PIERSON WEALTH MANAGEMENT

RFP FINANCIAL GROUP, LLC Legal Name

Adviser information for PIERSON WEALTH MANAGEMENT last updated from Form ADV on March 26th, 2024. Select data displayed; additional Form ADV, Form D, Form 13F and other data is available from the Fincoded API.

Advisory Business

Type of Organization Limited Liability Company
Fiscal Year End DECEMBER
Legal Location Georgia, United States

Employees

Total Number of Employees 4
Investment Advisory/Research 3
Registered Broker-Dealer Representatives 0
Registered State Investment Advisers 3
Licensed Agents of an Insurance Company 1
No. of Firms/People that Solicit Clients 1

RAUM

Provides Management of Securities Portfolios Yes
Type Accounts RAUM
Discretionary 1,040 $282.9M
Non-Discretionary 13 $23.5M
Total 1,053 $306.5M

Clients

Type Number RAUM
Individuals 243 $50.1M
HNW Individuals 104 $238.8M
Banking or thrift institutions 0 $0
Investment companies 0 $0
Business development companies 0 $0
Pooled investment vehicles 0 $0
Pension and profit sharing plans <5 $11.0M
Charitable organizations 0 $0
State or municipal gov entities 0 $0
Other investment advisers 0 $0
Insurance companies 0 $0
Sovereign wealth funds and foreign official institutions 0 $0
Corporations or other businesses 6 $6.5M
Other 0 $0
Type Number
No. of Non-RAUM Clients 0
No. of Non-U.S. Clients 0
No. of Financial Planning Clients 0

Services

Advisory Services Financial planningPortfolio management for individuals and/or small businessesPortfolio management for businesses or institutional clients
Compensation % of AUM

Wrap Fee Program

Offers Wrap Fee Program Yes
Acting As RAUM
Sponsor 0
Portfolio Manager 0
Both for Same 282.9M
Portfolio Manager to Program Sponsor
ASSET MANAGEMENT SERVICES PIERSON WEALTH MANAGEMENT

Identifiers

SEC RIA File Number 801-112676
SEC ERA File Number 801-112676
SEC CIK Numbers None
SEC CRD Numbers 293206
Legal Entity Identifier None

Principal Office

1380 W. PACES FERRY ROAD NW
SUITE 2155
ATLANTA
GA
United States
Monday - Friday, 9 AM - 5 PM EST
Tel: 404-233-7272, Fax: 678-661-2399

Chief Compliance Officer

ROBERT PIERSON
MANAGING MEMBER
1380 W. PACES FERRY ROAD NW
SUITE 2155
ATLANTA
GA
United States
Tel: 404-233-7272
(Full email address available in API data)

Industry Affiliates

None

Private Funds

Name Type Assets $USD Min Investment $USD No. Owners
None

Control Persons

Name Type Entity Title Since Ownership
PIERSON, ROBERT, FRANKLIN Individual MANAGING MEMBER AND CCO 02/2017 > 75%

No. Employees, Historic

105020192020202120222023202420252 on 12/12/20193 on 3/10/20203 on 5/19/20203 on 6/19/20202 on 3/31/20212 on 4/27/20212 on 3/25/20222 on 4/7/20223 on 3/30/20234 on 3/26/2024

RAUM, Historic

400M200M02019202020212022202320242025148280437 on 12/12/2019165433171 on 3/10/2020165433171 on 5/19/2020165433171 on 6/19/2020177160617 on 3/31/2021177160617 on 4/27/2021262769477 on 3/25/2022262769477 on 4/7/2022278943390 on 3/30/2023306460255 on 3/26/2024

No. Clients, Historic

40020002019202020212022202320242025221 on 12/12/2019247 on 3/10/2020247 on 5/19/2020247 on 6/19/2020214 on 3/31/2021214 on 4/27/2021285 on 3/25/2022285 on 4/7/2022347 on 3/30/2023353 on 3/26/2024