HARMONY ASSET MANAGEMENT LLC

Adviser information for HARMONY ASSET MANAGEMENT LLC last updated from Form ADV on March 12th, 2024. Select data displayed; additional Form ADV, Form D, Form 13F and other data is available from the Fincoded API.

Advisory Business

Type of Organization Limited Liability Company
Fiscal Year End DECEMBER
Legal Location Arizona, United States

Employees

Total Number of Employees 9
Investment Advisory/Research 8
Registered Broker-Dealer Representatives 0
Registered State Investment Advisers 7
Licensed Agents of an Insurance Company 2
No. of Firms/People that Solicit Clients 0

RAUM

Provides Management of Securities Portfolios Yes
Type Accounts RAUM
Discretionary 481 $356.2M
Non-Discretionary 0 $0
Total 481 $356.2M

Clients

Type Number RAUM
Individuals 110 $32.1M
HNW Individuals 118 $199.8M
Banking or thrift institutions 0 $0
Investment companies 0 $0
Business development companies 0 $0
Pooled investment vehicles 0 $0
Pension and profit sharing plans 0 $0
Charitable organizations 0 $0
State or municipal gov entities 0 $0
Other investment advisers 0 $0
Insurance companies 0 $0
Sovereign wealth funds and foreign official institutions 0 $0
Corporations or other businesses 7 $15.4M
Other 1 $108.9M
Type Number
No. of Non-RAUM Clients 0
No. of Non-U.S. Clients 2
No. of Financial Planning Clients 1-10

Services

Advisory Services Financial planningPortfolio management for individuals and/or small businessesPortfolio management for businesses or institutional clientsSelection of other advisers (including private fund managers)
Compensation % of AUMHourly chargesFixed feesCommissions
Other Business Activities Insurance broker or agent

Identifiers

SEC RIA File Number 801-118731
SEC ERA File Number 801-118731
SEC CIK Numbers 2002815
SEC CRD Numbers 116069
Legal Entity Identifier None

Principal Office

15169 N. SCOTTSDALE ROAD
SUITE 205
SCOTTSDALE
AZ
United States
Monday - Friday, 8AM - 4PM
Tel: 480-314-5967, Fax: None

Chief Compliance Officer

ALAN E. ROSENFIELD
MANAGING DIRECTOR
15169 N. SCOTTSDALE ROAD
SUITE 205
SCOTTSDALE
AZ
United States
Tel: 480-314-5967
(Full email address available in API data)

Regulatory Contact

KEVIN SADZEWICZ
COMPLIANCE MANGER-GS CONSULTING
5205 BROOKSHIRE ESTATES DRIVE
PLAINFIELD
IL
United States
Tel: (815) 782-1250
(Full email address available in API data)

Industry Affiliates

None

Private Funds

Name Type Assets $USD Min Investment $USD No. Owners
None

Control Persons

Name Type Entity Title Since Ownership
ROSENFIELD, ALAN, EDWARD Individual MANAGING DIRECTOR AND CHIEF COMPLIANCE OFFICER 05/2001 > 75%

No. Employees, Historic

10502020202120222023202420254 on 4/15/20204 on 6/29/20204 on 11/11/20207 on 3/22/20217 on 6/24/20217 on 6/24/20217 on 6/25/20217 on 7/12/20217 on 7/14/20218 on 3/1/20229 on 3/1/20239 on 3/2/20239 on 3/13/20239 on 4/17/20239 on 4/17/20239 on 9/18/20239 on 12/5/20239 on 12/20/20239 on 1/17/20249 on 3/12/2024

RAUM, Historic

400M200M0202020212022202320242025119333681 on 4/15/2020119333681 on 6/29/2020119333681 on 11/11/2020110664819 on 3/22/2021108876665 on 6/24/2021108876665 on 6/24/2021108876665 on 6/25/2021108876665 on 7/12/2021108876665 on 7/14/2021116697087 on 3/1/2022313866421 on 3/1/2023313866421 on 3/2/2023313866421 on 3/13/2023313866421 on 4/17/2023313866421 on 4/17/2023313866421 on 9/18/2023313866421 on 12/5/2023313866421 on 12/20/2023313866421 on 1/17/2024356174080 on 3/12/2024

No. Clients, Historic

3001500202020212022202320242025148 on 4/15/2020148 on 6/29/2020148 on 11/11/2020165 on 3/22/2021140 on 6/24/2021140 on 6/24/2021140 on 6/25/2021140 on 7/12/2021140 on 7/14/2021168 on 3/1/2022224 on 3/1/2023224 on 3/2/2023224 on 3/13/2023224 on 4/17/2023224 on 4/17/2023224 on 9/18/2023224 on 12/5/2023224 on 12/20/2023224 on 1/17/2024236 on 3/12/2024

Holdings

From latest 13F, filed August 14th, 2024 for period ending June 30th, 2024
Name Class Value $USD # Shares Private Fund
ABBVIE INC COM 2M 11K
ADOBE INC COM 4M 7K
ADVANCED MICRO DEVICES INC COM 369K 2K
AFLAC INC COM 564K 6K
AIR PRODS & CHEMS INC COM 271K 1K
ALPHABET INC CAP STK CL A 9M 50K
ALPHABET INC CAP STK CL C 365K 2K
AMAZON COM INC COM 10M 49K
AMERICAN TOWER CORP NEW COM 2M 8K
AMGEN INC COM 1M 3K
APPLE INC COM 15M 73K
APPLIED MATLS INC COM 6M 27K
ARISTA NETWORKS INC COM 329K 938
ASSOCIATED BANC CORP COM 252K 12K
BAKER HUGHES COMPANY CL A 318K 9K
BANK AMERICA CORP COM 700K 18K
BERKSHIRE HATHAWAY INC DEL CL B NEW 493K 1K
BHP GROUP LTD SPONSORED ADS 306K 5K
BLACKROCK INC COM 2M 3K
BLACKSTONE INC COM 1M 9K
BOEING CO COM 425K 2K
BROADCOM INC COM 2M 944
BROWN & BROWN INC COM 1M 13K
CAPITAL GROUP CORE EQUITY ET SHS CREATION UNI 399K 12K
CAPITAL GROUP GROWTH ETF SHS CREATION UNI 395K 12K
CARRIER GLOBAL CORPORATION COM 4M 57K
CENOVUS ENERGY INC COM 244K 12K
CHENIERE ENERGY PARTNERS LP COM UNIT 427K 9K
CHEVRON CORP NEW COM 5M 29K
CISCO SYS INC COM 887K 19K
CITIGROUP INC COM NEW 268K 4K
CME GROUP INC COM 4M 18K
COCA COLA CO COM 1M 19K
CONOCOPHILLIPS COM 792K 7K
COSTCO WHSL CORP NEW COM 362K 426
CROWDSTRIKE HLDGS INC CL A 753K 2K
DANAHER CORPORATION COM 301K 1K
DEERE & CO COM 445K 1K
DIAMONDBACK ENERGY INC COM 662K 3K
DISNEY WALT CO COM 313K 3K
DOVER CORP COM 3M 17K
DUKE ENERGY CORP NEW COM NEW 2M 16K
EA SERIES TRUST ALPHA ARCH 1-3 313K 3K
EAGLE MATLS INC COM 286K 1K
ELI LILLY & CO COM 5M 6K
ENERGY TRANSFER L P COM UT LTD PTN 288K 18K
ENTERPRISE PRODS PARTNERS L COM 249K 9K
EXXON MOBIL CORP COM 4M 33K
FIDELITY COMWLTH TR NASDAQ COMPSIT 825K 12K
FIRST HORIZON CORPORATION COM 1M 77K
FIRST TR EXCHANGE TRADED FD INDLS PROD DUR 2M 23K
FIRST TR EXCHANGE TRADED FD CONSUMR DISCRE 795K 13K
FIRST TR EXCHANGE-TRADED FD NASDQ SEMCNDTR 3M 27K
FIRST TR EXCHANGE-TRADED FD DJ INTERNT IDX 967K 5K
FIRST TR NASDAQ 100 TECH IND SHS 634K 3K
FTI CONSULTING INC COM 202K 935
GENERAC HLDGS INC COM 554K 4K
GENERAL MLS INC COM 485K 8K
GILEAD SCIENCES INC COM 262K 4K
GOLDMAN SACHS GROUP INC COM 725K 2K
HOME DEPOT INC COM 4M 13K
INTERCONTINENTAL EXCHANGE IN COM 3M 19K
INTERNATIONAL BUSINESS MACHS COM 637K 4K
INVESCO EXCH TRADED FD TR II S&P500 HDL VOL 275K 6K
INVESCO EXCHANGE TRADED FD T S&P500 EQL WGT 777K 5K
INVESCO EXCHANGE TRADED FD T LARGE CAP GROWTH 658K 7K
INVESCO EXCHANGE TRADED FD T LARGE CAP VALUE 451K 8K
INVESCO LTD SHS 910K 61K
INVESCO QQQ TR UNIT SER 1 4M 7K
ISHARES SILVER TR ISHARES 213K 8K
ISHARES TR U.S. TECH ETF 2M 12K
ISHARES TR ISHARES SEMICDTR 2M 7K
ISHARES TR EXPND TEC SC ETF 2M 18K
ISHARES TR U.S. FINLS ETF 2M 18K
ISHARES TR US INDUSTRIALS 2M 14K
ISHARES TR RUSSELL 2000 ETF 2M 8K
ISHARES TR CORE S&P SCP ETF 926K 9K
ISHARES TR CORE S&P MCP ETF 388K 7K
ISHARES TR CORE S&P500 ETF 301K 550
ISHARES TR RUS 1000 VAL ETF 232K 1K
JACKSON FINANCIAL INC COM CL A 581K 8K
JOHNSON & JOHNSON COM 3M 19K
JPMORGAN CHASE & CO. COM 2M 10K
KINDER MORGAN INC DEL COM 3M 140K
KLA CORP COM NEW 258K 313
LAMB WESTON HLDGS INC COM 219K 3K
LOCKHEED MARTIN CORP COM 2M 4K
MARVELL TECHNOLOGY INC COM 387K 6K
MCDONALDS CORP COM 609K 2K
MERCK & CO INC COM 2M 13K
META PLATFORMS INC CL A 819K 2K
MICRON TECHNOLOGY INC COM 890K 7K
MICROSOFT CORP COM 12M 26K
MONSTER BEVERAGE CORP NEW COM 584K 12K
NETFLIX INC COM 321K 475
NOVO-NORDISK A S ADR 9M 61K
NUVEEN MUN VALUE FD INC COM 472K 55K
NVIDIA CORPORATION COM 14M 112K
ONEOK INC NEW COM 4M 45K
ONTO INNOVATION INC COM 358K 2K
ORACLE CORP COM 3M 20K
PALO ALTO NETWORKS INC COM 2M 7K
PAYCHEX INC COM 2M 17K
PFIZER INC COM 353K 13K
PROCTER AND GAMBLE CO COM 396K 2K
PROSHARES TR S&P 500 DV ARIST 639K 7K
QUALCOMM INC COM 253K 1K
RTX CORPORATION COM 3M 28K
SALESFORCE INC COM 339K 1K
SCHWAB STRATEGIC TR US DIVIDEND EQ 262K 3K
SELECT SECTOR SPDR TR SBI INT-UTILS 369K 5K
SELECT SECTOR SPDR TR ENERGY 363K 4K
SELECT SECTOR SPDR TR FINANCIAL 340K 8K
SELECT SECTOR SPDR TR SBI HEALTHCARE 309K 2K
SELECT SECTOR SPDR TR TECHNOLOGY 270K 1K
SERVICENOW INC COM 393K 500
SHELL PLC SPON ADS 744K 10K
SIMPLIFY EXCHANGE TRADED FUN HEDGED EQUITY 2M 58K
SIMPLIFY EXCHANGE TRADED FUN SHORT TERM TREA 780K 37K
SPDR S&P 500 ETF TR TR UNIT 3M 6K
SPDR S&P MIDCAP 400 ETF TR UTSER1 S&PDCRP 711K 1K
SPDR SER TR PORTFOLIO S&P500 2M 28K
SPDR SER TR PORTFOLIO S&P400 346K 7K
SPDR SER TR PORTFOLIO S&P600 324K 8K
SPROTT PHYSICAL GOLD TR UNIT 623K 34K
SUPER MICRO COMPUTER INC COM 5M 6K
TARGET CORP COM 484K 3K
TD SYNNEX CORPORATION COM 4M 31K
THERMO FISHER SCIENTIFIC INC COM 213K 386
TKO GROUP HOLDINGS INC CL A 260K 2K
TRUIST FINL CORP COM 216K 6K
UBER TECHNOLOGIES INC COM 397K 5K
UNITEDHEALTH GROUP INC COM 3M 6K
VANECK ETF TRUST GOLD MINERS ETF 482K 14K
VANGUARD INDEX FDS S&P 500 ETF SHS 1M 2K
VANGUARD INDEX FDS VALUE ETF 912K 6K
VANGUARD INDEX FDS GROWTH ETF 672K 2K
VANGUARD INDEX FDS SMALL CP ETF 354K 2K
VANGUARD INTL EQUITY INDEX F FTSE EMR MKT ETF 452K 10K
VANGUARD SCOTTSDALE FDS INT-TERM CORP 452K 6K
VANGUARD SCOTTSDALE FDS LG-TERM COR BD 430K 6K
VANGUARD SPECIALIZED FUNDS DIV APP ETF 1M 7K
VANGUARD TAX-MANAGED FDS VAN FTSE DEV MKT 415K 8K
VANGUARD WHITEHALL FDS HIGH DIV YLD 958K 8K
VERIZON COMMUNICATIONS INC COM 729K 18K
VERTEX PHARMACEUTICALS INC COM 3M 6K
VISA INC COM CL A 5M 19K
WHIRLPOOL CORP COM 335K 3K
WORKDAY INC CL A 306K 1K
ZSCALER INC COM 308K 2K