BLUE SQUARE ASSET MANAGEMENT, LLC

Adviser information for BLUE SQUARE ASSET MANAGEMENT, LLC last updated from Form ADV on March 29th, 2024. Select data displayed; additional Form ADV, Form D, Form 13F and other data is available from the Fincoded API.

Advisory Business

Type of Organization Limited Liability Company
Fiscal Year End DECEMBER
Legal Location New York, United States

Employees

Total Number of Employees 6
Investment Advisory/Research 5
Registered Broker-Dealer Representatives 0
Registered State Investment Advisers 6
Licensed Agents of an Insurance Company 1
No. of Firms/People that Solicit Clients 1

RAUM

Provides Management of Securities Portfolios Yes
Type Accounts RAUM
Discretionary 440 $209.1M
Non-Discretionary 132 $65.8M
Total 572 $274.8M

Clients

Type Number RAUM
Individuals 45 $10.7M
HNW Individuals 111 $234.6M
Banking or thrift institutions 0 $0
Investment companies 0 $0
Business development companies 0 $0
Pooled investment vehicles 1 $10.7M
Pension and profit sharing plans 23 $18.2M
Charitable organizations <5 $654,295
State or municipal gov entities 0 $0
Other investment advisers 0 $0
Insurance companies 0 $0
Sovereign wealth funds and foreign official institutions 0 $0
Corporations or other businesses 0 $0
Other 0 $0
Type Number
No. of Non-RAUM Clients 0
No. of Non-U.S. Clients 0
No. of Financial Planning Clients 51-100

Services

Advisory Services Financial planningPortfolio management for individuals and/or small businessesPortfolio management for pooled investment vehiclesPortfolio management for businesses or institutional clients
Compensation % of AUMFixed fees

Identifiers

SEC RIA File Number 801-113999
SEC ERA File Number 801-113999
SEC CIK Numbers 1769578
SEC CRD Numbers 296802
Legal Entity Identifier None

Principal Office

17 STATE STREET
40TH FLOOR
NEW YORK
NY
United States
Monday - Friday, 8:00A - 6:00P
Tel: 646-928-8000, Fax: 646-690-1223

Chief Compliance Officer

ALLISON JAFFE
17 STATE STREET
40TH FLOOR
NEW YORK
NY
United States
Tel: 646-928-8000
(Full email address available in API data)

Regulatory Contact

JAY H. BLUESTINE
MANAGING MEMBER, FOUNDER & CEO
17 STATE STREET
40TH FLOOR
NEW YORK
NY
United States
Tel: 646-928-8000
(Full email address available in API data)

Industry Affiliates

None

Private Funds

Name Type Assets $USD Min Investment $USD No. Owners
BLUE SQUARE DIGITAL MANAGED VOLATILITY BITCOIN FUND, LP Hedge Fund $10.7M $0.3M 32

Control Persons

Name Type Entity Title Since Ownership
BLUESTINE, JAY, HOWARD Individual MANAGING MEMBER, FOUNDER & CEO 11/2017 > 75%
CEISLER, ANDREW, JAMES Individual PRINCIPAL, DIRECTOR ASSET MANAGEMENT 11/2017 10-25%
JAFFE, ALLISON, GAIL Individual CHIEF COMPLIANCE OFFICER 07/2021 < 5%

No. Employees, Historic

105020192020202120222023202420258 on 6/20/20198 on 8/7/20199 on 3/21/20209 on 5/12/20209 on 5/27/20209 on 6/8/20209 on 9/1/20209 on 11/4/20209 on 12/2/20209 on 3/29/20219 on 5/18/20219 on 6/8/20219 on 7/12/20219 on 1/13/20229 on 1/13/20227 on 3/30/20227 on 7/1/20227 on 7/29/20227 on 8/2/20227 on 8/4/20227 on 8/24/20227 on 12/13/20226 on 3/31/20236 on 4/3/20236 on 5/26/20236 on 3/29/2024

RAUM, Historic

300M150M02019202020212022202320242025139078893 on 6/20/2019139078893 on 8/7/2019176301905 on 3/21/2020176301905 on 5/12/2020176301905 on 5/27/2020176301905 on 6/8/2020176301905 on 9/1/2020176301905 on 11/4/2020176301905 on 12/2/2020251576497 on 3/29/2021251576497 on 5/18/2021251576497 on 6/8/2021251576497 on 7/12/2021251576497 on 1/13/2022251576497 on 1/13/2022291318443 on 3/30/2022251110342 on 7/1/2022251110343 on 7/29/2022251110343 on 8/2/2022251110343 on 8/4/2022251110343 on 8/24/2022251110343 on 12/13/2022238390537 on 3/31/2023238390537 on 4/3/2023238390567 on 5/26/2023274831501 on 3/29/2024

No. Clients, Historic

3001500201920202021202220232024202588 on 6/20/201988 on 8/7/2019102 on 3/21/2020102 on 5/12/2020102 on 5/27/2020102 on 6/8/2020102 on 9/1/2020102 on 11/4/2020102 on 12/2/2020134 on 3/29/2021134 on 5/18/2021134 on 6/8/2021134 on 7/12/2021134 on 1/13/2022134 on 1/13/2022170 on 3/30/2022160 on 7/1/2022160 on 7/29/2022160 on 8/2/2022160 on 8/4/2022160 on 8/24/2022160 on 12/13/2022220 on 3/31/2023220 on 4/3/2023175 on 5/26/2023180 on 3/29/2024

Holdings

From latest 13F, filed August 7th, 2024 for period ending June 30th, 2024
Name Class Value $USD # Shares Private Fund
ASML HOLDING N V N Y REGISTRY SHS 2M 2K
ING GROEP N.V. SPONSORED ADR 2M 122K
NOVARTIS AG SPONSORED ADR 2M 21K
SONY GROUP CORP SPONSORED ADR 2M 28K
TAIWAN SEMICONDUCTOR MFG LTD SPONSORED ADS 3M 15K
ADOBE INC COM 3M 5K
ALPHABET INC CAP STK CL A 4M 22K
ALPHABET INC CAP STK CL C 422K 2K
AMAZON COM INC COM 4M 22K
AMERICAN EXPRESS CO COM 287K 1K
AMGEN INC COM 2M 7K
APPLE INC COM 5M 22K
BERKSHIRE HATHAWAY INC DEL CL B NEW 281K 690
BLACKROCK INC COM 2M 3K
BLACKSTONE INC COM 2M 17K
BRINKS CO COM 928K 9K
BROADCOM INC COM 228K 142
CARRIER GLOBAL CORPORATION COM 2M 33K
CDW CORP COM 258K 1K
CHIPOTLE MEXICAN GRILL INC COM 329K 5K
COSTCO WHSL CORP NEW COM 252K 297
CROWDSTRIKE HLDGS INC CL A 3M 8K
ELI LILLY & CO COM 326K 360
EMERSON ELEC CO COM 2M 20K
GOLDMAN SACHS GROUP INC COM 3M 6K
GRAINGER W W INC COM 223K 247
HOME DEPOT INC COM 277K 805
HONEYWELL INTL INC COM 2M 8K
INTUITIVE SURGICAL INC COM NEW 5M 11K
JOHNSON CTLS INTL PLC SHS 441K 7K
JPMORGAN CHASE & CO COM 2M 11K
MERCK & CO INC COM 356K 3K
META PLATFORMS INC CL A 476K 944
MICROSOFT CORP COM 4M 8K
MONDELEZ INTL INC CL A 1M 21K
NETFLIX INC COM 2M 3K
NVIDIA CORPORATION COM 5M 38K
OLD DOMINION FREIGHT LINE IN COM 307K 2K
ORACLE CORP COM 279K 2K
PEPSICO INC COM 1M 9K
PRIMERICA INC COM 216K 913
PROCTER AND GAMBLE CO COM 2M 11K
SOUTHERN COPPER CORP COM 4M 36K
TESLA INC COM 5M 26K
UNITEDHEALTH GROUP INC COM 3M 5K
VISA INC COM CL A 261K 993
GOLDMAN SACHS ACCESS ETF TR ACCES TREASURY 3M 26K
INVESCO QQQ TRUST SERIES I Exchange Traded Fund 8M 18K
CITIGROUP INC NEW NT BCOMF3 26 Preferred Stock 954K 50K
EQUINIX INC COM Real Estate Investment Trust 2M 2K
FIDELITY WISE ORIGIN BITCOIN FUND Exchange Traded Fund 474K 9K
GRAYSCALE BITCOIN TRUST Exchange Traded Fund 5M 92K
INVESCO EXCH TRD SLF IDX FD BULSHS 2024 CB 801K 38K
ISHARES TR ISHARES BIOTECH 3M 19K
ISHARES TR CORE S&P SCP ETF 12M 113K
ISHARES TR IBONDS DEC24 ETF 909K 36K
ISHARES TR IBONDS DEC 863K 33K
ISHARES TR IBONDS DEC25 ETF 897K 36K
ISHARES TR IBONDS DEC 25 1M 47K
ISHARES TR IBONDS DEC2026 891K 37K
ISHARES TR IBONDS DEC 26 1M 49K
ISHARES TR IBONDS 27 ETF 913K 38K
ISHARES TR IBONDS DEC 27 1M 50K
ISHARES TR IBDS DEC28 ETF 899K 36K
ISHARES TR IBONDS DEC 28 844K 34K
ISHARES TR MSCI INDIA ETF 9M 161K
KRANESHARES TRUST CSI CHI INTERNET 3M 115K
SCHWAB STRATEGIC TR INTL EQTY ETF 7M 183K
SCHWAB STRATEGIC TR US MID-CAP RTF 8M 105K
SPDR SER TR BLOOMBERG 1-3 MO 256K 3K
VANGUARD INDEX FDS S&P 500 ETF SHS 14M 29K