ASCEND INVESTMENT PARTNERS
KESLER, NORMAN & WRIDE, LLC Legal Name
Adviser information for ASCEND INVESTMENT PARTNERS last updated from Form ADV on March 21st, 2024. Select data displayed; additional Form ADV, Form D, Form 13F and other data is available from the Fincoded API.
Advisory Business
| Type of Organization | Limited Liability Company |
|---|---|
| Fiscal Year End | DECEMBER |
| Legal Location | Utah, United States |
Employees
| Total Number of Employees | 9 |
|---|---|
| Investment Advisory/Research | 6 |
| Registered Broker-Dealer Representatives | 0 |
| Registered State Investment Advisers | 6 |
| Licensed Agents of an Insurance Company | 0 |
| No. of Firms/People that Solicit Clients | 0 |
RAUM
| Provides Management of Securities Portfolios | Yes |
|---|
| Type | Accounts | RAUM |
|---|---|---|
| Discretionary | 1,967 | $483.0M |
| Non-Discretionary | 25 | $27.9M |
| Total | 1,992 | $511.0M |
Clients
| Type | Number | RAUM |
|---|---|---|
| Individuals | 711 | $184.6M |
| HNW Individuals | 104 | $284.1M |
| Banking or thrift institutions | 0 | $0 |
| Investment companies | 0 | $0 |
| Business development companies | 0 | $0 |
| Pooled investment vehicles | 0 | $0 |
| Pension and profit sharing plans | 8 | $9.8M |
| Charitable organizations | <5 | $10.5M |
| State or municipal gov entities | 0 | $0 |
| Other investment advisers | 0 | $0 |
| Insurance companies | 0 | $0 |
| Sovereign wealth funds and foreign official institutions | 0 | $0 |
| Corporations or other businesses | 5 | $21.9M |
| Other | 0 | $0 |
| Type | Number |
|---|---|
| No. of Non-RAUM Clients | 0 |
| No. of Non-U.S. Clients | 0 |
| No. of Financial Planning Clients | 0 |
Services
| Advisory Services | Financial planningPortfolio management for individuals and/or small businessesPortfolio management for businesses or institutional clientsPension consulting servicesFINANCIAL INSTITUTION CONSULTING |
|---|---|
| Compensation | % of AUM |
Wrap Fee Program
| Offers Wrap Fee Program | Yes |
|---|
| Acting As | RAUM |
|---|---|
| Sponsor | 2.6M |
| Portfolio Manager | 0 |
| Both for Same | 483.0M |
| Portfolio Manager to Program | Sponsor |
|---|---|
| ASCEND INVESTMENT PARTNERS WRAP ASSET MANAGEMENT AGREEMENT | ASCEND INVESTMENT PARTNERS |
Principal Office
175 HISTORIC 25TH STREETSUITE 200
OGDEN
UT
United States
Monday - Friday, 9:00 AM - 5:00 PM
Tel: (801) 476-1200, Fax: None
Websites
www.ascendinvestment.com
www.facebook.com/ascend-investment-partners-financial-advisor-garrett-smith-2140710342865821
www.linkedin.com/in/ascendwithgarrett/
www.linkedin.com/in/brent-ward-keller-19326624/
www.linkedin.com/in/chris-kesler-46998224/
www.linkedin.com/in/paul-norman-81698291/
www.linkedin.com/in/kevin-kesler-64804838/
www.youtube.com/channel/ucbln0ex-ys0bc1vtgvca85a?
Chief Compliance Officer
GARRETT SMITH
FINANCIAL ADVISOR
214 SOUTH MAIN STREET
LOGAN
UT
United States
Tel:
(801) 476-1200
G******@*******************M
(Full email address available in API data)
Industry Affiliates
| None |
Private Funds
| Name | Type | Assets $USD | Min Investment $USD | No. Owners |
|---|
None
Control Persons
| Name | Type | Entity | Title | Since | Ownership |
|---|---|---|---|---|---|
| KESLER WEALTH MANAGEMENT INC | Domestic Entity | – | OWNER | 03/2020 | 25-50% |
| PM NORMAN WEALTH MANAGEMENT INC | Domestic Entity | – | OWNER | 03/2020 | 10-25% |
| HAYDAR PROPERTIES LLC | Domestic Entity | – | OWNER | 03/2020 | 10-25% |
| WRIDE, DARCY, JONES | Individual | – | MANAGING MEMBER | 03/2020 | < 5% |
| WRIDE, DARCY, JONES | Individual | HAYDAR PROPERTIES LLC | OWNER OF HAYDAR PROPERTIES LLC | 03/2020 | > 75% |
| NORMAN, PAUL, M. | Individual | PM NORMAN WEALTH MANAGEMENT INC | OWNER OF PM NORMAN WEALTH MANAGEMENT INC | 03/2020 | > 75% |
| KESLER, KEVIN, CLARK | Individual | – | MANAGING MEMBER | 03/2020 | < 5% |
| NORMAN, PAUL, M. | Individual | – | MANAGING MEMBER | 03/2020 | < 5% |
| SMITH, GARRETT, GILL | Individual | – | CHIEF COMPLIANCE OFFICER | 11/2020 | < 5% |
| GGS WEALTH MANAGEMENT, INC. | Domestic Entity | – | OWNER | 02/2024 | 10-25% |
| SMITH, GARRETT, GILL | Individual | GGS WEALTH MANAGEMENT, INC. | OWNER OF GGS WEALTH MANAGEMENT INC | 02/2024 | > 75% |
| KELLER, BRENT, WARD | Individual | – | OWNER | 02/2024 | 10-25% |
| CD KESLER WEALTH MANAGEMENT, INC. | Domestic Entity | – | OWNER | 02/2024 | 10-25% |
| KESLER, CHRISTOPHER, DEAN | Individual | CD KESLER WEALTH MANAGEMENT, INC. | OWNER OF CD KESLER WEALTH MANAGEMENT INC | 02/2024 | > 75% |
No. Employees, Historic
RAUM, Historic
No. Clients, Historic
Holdings
From latest 13F, filed July 23rd, 2024 for period ending June 30th, 2024
| Name | Class | Value $USD | # Shares | Private Fund |
|---|---|---|---|---|
| ABBOTT LABS | COM | 6M | 54K | – |
| ACCENTURE PLC IRELAND | SHS CLASS A | 7M | 22K | – |
| ADOBE INC | COM | 686K | 1K | – |
| ADVANCED MICRO DEVICES INC | COM | 1M | 9K | – |
| AFLAC INC | COM | 3M | 29K | – |
| AIR PRODS & CHEMS INC | COM | 5M | 21K | – |
| ALPHABET INC | CAP STK CL A | 4M | 22K | – |
| ALPHABET INC | CAP STK CL C | 1M | 6K | – |
| AMAZON COM INC | COM | 4M | 20K | – |
| AMERICAN TOWER CORP NEW | COM | 613K | 3K | – |
| AMERICAN WTR WKS CO INC NEW | COM | 2M | 18K | – |
| AMGEN INC | COM | 7M | 21K | – |
| ANALOG DEVICES INC | COM | 9M | 39K | – |
| APPLE INC | COM | 17M | 81K | – |
| ATMOS ENERGY CORP | COM | 757K | 6K | – |
| AUTODESK INC | COM | 543K | 2K | – |
| AUTOMATIC DATA PROCESSING IN | COM | 2M | 10K | – |
| BECTON DICKINSON & CO | COM | 1M | 6K | – |
| BELDEN INC | COM | 546K | 6K | – |
| BERKSHIRE HATHAWAY INC DEL | CL B NEW | 3M | 7K | – |
| BLACKROCK CORPOR HI YLD FD I | COM | 335K | 35K | – |
| BLACKROCK INC | COM | 7M | 9K | – |
| BROADCOM INC | COM | 5M | 3K | – |
| BROADRIDGE FINL SOLUTIONS IN | COM | 2M | 8K | – |
| BROWN & BROWN INC | COM | 2M | 26K | – |
| BROWN FORMAN CORP | CL B | 641K | 15K | – |
| CAMBRIA ETF TR | CAMBRIA FGN SHR | 5M | 190K | – |
| CAMBRIA ETF TR | EMRG SHAREHLDR | 4M | 126K | – |
| CAMBRIA ETF TR | SHSHLD YIELD ETF | 6M | 90K | – |
| CARS COM INC | COM | 517K | 26K | – |
| CENCORA INC | COM | 9M | 40K | – |
| CHEVRON CORP NEW | COM | 257K | 2K | – |
| CHUBB LIMITED | COM | 7M | 27K | – |
| CHURCH & DWIGHT CO INC | COM | 2M | 16K | – |
| CINTAS CORP | COM | 1M | 2K | – |
| CISCO SYS INC | COM | 6M | 136K | – |
| CLOROX CO DEL | COM | 386K | 3K | – |
| CMS ENERGY CORP | COM | 1M | 19K | – |
| COLGATE PALMOLIVE CO | COM | 2M | 19K | – |
| COMCAST CORP NEW | CL A | 2M | 54K | – |
| COMMERCE BANCSHARES INC | COM | 2M | 39K | – |
| COSTCO WHSL CORP NEW | COM | 11M | 13K | – |
| CROWN CASTLE INC | COM | 289K | 3K | – |
| DARDEN RESTAURANTS INC | COM | 225K | 1K | – |
| DEERE & CO | COM | 261K | 699 | – |
| DILLARDS INC | CL A | 431K | 976 | – |
| DISNEY WALT CO | COM | 247K | 2K | – |
| EA SERIES TRUST | ALPHA ARCH 1-3 | 859K | 8K | – |
| ECOLAB INC | COM | 2M | 8K | – |
| ELECTRONIC ARTS INC | COM | 484K | 3K | – |
| ELI LILLY & CO | COM | 3M | 4K | – |
| EMERSON ELEC CO | COM | 5M | 46K | – |
| EVERSOURCE ENERGY | COM | 314K | 6K | – |
| EXXON MOBIL CORP | COM | 3M | 27K | – |
| FACTSET RESH SYS INC | COM | 2M | 5K | – |
| FEDERAL RLTY INVT TR NEW | SH BEN INT NEW | 1M | 12K | – |
| FIRST TR EXCHANGE TRADED FD | CONSUMR DISCRE | 417K | 7K | – |
| FIRST TR EXCHANGE TRADED FD | ENERGY ALPHADX | 767K | 42K | – |
| FIRST TR EXCHANGE TRADED FD | FINLS ALPHADEX | 366K | 8K | – |
| FIRST TR EXCHANGE TRADED FD | INDLS PROD DUR | 1M | 20K | – |
| FIRST TR EXCHANGE TRADED FD | MATERIALS ALPH | 842K | 13K | – |
| FIRST TR EXCHANGE TRADED FD | TECH ALPHADEX | 886K | 6K | – |
| FIRST TR EXCHANGE-TRADED FD | DJ INTERNT IDX | 1M | 5K | – |
| FIRST TR EXCHANGE-TRADED FD | GBL WND ENRG ETF | 174K | 11K | – |
| FIRST TR EXCHANGE-TRADED FD | NASDAQ 100 EX | 1M | 16K | – |
| FIRST TR EXCHANGE-TRADED FD | NASDQ SEMCNDTR | 389K | 4K | – |
| FIRST TR EXCHANGE-TRADED FD | WTR ETF | 1M | 14K | – |
| FIRST TR EXCHNG TRADED FD VI | FT ENERGY INCOME | 265K | 14K | – |
| FIRST TR NASDAQ 100 TECH IND | SHS | 1M | 6K | – |
| GENERAL DYNAMICS CORP | COM | 7M | 26K | – |
| GRAINGER W W INC | COM | 2M | 2K | – |
| HACKETT GROUP INC | COM | 486K | 22K | – |
| HENRY JACK & ASSOC INC | COM | 5M | 32K | – |
| HF SINCLAIR CORP | COM | 440K | 8K | – |
| HOME DEPOT INC | COM | 2M | 6K | – |
| HONEYWELL INTL INC | COM | 3M | 12K | – |
| ILLINOIS TOOL WKS INC | COM | 2M | 10K | – |
| INTERCONTINENTAL EXCHANGE IN | COM | 7M | 48K | – |
| INTERNATIONAL BUSINESS MACHS | COM | 410K | 2K | – |
| INVESCO EXCHANGE TRADED FD T | S&P500 EQL WGT | 837K | 5K | – |
| INVESCO QQQ TR | UNIT SER 1 | 3M | 5K | – |
| ISHARES TR | CORE S&P500 ETF | 386K | 705 | – |
| ISHARES TR | EXPANDED TECH | 446K | 5K | – |
| ISHARES TR | EXPND TEC SC ETF | 706K | 7K | – |
| ISHARES TR | FLTG RATE NT ETF | 6M | 118K | – |
| ISHARES TR | IBDS DEC28 ETF | 2M | 85K | – |
| ISHARES TR | IBONDS 24 TRM HG | 214K | 9K | – |
| ISHARES TR | IBONDS 27 ETF | 4M | 173K | – |
| ISHARES TR | IBONDS DEC 2030 | 350K | 16K | – |
| ISHARES TR | IBONDS DEC 29 | 741K | 33K | – |
| ISHARES TR | IBONDS DEC2026 | 4M | 172K | – |
| ISHARES TR | IBONDS DEC24 ETF | 5M | 203K | – |
| ISHARES TR | IBONDS DEC25 ETF | 7M | 296K | – |
| ISHARES TR | ISHARES SEMICDTR | 967K | 4K | – |
| ISHARES TR | MSCI KLD400 SOC | 635K | 6K | – |
| ISHARES TR | MSCI USA ESG SLC | 524K | 5K | – |
| ISHARES TR | NORTH AMERN NAT | 440K | 10K | – |
| ISHARES TR | U.S. ENERGY ETF | 592K | 12K | – |
| ISHARES TR | U.S. FINLS ETF | 394K | 4K | – |
| ISHARES TR | U.S. TECH ETF | 731K | 5K | – |
| ISHARES TR | US INDUSTRIALS | 513K | 4K | – |
| JOHNSON & JOHNSON | COM | 8M | 51K | – |
| JPMORGAN CHASE & CO. | COM | 3M | 16K | – |
| KEYCORP | COM | 4M | 258K | – |
| KLA CORP | COM NEW | 616K | 745 | – |
| KROGER CO | COM | 17M | 349K | – |
| L3HARRIS TECHNOLOGIES INC | COM | 6M | 29K | – |
| LINDE PLC | SHS | 2M | 5K | – |
| LOCKHEED MARTIN CORP | COM | 6M | 13K | – |
| LOWES COS INC | COM | 8M | 37K | – |
| MARATHON PETE CORP | COM | 436K | 3K | – |
| MASTERCARD INCORPORATED | CL A | 6M | 14K | – |
| MCCORMICK & CO INC | COM NON VTG | 1M | 14K | – |
| MCDONALDS CORP | COM | 2M | 6K | – |
| MEDTRONIC PLC | SHS | 5M | 59K | – |
| META PLATFORMS INC | CL A | 3M | 6K | – |
| MICROSOFT CORP | COM | 16M | 37K | – |
| MONDELEZ INTL INC | CL A | 3M | 39K | – |
| MORGAN STANLEY | COM NEW | 669K | 7K | – |
| NETAPP INC | COM | 630K | 5K | – |
| NEW JERSEY RES CORP | COM | 1M | 24K | – |
| NEXTERA ENERGY INC | COM | 6M | 85K | – |
| NIKE INC | CL B | 881K | 12K | – |
| NUVEEN CR STRATEGIES INCOME | COM SHS | 63K | 11K | – |
| NVIDIA CORPORATION | COM | 8M | 61K | – |
| NXP SEMICONDUCTORS N V | COM | 570K | 2K | – |
| OMNICOM GROUP INC | COM | 434K | 5K | – |
| PARKER-HANNIFIN CORP | COM | 5M | 9K | – |
| PAYCHEX INC | COM | 2M | 13K | – |
| PEPSICO INC | COM | 3M | 17K | – |
| PHILLIPS 66 | COM | 7M | 48K | – |
| PNC FINL SVCS GROUP INC | COM | 259K | 2K | – |
| PPG INDS INC | COM | 2M | 14K | – |
| PRICE T ROWE GROUP INC | COM | 2M | 14K | – |
| PROCTER AND GAMBLE CO | COM | 7M | 45K | – |
| PROLOGIS INC. | COM | 1M | 11K | – |
| PULTE GROUP INC | COM | 397K | 4K | – |
| PURPLE INNOVATION INC | COM | 10K | 10K | – |
| QUALCOMM INC | COM | 615K | 3K | – |
| REALTY INCOME CORP | COM | 1M | 24K | – |
| RTX CORPORATION | COM | 937K | 9K | – |
| S&P GLOBAL INC | COM | 3M | 7K | – |
| SHERWIN WILLIAMS CO | COM | 1M | 5K | – |
| SHOPIFY INC | CL A | 618K | 9K | – |
| SMUCKER J M CO | COM NEW | 479K | 4K | – |
| SOFI TECHNOLOGIES INC | COM | 73K | 11K | – |
| SPDR DOW JONES INDL AVERAGE | UT SER 1 | 905K | 2K | – |
| SPDR S&P 500 ETF TR | TR UNIT | 15M | 28K | – |
| STARBUCKS CORP | COM | 1M | 16K | – |
| STRYKER CORPORATION | COM | 4M | 12K | – |
| TARGET CORP | COM | 1M | 9K | – |
| TESLA INC | COM | 1M | 6K | – |
| TEXAS INSTRS INC | COM | 7M | 36K | – |
| TOLL BROTHERS INC | COM | 384K | 3K | – |
| TRACTOR SUPPLY CO | COM | 830K | 3K | – |
| UNION PAC CORP | COM | 6M | 26K | – |
| UNITED PARCEL SERVICE INC | CL B | 5M | 33K | – |
| UNITEDHEALTH GROUP INC | COM | 11M | 21K | – |
| UNITIL CORP | COM | 229K | 4K | – |
| VANECK ETF TRUST | SEMICONDUCTR ETF | 1M | 5K | – |
| VANGUARD WORLD FD | INF TECH ETF | 6M | 11K | – |
| VERIZON COMMUNICATIONS INC | COM | 514K | 12K | – |
| VISA INC | COM CL A | 4M | 13K | – |
| WALMART INC | COM | 2M | 33K | – |
| WEC ENERGY GROUP INC | COM | 1M | 13K | – |
| WELLS FARGO CO NEW | COM | 356K | 6K | – |
| XCEL ENERGY INC | COM | 461K | 9K | – |
| XYLEM INC | COM | 2M | 11K | – |
| ZOETIS INC | CL A | 1M | 6K | – |