INFINITY FINANCIAL SERVICES ADVISORY

GILBERT GREG RIA, LLC Legal Name

Adviser information for INFINITY FINANCIAL SERVICES ADVISORY last updated from Form ADV on March 28th, 2024. Select data displayed; additional Form ADV, Form D, Form 13F and other data is available from the Fincoded API.

Advisory Business

Type of Organization Limited Liability Company
Fiscal Year End DECEMBER
Legal Location California, United States

Employees

Total Number of Employees 37
Investment Advisory/Research 37
Registered Broker-Dealer Representatives 36
Registered State Investment Advisers 37
Licensed Agents of an Insurance Company 21
No. of Firms/People that Solicit Clients 0

RAUM

Provides Management of Securities Portfolios Yes
Type Accounts RAUM
Discretionary 901 $145.0M
Non-Discretionary 0 $0
Total 901 $145.0M

Clients

Type Number RAUM
Individuals 651 $102.0M
HNW Individuals 15 $30.5M
Banking or thrift institutions 0 $0
Investment companies 0 $0
Business development companies 0 $0
Pooled investment vehicles 0 $0
Pension and profit sharing plans 0 $0
Charitable organizations 0 $0
State or municipal gov entities 0 $0
Other investment advisers 0 $0
Insurance companies 0 $0
Sovereign wealth funds and foreign official institutions 0 $0
Corporations or other businesses 24 $8.3M
Other <5 $4.3M
Type Number
No. of Non-RAUM Clients 13
No. of Non-U.S. Clients 0
No. of Financial Planning Clients 11-25

Services

Advisory Services Financial planningPortfolio management for individuals and/or small businessesPension consulting servicesSelection of other advisers (including private fund managers)Educational seminars/workshops
Compensation % of AUMHourly charges

Wrap Fee Program

Offers Wrap Fee Program Yes
Acting As RAUM
Sponsor 0
Portfolio Manager 0
Both for Same 40.5M
Portfolio Manager to Program Sponsor
SEPARATELY MANAGED ACCOUNTS INFINITY FINANCIAL SERVICES ADVISORY
INVESTMENT MANAGEMENT PROGRAM INFINITY FINANCIAL SERVICES ADVISORY
IFS DIGITAL PORTFOLIO 1 INFINITY FINANCIAL SERVICES ADVISORY
IFS DIGITAL PORTFOLIO 2 INFINITY FINANCIAL SERVICES ADVISORY
IFS DIGITAL PORTFOLIO 3 INFINITY FINANCIAL SERVICES ADVISORY
ELEVATE INVESTMENT INFINITY FINANCIAL SERVICES ADVISORY

Identifiers

SEC RIA File Number 801-117719
SEC ERA File Number 801-117719
SEC CIK Numbers None
SEC CRD Numbers 304981
Legal Entity Identifier None

Principal Office

212 9TH STREET
SUITE 202
OAKLAND
CA
United States
Monday - Friday, 9:00AM - 5:00PM
Tel: 510-588-8000, Fax: 855-883-1010

Chief Compliance Officer

GREG GILBERT
PRESIDENT & CHIEF COMPLIANCE OFFICER
212 9TH STREET
SUITE 202
OAKLAND
CA
United States
Tel: 510-588-8000
Fax: 855-883-1010
(Full email address available in API data)

Regulatory Contact

PIETRO PUDUCAY
AVP, OPERATIONS
212 9TH ST.
SUITE 202
OAKLAND
CA
United States
Tel: 510-588-8028
Fax: 855-883-1010
(Full email address available in API data)

Industry Affiliates

COLLINS ASSOCIATES FIXED INSURANCE BUSINESS Insurance company or agency
DON ROGERS TAX SERVICE Accountant or accounting firmInsurance company or agency
FUJIKAWA AND ASSOCIATES Accountant or accounting firm
GUIDANCE FINANCIAL Insurance company or agency
HOLADAY FINANCIAL AND INSURANCE SERVICES Insurance company or agency
INFINITY FINANCIAL SERVICES Broker-dealer, municipal securities dealer, or gov securities broker or dealerInsurance company or agency
JONES CAPITAL MANAGEMENT Insurance company or agency
LGC FINANCIAL Insurance company or agency
LOVELL WEALTH MANAGEMENT Insurance company or agency
MEDINA PRIVATE WEALTH Insurance company or agency
MYZ FINANCIAL AND INSURANCE SERVICES Insurance company or agency
NIHA LIFE Insurance company or agency
ONELINK FINANCIAL SERVICES Accountant or accounting firmInsurance company or agency
SMITH FINANCIAL GROUP Insurance company or agency
SOLE PRACTITIONER Insurance company or agency
SOLE PRACTITIONER Insurance company or agency
SOLE PRACTITIONER Insurance company or agency
SOLE PRACTITIONER Insurance company or agency
SOLE PRACTITIONER Insurance company or agency
SOLE PRACTITIONER Insurance company or agency
SOLE PRACTITIONER Insurance company or agency
SOLE PRACTITIONER Insurance company or agency
STERLING FIRST FINANCIAL Insurance company or agency
TAX OFFICE SF Accountant or accounting firm

Private Funds

Name Type Assets $USD Min Investment $USD No. Owners
None

Control Persons

Name Type Entity Title Since Ownership
GILBERT, GREGORY, BURTON Individual MANAGING MEMBER & CHIEF COMPLIANCE OFFICER 09/2018 > 75%

No. Employees, Historic

4020020192020202120222023202420251 on 11/1/20191 on 11/1/20191 on 12/11/20196 on 1/6/20206 on 1/6/20206 on 2/5/20206 on 2/26/20206 on 3/9/20206 on 3/25/20206 on 3/31/20206 on 4/15/20206 on 6/23/20206 on 7/29/20205 on 12/23/20204 on 3/31/20214 on 4/14/20214 on 4/14/202136 on 3/31/202236 on 6/10/202236 on 3/29/202337 on 3/28/2024

RAUM, Historic

200M100M020192020202120222023202420250 on 11/1/20190 on 11/1/20190 on 12/11/2019130443814 on 1/6/2020130443814 on 1/6/2020130443814 on 2/5/2020130443814 on 2/26/2020130443814 on 3/9/2020130443814 on 3/25/2020130443814 on 3/31/2020130443814 on 4/15/2020130443814 on 6/23/2020130443814 on 7/29/2020132000000 on 12/23/2020140000000 on 3/31/2021140000000 on 4/14/2021140000000 on 4/14/2021107797959 on 3/31/2022107797959 on 6/10/2022118129861 on 3/29/2023145046777 on 3/28/2024

No. Clients, Historic

700350020192020202120222023202420250 on 11/1/20190 on 11/1/20190 on 12/11/2019675 on 1/6/2020675 on 1/6/2020675 on 2/5/2020675 on 2/26/2020675 on 3/9/2020675 on 3/25/2020675 on 3/31/2020675 on 4/15/2020675 on 6/23/2020675 on 7/29/2020613 on 12/23/2020500 on 3/31/2021500 on 4/14/2021500 on 4/14/2021573 on 3/31/2022573 on 6/10/2022534 on 3/29/2023690 on 3/28/2024