WILLNER & HELLER LLC
Adviser information for WILLNER & HELLER LLC last updated from Form ADV on March 22nd, 2024. Select data displayed; additional Form ADV, Form D, Form 13F and other data is available from the Fincoded API.
Advisory Business
| Type of Organization | Limited Liability Company |
|---|---|
| Fiscal Year End | DECEMBER |
| Legal Location | California, United States |
Employees
| Total Number of Employees | 3 |
|---|---|
| Investment Advisory/Research | 2 |
| Registered Broker-Dealer Representatives | 0 |
| Registered State Investment Advisers | 2 |
| Licensed Agents of an Insurance Company | 0 |
| No. of Firms/People that Solicit Clients | 0 |
RAUM
| Provides Management of Securities Portfolios | Yes |
|---|
| Type | Accounts | RAUM |
|---|---|---|
| Discretionary | 385 | $136.9M |
| Non-Discretionary | 0 | $0 |
| Total | 385 | $136.9M |
Clients
| Type | Number | RAUM |
|---|---|---|
| Individuals | 134 | $25.6M |
| HNW Individuals | 51 | $109.8M |
| Banking or thrift institutions | 0 | $0 |
| Investment companies | 0 | $0 |
| Business development companies | 0 | $0 |
| Pooled investment vehicles | 0 | $0 |
| Pension and profit sharing plans | <5 | $992,851 |
| Charitable organizations | <5 | $511,540 |
| State or municipal gov entities | 0 | $0 |
| Other investment advisers | 0 | $0 |
| Insurance companies | 0 | $0 |
| Sovereign wealth funds and foreign official institutions | 0 | $0 |
| Corporations or other businesses | 0 | $0 |
| Other | 0 | $0 |
| Type | Number |
|---|---|
| No. of Non-RAUM Clients | 0 |
| No. of Non-U.S. Clients | 1 |
Services
| Advisory Services | Portfolio management for individuals and/or small businessesPortfolio management for businesses or institutional clientsPension consulting services |
|---|---|
| Compensation | % of AUM |
Principal Office
15760 VENTURA BLVDSUITE 2026
ENCINO
CA
United States
Monday - Friday, 9:00AM-6:00PM
Tel: 818-501-7590, Fax: 818-501-9266
Chief Compliance Officer
MATTHEW D. HELLER
PARTNER
15760 VENTURA BLVD.
SUITE 2026
ENCINO
CA
United States
Tel:
818-501-7590
Fax:
818-501-9266
M***@********M
(Full email address available in API data)
Regulatory Contact
KENNETH L. WILLNER
PARTNER
15760 VENTURA BLVD.
SUITE 2026
ENCINO
CA
United States
Tel:
818-501-7590
K**@********M
(Full email address available in API data)
Industry Affiliates
| None |
Private Funds
| Name | Type | Assets $USD | Min Investment $USD | No. Owners |
|---|
None
Control Persons
| Name | Type | Entity | Title | Since | Ownership |
|---|---|---|---|---|---|
| WILLNER, KENNETH, LEE | Individual | – | PARTNER | 10/2003 | 50-75% |
| HELLER, MATTHEW, DAVID | Individual | – | PARTNER & CHIEF COMPLIANCE OFFICER | 10/2003 | 50-75% |
No. Employees, Historic
RAUM, Historic
No. Clients, Historic
Holdings
From latest 13F, filed July 19th, 2024 for period ending June 30th, 2024
| Name | Class | Value $USD | # Shares | Private Fund |
|---|---|---|---|---|
| 3M CO | COM | 453K | 4K | – |
| ABBOTT LABS | COM | 630K | 6K | – |
| ABBVIE INC | COM | 1M | 8K | – |
| ADVANCED MICRO DEVICES INC | COM | 897K | 6K | – |
| ALPHABET INC | CAP STK CL A | 2M | 11K | – |
| ALPHABET INC | CAP STK CL C | 218K | 1K | – |
| AMAZON COM INC | COM | 2M | 13K | – |
| AMERICAN EXPRESS CO | COM | 252K | 1K | – |
| AMETEK INC | COM | 348K | 2K | – |
| AMGEN INC | COM | 486K | 2K | – |
| APPLE INC | COM | 4M | 20K | – |
| APPLIED MATLS INC | COM | 1M | 6K | – |
| ARM HOLDINGS PLC | SPONSORED ADS | 379K | 2K | – |
| ASML HOLDING N V | N Y REGISTRY SHS | 271K | 265 | – |
| ASTRAZENECA PLC | SPONSORED ADR | 362K | 5K | – |
| AT&T INC | COM | 455K | 24K | – |
| AUTOMATIC DATA PROCESSING IN | COM | 474K | 2K | – |
| BANK AMERICA CORP | COM | 218K | 5K | – |
| BARRETT BUSINESS SVCS INC | COM | 1M | 38K | – |
| BECTON DICKINSON & CO | COM | 283K | 1K | – |
| BERKSHIRE HATHAWAY INC DEL | CL B NEW | 2M | 4K | – |
| BLACKSTONE INC | COM | 619K | 5K | – |
| BRISTOL-MYERS SQUIBB CO | COM | 255K | 6K | – |
| BROADCOM INC | COM | 1M | 899 | – |
| C3 AI INC | CL A | 313K | 11K | – |
| CATHAY GEN BANCORP | COM | 2M | 44K | – |
| CHEVRON CORP NEW | COM | 320K | 2K | – |
| CINTAS CORP | COM | 453K | 647 | – |
| CISCO SYS INC | COM | 301K | 6K | – |
| COCA COLA CO | COM | 234K | 4K | – |
| COOPER COS INC | COM | 383K | 4K | – |
| COSTCO WHSL CORP NEW | COM | 376K | 442 | – |
| CROWDSTRIKE HLDGS INC | CL A | 335K | 873 | – |
| CSX CORP | COM | 258K | 8K | – |
| CVS HEALTH CORP | COM | 247K | 4K | – |
| DIAGEO PLC | SPON ADR NEW | 229K | 2K | – |
| DIGITAL RLTY TR INC | COM | 513K | 3K | – |
| DISNEY WALT CO | COM | 526K | 5K | – |
| EDWARDS LIFESCIENCES CORP | COM | 447K | 5K | – |
| ELEVANCE HEALTH INC | COM | 1M | 2K | – |
| ELI LILLY & CO | COM | 550K | 608 | – |
| ETF SER SOLUTIONS | VIDENT US EQUITY | 215K | 4K | – |
| FEDEX CORP | COM | 600K | 2K | – |
| FIRST TR EXCHANGE TRADED FD | MATERIALS ALPH | 286K | 4K | – |
| FIRST TR EXCHANGE-TRADED ALP | SML CP GRW ALP | 518K | 8K | – |
| FIRST TR EXCHANGE-TRADED FD | FIRST TR ENH NEW | 1M | 19K | – |
| FIRST TR EXCHANGE-TRADED FD | RISNG DIVD ACHIV | 3M | 49K | – |
| FIRST TR EXCHANGE-TRADED FD | SENIOR LN FD | 407K | 9K | – |
| FIRST TR MULTI CAP GROWTH AL | COM SHS | 463K | 4K | – |
| FIRST TR VALUE LINE DIVID IN | SHS | 776K | 19K | – |
| FORTINET INC | COM | 564K | 9K | – |
| GENERAL DYNAMICS CORP | COM | 586K | 2K | – |
| GENERAL MLS INC | COM | 400K | 6K | – |
| GILEAD SCIENCES INC | COM | 432K | 6K | – |
| GLOBAL X FDS | ARTIFICIAL ETF | 231K | 6K | – |
| GLOBAL X FDS | US INFR DEV ETF | 580K | 16K | – |
| GOLDMAN SACHS GROUP INC | COM | 1M | 2K | – |
| GSK PLC | SPONSORED ADR | 524K | 14K | – |
| HOME DEPOT INC | COM | 476K | 1K | – |
| HUMANA INC | COM | 498K | 1K | – |
| INTERCONTINENTAL EXCHANGE IN | COM | 465K | 3K | – |
| INTUITIVE SURGICAL INC | COM NEW | 2M | 4K | – |
| INVESCO EXCH TRADED FD TR II | S&P MDCP 400 REV | 314K | 3K | – |
| INVESCO EXCHANGE TRADED FD T | LARGE CAP VALUE | 1M | 25K | – |
| INVESCO EXCHANGE TRADED FD T | S&P MDCP QUALITY | 336K | 3K | – |
| INVESCO EXCHANGE TRADED FD T | S&P MDCP400 PR | 616K | 13K | – |
| INVESCO EXCHANGE TRADED FD T | S&P SML600 GWT | 533K | 11K | – |
| INVESCO EXCHANGE TRADED FD T | S&P500 PUR GWT | 648K | 17K | – |
| INVESCO EXCHANGE TRADED FD T | ZACKS MID CAP | 770K | 8K | – |
| INVESCO QQQ TR | UNIT SER 1 | 1M | 3K | – |
| ISHARES TR | CORE S&P MCP ETF | 1M | 18K | – |
| ISHARES TR | CORE S&P SCP ETF | 459K | 4K | – |
| ISHARES TR | CORE S&P500 ETF | 533K | 974 | – |
| ISHARES TR | ISHARES SEMICDTR | 422K | 2K | – |
| ISHARES TR | MRGSTR MD CP GRW | 636K | 9K | – |
| ISHARES TR | MSCI EAFE ETF | 220K | 3K | – |
| ISHARES TR | MSCI USA MIN VOL | 226K | 3K | – |
| ISHARES TR | RUS 1000 GRW ETF | 4M | 11K | – |
| ISHARES TR | RUS 1000 VAL ETF | 366K | 2K | – |
| ISHARES TR | RUS 2000 GRW ETF | 378K | 1K | – |
| ISHARES TR | RUS MD CP GR ETF | 1M | 11K | – |
| ISHARES TR | RUS MDCP VAL ETF | 657K | 5K | – |
| ISHARES TR | S&P 500 GRWT ETF | 395K | 4K | – |
| ISHARES TR | S&P MC 400VL ETF | 288K | 3K | – |
| ISHARES TR | S&P SML 600 GWT | 1M | 10K | – |
| ISHARES TR | SP SMCP600VL ETF | 310K | 3K | – |
| ISHARES TR | U.S. TECH ETF | 992K | 7K | – |
| J P MORGAN EXCHANGE TRADED F | EQUITY PREMIUM | 209K | 4K | – |
| JANUS DETROIT STR TR | HENDERSN CAP ETF | 539K | 9K | – |
| JOHNSON & JOHNSON | COM | 269K | 2K | – |
| JPMORGAN CHASE & CO. | COM | 1M | 5K | – |
| L3HARRIS TECHNOLOGIES INC | COM | 264K | 1K | – |
| LAM RESEARCH CORP | COM | 968K | 909 | – |
| LOCKHEED MARTIN CORP | COM | 555K | 1K | – |
| LOWES COS INC | COM | 369K | 2K | – |
| MARTIN MARIETTA MATLS INC | COM | 409K | 755 | – |
| MASTERCARD INCORPORATED | CL A | 340K | 772 | – |
| MCDONALDS CORP | COM | 416K | 2K | – |
| MERCK & CO INC | COM | 956K | 8K | – |
| MICROSOFT CORP | COM | 3M | 7K | – |
| MORGAN STANLEY | COM NEW | 461K | 5K | – |
| NEOS ETF TRUST | NEOS S&P 500 HI | 932K | 19K | – |
| NETEASE INC | SPONSORED ADS | 343K | 4K | – |
| NVIDIA CORPORATION | COM | 6M | 48K | – |
| NXP SEMICONDUCTORS N V | COM | 486K | 2K | – |
| ORACLE CORP | COM | 401K | 3K | – |
| PACER FDS TR | PACER US SMALL | 943K | 22K | – |
| PACER FDS TR | US EXPORT LEAD | 340K | 7K | – |
| PEPSICO INC | COM | 539K | 3K | – |
| PFIZER INC | COM | 396K | 14K | – |
| PILGRIMS PRIDE CORP | COM | 212K | 6K | – |
| PROCTER AND GAMBLE CO | COM | 1M | 6K | – |
| REGENERON PHARMACEUTICALS | COM | 404K | 384 | – |
| SALESFORCE INC | COM | 264K | 1K | – |
| SANOFI | SPONSORED ADR | 258K | 5K | – |
| SELECT SECTOR SPDR TR | TECHNOLOGY | 286K | 1K | – |
| SPDR SER TR | PRTFLO S&P500 GW | 743K | 9K | – |
| SPDR SER TR | S&P 400 MDCP GRW | 646K | 8K | – |
| SPDR SER TR | S&P 600 SMCP VAL | 278K | 4K | – |
| STARBUCKS CORP | COM | 289K | 4K | – |
| SUPER MICRO COMPUTER INC | COM | 864K | 1K | – |
| SYNAPTICS INC | COM | 201K | 2K | – |
| TAIWAN SEMICONDUCTOR MFG LTD | SPONSORED ADS | 292K | 2K | – |
| THE CIGNA GROUP | COM | 238K | 721 | – |
| TRACTOR SUPPLY CO | COM | 383K | 1K | – |
| TRAVELERS COMPANIES INC | COM | 224K | 1K | – |
| UNITEDHEALTH GROUP INC | COM | 2M | 4K | – |
| VANECK ETF TRUST | MRNGSTR WDE MOAT | 213K | 2K | – |
| VANGUARD ADMIRAL FDS INC | 500 GRTH IDX F | 271K | 813 | – |
| VANGUARD INDEX FDS | GROWTH ETF | 818K | 2K | – |
| VANGUARD INDEX FDS | MCAP GR IDXVIP | 445K | 2K | – |
| VANGUARD INDEX FDS | MCAP VL IDXVIP | 1M | 7K | – |
| VANGUARD INDEX FDS | S&P 500 ETF SHS | 205K | 410 | – |
| VANGUARD INDEX FDS | SM CP VAL ETF | 777K | 4K | – |
| VANGUARD INDEX FDS | SML CP GRW ETF | 1M | 4K | – |
| VANGUARD SPECIALIZED FUNDS | DIV APP ETF | 831K | 5K | – |
| VANGUARD WHITEHALL FDS | HIGH DIV YLD | 433K | 4K | – |
| VANGUARD WORLD FD | MEGA GRWTH IND | 1M | 4K | – |
| VERTEX PHARMACEUTICALS INC | COM | 447K | 954 | – |
| VISA INC | COM CL A | 990K | 4K | – |
| WALMART INC | COM | 590K | 9K | – |
| WELLS FARGO CO NEW | COM | 293K | 5K | – |
| WISDOMTREE TR | ITL HDG QTLY DIV | 626K | 14K | – |
| YUM BRANDS INC | COM | 347K | 3K | – |