PRENTICE CAPITAL MANAGEMENT, LP

Adviser information for PRENTICE CAPITAL MANAGEMENT, LP last updated from Form ADV on March 27th, 2024. Select data displayed; additional Form ADV, Form D, Form 13F and other data is available from the Fincoded API.

Advisory Business

Type of Organization Limited Partnership
Fiscal Year End DECEMBER
Legal Location Delaware, United States

Employees

Total Number of Employees 5
Investment Advisory/Research 3
Registered Broker-Dealer Representatives 0
Registered State Investment Advisers 0
Licensed Agents of an Insurance Company 0
No. of Firms/People that Solicit Clients 0

RAUM

Provides Management of Securities Portfolios Yes
Type Accounts RAUM
Discretionary 5 $211.1M
Non-Discretionary 0 $0
Total 5 $211.1M

Clients

Type Number RAUM
Individuals 0 $0
HNW Individuals 0 $0
Banking or thrift institutions 0 $0
Investment companies 0 $0
Business development companies 0 $0
Pooled investment vehicles 4 $210.1M
Pension and profit sharing plans <5 $0
Charitable organizations 0 $0
State or municipal gov entities 0 $0
Other investment advisers <5 $1.0M
Insurance companies 0 $0
Sovereign wealth funds and foreign official institutions 0 $0
Corporations or other businesses 0 $0
Other 0 $0
Type Number
No. of Non-RAUM Clients 0
No. of Non-U.S. Clients 20

Services

Advisory Services Portfolio management for pooled investment vehiclesPortfolio management for businesses or institutional clients
Compensation % of AUMPerformance-based fees

Identifiers

SEC RIA File Number 801-113244
SEC ERA File Number 801-113244
SEC CIK Numbers 1326150
SEC CRD Numbers 161178
Legal Entity Identifier None

Principal Office

100 WEST PUTNAM AVENUE
SLAGLE HOUSE
GREENWICH
CT
United States
Monday - Friday, 9AM - 5PM
Tel: 203-302-2432, Fax: 203-614-8250

Chief Compliance Officer

MARK HOSSEIN
CHIEF FINANCIAL OFFICER
100 WEST PUTNAM AVENUE
SLAGLE HOUSE
GREENWICH
CT
United States
Tel: 203-302-2432
(Full email address available in API data)

Industry Affiliates

PRENTICE INVESTMENT MANAGEMENT LLC Sponsor, GP, manager of pooled investment vehicles

Private Funds

Name Type Assets $USD Min Investment $USD No. Owners
PRENTICE CAPITAL LONG/SHORT EQUITY FUND II, LTD. Hedge Fund $1.9M $5.0M 4
PRENTICE CAPITAL LONG/SHORT EQUITY FUND, LP Hedge Fund $58.3M $5.0M 9
PRENTICE CAPITAL LONG/SHORT EQUITY MASTER II, L.P. Hedge Fund $60.1M $5.0M 2

Control Persons

Name Type Entity Title Since Ownership
PRENTICE MANAGEMENT GP, LLC Domestic Entity GENERAL PARTNER 02/2005 < 5%
ZIMMERMAN, MICHAEL, JOHN Individual LIMITED PARTNER AND CHIEF INVESTMENT OFFICER 05/2005 > 75%
HOSSEIN, FAIZAD Individual CHIEF FINANCIAL OFFICER / CHIEF COMPLIANCE OFFICER 11/2009 < 5%
ZIMMERMAN, MICHAEL, JOHN Individual PRENTICE MANAGEMENT GP, LLC MANAGING MEMBER 02/2005 > 75%

No. Employees, Historic

105020192020202120222023202420256 on 6/5/20196 on 6/5/20196 on 6/5/20196 on 8/20/20196 on 8/26/20196 on 3/23/20206 on 3/25/20216 on 4/27/20216 on 5/14/20216 on 3/22/20226 on 3/30/20235 on 3/27/2024

RAUM, Historic

900M450M02019202020212022202320242025358464038 on 6/5/2019358464038 on 6/5/2019358464038 on 6/5/2019243308439 on 8/20/2019243308439 on 8/26/2019402960167 on 3/23/2020839932036 on 3/25/2021839932036 on 4/27/2021839932036 on 5/14/2021761175735 on 3/22/2022162713291 on 3/30/2023211139472 on 3/27/2024

No. Clients, Historic

105020192020202120222023202420252 on 6/5/20192 on 6/5/20192 on 6/5/20194 on 8/20/20194 on 8/26/20196 on 3/23/20208 on 3/25/20218 on 4/27/20218 on 5/14/202110 on 3/22/20228 on 3/30/20235 on 3/27/2024

Holdings

From latest 13F, filed August 14th, 2024 for period ending June 30th, 2024
Name Class Value $USD # Shares Private Fund
ADVANTAGE SOLUTIONS INC COM CL A 545K 169K
ADVISORSHARES TR PURE US CANNABIS 403K 55K
BUMBLE INC COM CL A 2M 158K
CHEGG INC COM CL A 79K 25K
COMPASS INC CL A 4M 1M
GOPRO INC CL A 20K 14K
GROUPON INC COM NEW 3M 170K
GROWGENERATION CORP COM 359K 167K
HERBALIFE LTD COM SHS 2M 184K
HYDROFARMS HLDGS GROUP INC COM 336K 486K
KEURIG DR PEPPER INC COM 3M 100K
LYFT INC CL A COM 6M 398K
NEXTNAV INC COMMON STOCK 4M 477K
OATLY GROUP AB SPONSORED ADS 388K 412K
OLAPLEX HLDGS INC COM 35K 23K
PELOTON INTERACTIVE INC CL A COM 3M 769K
PENN ENTERTAINMENT INC COM 1M 75K
SNAP INC CL A 6M 377K
SOFI TECHNOLOGIES INC COM 992K 150K
TILRAY BRANDS INC COM 2M 1M
UNITED NAT FOODS INC COM 1M 95K
WARBY PARKER INC CL A COM 2M 141K