Hedge Fund Database

THE LLOYD GROUP

LLOYD ADVISORY SERVICES, LLC Legal Name

Adviser information for THE LLOYD GROUP last updated from Form ADV on March 29th, 2024. Select data displayed; additional Form ADV, Form D, Form 13F and other data is available from the Fincoded API.

Advisory Business

Type of Organization Limited Liability Company
Fiscal Year End DECEMBER
Legal Location Georgia, United States

Employees

Total Number of Employees 14
Investment Advisory/Research 7
Registered Broker-Dealer Representatives 0
Registered State Investment Advisers 7
Licensed Agents of an Insurance Company 8
No. of Firms/People that Solicit Clients 0

RAUM

Provides Management of Securities Portfolios Yes
Type Accounts RAUM
Discretionary 2,486 $299.7M
Non-Discretionary 0 $0
Total 2,486 $299.7M

Clients

Type Number RAUM
Individuals 1,079 $293.6M
HNW Individuals 0 $0
Banking or thrift institutions 0 $0
Investment companies 0 $0
Business development companies 0 $0
Pooled investment vehicles 0 $0
Pension and profit sharing plans 88 $5.8M
Charitable organizations 0 $0
State or municipal gov entities 0 $0
Other investment advisers 0 $0
Insurance companies 0 $0
Sovereign wealth funds and foreign official institutions 0 $0
Corporations or other businesses <5 $287,537
Other 0 $0
Type Number
No. of Non-RAUM Clients 0
No. of Non-U.S. Clients 0

Services

Advisory Services Portfolio management for individuals and/or small businessesPortfolio management for businesses or institutional clientsPension consulting servicesSelection of other advisers (including private fund managers)
Compensation % of AUM

Wrap Fee Program

Offers Wrap Fee Program Yes
Acting As RAUM
Sponsor 0
Portfolio Manager 299.7M
Both for Same 0
Portfolio Manager to Program Sponsor
MODEL PORTFOLIO SOLUTIONS AE WEALTH MANAGEMENT, LLC
DIRECT ASSET MANAGEMENT SERVICES AE WEALTH MANAGEMENT, LLC

Identifiers

SEC RIA File Number 801-117056
SEC ERA File Number 801-117056
SEC CIK Numbers 1802474
SEC CRD Numbers 150582
Legal Entity Identifier None

Principal Office

3575 LAWRENCEVILLE SUWANEE ROAD
SUWANEE
GA
United States
Monday - Friday, 8AM-5PM
Tel: 770-932-0387, Fax: 770-932-0351

Websites

www.thelloydgroupinc.com/ www.facebook.com/thelloydgroupinc/ askthelloydgroup.com/

Chief Compliance Officer

DENNIS R. MASON
36 W PIKE ST
COVINGTON
KY
United States
Tel: (202) 753-7141
(Full email address available in API data)

Regulatory Contact

ANDREW B. JONES
3575 LAWRENCEVILLE SUWANEE ROAD
SUWANEE
GA
United States
Tel: 770-932-0387
Fax: 770-932-0351
(Full email address available in API data)

Industry Affiliates

THE LLOYD GROUP INC. Insurance company or agency

Private Funds

Name Type Assets $USD Min Investment $USD No. Owners
None

Control Persons

Name Type Entity Title Since Ownership
THE LLOYD ADVISORY GROUP, LLC Domestic Entity – MEMBER 06/2009 > 75%
LLOYD, MARK, ALAN Individual THE LLOYD GROUP LEGACY, INC CEO 02/2024 > 75%
LLOYD, MARK, ALAN Individual – CHIEF EXECUTIVE OFFICER 06/2009 < 5%
MASON, DENNIS, RICHARD Individual – CHIEF COMPLIANCE OFFICER 02/2024 < 5%
THE LLOYD GROUP HOLDINGS, LLC Domestic Entity THE LLOYD ADVISORY GROUP, LLC MEMBER 02/2024 > 75%
THE LLOYD GROUP LEGACY, INC Domestic Entity THE LLOYD GROUP HOLDINGS, LLC MEMBER 02/2024 50-75%

No. Employees, Historic

2010020192020202120222023202420254 on 6/26/20194 on 8/28/201916 on 3/16/202016 on 6/2/202016 on 6/12/202016 on 6/26/202016 on 11/18/202014 on 3/18/202114 on 9/8/202113 on 3/18/202213 on 4/19/202213 on 4/22/202213 on 11/17/202213 on 3/31/202313 on 9/27/202313 on 11/10/202313 on 2/10/202413 on 2/19/202414 on 3/29/2024

RAUM, Historic

300M150M02019202020212022202320242025175735748 on 6/26/2019175735748 on 8/28/2019217776870 on 3/16/2020217776870 on 6/2/2020217776870 on 6/12/2020217776870 on 6/26/2020217776870 on 11/18/2020236003284 on 3/18/2021236003284 on 9/8/2021278407748 on 3/18/2022278407748 on 4/19/2022278407748 on 4/22/2022278407748 on 11/17/2022251634671 on 3/31/2023251634671 on 9/27/2023251634671 on 11/10/2023251634671 on 2/10/2024251634671 on 2/19/2024299676117 on 3/29/2024

No. Clients, Historic

4,0002,000020192020202120222023202420251091 on 6/26/20191091 on 8/28/20193126 on 3/16/20203126 on 6/2/20203126 on 6/12/20203126 on 6/26/20203126 on 11/18/2020949 on 3/18/2021949 on 9/8/20211021 on 3/18/20221021 on 4/19/20221021 on 4/22/20221021 on 11/17/20221033 on 3/31/20231033 on 9/27/20231033 on 11/10/20231033 on 2/10/20241033 on 2/19/20241168 on 3/29/2024

Holdings

From latest 13F, filed August 5th, 2024 for period ending June 30th, 2024
Name Class Value $USD # Shares Private Fund
AIM ETF PRODUCTS TRUST ALLIANZIM U S LA 12M 484K –
AIM ETF PRODUCTS TRUST ALLIANZIM US EQT 5M 179K –
AIM ETF PRODUCTS TRUST U S LRGCP 6M APR 4M 123K –
AIM ETF PRODUCTS TRUST U S LRGCP 6M JAN 3M 109K –
AIM ETF PRODUCTS TRUST US LARCP B10 MAR 211K 7K –
AIM ETF PRODUCTS TRUST US LARCP B20 MAR 430K 15K –
AIM ETF PRODUCTS TRUST US LRGCP B20 APR 14M 437K –
AIM ETF PRODUCTS TRUST US LRGCP B20 JUL 8M 235K –
AIM ETF PRODUCTS TRUST US LRGCP B20 JUN 15M 527K –
ALTRIA GROUP INC COM 296K 6K –
AMAZON COM INC COM 288K 1K –
AMGEN INC COM 219K 701 –
APPLE INC COM 2M 8K –
AT&T INC COM 456K 24K –
BELPOINTE PREP LLC UNIT RP LTD LB A 993K 17K –
BLACKROCK ETF TRUST US EQT FACTOR 932K 20K –
CGI INC CL A SUB VTG 299K 3K –
CISCO SYS INC COM 267K 6K –
DUKE ENERGY CORP NEW COM NEW 369K 4K –
ENBRIDGE INC COM 211K 6K –
FIDELITY COMWLTH TR NASDAQ COMPSIT 2M 24K –
FIRST TR EXCHNG TRADED FD VI FT VEST U.S EQT 7M 199K –
FIRST TR EXCHNG TRADED FD VI FT VEST UQ EQT 342K 8K –
GILEAD SCIENCES INC COM 238K 3K –
HOME DEPOT INC COM 852K 2K –
HUNTINGTON BANCSHARES INC COM 145K 11K –
INNOVATOR ETFS TRUST US EQTY PWR BUF 363K 10K –
INVESCO EXCHANGE TRADED FD T S&P500 EQL WGT 287K 2K –
ISHARES INC CORE MSCI EMKT 750K 14K –
ISHARES INC MSCI EMRG CHN 371K 6K –
ISHARES TR 3 7 YR TREAS BD 5M 43K –
ISHARES TR CORE MSCI INTL 1M 17K –
ISHARES TR CORE S&P500 ETF 2M 3K –
ISHARES TR EAFE GRWTH ETF 832K 8K –
ISHARES TR EAFE VALUE ETF 357K 7K –
ISHARES TR IBONDS DEC24 ETF 291K 12K –
ISHARES TR MBS ETF 214K 2K –
ISHARES TR MORNINGSTAR GRWT 2M 24K –
ISHARES TR MSCI USA QLT FCT 1M 8K –
ISHARES TR RUS MDCP VAL ETF 307K 3K –
ISHARES TR RUS TP200 GR ETF 3M 15K –
ISHARES TR RUS TP200 VL ETF 654K 9K –
ISHARES TR S&P 500 GRWT ETF 1M 11K –
ISHARES TR S&P 500 VAL ETF 386K 2K –
ISHARES TR U.S. TECH ETF 334K 2K –
ISHARES TR USD INV GRDE ETF 420K 8K –
ISHARES TR 20+ YEAR TR BD 430K 17K –
ISHARES TR INVT GRD CORP BD 419K 15K –
JANUS DETROIT STR TR HENDRSON AAA CL 335K 7K –
LAM RESEARCH CORP COM 532K 500 –
LINDE PLC SHS 205K 466 –
LISTED FD TR TRUESHARES DEC 4M 122K –
LISTED FD TR TRUESHARES NOV 2M 42K –
LISTED FD TR TRUESHARES STRCT 2M 39K –
LISTED FD TR TRUESHARES STRUC 2M 53K –
LYONDELLBASELL INDUSTRIES N SHS - A - 299K 3K –
META PLATFORMS INC CL A 257K 510 –
MICROSOFT CORP COM 1M 3K –
NUSHARES ETF TR NUVEEN ESG LRGCP 2M 23K –
NVIDIA CORPORATION COM 1M 12K –
PHILIP MORRIS INTL INC COM 350K 3K –
PIMCO ETF TR 15+ YR US TIPS 3M 61K –
PIMCO ETF TR 25YR+ ZERO U S 2M 24K –
PIMCO ETF TR COMMODITY STRAT 2M 60K –
PIMCO ETF TR ENHAN SHRT MA AC 362K 4K –
PIMCO ETF TR MULTISECTOR BD 513K 20K –
PIMCO ETF TR ULTRA SHORT GOVT 19M 188K –
PROSHARES TR SHRT HGH YIELD 2M 95K –
SCHWAB STRATEGIC TR INTL EQTY ETF 214K 6K –
SCHWAB STRATEGIC TR US LCAP GR ETF 2M 18K –
SERIES PORTFOLIOS TR PANAGRAM AAA 249K 10K –
SIMPLIFY EXCHANGE TRADED FUN INTMD TERM TRSRY 3M 245K –
SIMPLIFY EXCHANGE TRADED FUN SHORT TERM TREA 7M 346K –
SIMPLIFY EXCHANGE TRADED FUN STABLE INCM ETF 2M 70K –
SIMPLIFY EXCHANGE TRADED FUN US EQT PLS DWNSD 2M 51K –
SOUTHERN CO COM 376K 5K –
SPDR SER TR BLOOMBERG 1-3 MO 210K 2K –
SPDR SER TR BLOOMBERG INVT 215K 7K –
SPDR SER TR PORTFOLIO LN TSR 541K 20K –
SPDR SER TR PORTFOLIO S&P500 28M 445K –
SPDR SER TR PRTFLO S&P500 GW 220K 3K –
VANGUARD BD INDEX FDS SHORT TRM BOND 3M 38K –
VANGUARD INDEX FDS GROWTH ETF 2M 4K –
VANGUARD INDEX FDS S&P 500 ETF SHS 12M 23K –
VANGUARD INDEX FDS TOTAL STK MKT 258K 963 –
VANGUARD SCOTTSDALE FDS INTER TERM TREAS 302K 5K –
VANGUARD SCOTTSDALE FDS MTG-BKD SECS ETF 455K 10K –
VANGUARD SCOTTSDALE FDS SHORT TERM TREAS 755K 13K –
VANGUARD WORLD FD EXTENDED DUR 3M 40K –
VANGUARD WORLD FD MEGA GRWTH IND 2M 5K –
VERIZON COMMUNICATIONS INC COM 586K 14K –
WALMART INC COM 347K 5K –
WILLIAMS COS INC COM 204K 5K –