THE KEYSTONE FINANCIAL ALLIANCE, LLC
Adviser information for THE KEYSTONE FINANCIAL ALLIANCE, LLC last updated from Form ADV on February 28th, 2024. Select data displayed; additional Form ADV, Form D, Form 13F and other data is available from the Fincoded API.
Advisory Business
| Type of Organization | Limited Liability Company |
|---|---|
| Fiscal Year End | DECEMBER |
| Legal Location | Georgia, United States |
Employees
| Total Number of Employees | 4 |
|---|---|
| Investment Advisory/Research | 2 |
| Registered Broker-Dealer Representatives | 0 |
| Registered State Investment Advisers | 2 |
| Licensed Agents of an Insurance Company | 0 |
| No. of Firms/People that Solicit Clients | 0 |
RAUM
| Provides Management of Securities Portfolios | Yes |
|---|
| Type | Accounts | RAUM |
|---|---|---|
| Discretionary | 436 | $133.7M |
| Non-Discretionary | 4 | $2.5M |
| Total | 440 | $136.2M |
Clients
| Type | Number | RAUM |
|---|---|---|
| Individuals | 68 | $29.0M |
| HNW Individuals | 48 | $106.0M |
| Banking or thrift institutions | 0 | $0 |
| Investment companies | 0 | $0 |
| Business development companies | 0 | $0 |
| Pooled investment vehicles | 0 | $0 |
| Pension and profit sharing plans | 0 | $0 |
| Charitable organizations | 0 | $0 |
| State or municipal gov entities | 0 | $0 |
| Other investment advisers | 0 | $0 |
| Insurance companies | 0 | $0 |
| Sovereign wealth funds and foreign official institutions | 0 | $0 |
| Corporations or other businesses | 2 | $1.2M |
| Other | 0 | $0 |
| Type | Number |
|---|---|
| No. of Non-RAUM Clients | 0 |
| No. of Non-U.S. Clients | 0 |
| No. of Financial Planning Clients | 101-250 |
Services
| Advisory Services | Financial planningPortfolio management for individuals and/or small businessesFINANCIAL CONSULTING |
|---|---|
| Compensation | % of AUMHourly chargesFixed fees |
Identifiers
| SEC RIA File Number | 801-115035 |
|---|---|
| SEC ERA File Number | 801-115035 |
| SEC CIK Numbers | None |
| SEC CRD Numbers | 168760 |
| Legal Entity Identifier | None |
Principal Office
3350 RIVERWOOD PARKWAYSUITE #2200
ATLANTA
GA
United States
Monday - Friday, 9:00AM - 5:00PM
Tel: 404-260-0710, Fax: None
Websites
Chief Compliance Officer
BRIAN HENDERSON
MANAGING MEMBER
3350 RIVERWOOD PARKWAY
SUITE #2200
ATLANTA
GA
United States
Tel:
404-260-0710
B**************@********M
(Full email address available in API data)
Regulatory Contact
LESLIE WEST
CHIEF OPERATING OFFICER
3350 RIVERWOOD PARKWAY
SUITE #2200
ATLANTA
GA
United States
Tel:
404-260-0710
L**********@********M
(Full email address available in API data)
Industry Affiliates
| None |
Private Funds
| Name | Type | Assets $USD | Min Investment $USD | No. Owners |
|---|
None
Control Persons
| Name | Type | Entity | Title | Since | Ownership |
|---|---|---|---|---|---|
| HENDERSON, BRIAN, BENNETT | Individual | – | MANAGING MEMBER / CHIEF COMPLIANCE OFFICER | 09/2013 | > 75% |
| HENDERSON, GAINES, MORRIS | Individual | – | FOUNDER | 10/2013 | < 5% |