BEACON FINANCIAL PLANNING, INC

Adviser information for BEACON FINANCIAL PLANNING, INC last updated from Form ADV on March 1st, 2024. Select data displayed; additional Form ADV, Form D, Form 13F and other data is available from the Fincoded API.

Advisory Business

Type of Organization Corporation
Fiscal Year End DECEMBER
Legal Location Massachusetts, United States

Employees

Total Number of Employees 7
Investment Advisory/Research 5
Registered Broker-Dealer Representatives 0
Registered State Investment Advisers 5
Licensed Agents of an Insurance Company 0
No. of Firms/People that Solicit Clients 0

RAUM

Provides Management of Securities Portfolios Yes
Type Accounts RAUM
Discretionary 912 $311.8M
Non-Discretionary 0 $0
Total 912 $311.8M

Clients

Type Number RAUM
Individuals 218 $74.8M
HNW Individuals 110 $236.4M
Banking or thrift institutions 0 $0
Investment companies 0 $0
Business development companies 0 $0
Pooled investment vehicles 0 $0
Pension and profit sharing plans 0 $0
Charitable organizations <5 $525,120
State or municipal gov entities 0 $0
Other investment advisers 0 $0
Insurance companies 0 $0
Sovereign wealth funds and foreign official institutions 0 $0
Corporations or other businesses 0 $0
Other 0 $0
Type Number
No. of Non-RAUM Clients 0
No. of Non-U.S. Clients 0
No. of Financial Planning Clients 251-500

Services

Advisory Services Financial planningPortfolio management for individuals and/or small businessesEducational seminars/workshops
Compensation % of AUMFixed fees

Identifiers

SEC RIA File Number 801-113811
SEC ERA File Number 801-113811
SEC CIK Numbers 1966066
SEC CRD Numbers 175372
Legal Entity Identifier None

Principal Office

72 PINE STREET
HYANNIS
MA
United States
Monday - Friday, 9 AM TO 5 PM
Tel: 508-790-7039, Fax: 617-334-7967

Chief Compliance Officer

MICHAELA G. HERLIHY
PRESIDENT
72 PINE STREET
HYANNIS
MA
United States
Tel: 508-790-7039
Fax: 617-334-7967
(Full email address available in API data)

Industry Affiliates

None

Private Funds

Name Type Assets $USD Min Investment $USD No. Owners
None

Control Persons

Name Type Entity Title Since Ownership
HERLIHY, MICHAELA, GREEN Individual PRESIDENT, CHIEF COMPLIANCE OFFICER 02/2015 > 75%
Kane, Kathleen, Erin Individual PARTNER 04/2023 5-10%
GREW, KELLI, MARIE Individual PARTNER 04/2023 5-10%

No. Employees, Historic

105020192020202120222023202420253 on 4/11/20195 on 2/19/20205 on 6/26/20205 on 8/25/20207 on 3/10/20217 on 3/11/20227 on 9/14/20228 on 2/13/20238 on 3/28/20238 on 7/31/20238 on 8/31/20238 on 10/11/20237 on 3/1/2024

RAUM, Historic

400M200M02019202020212022202320242025136641756 on 4/11/2019180302396 on 2/19/2020180302396 on 6/26/2020180302396 on 8/25/2020207479961 on 3/10/2021260657661 on 3/11/2022260657661 on 9/14/2022244402835 on 2/13/2023244402835 on 3/28/2023244402835 on 7/31/2023244402835 on 8/31/2023244402835 on 10/11/2023311752023 on 3/1/2024

No. Clients, Historic

50025002019202020212022202320242025290 on 4/11/2019293 on 2/19/2020293 on 6/26/2020293 on 8/25/2020297 on 3/10/2021315 on 3/11/2022315 on 9/14/2022419 on 2/13/2023419 on 3/28/2023419 on 7/31/2023419 on 8/31/2023419 on 10/11/2023328 on 3/1/2024

Holdings

From latest 13F, filed July 18th, 2024 for period ending June 30th, 2024
Name Class Value $USD # Shares Private Fund
ALPHABET INC CAP STK CL C 263K 1K
AMAZON COM INC COM 238K 1K
APPLE INC COM 1M 6K
BERKSHIRE HATHAWAY INC DEL CL B NEW 19M 47K
ECOLAB INC COM 272K 1K
INTUITIVE SURGICAL INC COM NEW 909K 2K
INVESCO EXCH TRADED FD TR II S&P SMLCAP QTY 2M 45K
INVESCO EXCHANGE TRADED FD T S&P 500 GARP ETF 3M 26K
INVESCO QQQ TR UNIT SER 1 21M 43K
ISHARES TR MSCI USA QLT FCT 2M 9K
ISHARES TR CORE MSCI TOTAL 3M 47K
ISHARES TR CORE S&P500 ETF 31M 56K
ISHARES TR CORE S&P MCP ETF 13M 227K
ISHARES TR ISHARES SEMICDTR 2M 8K
ISHARES TR IBONDS DEC 25 201K 8K
ISHARES TR IBONDS 24 TRM TS 730K 30K
ISHARES TR IBONDS DEC25 ETF 368K 15K
ISHARES TR IBONDS 25 TRM TS 370K 16K
ISHARES TR EAFE GRWTH ETF 204K 2K
ISHARES TR S&P 500 VAL ETF 258K 1K
ISHARES TR ESG AW MSCI EAFE 428K 5K
J P MORGAN EXCHANGE TRADED F EQUITY PREMIUM 210K 4K
JOHNSON & JOHNSON COM 819K 6K
MICROSOFT CORP COM 544K 1K
NVIDIA CORPORATION COM 1M 10K
PIMCO ETF TR ACTIVE BD ETF 2M 24K
POWERSHARES ACTIVELY MANAGED TOTAL RETURN 12M 263K
SCHWAB STRATEGIC TR FUNDAMENTAL INTL 13M 361K
SCHWAB STRATEGIC TR US DIVIDEND EQ 3M 41K
SCHWAB STRATEGIC TR FUNDAMENTAL US L 429K 6K
TESLA INC COM 3M 17K
VANGUARD INDEX FDS SMALL CP ETF 4M 20K
VANGUARD INDEX FDS MCAP GR IDXVIP 911K 4K
VANGUARD INDEX FDS GROWTH ETF 323K 864
VANGUARD INDEX FDS S&P 500 ETF SHS 564K 1K
VANGUARD SPECIALIZED FUNDS DIV APP ETF 493K 3K
VANGUARD STAR FDS VG TL INTL STK F 268K 4K
VANGUARD WELLINGTON FD US QUALITY 2M 14K
VANGUARD WORLD FD ESG US STK ETF 1M 12K
WELLTOWER INC COM 242K 2K