FALCON WEALTH PLANNING, INC.

Adviser information for FALCON WEALTH PLANNING, INC. last updated from Form ADV on February 12th, 2024. Select data displayed; additional Form ADV, Form D, Form 13F and other data is available from the Fincoded API.

Advisory Business

Type of Organization Corporation
Fiscal Year End DECEMBER
Legal Location California, United States

Employees

Total Number of Employees 28
Investment Advisory/Research 18
Registered Broker-Dealer Representatives 0
Registered State Investment Advisers 18
Licensed Agents of an Insurance Company 0
No. of Firms/People that Solicit Clients 1

RAUM

Provides Management of Securities Portfolios Yes
Type Accounts RAUM
Discretionary 4,320 $769.6M
Non-Discretionary 104 $56.3M
Total 4,424 $825.8M

Clients

Type Number RAUM
Individuals 1,163 $275.7M
HNW Individuals 238 $542.8M
Banking or thrift institutions 0 $0
Investment companies 0 $0
Business development companies 0 $0
Pooled investment vehicles 0 $0
Pension and profit sharing plans 6 $1.4M
Charitable organizations 0 $0
State or municipal gov entities 0 $0
Other investment advisers 0 $0
Insurance companies 0 $0
Sovereign wealth funds and foreign official institutions 0 $0
Corporations or other businesses 16 $6.0M
Other 0 $0
Type Number
No. of Non-RAUM Clients 0
No. of Non-U.S. Clients 0
No. of Financial Planning Clients 101-250

Services

Advisory Services Financial planningPortfolio management for individuals and/or small businessesSelection of other advisers (including private fund managers)
Compensation % of AUMHourly chargesFixed feesSELECTION OF OTHER ADVISERS FEES

Identifiers

SEC RIA File Number 801-112659
SEC ERA File Number 801-112659
SEC CIK Numbers 1839850
SEC CRD Numbers 174092
Legal Entity Identifier None

Principal Office

3400 INLAND EMPIRE BLVD.
SUITE 100
ONTARIO
CA
United States
Monday - Friday, 9:00 AM - 5:00 PM
Tel: 855-963-2526, Fax: 844-822-4127

Chief Compliance Officer

RAY RAMOS BARTOLOME
3400 INLAND EMPIRE BLVD.
SUITE 100
ONTARIO
CA
United States
Tel: 855-963-2526
Fax: 844-822-4127
(Full email address available in API data)

Industry Affiliates

FALCON WEALTH TAX SERVICES Accountant or accounting firm

Private Funds

Name Type Assets $USD Min Investment $USD No. Owners
None

Control Persons

Name Type Entity Title Since Ownership
SHAHIN, GABRIEL, ABRAHAM Individual CEO 09/2022 < 5%
THE FALCON FAMILY REVOCABLE LIVING TRUS Domestic Entity OWNER 01/2018 > 75%
SHAHIN, GABRIEL, ABRAHAM Individual THE FALCON FAMILY REVOCABLE LIVING TRUS OWNER 01/2018 > 75%
Gautreau, Peter, Fredrick Individual CFO 09/2018 < 5%
BARTOLOME, RAY, RAMOS Individual CHIEF COMPLIANCE OFFICER AND CHIEF OPERATING OFFICER 10/2021 < 5%

No. Employees, Historic

30150201920202021202220232024202510 on 4/12/201910 on 11/8/201912 on 11/25/201911 on 12/6/201912 on 12/9/201912 on 2/3/202013 on 2/14/202012 on 4/21/202012 on 4/21/202012 on 4/23/202012 on 6/18/202012 on 6/19/202012 on 6/22/202012 on 7/8/202013 on 1/4/202113 on 1/7/202114 on 1/8/202115 on 3/4/202115 on 3/9/202115 on 3/10/202115 on 4/8/202115 on 4/16/202115 on 4/21/202115 on 6/15/202116 on 6/17/202116 on 6/30/202117 on 7/2/202118 on 8/2/202119 on 8/17/202119 on 9/28/202119 on 10/21/202119 on 11/18/202120 on 11/22/202122 on 1/24/202222 on 2/2/202222 on 2/16/202222 on 3/17/202221 on 4/1/202221 on 4/4/202221 on 4/21/202222 on 5/27/202221 on 6/15/202221 on 6/21/202221 on 7/6/202221 on 7/11/202221 on 8/15/202221 on 8/16/202221 on 9/2/202220 on 9/19/202222 on 9/27/202224 on 10/4/202225 on 10/13/202226 on 1/3/202327 on 1/20/202327 on 1/20/202327 on 1/31/202327 on 3/8/202327 on 3/22/202327 on 5/31/202327 on 6/15/202327 on 6/16/202327 on 7/3/202327 on 7/10/202327 on 8/21/202327 on 9/11/202327 on 9/12/202327 on 9/15/202327 on 10/17/202327 on 11/8/202327 on 1/2/202426 on 1/9/202426 on 1/18/202426 on 1/24/202427 on 2/5/202428 on 2/12/2024

RAUM, Historic

900M450M02019202020212022202320242025145456369 on 4/12/2019193316756 on 11/8/2019193316756 on 11/25/2019193316756 on 12/6/2019193316756 on 12/9/2019202544531 on 2/3/2020202544531 on 2/14/2020202544531 on 4/21/2020202544531 on 4/21/2020202544531 on 4/23/2020202544531 on 6/18/2020202544531 on 6/19/2020224546219 on 6/22/2020224546219 on 7/8/2020224546219 on 1/4/2021224546219 on 1/7/2021224546219 on 1/8/2021224546219 on 3/4/2021289103368 on 3/9/2021289103368 on 3/10/2021289103368 on 4/8/2021289103368 on 4/16/2021289103368 on 4/21/2021357290611 on 6/15/2021357290611 on 6/17/2021357290611 on 6/30/2021357290611 on 7/2/2021357290611 on 8/2/2021357290611 on 8/17/2021414121773 on 9/28/2021414121773 on 10/21/2021414121773 on 11/18/2021414121773 on 11/22/2021414121773 on 1/24/2022414121773 on 2/2/2022414121773 on 2/16/2022456454614 on 3/17/2022456454614 on 4/1/2022456454614 on 4/4/2022456454614 on 4/21/2022456454614 on 5/27/2022456454614 on 6/15/2022456454614 on 6/21/2022456454614 on 7/6/2022456454614 on 7/11/2022456454614 on 8/15/2022456454614 on 8/16/2022456454614 on 9/2/2022456454614 on 9/19/2022456454614 on 9/27/2022456454614 on 10/4/2022456454614 on 10/13/2022456454614 on 1/3/2023456454614 on 1/20/2023456454614 on 1/20/2023528140148 on 1/31/2023568986830 on 3/8/2023568986830 on 3/22/2023568986830 on 5/31/2023609196692 on 6/15/2023609196692 on 6/16/2023609196692 on 7/3/2023609196692 on 7/10/2023673715739 on 8/21/2023673715739 on 9/11/2023673715739 on 9/12/2023673715739 on 9/15/2023673715739 on 10/17/2023673715739 on 11/8/2023673715739 on 1/2/2024673715739 on 1/9/2024825827195 on 1/18/2024825827195 on 1/24/2024825827195 on 2/5/2024825827195 on 2/12/2024

No. Clients, Historic

2,0001,00002019202020212022202320242025275 on 4/12/2019307 on 11/8/2019307 on 11/25/2019307 on 12/6/2019307 on 12/9/2019294 on 2/3/2020294 on 2/14/2020294 on 4/21/2020294 on 4/21/2020294 on 4/23/2020294 on 6/18/2020294 on 6/19/2020347 on 6/22/2020347 on 7/8/2020347 on 1/4/2021347 on 1/7/2021347 on 1/8/2021347 on 3/4/2021437 on 3/9/2021437 on 3/10/2021437 on 4/8/2021437 on 4/16/2021437 on 4/21/2021542 on 6/15/2021542 on 6/17/2021542 on 6/30/2021542 on 7/2/2021542 on 8/2/2021542 on 8/17/2021625 on 9/28/2021625 on 10/21/2021625 on 11/18/2021625 on 11/22/2021625 on 1/24/2022625 on 2/2/2022625 on 2/16/2022679 on 3/17/2022679 on 4/1/2022679 on 4/4/2022679 on 4/21/2022679 on 5/27/2022679 on 6/15/2022679 on 6/21/2022679 on 7/6/2022679 on 7/11/2022679 on 8/15/2022679 on 8/16/2022679 on 9/2/2022679 on 9/19/2022679 on 9/27/2022679 on 10/4/2022679 on 10/13/2022679 on 1/3/2023679 on 1/20/2023679 on 1/20/2023815 on 1/31/2023881 on 3/8/2023881 on 3/22/2023881 on 5/31/2023967 on 6/15/2023967 on 6/16/2023967 on 7/3/2023967 on 7/10/2023976 on 8/21/2023976 on 9/11/2023976 on 9/12/2023976 on 9/15/2023976 on 10/17/2023976 on 11/8/2023976 on 1/2/2024976 on 1/9/20241423 on 1/18/20241423 on 1/24/20241423 on 2/5/20241423 on 2/12/2024

Holdings

From latest 13F, filed July 16th, 2024 for period ending June 30th, 2024
Name Class Value $USD # Shares Private Fund
3M CO COM 207K 2K
ABBVIE INC COM 505K 3K
ADOBE INC COM 651K 1K
ALPHABET INC CAP STK CL C 2M 12K
ALPHABET INC CAP STK CL A 1M 8K
AMAZON COM INC COM 3M 14K
AMERICAN CENTY ETF TR US LARGE CAP VLU 55M 878K
AMERICAN CENTY ETF TR US SML CP VALU 27M 297K
AMERICAN CENTY ETF TR INTL SMCP VLU 16M 253K
APPLE INC COM 56M 268K
APPLIED MATLS INC COM 1M 6K
ARROWMARK FINANCIAL CORP COM 264K 14K
ASML HOLDING N V N Y REGISTRY SHS 407K 398
B2GOLD CORP COM 28K 10K
BANK AMERICA CORP COM 2M 45K
BANK NEW YORK MELLON CORP COM 2M 35K
BERKSHIRE HATHAWAY INC DEL CL B NEW 726K 2K
BOEING CO COM 360K 2K
BROADCOM INC COM 435K 271
CADENCE DESIGN SYSTEM INC COM 240K 779
CELSIUS HLDGS INC COM NEW 314K 6K
CHEVRON CORP NEW COM 330K 2K
CINTAS CORP COM 601K 858
CISCO SYS INC COM 294K 6K
COMCAST CORP NEW CL A 266K 7K
COSTCO WHSL CORP NEW COM 2M 2K
DIMENSIONAL ETF TRUST EMGR CRE EQT MNG 41M 2M
DIMENSIONAL ETF TRUST US TARGETED VLU 795K 15K
DIMENSIONAL ETF TRUST US MKTWIDE VALUE 693K 18K
DIMENSIONAL ETF TRUST WORLD EX US CORE 475K 19K
DIMENSIONAL ETF TRUST US EQUITY ETF 2M 26K
DIMENSIONAL ETF TRUST INTERNATNAL VAL 65M 2M
DISNEY WALT CO COM 303K 3K
ELI LILLY & CO COM 675K 745
EQUINIX INC COM 340K 450
EXXON MOBIL CORP COM 322K 3K
FEDEX CORP COM 270K 901
FIDELITY MERRIMACK STR TR TOTAL BD ETF 46M 1M
FIDELITY WISE ORIGIN BITCOIN SHS 233K 4K
GENELUX CORPORATION COM 23K 12K
HOME DEPOT INC COM 1M 3K
HONEYWELL INTL INC COM 258K 1K
INTEL CORP COM 301K 10K
INTUITIVE SURGICAL INC COM NEW 3M 6K
INVESCO EXCH TRADED FD TR II S&P500 LOW VOL 245K 4K
INVESCO QQQ TR UNIT SER 1 31M 65K
ISHARES INC EM MKT SM-CP ETF 2M 27K
ISHARES INC ESG AWR MSCI EM 463K 14K
ISHARES INC CORE MSCI EMKT 3M 59K
ISHARES TR CORE INTL AGGR 221K 4K
ISHARES TR CORE US AGGBD ET 294K 3K
ISHARES TR ESG AW MSCI EAFE 384K 5K
ISHARES TR RUS 2000 VAL ETF 2M 15K
ISHARES TR CALIF MUN BD ETF 310K 5K
ISHARES TR EAFE SML CP ETF 8M 123K
ISHARES TR RUS MDCP VAL ETF 4M 31K
ISHARES TR S&P SML 600 GWT 26M 202K
ISHARES TR S&P 500 VAL ETF 4M 21K
ISHARES TR EAFE VALUE ETF 1M 27K
ISHARES TR PFD AND INCM SEC 21M 669K
ISHARES TR RUS 1000 GRW ETF 828K 2K
ISHARES TR MSCI USA QLT FCT 275K 2K
ISHARES TR ESG AWARE MSCI 259K 7K
ISHARES TR CORE S&P500 ETF 943K 2K
ISHARES TR CORE S&P MCP ETF 411K 7K
ISHARES TR RUS 2000 GRW ETF 266K 1K
ISHARES TR CORE S&P TTL STK 891K 8K
ISHARES TR RUS MD CP GR ETF 20M 180K
ISHARES TR USD GRN BOND ETF 449K 10K
ISHARES TR MRGSTR MD CP GRW 542K 8K
ISHARES TR ESG AWR US AGRGT 379K 8K
JOHNSON & JOHNSON COM 394K 3K
JPMORGAN CHASE & CO. COM 3M 13K
KB HOME COM 870K 12K
LAM RESEARCH CORP COM 672K 631
LOCKHEED MARTIN CORP COM 309K 661
MCDONALDS CORP COM 414K 2K
MERCK & CO INC COM 319K 3K
META PLATFORMS INC CL A 2M 4K
MICROSOFT CORP COM 5M 10K
NETFLIX INC COM 421K 623
NORTHROP GRUMMAN CORP COM 501K 1K
NUSHARES ETF TR NUVEEN ESG MIDVL 309K 9K
NUSHARES ETF TR NUVEEN ESG LRGCP 635K 8K
NUSHARES ETF TR NUVEEN ESG LRGVL 612K 16K
NUSHARES ETF TR NUVEEN ESG MIDCP 263K 6K
NVIDIA CORPORATION COM 4M 36K
ORACLE CORP COM 340K 2K
PAYPAL HLDGS INC COM 211K 4K
PEPSICO INC COM 397K 2K
PROCTER AND GAMBLE CO COM 400K 2K
QUALCOMM INC COM 695K 3K
ROSS STORES INC COM 244K 2K
SCHWAB STRATEGIC TR US LRG CAP ETF 258K 4K
SCHWAB STRATEGIC TR INTL SCEQT ETF 2M 56K
SCHWAB STRATEGIC TR EMRG MKTEQ ETF 584K 22K
SELECT SECTOR SPDR TR ENERGY 7M 81K
SELECT SECTOR SPDR TR FINANCIAL 822K 20K
SELECT SECTOR SPDR TR TECHNOLOGY 282K 1K
SENSEONICS HLDGS INC COM 15K 39K
SPDR INDEX SHS FDS S&P EMKTSC ETF 219K 4K
SPDR S&P 500 ETF TR TR UNIT 2M 4K
SPDR SER TR PORTFOLIO S&P400 485K 9K
SPDR SER TR S&P 600 SMCP GRW 396K 5K
SPDR SER TR ICE PFD SEC ETF 273K 8K
SPDR SER TR PORTFOLI S&P1500 374K 6K
SPDR SER TR BLOOMBERG 1-3 MO 12M 134K
SPDR SER TR PORTFOLIO AGRGTE 484K 19K
SPDR SER TR DJ REIT ETF 4M 41K
TESLA INC COM 2M 9K
VANGUARD CHARLOTTE FDS TOTAL INT BD ETF 52M 1M
VANGUARD INDEX FDS SML CP GRW ETF 2M 9K
VANGUARD INDEX FDS GROWTH ETF 14M 38K
VANGUARD INDEX FDS S&P 500 ETF SHS 430K 861
VANGUARD INDEX FDS REAL ESTATE ETF 25M 293K
VANGUARD INDEX FDS MID CAP ETF 578K 2K
VANGUARD INDEX FDS MCAP GR IDXVIP 2M 7K
VANGUARD INDEX FDS MCAP VL IDXVIP 30M 203K
VANGUARD INDEX FDS TOTAL STK MKT 2M 6K
VANGUARD INDEX FDS SM CP VAL ETF 3M 18K
VANGUARD INDEX FDS VALUE ETF 13M 83K
VANGUARD INTL EQUITY INDEX F FTSE EMR MKT ETF 2M 48K
VANGUARD INTL EQUITY INDEX F ALLWRLD EX US 2M 36K
VANGUARD INTL EQUITY INDEX F FTSE SMCAP ETF 8M 70K
VANGUARD SCOTTSDALE FDS INTER TERM TREAS 232K 4K
VANGUARD SCOTTSDALE FDS SHORT TERM TREAS 38M 647K
VANGUARD STAR FDS VG TL INTL STK F 362K 6K
VANGUARD TAX-MANAGED FDS VAN FTSE DEV MKT 3M 53K
VANGUARD WORLD FD INF TECH ETF 1M 2K
VANGUARD WORLD FD MEGA GRWTH IND 49M 155K
VISA INC COM CL A 346K 1K
WALMART INC COM 571K 8K
WASTE MGMT INC DEL COM 592K 3K
WISDOMTREE TR INTL EQUITY FD 752K 14K
WISDOMTREE TR US QUALITY GROW 223K 5K