Hedge Fund Database

LAKESHORE FINANCIAL PLANNING INC.

Adviser information for LAKESHORE FINANCIAL PLANNING INC. last updated from Form ADV on March 6th, 2024. Select data displayed; additional Form ADV, Form D, Form 13F and other data is available from the Fincoded API.

Advisory Business

Type of Organization Corporation
Fiscal Year End DECEMBER
Legal Location Michigan, United States

Employees

Total Number of Employees 6
Investment Advisory/Research 3
Registered Broker-Dealer Representatives 0
Registered State Investment Advisers 3
Licensed Agents of an Insurance Company 0
No. of Firms/People that Solicit Clients 0

RAUM

Provides Management of Securities Portfolios Yes
Type Accounts RAUM
Discretionary 1,262 $354.2M
Non-Discretionary 0 $0
Total 1,262 $354.2M

Clients

Type Number RAUM
Individuals 353 $131.2M
HNW Individuals 107 $223.0M
Banking or thrift institutions 0 $0
Investment companies 0 $0
Business development companies 0 $0
Pooled investment vehicles 0 $0
Pension and profit sharing plans 0 $0
Charitable organizations 0 $0
State or municipal gov entities 0 $0
Other investment advisers 0 $0
Insurance companies 0 $0
Sovereign wealth funds and foreign official institutions 0 $0
Corporations or other businesses 0 $0
Other 0 $0
Type Number
No. of Non-RAUM Clients 0
No. of Non-U.S. Clients 0

Services

Advisory Services Portfolio management for individuals and/or small businesses
Compensation % of AUM

Identifiers

SEC RIA File Number 801-114302
SEC ERA File Number 801-114302
SEC CIK Numbers 2000571
SEC CRD Numbers 299129
Legal Entity Identifier None

Principal Office

23201 JEFFERSON AVE
SAINT CLAIR SHORES
MI
United States
Monday - Friday, 8:00 A.M. TO 5:00 P.M.
Tel: 586-498-0788, Fax: 586-498-7580

Websites

www.lakeshorefinancialplanning.com

Chief Compliance Officer

PATRICIA JOHNSON
23201 JEFFERSON AVE
SAINT CLAIR SHORES
MI
United States
Tel: 586-498-0788
Fax: 586-498-7580
(Full email address available in API data)

Regulatory Contact

MARK ROMIN
VICE PRESIDENT
23201 JEFFERSON AVE
SAINT CLAIR SHORES
MI
United States
Tel: 586-498-0788
Fax: 586-498-7580
(Full email address available in API data)

Industry Affiliates

None

Private Funds

Name Type Assets $USD Min Investment $USD No. Owners
None

Control Persons

Name Type Entity Title Since Ownership
BRAYTON, JEFFREY, FRANCIS Individual – PRESIDENT 09/2018 > 75%
ROMIN, MARK, EDWARD Individual – VICE PRESIDENT 09/2018 10-25%
JOHNSON, PATRICIA, ANN Individual – CHIEF COMPLIANCE OFFICER 12/2019 < 5%

No. Employees, Historic

105020192020202120222023202420256 on 7/18/20196 on 8/14/20196 on 3/11/20206 on 6/17/20206 on 7/15/20206 on 2/8/20216 on 9/8/20217 on 3/15/20227 on 12/14/20226 on 2/21/20236 on 10/25/20236 on 10/25/20236 on 3/6/2024

RAUM, Historic

400M200M02019202020212022202320242025215000000 on 7/18/2019215000000 on 8/14/2019246760410 on 3/11/2020246760410 on 6/17/2020246760410 on 7/15/2020288947856 on 2/8/2021288947856 on 9/8/2021355113320 on 3/15/2022355113320 on 12/14/2022313813730 on 2/21/2023313813730 on 10/25/2023313813730 on 10/25/2023354191372 on 3/6/2024

No. Clients, Historic

50025002019202020212022202320242025380 on 7/18/2019380 on 8/14/2019351 on 3/11/2020351 on 6/17/2020351 on 7/15/2020419 on 2/8/2021419 on 9/8/2021429 on 3/15/2022429 on 12/14/2022477 on 2/21/2023477 on 10/25/2023477 on 10/25/2023460 on 3/6/2024

Holdings

From latest 13F, filed July 25th, 2024 for period ending June 30th, 2024
Name Class Value $USD # Shares Private Fund
ABBVIE INC COM 227K 1K –
AFLAC INC COM 339K 4K –
ALPHABET INC CAP STK CL C 677K 4K –
AMAZON COM INC COM 462K 2K –
APPLE INC COM 7M 33K –
BANK AMERICA CORP COM 547K 14K –
BERKSHIRE HATHAWAY INC DEL CL B NEW 353K 867 –
BLACKROCK INC COM 218K 276 –
CCC INTELLIGENT SOLUTIONS HL COM 1M 116K –
CHEVRON CORP NEW COM 417K 3K –
CINCINNATI FINL CORP COM 293K 2K –
COCA COLA CO COM 753K 12K –
COMERICA INC COM 373K 7K –
CONIFER HLDGS INC COM 8K 10K –
COSTCO WHSL CORP NEW COM 568K 668 –
DIMENSIONAL ETF TRUST INTERNATNAL VAL 17M 466K –
DIMENSIONAL ETF TRUST US TARGETED VLU 15M 285K –
DIMENSIONAL ETF TRUST US LARGE CAP VAL 17M 592K –
DIMENSIONAL ETF TRUST US EQUITY ETF 1M 21K –
DISNEY WALT CO COM 223K 2K –
DTE ENERGY CO COM 607K 5K –
EQUIFAX INC COM 205K 847 –
EXXON MOBIL CORP COM 228K 2K –
FIFTH THIRD BANCORP COM 275K 8K –
FORD MTR CO DEL COM 418K 33K –
GENTEX CORP COM 354K 11K –
HOME DEPOT INC COM 541K 2K –
INVESCO EXCHANGE TRADED FD T S&P500 EQL WGT 8M 46K –
INVESCO QQQ TR UNIT SER 1 3M 6K –
ISHARES TR MSCI EAFE ETF 475K 6K –
ISHARES TR CORE MSCI TOTAL 217K 3K –
ISHARES TR RUS 1000 GRW ETF 295K 810 –
ISHARES TR NATIONAL MUN ETF 295K 3K –
ISHARES TR U.S. TECH ETF 294K 2K –
ISHARES TR RUSSELL 3000 ETF 3M 9K –
ISHARES TR RUS 1000 VAL ETF 230K 1K –
ISHARES TR CORE S&P SCP ETF 3M 32K –
ISHARES TR CORE S&P MCP ETF 2M 38K –
ISHARES TR RUSSELL 2000 ETF 2M 9K –
ISHARES TR CORE S&P500 ETF 37M 68K –
JOHNSON & JOHNSON COM 387K 3K –
JPMORGAN CHASE & CO. COM 2M 11K –
KIMBERLY-CLARK CORP COM 308K 2K –
MCDONALDS CORP COM 640K 3K –
META PLATFORMS INC CL A 360K 713 –
MICROSOFT CORP COM 9M 21K –
MONDELEZ INTL INC CL A 397K 6K –
NEXTERA ENERGY INC COM 210K 3K –
NORTHROP GRUMMAN CORP COM 435K 997 –
NVIDIA CORPORATION COM 499K 4K –
ORACLE CORP COM 268K 2K –
PEPSICO INC COM 237K 1K –
PGIM ETF TR PGIM ULTRA SH BD 12M 241K –
PROCTER AND GAMBLE CO COM 477K 3K –
QUALCOMM INC COM 205K 1K –
ROCKET COS INC COM CL A 185K 13K –
SCHWAB STRATEGIC TR US DIVIDEND EQ 14M 175K –
SELECT SECTOR SPDR TR FINANCIAL 17M 404K –
SEMPRA COM 306K 4K –
SOFI TECHNOLOGIES INC COM 580K 88K –
SOUTHERN CO COM 579K 7K –
SPDR S&P 500 ETF TR TR UNIT 337K 620 –
SYMBOTIC INC CLASS A COM 237K 7K –
UNITEDHEALTH GROUP INC COM 317K 622 –
VANGUARD INDEX FDS S&P 500 ETF SHS 17M 34K –
VANGUARD MALVERN FDS STRM INFPROIDX 243K 5K –
VISA INC COM CL A 210K 799 –
WASTE MGMT INC DEL COM 388K 2K –