HOLIFIELD FINANCIAL ADVISORY SERVICES/PROSPER FINANCIAL ADVISERS

HOLIFIELD FINANCIAL ADVISORY SERVICES, INC Legal Name

Adviser information for HOLIFIELD FINANCIAL ADVISORY SERVICES/PROSPER FINANCIAL ADVISERS last updated from Form ADV on March 18th, 2024. Select data displayed; additional Form ADV, Form D, Form 13F and other data is available from the Fincoded API.

Advisory Business

Type of Organization Corporation
Fiscal Year End DECEMBER
Legal Location Florida, United States

Employees

Total Number of Employees 2
Investment Advisory/Research 2
Registered Broker-Dealer Representatives 0
Registered State Investment Advisers 2
Licensed Agents of an Insurance Company 0
No. of Firms/People that Solicit Clients 0

RAUM

Provides Management of Securities Portfolios No

Clients

Type Number RAUM
Individuals 0 $0
HNW Individuals 0 $0
Banking or thrift institutions 0 $0
Investment companies 0 $0
Business development companies 0 $0
Pooled investment vehicles 0 $0
Pension and profit sharing plans 0 $0
Charitable organizations 0 $0
State or municipal gov entities 0 $0
Other investment advisers 0 $0
Insurance companies 0 $0
Sovereign wealth funds and foreign official institutions 0 $0
Corporations or other businesses 0 $0
Other 0 $0
Type Number
No. of Non-RAUM Clients 0
No. of Non-U.S. Clients 0
No. of Financial Planning Clients 0

Services

Advisory Services Financial planningPortfolio management for individuals and/or small businessesPortfolio management for businesses or institutional clientsPension consulting servicesSelection of other advisers (including private fund managers)
Compensation % of AUMHourly chargesFixed fees

Identifiers

SEC RIA File Number 801-116854
SEC ERA File Number 801-116854
SEC CIK Numbers None
SEC CRD Numbers 147874
Legal Entity Identifier None

Principal Office

9455 KOGER BLVD. N
SUITE 102
SAINT PETERSBURG
FL
United States
Monday - Friday, BY APPOINTMENT ONLY
Tel: 727-823-3801, Fax: 727-683-9388

Chief Compliance Officer

RHONDA HOLIFIELD
PRESIDENT / CHIEF COMPLIANCE OFFICER
9455 KOGER BLVD. N.
SUITE 102
SAINT PETERSBURG
FL
United States
Tel: (727) 823-3801
Fax: (727) 683-9388
(Full email address available in API data)

Industry Affiliates

WAVERLY ADVISORS, LLC Other investment adviser, including financial planners

Private Funds

Name Type Assets $USD Min Investment $USD No. Owners
None

Control Persons

Name Type Entity Title Since Ownership
HOLIFIELD, RHONDA, KAREN Individual PRESIDENT/CHIEF COMPLIANCE OFFICER 05/2008 > 75%

No. Employees, Historic

105020192020202120222023202420253 on 5/28/20193 on 7/10/20192 on 3/23/20202 on 4/23/20202 on 5/27/20202 on 8/10/20203 on 3/16/20213 on 1/4/20223 on 3/21/20222 on 3/14/20232 on 3/18/2024

RAUM, Historic

200M100M0201920202021202220232024113300000 on 5/28/2019113300000 on 7/10/2019121200000 on 3/23/2020121200000 on 4/23/2020121200000 on 5/27/2020121200000 on 8/10/2020130783000 on 3/16/2021130783000 on 1/4/2022161800000 on 3/21/2022145700000 on 3/14/2023

No. Clients, Historic

20010002019202020212022202320242025136 on 5/28/2019136 on 7/10/2019135 on 3/23/2020135 on 4/23/2020135 on 5/27/2020135 on 8/10/2020143 on 3/16/2021143 on 1/4/2022154 on 3/21/2022178 on 3/14/20230 on 3/18/2024