Hedge Fund Database

NORTHSTAR ADVISORY GROUP, LLC

Adviser information for NORTHSTAR ADVISORY GROUP, LLC last updated from Form ADV on March 25th, 2024. Select data displayed; additional Form ADV, Form D, Form 13F and other data is available from the Fincoded API.

Advisory Business

Type of Organization Limited Liability Company
Fiscal Year End DECEMBER
Legal Location Pennsylvania, United States

Employees

Total Number of Employees 4
Investment Advisory/Research 2
Registered Broker-Dealer Representatives 0
Registered State Investment Advisers 2
Licensed Agents of an Insurance Company 2
No. of Firms/People that Solicit Clients 0

RAUM

Provides Management of Securities Portfolios Yes
Type Accounts RAUM
Discretionary 703 $253.1M
Non-Discretionary 0 $0
Total 703 $253.1M

Clients

Type Number RAUM
Individuals 209 $68.2M
HNW Individuals 81 $181.1M
Banking or thrift institutions 0 $0
Investment companies 0 $0
Business development companies 0 $0
Pooled investment vehicles 0 $0
Pension and profit sharing plans 5 $3.5M
Charitable organizations <5 $309,604
State or municipal gov entities 0 $0
Other investment advisers 0 $0
Insurance companies 0 $0
Sovereign wealth funds and foreign official institutions 0 $0
Corporations or other businesses 0 $0
Other 0 $0
Type Number
No. of Non-RAUM Clients 0
No. of Non-U.S. Clients 0
No. of Financial Planning Clients 1-10

Services

Advisory Services Financial planningPortfolio management for individuals and/or small businessesPortfolio management for businesses or institutional clientsPension consulting servicesSelection of other advisers (including private fund managers)
Compensation % of AUM

Identifiers

SEC RIA File Number 801-118179
SEC ERA File Number 801-118179
SEC CIK Numbers 1816000
SEC CRD Numbers 306850
Legal Entity Identifier None

Principal Office

1555 ZION ROAD
SUITE 204
NORTHFIELD
NJ
United States
Monday - Friday, 9:00 AM - 5:00 PM
Tel: 833-226-0400, Fax: 609-674-0020

Websites

thenorthstaradvisorygroup.com twitter.com/thenorthstarag

Chief Compliance Officer

ROBERT KERNAN
MANAGING DIRECTOR - FINANCIAL PLANNING SPECIALIST
2807 BAYPOINTE CIRCLE
TAMPA
FL
United States
Tel: (833) 226-0400
(Full email address available in API data)

Industry Affiliates

None

Private Funds

Name Type Assets $USD Min Investment $USD No. Owners
None

Control Persons

Name Type Entity Title Since Ownership
ROSEN, MICHAEL, ADAM Individual – MANAGING DIRECTOR - CHIEF INVESTMENT OFFICER 02/2020 < 5%
KERNAN, ROBERT, FRANCIS Individual – MANAGING DIRECTOR - FINANCIAL PLANNING SPECIALIST - CHIEF COMPLIANCE OFFICER 02/2020 < 5%
MORGANBLAKE, LLC Domestic Entity – MANAGING MEMBER 02/2020 > 75%
ROSEN, MICHAEL, ADAM Individual MORGANBLAKE, LLC MANAGING DIRECTOR - CHIEF INVESTMENT OFFICER 02/2020 25-50%
KERNAN, ROBERT, FRANCIS Individual MORGANBLAKE, LLC MANAGING DIRECTOR - FINANCIAL PLANNING SPECIALIST - CHIEF COMPLIANCE OFFICER 02/2020 25-50%

No. Employees, Historic

10502020202120222023202420256 on 2/5/20206 on 4/20/20206 on 5/14/20206 on 6/19/20206 on 7/6/20206 on 9/23/20207 on 3/1/20217 on 4/1/20217 on 4/1/20217 on 6/16/20217 on 7/6/20217 on 1/14/20226 on 2/23/20226 on 3/31/20226 on 2/1/20236 on 3/23/20236 on 11/3/20234 on 1/31/20244 on 2/22/20244 on 2/22/20244 on 3/25/20244 on 3/25/2024

RAUM, Historic

300M150M02020202120222023202420250 on 2/5/20200 on 4/20/20200 on 5/14/2020134208806 on 6/19/2020134208806 on 7/6/2020134208806 on 9/23/2020170217177 on 3/1/2021170217177 on 4/1/2021170217177 on 4/1/2021170217177 on 6/16/2021170217177 on 7/6/2021170217177 on 1/14/2022225428966 on 2/23/2022225428966 on 3/31/2022213289575 on 2/1/2023213289575 on 3/23/2023213289575 on 11/3/2023253096553 on 1/31/2024253096553 on 2/22/2024253096553 on 2/22/2024253096553 on 3/25/2024253096553 on 3/25/2024

No. Clients, Historic

50025002020202120222023202420250 on 2/5/20200 on 4/20/20200 on 5/14/2020199 on 6/19/2020199 on 7/6/2020199 on 9/23/2020495 on 3/1/2021495 on 4/1/2021495 on 4/1/2021495 on 6/16/2021495 on 7/6/2021495 on 1/14/2022250 on 2/23/2022250 on 3/31/2022273 on 2/1/2023273 on 3/23/2023273 on 11/3/2023295 on 1/31/2024295 on 2/22/2024295 on 2/22/2024295 on 3/25/2024295 on 3/25/2024

Holdings

From latest 13F, filed August 1st, 2024 for period ending June 30th, 2024
Name Class Value $USD # Shares Private Fund
3M CO COM 1M 13K –
ALPHABET INC CAP STK CL A 2M 10K –
ALPHABET INC CAP STK CL C 455K 2K –
ALTRIA GROUP INC COM 586K 13K –
AMAZON COM INC COM 6M 33K –
AMERICAN EXPRESS CO COM 2M 10K –
APPLE INC COM 9M 41K –
BERKSHIRE HATHAWAY INC DEL CL A 612K 1 –
BLACKROCK INC COM 496K 630 –
BRIXMOR PPTY GROUP INC COM 2M 106K –
CATERPILLAR INC COM 318K 956 –
CHEVRON CORP NEW COM 413K 3K –
CLOROX CO DEL COM 229K 2K –
COCA COLA CO COM 2M 24K –
COMFORT SYS USA INC COM 316K 1K –
CSX CORP COM 242K 7K –
DOMINION ENERGY INC COM 272K 6K –
DRAFTKINGS INC NEW COM CL A 710K 19K –
DUKE ENERGY CORP NEW COM NEW 503K 5K –
EATON VANCE TAX-MANAGED GLOB COM 871K 103K –
ECOLAB INC COM 243K 1K –
ELI LILLY & CO COM 397K 439 –
EXXON MOBIL CORP COM 2M 20K –
GLOBAL X FDS NASDAQ 100 COVER 451K 25K –
GOLDMAN SACHS GROUP INC COM 2M 4K –
HERSHEY CO COM 1M 6K –
HOME DEPOT INC COM 759K 2K –
INTERNATIONAL BUSINESS MACHS COM 483K 3K –
INVESCO EXCH TRADED FD TR II PFD ETF 424K 37K –
INVESCO EXCH TRADED FD TR II SOLAR ETF 361K 9K –
INVESCO QQQ TR UNIT SER 1 247K 515 –
ISHARES INC CORE MSCI EMKT 2M 29K –
ISHARES TR ISHS 1-5YR INVS 2M 39K –
ISHARES TR CORE S&P500 ETF 18M 33K –
ISHARES TR CORE S&P MCP ETF 2M 36K –
ISHARES TR CORE S&P SCP ETF 657K 6K –
ISHARES TR CORE US AGGBD ET 2M 20K –
ISHARES TR MSCI EAFE ETF 240K 3K –
ISHARES TR PFD AND INCM SEC 1M 32K –
ISHARES TR S&P 500 GRWT ETF 6M 64K –
ISHARES TR SELECT DIVID ETF 207K 2K –
ISHARES TR ISHARES SEMICDTR 4M 18K –
JPMORGAN CHASE & CO. COM 389K 2K –
KEURIG DR PEPPER INC COM 1M 38K –
KIMBERLY-CLARK CORP COM 412K 3K –
LINDE PLC SHS 238K 543 –
MARATHON PETE CORP COM 284K 2K –
MARRIOTT INTL INC NEW CL A 292K 1K –
MASTEC INC COM 448K 4K –
MCDONALDS CORP COM 248K 972 –
MERCK & CO INC COM 4M 28K –
META PLATFORMS INC CL A 2M 3K –
MICROSOFT CORP COM 12M 26K –
MOTOROLA SOLUTIONS INC COM NEW 3M 7K –
NETFLIX INC COM 4M 6K –
NEXTERA ENERGY INC COM 770K 11K –
NVIDIA CORPORATION COM 9M 72K –
ONEOK INC NEW COM 366K 4K –
ORACLE CORP COM 2M 17K –
PEPSICO INC COM 358K 2K –
PFIZER INC COM 233K 8K –
PHILIP MORRIS INTL INC COM 451K 4K –
PROCTER AND GAMBLE CO COM 703K 4K –
PUBLIC SVC ENTERPRISE GRP IN COM 366K 5K –
QUANTA SVCS INC COM 324K 1K –
SALESFORCE INC COM 3M 10K –
SELECT SECTOR SPDR TR SBI CONS STPLS 6M 75K –
SELECT SECTOR SPDR TR ENERGY 4M 40K –
SELECT SECTOR SPDR TR FINANCIAL 8M 186K –
SELECT SECTOR SPDR TR SBI HEALTHCARE 900K 6K –
SELECT SECTOR SPDR TR INDL 2M 16K –
SELECT SECTOR SPDR TR SBI MATERIALS 1M 13K –
SELECT SECTOR SPDR TR SBI INT-UTILS 4M 65K –
SOUTHERN CO COM 586K 8K –
SPDR S&P 500 ETF TR TR UNIT 1M 2K –
STRYKER CORPORATION COM 2M 7K –
SYSCO CORP COM 2M 31K –
TESLA INC COM 2M 10K –
THE TRADE DESK INC COM CL A 1M 13K –
TJX COS INC NEW COM 3M 29K –
TOLL BROTHERS INC COM 1M 11K –
UBER TECHNOLOGIES INC COM 856K 12K –
VALERO ENERGY CORP COM 653K 4K –
VANECK ETF TRUST SEMICONDUCTR ETF 592K 2K –
VANGUARD BD INDEX FDS SHORT TRM BOND 228K 3K –
VANGUARD INDEX FDS GROWTH ETF 1M 3K –
VANGUARD INDEX FDS S&P 500 ETF SHS 5M 11K –
VANGUARD INDEX FDS SMALL CP ETF 227K 1K –
VANGUARD INDEX FDS VALUE ETF 806K 5K –
VANGUARD INTL EQUITY INDEX F FTSE EMR MKT ETF 224K 5K –
VANGUARD TAX-MANAGED FDS VAN FTSE DEV MKT 715K 14K –
VANGUARD WORLD FD ENERGY ETF 880K 7K –
VANGUARD WORLD FD MATERIALS ETF 276K 1K –
VERIZON COMMUNICATIONS INC COM 637K 15K –
VISA INC COM CL A 268K 1K –