Hedge Fund Database

PLATT INVESTMENT COUNSEL, LLC

Adviser information for PLATT INVESTMENT COUNSEL, LLC last updated from Form ADV on January 19th, 2024. Select data displayed; additional Form ADV, Form D, Form 13F and other data is available from the Fincoded API.

Advisory Business

Type of Organization Limited Liability Company
Fiscal Year End DECEMBER
Legal Location Minnesota, United States

Employees

Total Number of Employees 1
Investment Advisory/Research 1
Registered Broker-Dealer Representatives 0
Registered State Investment Advisers 1
Licensed Agents of an Insurance Company 0
No. of Firms/People that Solicit Clients 0

RAUM

Provides Management of Securities Portfolios Yes
Type Accounts RAUM
Discretionary 376 $130.5M
Non-Discretionary 0 $0
Total 376 $130.5M

Clients

Type Number RAUM
Individuals 101 $32.0M
HNW Individuals 41 $89.8M
Banking or thrift institutions 0 $0
Investment companies 0 $0
Business development companies 0 $0
Pooled investment vehicles 0 $0
Pension and profit sharing plans 0 $0
Charitable organizations <5 $8.7M
State or municipal gov entities 0 $0
Other investment advisers 0 $0
Insurance companies 0 $0
Sovereign wealth funds and foreign official institutions 0 $0
Corporations or other businesses 0 $0
Other 0 $0
Type Number
No. of Non-RAUM Clients 0
No. of Non-U.S. Clients 0
No. of Financial Planning Clients 101-250

Services

Advisory Services Financial planningPortfolio management for individuals and/or small businessesPortfolio management for businesses or institutional clients
Compensation % of AUM

Identifiers

SEC RIA File Number 801-112826
SEC ERA File Number 801-112826
SEC CIK Numbers 1859195
SEC CRD Numbers 118737
Legal Entity Identifier None

Principal Office

1881 PINE BAY DRIVE
LAKE MARY
FL
United States
SUNDAY-SATURDAY, 24 HOURS/DAY
Tel: 407-416-0066, Fax: None

Websites

www.plattinvestment.com/

Chief Compliance Officer

PETER M. PLATT
PRESIDENT
1881 PINE BAY DRIVE
LAKE MARY
FL
United States
Tel: 407-416-0066
Fax: 407-250-8014
(Full email address available in API data)

Industry Affiliates

None

Private Funds

Name Type Assets $USD Min Investment $USD No. Owners
None

Control Persons

Name Type Entity Title Since Ownership
PLATT, PETER, MARKERT Individual – PRESIDENT & CHIEF COMPLIANCE OFFICER 07/2022 > 75%
THE MARY F. PLATT LIVING TRUST Domestic Entity – OWNER TRUST 07/2022 25-50%
PLATT, PETER, MARKERT Individual THE MARY F. PLATT LIVING TRUST TRUSTEE 07/2022 25-50%
Platt, David, R Individual THE MARY F. PLATT LIVING TRUST TRUSTEE 07/2022 25-50%

No. Employees, Historic

105020192020202120222023202420252 on 6/20/20192 on 8/9/20192 on 3/20/20202 on 6/19/20202 on 6/30/20202 on 10/15/20202 on 2/24/20212 on 2/25/20212 on 10/25/20212 on 12/3/20212 on 2/11/20221 on 7/19/20221 on 7/22/20221 on 1/17/20231 on 10/12/20231 on 11/20/20231 on 1/19/2024

RAUM, Historic

200M100M02019202020212022202320242025103138000 on 6/20/2019103138000 on 8/9/2019110900000 on 3/20/2020110900000 on 6/19/2020110900000 on 6/30/2020110900000 on 10/15/2020138241603 on 2/24/2021138241603 on 2/25/2021138241603 on 10/25/2021138241603 on 12/3/2021150378778 on 2/11/2022150378778 on 7/19/2022150378778 on 7/22/2022113452831 on 1/17/2023113452831 on 10/12/2023113452831 on 11/20/2023130521835 on 1/19/2024

No. Clients, Historic

20010002019202020212022202320242025115 on 6/20/2019115 on 8/9/2019117 on 3/20/2020117 on 6/19/2020117 on 6/30/2020117 on 10/15/2020131 on 2/24/2021131 on 2/25/2021131 on 10/25/2021131 on 12/3/2021139 on 2/11/2022139 on 7/19/2022139 on 7/22/2022135 on 1/17/2023135 on 10/12/2023135 on 11/20/2023145 on 1/19/2024

Holdings

From latest 13F, filed July 16th, 2024 for period ending June 30th, 2024
Name Class Value $USD # Shares Private Fund
APPLE INC COM 313K 1K –
INVESCO QQQ TR UNIT SER 1 21M 44K –
ISHARES TR MORNINGSTAR GRWT 390K 5K –
ISHARES TR RUSSELL 2000 ETF 16M 81K –
ISHARES TR CORE S&P MCP ETF 14M 239K –
SELECT SECTOR SPDR TR INDL 6M 50K –
TESLA INC COM 356K 2K –
VANGUARD INDEX FDS TOTAL STK MKT 5M 18K –
VANGUARD SCOTTSDALE FDS SHRT TRM CORP BD 1M 14K –
VANGUARD WORLD FD ESG US STK ETF 39M 406K –