PRINCIPAL ADVISED SERVICES

PRINCIPAL ADVISED SERVICES, LLC Legal Name

Adviser information for PRINCIPAL ADVISED SERVICES last updated from Form ADV on March 29th, 2024. Select data displayed; additional Form ADV, Form D, Form 13F and other data is available from the Fincoded API.

Advisory Business

Type of Organization Limited Liability Company
Fiscal Year End DECEMBER
Legal Location Delaware, United States

Employees

Total Number of Employees 140
Investment Advisory/Research 58
Registered Broker-Dealer Representatives 52
Registered State Investment Advisers 53
Licensed Agents of an Insurance Company 34
No. of Firms/People that Solicit Clients 0

RAUM

Provides Management of Securities Portfolios Yes
Type Accounts RAUM
Discretionary 11,801 $569.5M
Non-Discretionary 0 $0
Total 11,801 $569.5M

Clients

Type Number RAUM
Individuals 11,786 $546.6M
HNW Individuals 15 $22.9M
Banking or thrift institutions 0 $0
Investment companies 0 $0
Business development companies 0 $0
Pooled investment vehicles 0 $0
Pension and profit sharing plans 0 $0
Charitable organizations 0 $0
State or municipal gov entities 0 $0
Other investment advisers 0 $0
Insurance companies 0 $0
Sovereign wealth funds and foreign official institutions 0 $0
Corporations or other businesses 0 $0
Other 0 $0
Type Number
No. of Non-RAUM Clients 1268
No. of Non-U.S. Clients 0
No. of Financial Planning Clients 0

Services

Advisory Services Portfolio management for individuals and/or small businessesSelection of other advisers (including private fund managers)
Compensation % of AUM

Wrap Fee Program

Offers Wrap Fee Program Yes
Acting As RAUM
Sponsor 0
Portfolio Manager 0
Both for Same 569.5M
Portfolio Manager to Program Sponsor
PRINCIPAL SIMPLEINVEST PRINCIPAL ADVISED SERVICES

Identifiers

SEC RIA File Number 801-114432
SEC ERA File Number 801-114432
SEC CIK Numbers None
SEC CRD Numbers 297324
Legal Entity Identifier None

Principal Office

655 9TH STREET
DES MOINES
IA
United States
Monday - Friday, 8-5PM
Tel: 866-412-0770, Fax: None

Chief Compliance Officer

MEGAN JENNINGS
DIRECTOR, COMPLIANCE
711 HIGH STREET
DES MOINES
IA
United States
Tel: 5158780535
(Full email address available in API data)

Regulatory Contact

STEFANIE KINNEY
COMPLIANCE ADVISOR
711 HIGH STREET
DES MOINES
IA
United States
Tel: 515-878-6332
(Full email address available in API data)

Industry Affiliates

PREFERRED PRODUCT NETWORK, INC. Insurance company or agency
PRINCIPAL ASSET MANAGEMENT Other investment adviser, including financial plannersCommodity pool operator or commodity trading advisorPension consultantSponsor or syndicator of limited partnershipsSponsor, GP, manager of pooled investment vehicles
PRINCIPAL BANK Banking or thrift institution
PRINCIPAL GLOBAL INVESTORS (IRELAND) LTD Other investment adviser, including financial plannersSponsor, GP, manager of pooled investment vehicles
PRINCIPAL GLOBAL INVESTORS TRUST COMPANY Trust company
PRINCIPAL LIFE INSURANCE COMPANY Insurance company or agency
PRINCIPAL NATIONAL LIFE INSURANCE COMPANY Insurance company or agency
PRINCIPAL SECURITIES, INC. Broker-dealer, municipal securities dealer, or gov securities broker or dealerOther investment adviser, including financial planners
PRINCIPAL SHAREHOLDER SERVICES INC Trust company
PRINCIPAL TRUST COMPANY Trust company

Private Funds

Name Type Assets $USD Min Investment $USD No. Owners
None

Control Persons

Name Type Entity Title Since Ownership
FOSSELL, JANET, LORETTA Individual CHIEF OPERATIONS OFFICER 11/2018 < 5%
CHRISTENSEN, SCOTT, ALLEN Individual CHIEF INVESTMENT OFFICER 11/2018 < 5%
PRINCIPAL LIFE INSURANCE COMPANY Domestic Entity PRINCIPAL HOLDING COMPANY, LLC OWNER 07/1968 > 75%
PRINCIPAL FINANCIAL SERVICES, INC. Domestic Entity PRINCIPAL LIFE INSURANCE COMPANY OWNER 10/2001 > 75%
PRINCIPAL FINANCIAL GROUP, INC. Domestic Entity PRINCIPAL FINANCIAL SERVICES, INC. OWNER 04/2001 > 75%
WINSTON, HEATHER, BLAKE Individual CHIEF PRODUCT OFFICER 03/2020 < 5%
WIENER, SARA, JO Individual DIRECTOR 12/2020 < 5%
NESS, BRIAN, STEVEN Individual DIRECTOR 12/2020 < 5%
WINTERHOF, JANIS, JEAN Individual DIRECTOR 03/2021 < 5%
MONTFORD, AMY, M Individual CHIEF EXECUTIVE OFFICER 06/2021 < 5%
DOWNING, RYAN, DOUGLAS Individual DIRECTOR 07/2021 < 5%
LONG, GREGORY, SCOTT Individual CHIEF MARKETING OFFICER 09/2021 < 5%
DEASY, JUSTIN, MILLER Individual ASSISTANT GENERAL COUNSEL 09/2021 < 5%
ROBINSON SAATHOFF, DANNA, M Individual CHIEF LEARNING OFFICER 09/2021 < 5%
WENIG, BARBARA Individual DIRECTOR 10/2021 < 5%
SARKAR, ANIKET Individual CHIEF INFORMATION OFFICER 02/2022 < 5%
Cusick, Kori, Diane Individual CHIEF SUPERVISION OFFICER 03/2023 < 5%
VANDERLEEK, ERIC Individual CHIEF SALES OFFICER 08/2022 < 5%
JENNINGS, MEGAN, ELIZABETH Individual CHIEF COMPLIANCE OFFICER 03/2023 < 5%
PRINCIPAL HOLDING COMPANY, LLC Domestic Entity OWNER 01/2024 > 75%
RIGLER, DAVID, ANDREW Individual CHIEF FINANCIAL OFFICER 03/2024 < 5%

No. Employees, Historic

200100020202021202220232024202546 on 1/17/202046 on 1/22/202067 on 3/25/202067 on 6/25/202067 on 9/24/202067 on 12/22/202067 on 1/15/202167 on 1/19/202169 on 3/29/202169 on 7/16/202169 on 7/22/202169 on 10/1/202169 on 11/22/202169 on 1/11/202269 on 2/16/202289 on 3/30/202289 on 9/23/202289 on 1/31/2023115 on 3/31/2023115 on 6/15/2023115 on 8/31/2023115 on 1/2/2024115 on 1/3/2024140 on 3/29/2024

RAUM, Historic

600M300M02020202120222023202420250 on 1/17/20200 on 1/22/202029550117 on 3/25/202029550117 on 6/25/202029550117 on 9/24/202029550117 on 12/22/202029550117 on 1/15/202129550117 on 1/19/2021109577873 on 3/29/2021109577873 on 7/16/2021109577873 on 7/22/2021109577873 on 10/1/2021109577873 on 11/22/2021109577873 on 1/11/2022109577873 on 2/16/2022261312637 on 3/30/2022261312637 on 9/23/2022261312637 on 1/31/2023352564235 on 3/31/2023352564235 on 6/15/2023352564235 on 8/31/2023352564235 on 1/2/2024352564235 on 1/3/2024569489941 on 3/29/2024

No. Clients, Historic

20,00010,00002020202120222023202420250 on 1/17/20200 on 1/22/2020574 on 3/25/2020574 on 6/25/2020574 on 9/24/2020574 on 12/22/2020574 on 1/15/2021574 on 1/19/20212041 on 3/29/20212041 on 7/16/20212041 on 7/22/20212041 on 10/1/20212041 on 11/22/20212041 on 1/11/20222041 on 2/16/20225035 on 3/30/20225035 on 9/23/20225035 on 1/31/20238370 on 3/31/20238370 on 6/15/20238370 on 8/31/20238370 on 1/2/20248370 on 1/3/202411801 on 3/29/2024