WILLOW GROVE ADVISORS, LLC

Adviser information for WILLOW GROVE ADVISORS, LLC last updated from Form ADV on March 28th, 2024. Select data displayed; additional Form ADV, Form D, Form 13F and other data is available from the Fincoded API.

Advisory Business

Type of Organization Limited Liability Company
Fiscal Year End DECEMBER
Legal Location California, United States

Employees

Total Number of Employees 5
Investment Advisory/Research 5
Registered Broker-Dealer Representatives 0
Registered State Investment Advisers 5
Licensed Agents of an Insurance Company 0
No. of Firms/People that Solicit Clients 0

RAUM

Provides Management of Securities Portfolios Yes
Type Accounts RAUM
Discretionary 566 $222.8M
Non-Discretionary 15 $4.7M
Total 581 $227.5M

Clients

Type Number RAUM
Individuals 85 $26.7M
HNW Individuals 76 $200.8M
Banking or thrift institutions <5 $0
Investment companies 0 $0
Business development companies 0 $0
Pooled investment vehicles 0 $0
Pension and profit sharing plans <5 $0
Charitable organizations <5 $0
State or municipal gov entities <5 $0
Other investment advisers <5 $0
Insurance companies <5 $0
Sovereign wealth funds and foreign official institutions <5 $0
Corporations or other businesses <5 $0
Other 0 $0
Type Number
No. of Non-RAUM Clients 5
No. of Non-U.S. Clients 2
No. of Financial Planning Clients 1-10

Services

Advisory Services Financial planningPortfolio management for individuals and/or small businessesSelection of other advisers (including private fund managers)
Compensation % of AUMHourly charges

Identifiers

SEC RIA File Number 801-117042
SEC ERA File Number 801-117042
SEC CIK Numbers None
SEC CRD Numbers 151993
Legal Entity Identifier None

Principal Office

1919 ADDISON ST
SUITE 101
BERKELEY
CA
United States
Monday - Friday, 8:30 AM - 5:30 PM
Tel: 510-705-1693, Fax: 510-280-5556

Chief Compliance Officer

KELEY R PETERSEN
PRESIDENT
1919 ADDISON ST
SUITE 101
BERKELEY
CA
United States
Tel: 510-705-1693
Fax: 510-280-5556
(Full email address available in API data)

Regulatory Contact

JEFF S. PETERSEN
OPERATIONS
12668 DEER CREEK RD
OMAHA
NE
United States
Tel: 402-990-2948
Fax: 510-280-5556
(Full email address available in API data)

Industry Affiliates

None

Private Funds

Name Type Assets $USD Min Investment $USD No. Owners
None

Control Persons

Name Type Entity Title Since Ownership
PETERSEN, KELEY, RENEE Individual MANAGING MEMBER 10/2009 > 75%
PETERSEN, JEFFREY, SCOTT Individual MEMBER 10/2009 5-10%
PETERSEN, KELEY, RENEE Individual CHIEF COMPLIANCE OFFICER 10/2009 > 75%

No. Employees, Historic

105020192020202120222023202420252 on 6/26/20192 on 3/26/20202 on 6/16/20203 on 3/30/20213 on 3/31/20223 on 6/6/20224 on 7/5/20225 on 3/30/20235 on 3/28/2024

RAUM, Historic

300M150M02019202020212022202320242025112102958 on 6/26/2019114183030 on 3/26/2020114183030 on 6/16/2020138462913 on 3/30/2021185108095 on 3/31/2022185108095 on 6/6/2022185108095 on 7/5/2022200889140 on 3/30/2023227493853 on 3/28/2024

No. Clients, Historic

2001000201920202021202220232024202583 on 6/26/201986 on 3/26/202086 on 6/16/2020101 on 3/30/2021118 on 3/31/2022118 on 6/6/2022118 on 7/5/2022151 on 3/30/2023161 on 3/28/2024