STERLING FINANCIAL GROUP, INC.

Adviser information for STERLING FINANCIAL GROUP, INC. last updated from Form ADV on March 18th, 2024. Select data displayed; additional Form ADV, Form D, Form 13F and other data is available from the Fincoded API.

Advisory Business

Type of Organization Corporation
Fiscal Year End DECEMBER
Legal Location California, United States

Employees

Total Number of Employees 6
Investment Advisory/Research 4
Registered Broker-Dealer Representatives 0
Registered State Investment Advisers 4
Licensed Agents of an Insurance Company 0
No. of Firms/People that Solicit Clients 0

RAUM

Provides Management of Securities Portfolios Yes
Type Accounts RAUM
Discretionary 518 $311.0M
Non-Discretionary 33 $10.9M
Total 551 $322.0M

Clients

Type Number RAUM
Individuals 129 $52.8M
HNW Individuals 58 $269.0M
Banking or thrift institutions 0 $0
Investment companies 0 $0
Business development companies 0 $0
Pooled investment vehicles 0 $0
Pension and profit sharing plans <5 $14,243
Charitable organizations 0 $0
State or municipal gov entities 0 $0
Other investment advisers 0 $0
Insurance companies 0 $0
Sovereign wealth funds and foreign official institutions 0 $0
Corporations or other businesses <5 $141,994
Other 0 $0
Type Number
No. of Non-RAUM Clients 1
No. of Non-U.S. Clients 0
No. of Financial Planning Clients 1-10

Services

Advisory Services Financial planningPortfolio management for individuals and/or small businessesPortfolio management for businesses or institutional clientsSelection of other advisers (including private fund managers)Publication of periodicals or newslettersEducational seminars/workshops
Compensation % of AUMHourly chargesFixed fees

Wrap Fee Program

Offers Wrap Fee Program Yes
Acting As RAUM
Sponsor 22.1M
Portfolio Manager 299.8M
Both for Same 299.8M
Portfolio Manager to Program Sponsor
STERLING FINANCIAL GROUP WRAP PROGRAM STERLING FINANCIAL GROUP, INC.

Identifiers

SEC RIA File Number 801-114827
SEC ERA File Number 801-114827
SEC CIK Numbers 1991301
SEC CRD Numbers 300327
Legal Entity Identifier None

Principal Office

201 S. LAKE AVENUE
SUITE 500
PASADENA
CA
United States
Monday - Friday, 8:00 AM - 5:00 PM
Tel: (626) 440-9192, Fax: (626) 440-9872

Chief Compliance Officer

BERKELEY HARRISON
SENIOR PORTFOLIO MANAGER
201 S. LAKE AVE
SUITE 500
PASADENA
CA
United States
Tel: (626) 440-9192
Fax: (626) 440-9872
(Full email address available in API data)

Regulatory Contact

EVELYN CETINA
DATA ANALYST
201 S. LAKE AVE
SUITE 500
PASADENA
CA
United States
Tel: (626) 440-9192
Fax: (626) 440-9872
(Full email address available in API data)

Industry Affiliates

None

Private Funds

Name Type Assets $USD Min Investment $USD No. Owners
None

Control Persons

Name Type Entity Title Since Ownership
HATCH, MICHAEL, PATRICK Individual PRESIDENT, DIRECTOR 12/2018 > 75%
HARRISON, BERKELEY, GEORGE Individual CHIEF COMPLIANCE OFFICER 03/2021 < 5%
BROWN, KODY, AUSTIN Individual SECRETARY, DIRECTOR 10/2023 10-25%

No. Employees, Historic

105020192020202120222023202420254 on 4/10/20194 on 6/19/20194 on 6/24/20196 on 3/29/20206 on 6/29/20206 on 7/21/20206 on 12/10/20206 on 3/31/20216 on 3/30/20226 on 12/22/20226 on 3/29/20236 on 3/29/20236 on 11/10/20236 on 3/18/2024

RAUM, Historic

400M200M020192020202120222023202420250 on 4/10/2019151946420 on 6/19/2019151946420 on 6/24/2019168296860 on 3/29/2020168296860 on 6/29/2020168296860 on 7/21/2020168296860 on 12/10/2020181609768 on 3/31/2021249229003 on 3/30/2022249229003 on 12/22/2022272209211 on 3/29/2023272209211 on 3/29/2023299378295 on 11/10/2023321957763 on 3/18/2024

No. Clients, Historic

500250020192020202120222023202420250 on 4/10/2019149 on 6/19/2019149 on 6/24/2019177 on 3/29/2020177 on 6/29/2020177 on 7/21/2020177 on 12/10/2020170 on 3/31/2021479 on 3/30/2022479 on 12/22/2022192 on 3/29/2023192 on 3/29/2023183 on 11/10/2023189 on 3/18/2024

Holdings

From latest 13F, filed July 15th, 2024 for period ending June 30th, 2024
Name Class Value $USD # Shares Private Fund
ALPHABET INC CAP STK CL A 707K 4K 0
ALPHABET INC CAP STK CL C 475K 3K 0
AMAZON COM INC COM 1M 8K 0
AMPLIFY ETF TR CWP INTL ENHANCE 11M 369K 0
AMPLIFY ETF TR CWP ENHANCED DIV 25M 639K 0
APPLE INC COM 11M 54K 0
BERKSHIRE HATHAWAY INC DEL CL B NEW 2M 4K 0
BROADCOM INC COM 218K 136 0
CANADIAN PACIFIC KANSAS CITY COM 271K 3K 0
CHEVRON CORP NEW COM 713K 5K 0
COSTCO WHSL CORP NEW COM 246K 289 0
CVS HEALTH CORP COM 779K 13K 0
DIMENSIONAL ETF TRUST US CORE EQT MKT 24M 638K 0
DIMENSIONAL ETF TRUST INTL CORE EQT MK 13M 445K 0
ELI LILLY & CO COM 327K 361 0
EMPIRE ST RLTY OP L P UNIT LTD PRTNSP 925K 102K 0
EXXON MOBIL CORP COM 383K 3K 0
HOME DEPOT INC COM 292K 849 0
INVESCO EXCH TRD SLF IDX FD BULSHS 2026 CB 727K 38K 0
INVESCO EXCH TRD SLF IDX FD BULLETSHS 2032 11M 528K 0
INVESCO EXCH TRD SLF IDX FD BULLETSHS 32 MUN 1M 50K 0
INVESCO EXCH TRD SLF IDX FD INVESCO BULLETSH 3M 110K 0
INVESCO EXCH TRD SLF IDX FD INVESCO BULLETSH 713K 35K 0
INVESCO EXCH TRD SLF IDX FD INVSC 30 MUNI BD 460K 21K 0
INVESCO EXCH TRD SLF IDX FD BULETSHS 2031 CP 381K 24K 0
INVESCO EXCH TRD SLF IDX FD BULLETSHS 31 MUN 994K 47K 0
INVESCO EXCH TRD SLF IDX FD BULSHS 2027 CB 769K 40K 0
INVESCO EXCH TRD SLF IDX FD BULSHS 2025 HY 18M 785K 0
INVESCO EXCH TRD SLF IDX FD INVSCO BLSH 28 12M 619K 0
INVESCO EXCH TRD SLF IDX FD BULSHS 2024 MUNI 232K 9K 0
INVESCO EXCH TRD SLF IDX FD BULSHS 2025 MUNI 371K 15K 0
INVESCO EXCH TRD SLF IDX FD BULSHS 2026 MUNI 371K 16K 0
INVESCO EXCH TRD SLF IDX FD BULSHS 2027 MUNI 372K 16K 0
INVESCO EXCH TRD SLF IDX FD BULSHS 2028 MUNI 387K 17K 0
INVESCO EXCH TRD SLF IDX FD BULSHS 2029 MUNI 2M 90K 0
INVESCO EXCH TRD SLF IDX FD INVSCO 30 CORP 254K 16K 0
INVESCO QQQ TR UNIT SER 1 996K 2K 0
ISHARES TR CORE S&P500 ETF 252K 460 0
ISHARES TR RUS 2000 VAL ETF 1M 9K 0
ISHARES TR RUSSELL 3000 ETF 2M 5K 0
ISHARES TR RUS MID CAP ETF 1M 18K 0
ISHARES TR SELECT DIVID ETF 1M 12K 0
J P MORGAN EXCHANGE TRADED F ACTIVE GROWTH 27M 353K 0
JPMORGAN CHASE & CO. COM 338K 2K 0
LLOYDS BANKING GROUP PLC SPONSORED ADR 47K 17K 0
LOCKHEED MARTIN CORP COM 519K 1K 0
MARRIOTT INTL INC NEW CL A 421K 2K 0
MERCK & CO INC COM 218K 2K 0
META PLATFORMS INC CL A 536K 1K 0
MICROSOFT CORP COM 2M 4K 0
NVIDIA CORPORATION COM 2M 15K 0
PALO ALTO NETWORKS INC COM 412K 1K 0
PEPSICO INC COM 354K 2K 0
QUALCOMM INC COM 215K 1K 0
SPDR S&P 500 ETF TR TR UNIT 4M 7K 0
SPDR SER TR NUVEEN BLMBRG MU 9M 187K 0
SPDR SER TR PORTFOLIO S&P500 1M 16K 0
TAIWAN SEMICONDUCTOR MFG LTD SPONSORED ADS 254K 1K 0
TESLA INC COM 473K 2K 0
UNION PAC CORP COM 687K 3K 0
VANECK BITCOIN TR SH BEN INT 470K 7K 0
VANGUARD BD INDEX FDS LONG TERM BOND 17M 243K 0
VANGUARD INDEX FDS MCAP VL IDXVIP 2M 11K 0
VISA INC COM CL A 269K 1K 0