Hedge Fund Database

LIFEPRO ASSET MANAGEMENT

LIFEPRO ASSET MANAGEMENT, LLC Legal Name

Adviser information for LIFEPRO ASSET MANAGEMENT last updated from Form ADV on March 12th, 2024. Select data displayed; additional Form ADV, Form D, Form 13F and other data is available from the Fincoded API.

Advisory Business

Type of Organization Limited Liability Company
Fiscal Year End DECEMBER
Legal Location California, United States

Employees

Total Number of Employees 42
Investment Advisory/Research 40
Registered Broker-Dealer Representatives 1
Registered State Investment Advisers 37
Licensed Agents of an Insurance Company 30
No. of Firms/People that Solicit Clients 10

RAUM

Provides Management of Securities Portfolios Yes
Type Accounts RAUM
Discretionary 1,105 $311.3M
Non-Discretionary 0 $0
Total 1,105 $311.3M

Clients

Type Number RAUM
Individuals 1,049 $167.9M
HNW Individuals 55 $138.7M
Banking or thrift institutions 0 $0
Investment companies 0 $0
Business development companies 0 $0
Pooled investment vehicles 0 $0
Pension and profit sharing plans 0 $0
Charitable organizations <5 $4.7M
State or municipal gov entities 0 $0
Other investment advisers 0 $0
Insurance companies 0 $0
Sovereign wealth funds and foreign official institutions 0 $0
Corporations or other businesses 0 $0
Other 0 $0
Type Number
No. of Non-RAUM Clients 78
No. of Non-U.S. Clients 0
No. of Financial Planning Clients 1-10

Services

Advisory Services Financial planningPortfolio management for individuals and/or small businessesPortfolio management for businesses or institutional clientsSelection of other advisers (including private fund managers)
Compensation % of AUMFixed fees

Identifiers

SEC RIA File Number 801-118422
SEC ERA File Number 801-118422
SEC CIK Numbers 1838533
SEC CRD Numbers 285252
Legal Entity Identifier None

Principal Office

11512 EL CAMINO REAL
SUITE 100
SAN DIEGO
CA
United States
Monday - Friday, 8:30 AM - 5:00 PM
Tel: (888) 543-3776, Fax: (858) 777-5334

Websites

twitter.com/abramsinc www.facebook.com/people/holtz-insurance-services/100063626047913/ twitter.com/holtzinsurance www.linkedin.com/in/emile3/ www.linkedin.com/in/mitchellmonson/?trk=people-guest_people_search-card www.linkedin.com/in/christopher-chiarella-cfp-9a33278/?trk=public_profile-settings_edit-profile-content www.linkedin.com/in/stevenlholtz/?trk=people-guest_people_search-card www.monsoncap.com macmunnfinancial.com www.macmunnfinancial.com/ carutherswealth.com www.facebook.com/capitalshieldusa www.linkedin.com/in/ara-babayan-6149521a7/ www.facebook.com/insurancepluswealth www.lifeproassetmanagement.com/ www.fossfinancial.com/ www.clearvisionplanning.com/ capitalshieldusa.com/ www.julietcardona.com/ www.veritywealthgroup.com/ www.vantagefinancialgroup.net/ www.rulonfinancial.com/ www.abramsinc.com www.sagefinancialnetwork.com/ www.diamondlifeplanning.com/ www.triumphplanning.com/ holtzinsurance.com/ epaul.provenwealthstrategies.com/ www.wealthforlife.net www.linkedin.com/in/chrisaabrams www.linkedin.com/in/douglas-gahn-aaa0a047 www.linkedin.com/in/jason-parrish-crpc www.linkedin.com/in/denvernowicz twitter.com/denvernowicz www.linkedin.com/in/jenniferljost www.linkedin.com/in/gary-morrow-0b9a071a twitter.com/garysmorrow www.linkedin.com/in/jamiebower www.linkedin.com/in/joemacmunn www.linkedin.com/in/julietbcardona www.linkedin.com/in/kate-tolentino-foss-9558544 www.linkedin.com/in/linda-hilton-086692188 www.linkedin.com/in/mike-snasel-647b2018 www.linkedin.com/in/stephen-ting-25aa5868 www.linkedin.com/in/ron-caruthers-6a0a3664 twitter.com/roncaruthers www.linkedin.com/in/scottruloncpa www.silversummitfinancial.com/ www.ultimatelifefinancial.com/ summitwealthdesign.com/ www.plannedsecurityresources.com/ www.legacyadvisorsorlando.com/ www.linkedin.com/in/michael-boyer-mgr/ www.linkedin.com/in/paul-reaburn-2b043a7/?originalsubdomain=ca www.linkedin.com/in/tilsowdon/ www.facebook.com/gary.morrow.313 www.facebook.com/summitwealthdesign www.facebook.com/clearvisionplanning www.facebook.com/people/macmunn-financial-management/100063744211415/ www.facebook.com/vantagefinancialgroup/?ref=aymt_homepage_panel www.facebook.com/veritywealthgroupca/ www.facebook.com/legacyfinancialadvisorsorlando twitter.com/summit_wealth twitter.com/rulonfinancial www.linkedin.com/in/stephen-ting-25aa5868/ www.facebook.com/fossfinancial/ www.facebook.com/carutherssolutions www.facebook.com/rulonfinancialtax/

Chief Compliance Officer

SCOTT RAIDER
11512 EL CAMINO REAL
SUITE 100
SAN DIEGO
CA
United States
Tel: (888) 543-3776
Fax: (858) 777-5334
(Full email address available in API data)

Regulatory Contact

DAVE JULIAN
DIRECTOR OF OPERATIONS
11512 EL CAMINO REAL
SUITE 100
SAN DIEGO
CA
United States
Tel: (888) 543-3776
Fax: (858) 777-5334
(Full email address available in API data)

Industry Affiliates

CORECAP ADVISORS Other investment adviser, including financial planners
CORECAP INVESTMENTS, LLC Broker-dealer, municipal securities dealer, or gov securities broker or dealer
LIFEPRO FINANCIAL Insurance company or agency
SIMPLICITY FINANCIAL MARKETING HOLDINGS INC. Insurance company or agency
SIMPLICITY WEALTH Other investment adviser, including financial planners
THE LEADERS GROUP, INC. Broker-dealer, municipal securities dealer, or gov securities broker or dealer
TLG ADVISORS, INC. Other investment adviser, including financial planners

Private Funds

Name Type Assets $USD Min Investment $USD No. Owners
None

Control Persons

Name Type Entity Title Since Ownership
LIFEPRO FINANCIAL SERVICES, INC. Domestic Entity – OWNER 09/2016 > 75%
Reaburn, Robert, Andrew Individual – CHIEF INVESTMENT OFFICER 08/2016 < 5%
ULZ, HEATHER, NICOLE Individual – CEO AND BOARD MEMBER 08/2016 < 5%
Raider, Scott, N Individual – CHIEF COMPLIANCE OFFICER 11/2021 < 5%
LEIDNER, MITCHELL, MARC Individual – CFO/TREASURER AND BOARD MEMBER 09/2022 < 5%
SIMPLICITY FINANCIAL MARKETING GROUP HOLDINGS, INC. Domestic Entity SIMPLICITY FINANCIAL MARKETING HOLDINGS INC. STOCKHOLDER 09/2022
PEQUOD MIDCO INC Domestic Entity SIMPLICITY FINANCIAL MARKETING GROUP HOLDINGS, INC. STOCKHOLDER 09/2022 > 75%
PEQUOD TOPCO INC Domestic Entity PEQUOD MIDCO INC STOCKHOLDER 09/2022 > 75%
LEP PEQUOD HOLDINGS LP Domestic Entity PEQUOD TOPCO INC STOCKHOLDER 09/2022 > 75%
LEP PEQUOD GP, LLC Domestic Entity LEP PEQUOD HOLDINGS LP GENERALPARTNER 09/2022
LEP SIMPLICITY HOLDINGS, L.P. Domestic Entity LEP PEQUOD HOLDINGS LP MEMBER 09/2022 > 75%
LEE EQUITY PARTNERS III GP LLC Domestic Entity LEP SIMPLICITY HOLDINGS, L.P. GENERAL PARTNER 09/2022
Nevejans, Benjamin Individual – PRESIDENT 08/2023 < 5%
DONALDSON, BRUCE, GEORGE Individual – BOARD MEMBER 08/2023 < 5%
MCCANN, ERIN, BARTLETT Individual – BOARD MEMBER 08/2023 < 5%
Wickersham, Sean, David Individual – BOARD MEMBER 08/2023 < 5%
SIMPLICITY FINANCIAL MARKETING HOLDINGS INC. Domestic Entity LIFEPRO FINANCIAL SERVICES, INC. STOCKHOLDER 09/2022

No. Employees, Historic

8040020202021202220232024202547 on 3/12/202047 on 3/13/202047 on 3/25/202047 on 4/20/202047 on 6/29/202047 on 9/18/202047 on 11/2/202047 on 11/24/202049 on 3/29/202149 on 4/2/202149 on 4/7/202149 on 7/22/202149 on 11/1/202149 on 3/8/202249 on 3/10/202276 on 3/31/202276 on 4/18/202276 on 8/25/202276 on 9/29/202276 on 10/28/202276 on 11/2/202276 on 12/15/202255 on 3/27/202353 on 7/13/202353 on 8/31/202353 on 1/10/202442 on 3/12/2024

RAUM, Historic

500M250M0202020212022202320242025131312334 on 3/12/2020131312334 on 3/13/2020131312334 on 3/25/2020131312334 on 4/20/2020131312334 on 6/29/2020131312334 on 9/18/2020131312334 on 11/2/2020131312334 on 11/24/2020386394788 on 3/29/2021386394788 on 4/2/2021386394788 on 4/7/2021386394788 on 7/22/2021386394788 on 11/1/2021386394788 on 3/8/2022386394788 on 3/10/2022424168986 on 3/31/2022424168986 on 4/18/2022424168986 on 8/25/2022424168986 on 9/29/2022424168986 on 10/28/2022424168986 on 11/2/2022424168986 on 12/15/2022256359928 on 3/27/2023256359928 on 7/13/2023256359928 on 8/31/2023256359928 on 1/10/2024311330551 on 3/12/2024

No. Clients, Historic

2,0001,0000202020212022202320242025635 on 3/12/2020635 on 3/13/2020635 on 3/25/2020635 on 4/20/2020635 on 6/29/2020635 on 9/18/2020635 on 11/2/2020635 on 11/24/20201115 on 3/29/20211115 on 4/2/20211115 on 4/7/20211115 on 7/22/20211115 on 11/1/20211115 on 3/8/20221115 on 3/10/20221314 on 3/31/20221314 on 4/18/20221314 on 8/25/20221314 on 9/29/20221314 on 10/28/20221314 on 11/2/20221314 on 12/15/20221215 on 3/27/20231215 on 7/13/20231215 on 8/31/20231215 on 1/10/20241105 on 3/12/2024

Holdings

From latest 13F, filed July 10th, 2024 for period ending June 30th, 2024
Name Class Value $USD # Shares Private Fund
ABBVIE INC COM 229K 1K –
AGNC INVT CORP COM 4M 378K –
ALIBABA GROUP HLDG LTD SPONSORED ADS 6M 81K –
ALPHABET INC CAP STK CL A 358K 2K –
ALTRIA GROUP INC COM 2M 49K –
AMAZON COM INC COM 719K 4K –
ANIXA BIOSCIENCES INC COM 24K 11K –
ANNALY CAPITAL MANAGEMENT IN COM NEW 3M 132K –
APPLE INC COM 2M 8K –
APPLIED MATLS INC COM 336K 1K –
ARM HOLDINGS PLC SPONSORED ADS 507K 3K –
ARMOUR RESIDENTIAL REIT INC COM SHS 2M 105K –
AUTOMATIC DATA PROCESSING IN COM 652K 3K –
BAIDU INC SPON ADR REP A 374K 4K –
BANK AMERICA CORP COM 1M 33K –
BERKSHIRE HATHAWAY INC DEL CL B NEW 303K 746 –
BILIBILI INC SPONS ADS REP Z 4M 237K –
BONDBLOXX ETF TRUST CCC RT USD HI YL 2M 59K –
BROADRIDGE FINL SOLUTIONS IN COM 402K 2K –
CANADIAN NAT RES LTD COM 774K 22K –
CHEVRON CORP NEW COM 1M 9K –
CITIGROUP INC COM NEW 321K 5K –
CITIZENS FINL GROUP INC COM 725K 20K –
CONOCOPHILLIPS COM 216K 2K –
COSTCO WHSL CORP NEW COM 304K 358 –
COUPANG INC CL A 3M 153K –
DIMENSIONAL ETF TRUST CORE FIXED INCOM 3M 72K –
DIMENSIONAL ETF TRUST EMERGING MARKETS 234K 7K –
DIMENSIONAL ETF TRUST GLOBAL CR ETF 2M 36K –
DIMENSIONAL ETF TRUST GLOBAL EX US COR 3M 49K –
DIMENSIONAL ETF TRUST GLOBAL SUSTAINA 379K 7K –
DIMENSIONAL ETF TRUST INTERNATIONAL 373K 11K –
DIMENSIONAL ETF TRUST INTL CORE EQT MK 216K 7K –
DIMENSIONAL ETF TRUST SHORT DURATION F 3M 66K –
DIMENSIONAL ETF TRUST US CORE EQT MKT 331K 9K –
DIMENSIONAL ETF TRUST US CORE EQUITY 2 3M 103K –
DIMENSIONAL ETF TRUST US SMALL CAP VAL 251K 9K –
DIMENSIONAL ETF TRUST US SUSTAINABILTY 2M 53K –
DIMENSIONAL ETF TRUST WORLD EX US CORE 2M 91K –
EATON VANCE TAX ADVT DIV INC COM 267K 11K –
ELI LILLY & CO COM 1M 2K –
EMERSON ELEC CO COM 349K 3K –
ENPHASE ENERGY INC COM 3M 33K –
ETFIS SER TR I VIRTUS INFRCAP 479K 23K –
EXXON MOBIL CORP COM 2M 13K –
FIRST TR EXCHANGE-TRADED FD CAP STRENGTH ETF 423K 5K –
FIRST TR EXCHANGE-TRADED FD RISNG DIVD ACHIV 307K 6K –
FREEPORT-MCMORAN INC CL B 722K 15K –
GOLDMAN SACHS GROUP INC COM 783K 2K –
GOLDMAN SACHS PHYSICAL GOLD UNIT 249K 11K –
GRAB HOLDINGS LIMITED CLASS A ORD 3M 815K –
HERSHEY CO COM 276K 2K –
HOME DEPOT INC COM 392K 1K –
INGERSOLL RAND INC COM 648K 7K –
INTEL CORP COM 273K 9K –
INVESCO EXCH TRADED FD TR II GLOBAL EX US HGH 3M 159K –
INVESCO EXCH TRADED FD TR II SR LN ETF 7M 345K –
IRON MTN INC DEL COM 399K 4K –
ISHARES TR 1 3 YR TREAS BD 381K 5K –
ISHARES TR 20 YR TR BD ETF 826K 9K –
ISHARES TR CORE DIV GRWTH 302K 5K –
ISHARES TR CORE MSCI EAFE 439K 6K –
ISHARES TR CORE S&P SCP ETF 292K 3K –
ISHARES TR CORE US AGGBD ET 1M 12K –
ISHARES TR IBONDS 2030 TERM 353K 14K –
ISHARES TR IBOXX HI YD ETF 1M 19K –
ISHARES TR MSCI EMG MKT ETF 223K 5K –
ISHARES TR NATIONAL MUN ETF 1M 12K –
ISHARES TR PFD AND INCM SEC 455K 14K –
ISHARES TR RUSSELL 2000 ETF 215K 1K –
ISHARES TR S&P 500 GRWT ETF 248K 3K –
J P MORGAN EXCHANGE TRADED F EQUITY PREMIUM 311K 5K –
JD.COM INC SPON ADS CL A 3M 128K –
JOHNSON & JOHNSON COM 523K 4K –
JPMORGAN CHASE & CO. COM 1M 6K –
KE HLDGS INC SPONSORED ADS 4M 257K –
KRANESHARES TRUST ASIA PACIFIC HI 2M 92K –
KRANESHARES TRUST CSI CHI INTERNET 474K 18K –
LIBERTY ALL STAR EQUITY FD SH BEN INT 298K 44K –
LIBERTY ALL-STAR GROWTH FD I COM 208K 39K –
MCDONALDS CORP COM 200K 786 –
MEDTRONIC PLC SHS 235K 3K –
MERCK & CO INC COM 204K 2K –
META PLATFORMS INC CL A 400K 793 –
MICROSOFT CORP COM 648K 1K –
NEXTRACKER INC CLASS A COM 371K 8K –
NORTHERN LTS FD TR IV MAIN SECTR ROTN 990K 19K –
NVIDIA CORPORATION COM 771K 6K –
ORACLE CORP COM 642K 5K –
PDD HOLDINGS INC SPONSORED ADS 904K 7K –
PELOTON INTERACTIVE INC CL A COM 3M 1M –
PEPSICO INC COM 585K 4K –
PIMCO ETF TR SR LN ACTIVE ETF 4M 85K –
PIMCO INCOME STRATEGY FD II COM 577K 80K –
PROCTER AND GAMBLE CO COM 368K 2K –
PRUDENTIAL FINL INC COM 256K 2K –
QUALCOMM INC COM 343K 2K –
REAVES UTIL INCOME FD COM SH BEN INT 222K 8K –
ROYCE SMALL CAP TRUST INC COM 257K 18K –
SELECT SECTOR SPDR TR ENERGY 1M 11K –
SELECT SECTOR SPDR TR FINANCIAL 434K 11K –
SELECT SECTOR SPDR TR INDL 374K 3K –
SELECT SECTOR SPDR TR TECHNOLOGY 229K 1K –
SPDR S&P 500 ETF TR TR UNIT 298 4K –
SPDR S&P 500 ETF TR TR UNIT 302 1K –
SPDR S&P 500 ETF TR TR UNIT 23K 2K –
SPDR S&P 500 ETF TR TR UNIT 286K 525 –
SPDR SER TR BLOOMBERG 1-3 MO 3M 33K –
SPDR SER TR PORTFOLIO INTRMD 266K 8K –
SPDR SER TR S&P BIOTECH 444K 5K –
SSGA ACTIVE ETF TR BLACKSTONE SENR 1M 36K –
SYNCHRONY FINANCIAL COM 694K 15K –
TESLA INC COM 3M 15K –
TWO HBRS INVT CORP COM 2M 154K –
UNITED PARCEL SERVICE INC CL B 201K 1K –
UNITEDHEALTH GROUP INC COM 474K 931 –
VANGUARD BD INDEX FDS INTERMED TERM 412K 6K –
VANGUARD INDEX FDS GROWTH ETF 1M 3K –
VANGUARD INDEX FDS S&P 500 ETF SHS 518K 1K –
VANGUARD INDEX FDS TOTAL STK MKT 493K 2K –
VANGUARD INDEX FDS VALUE ETF 2M 10K –
VANGUARD SCOTTSDALE FDS MTG-BKD SECS ETF 405K 9K –
VANGUARD SCOTTSDALE FDS SHORT TERM TREAS 319K 6K –
VANGUARD SCOTTSDALE FDS SHRT TRM CORP BD 712K 9K –
VANGUARD WHITEHALL FDS HIGH DIV YLD 662K 6K –
VANGUARD WORLD FD INF TECH ETF 334K 579 –
VERTEX PHARMACEUTICALS INC COM 253K 540 –
WALMART INC COM 231K 3K –
ZACKS TRUST EARNGS CONSTANT 1M 50K –
ZACKS TRUST SMALL/MID CAP 557K 18K –