CVS HEALTH CORP COM 212K 4K
DEERE & CO COM 356K 953
DISNEY WALT CO COM 613K 6K
DOUBLELINE ETF TRUST COMMERCIAL REAL 13M 259K
DOW INC COM 317K 6K
DUPONT DE NEMOURS INC COM 580K 7K
EATON CORP PLC SHS 272K 868
EATON VANCE ENHANCED EQUITY COM 292K 13K
EATON VANCE RISK-MANAGED DIV COM 132K 15K
EATON VANCE TAX-MANAGED BUY- COM 234K 17K
EATON VANCE TAX-MANAGED GLOB COM 180K 22K
ELI LILLY & CO COM 4M 4K
ESSENTIAL UTILS INC COM 404K 11K
ETF SER SOLUTIONS APTUS COLLRD INV 820K 22K
EXELON CORP COM 441K 13K
EXXON MOBIL CORP COM 5M 42K
FACTSET RESH SYS INC COM 261K 638
FIRST TR EXCH TRADED FD III PFD SECS INC ETF 317K 18K
FIRST TR EXCHANGE-TRADED FD NY ARCA BIOTECH 371K 2K
FIRST TR EXCHANGE-TRADED FD DJ INTERNT IDX 296K 1K
FIRST TR EXCHANGE-TRADED FD CAP STRENGTH ETF 507K 6K
FIRST TR EXCHANGE-TRADED FD FIRST TR TA HIYL 251K 6K
FIRST TR MORNINGSTAR DIVID L SHS 736K 19K
FIRST TR NASDAQ 100 TECH IND SHS 2M 8K
FIRST US BANCSHARES INC COM 106K 11K
FRANKLIN TEMPLETON ETF TR HIGH YIELD CORP 211K 9K
GARTNER INC COM 285K 634
GE AEROSPACE COM NEW 268K 2K
GLOBAL X FDS US INFR DEV ETF 497K 13K
GOLDMAN SACHS GROUP INC COM 233K 515
HOME DEPOT INC COM 1M 4K
HONEYWELL INTL INC COM 480K 2K
ILLINOIS TOOL WKS INC COM 251K 1K
IMPERIAL OIL LTD COM NEW 363K 5K
INTEL CORP COM 215K 7K
INTERNATIONAL BUSINESS MACHS COM 723K 4K
INTUIT COM 209K 318
INTUITIVE SURGICAL INC COM NEW 355K 798
INVESCO EXCH TRADED FD TR II NASDAQ 100 ETF 17M 88K
INVESCO EXCHANGE TRADED FD T AEROSPACE DEFN 3M 25K
INVESCO EXCHANGE TRADED FD T S&P500 QUALITY 208K 3K
INVESCO EXCHANGE TRADED FD T FTSE RAFI 1000 640K 17K
INVESCO EXCHANGE TRADED FD T S&P MDCP MOMNTUM 2M 20K
INVESCO EXCHANGE TRADED FD T PHARMACEUTICALS 333K 4K
INVESCO EXCHANGE TRADED FD T S&P 500 TOP 50 1M 32K
INVESCO EXCHANGE TRADED FD T AI AND NEXT GEN 402K 8K
INVESCO QQQ TR UNIT SER 1 3M 5K
ISHARES INC MSCI GBL MIN VOL 354K 3K
ISHARES INC ESG AWR MSCI EM 375K 11K
ISHARES INC CORE MSCI EMKT 1M 21K
ISHARES TR RUS 1000 GRW ETF 848K 2K
ISHARES TR ESG AW MSCI EAFE 1M 14K
ISHARES TR CALIF MUN BD ETF 236K 4K
ISHARES TR CORE S&P US VLU 230K 3K
ISHARES TR MSCI KLD400 SOC 2M 18K
ISHARES TR CORE INTL AGGR 2M 43K
ISHARES TR JPMORGAN USD EMG 930K 11K
ISHARES TR CORE S&P MCP ETF 885K 15K
ISHARES TR CORE US AGGBD ET 11M 112K
ISHARES TR RUSSELL 2000 ETF 61M 301K
ISHARES TR MBS ETF 974K 11K
ISHARES TR CORE MSCI EAFE 1M 17K
ISHARES TR SHRT NAT MUN ETF 339K 3K
ISHARES TR S&P 500 GRWT ETF 279K 3K
ISHARES TR ESG AWRE USD ETF 484K 21K
ISHARES TR ESG AWR US AGRGT 673K 14K
ISHARES TR ESG AWR MSCI USA 796K 7K
ISHARES TR 0-5YR HI YL CP 358K 8K
ISHARES TR U.S. FIN SVC ETF 2M 34K
ISHARES TR IBOXX HI YD ETF 246K 3K
ISHARES TR CORE S&P500 ETF 46M 85K
ISHARES TR MSCI INTL QUALTY 243K 6K
ISHARES TR U.S. MED DVC ETF 3M 56K
ISHARES TR CORE MSCI INTL 464K 7K
ISHARES TR MSCI USA VALUE 288K 3K
ISHARES TR MSCI USA MIN VOL 2M 30K
ISHARES TR MSCI USA ESG SLC 1M 12K
ISHARES TR MSCI USA QLT FCT 2M 9K
ISHARES TR IBOXX INV CP ETF 1M 10K
ISHARES TR GLOBAL REIT ETF 2M 69K
ISHARES TR US CONSM STAPLES 216K 3K
ISHARES TR ESG AWRE 1 5 YR 368K 15K
ISHARES TR CORE S&P SCP ETF 241K 2K
ISHARES TR CORE S&P US GWT 850K 7K
ISHARES TR EAFE GRWTH ETF 1M 14K
ISHARES TR NATIONAL MUN ETF 3M 27K
J P MORGAN EXCHANGE TRADED F INCOME ETF 27M 601K
JOHNSON & JOHNSON COM 1M 8K
JPMORGAN CHASE & CO. COM 2M 11K
KEYSIGHT TECHNOLOGIES INC COM 309K 2K
LAM RESEARCH CORP COM 217K 204
LOCKHEED MARTIN CORP COM 1M 3K
LOWES COS INC COM 381K 2K
MASTERCARD INCORPORATED CL A 315K 713
MCDONALDS CORP COM 770K 3K
MERCK & CO INC COM 1M 8K
META PLATFORMS INC CL A 2M 3K
MICROSOFT CORP COM 7M 16K
MORGAN STANLEY COM NEW 264K 3K
NETFLIX INC COM 232K 343
NEXTERA ENERGY INC COM 616K 9K
NIKE INC CL B 374K 5K
NORFOLK SOUTHN CORP COM 328K 2K
NOVO-NORDISK A S ADR 874K 6K
NUSHARES ETF TR NUVEEN ESG LRGCP 221K 3K
NUSHARES ETF TR NUVEEN ESG SMLCP 610K 16K
NUSHARES ETF TR NUVEEN ESG US 820K 38K
NUVEEN NASDAQ 100 DYNAMIC OV COM SHS 322K 13K
NVIDIA CORPORATION COM 7M 61K
NXP SEMICONDUCTORS N V COM 207K 770
ONEOK INC NEW COM 264K 3K
ORACLE CORP COM 448K 3K
PARKER-HANNIFIN CORP COM 357K 705
PEPSICO INC COM 938K 6K
PFIZER INC COM 670K 24K
PHILLIPS 66 COM 270K 2K
PNC FINL SVCS GROUP INC COM 590K 4K
POWERSHARES ACTIVELY MANAGED TOTAL RETURN 242K 5K
PROCTER AND GAMBLE CO COM 1M 8K
PROGRESSIVE CORP COM 242K 1K
PROSHARES TR S&P 500 DV ARIST 579K 6K
QUALCOMM INC COM 309K 2K
QUANTA SVCS INC COM 279K 1K
RTX CORPORATION COM 203K 2K
SALESFORCE INC COM 232K 904
SCHWAB STRATEGIC TR US LCAP GR ETF 1M 10K
SCHWAB STRATEGIC TR US DIVIDEND EQ 92M 1M
SCHWAB STRATEGIC TR US TIPS ETF 207K 4K
SCHWAB STRATEGIC TR SHT TM US TRES 226K 5K
SCHWAB STRATEGIC TR INTL EQTY ETF 3M 76K
SCHWAB STRATEGIC TR US LCAP VA ETF 804K 11K
SCHWAB STRATEGIC TR US LRG CAP ETF 251M 4M
SCHWAB STRATEGIC TR INTL SCEQT ETF 2M 49K
SCHWAB STRATEGIC TR EMRG MKTEQ ETF 2M 59K
SCHWAB STRATEGIC TR US SML CAP ETF 208K 4K
SELECT SECTOR SPDR TR SBI CONS DISCR 2M 13K
SELECT SECTOR SPDR TR SBI INT-UTILS 1M 16K
SELECT SECTOR SPDR TR TECHNOLOGY 666K 3K
SELECT SECTOR SPDR TR ENERGY 1M 14K
SELECT SECTOR SPDR TR SBI CONS STPLS 2M 31K
SELECT SECTOR SPDR TR FINANCIAL 349K 8K
SELECT SECTOR SPDR TR COMMUNICATION 46M 535K
SIREN ETF TR DIVCN LDRS ETF 715K 11K
SOUTHERN CO COM 2M 29K
SPDR DOW JONES INDL AVERAGE UT SER 1 503K 1K
SPDR GOLD TR GOLD SHS 647K 3K
SPDR INDEX SHS FDS PORTFOLIO EMG MK 677K 18K
SPDR INDEX SHS FDS PORTFLO EURP ETF 214K 5K
SPDR S&P 500 ETF TR TR UNIT 569K 1K
SPDR SER TR PRTFLO S&P500 HI 329K 8K
SPDR SER TR PRTFLO S&P500 GW 660K 8K
SPDR SER TR PORTFLI HIGH YLD 586K 25K
SPDR SER TR PORTFOLIO INTRMD 214K 7K
SPDR SER TR S&P 600 SMCP VAL 6M 83K
SPDR SER TR NUVEEN BLOOMBERG 434K 17K
SPDR SER TR PORT MTG BK ETF 223K 10K
SPDR SER TR S&P 600 SMCP GRW 4M 52K
SPDR SER TR PORTFOLIO S&P600 217K 5K
SPDR SER TR PORTFLI INTRMDIT 227K 8K
SPDR SER TR PRTFLO S&P500 VL 536K 11K
STARBUCKS CORP COM 292K 4K
STRYKER CORPORATION COM 258K 757
TAIWAN SEMICONDUCTOR MFG LTD SPONSORED ADS 377K 2K
TESLA INC COM 477K 2K
TEXAS INSTRS INC COM 569K 3K
THERMO FISHER SCIENTIFIC INC COM 614K 1K
TJX COS INC NEW COM 275K 2K
TRANE TECHNOLOGIES PLC SHS 356K 1K
UNITED PARCEL SERVICE INC CL B 212K 2K
UNITEDHEALTH GROUP INC COM 2M 3K
VANECK ETF TRUST JP MRGAN EM LOC 238K 10K
VANECK ETF TRUST SEMICONDUCTR ETF 38M 145K
VANGUARD BD INDEX FDS SHORT TRM BOND 315K 4K
VANGUARD BD INDEX FDS TOTAL BND MRKT 207K 3K
VANGUARD INDEX FDS TOTAL STK MKT 3M 10K
VANGUARD INDEX FDS SML CP GRW ETF 361K 1K
VANGUARD INDEX FDS GROWTH ETF 2M 6K
VANGUARD INDEX FDS VALUE ETF 2M 9K
VANGUARD INDEX FDS S&P 500 ETF SHS 2M 3K
VANGUARD INDEX FDS MCAP VL IDXVIP 343K 2K
VANGUARD INDEX FDS EXTEND MKT ETF 2M 15K
VANGUARD INDEX FDS SM CP VAL ETF 765K 4K
VANGUARD INTL EQUITY INDEX F FTSE EMR MKT ETF 410K 9K
VANGUARD MUN BD FDS TAX EXEMPT BD 504K 10K
VANGUARD SCOTTSDALE FDS VNG RUS1000GRW 3M 35K
VANGUARD SCOTTSDALE FDS VNG RUS1000VAL 3M 38K
VANGUARD STAR FDS VG TL INTL STK F 256K 4K
VANGUARD TAX-MANAGED FDS VAN FTSE DEV MKT 1M 24K
VANGUARD WORLD FD INF TECH ETF 5M 9K
VANGUARD WORLD FD CONSUM STP ETF 629K 3K
VERIZON COMMUNICATIONS INC COM 486K 12K
VISA INC COM CL A 1M 5K
WALMART INC COM 762K 11K
WELLS FARGO CO NEW COM 403K 7K
WISDOMTREE TR US SMALLCAP DIVD 339K 11K
WISDOMTREE TR US MIDCAP DIVID 248K 5K