MIDWEST HERITAGE FINANCIAL ADVISORS

MIDWEST HERITAGE BANK, FSB Legal Name

Adviser information for MIDWEST HERITAGE FINANCIAL ADVISORS last updated from Form ADV on March 12th, 2024. Select data displayed; additional Form ADV, Form D, Form 13F and other data is available from the Fincoded API.

Advisory Business

Type of Organization Other (specify)
Fiscal Year End SEPTEMBER
Legal Location Iowa, United States

Employees

Total Number of Employees 2
Investment Advisory/Research 2
Registered Broker-Dealer Representatives 2
Registered State Investment Advisers 2
Licensed Agents of an Insurance Company 2
No. of Firms/People that Solicit Clients 0

RAUM

Provides Management of Securities Portfolios Yes
Type Accounts RAUM
Discretionary 491 $223.0M
Non-Discretionary 0 $0
Total 491 $223.0M

Clients

Type Number RAUM
Individuals 204 $66.9M
HNW Individuals 71 $155.6M
Banking or thrift institutions 0 $0
Investment companies 0 $0
Business development companies 0 $0
Pooled investment vehicles 0 $0
Pension and profit sharing plans 0 $0
Charitable organizations 0 $0
State or municipal gov entities 0 $0
Other investment advisers 0 $0
Insurance companies 0 $0
Sovereign wealth funds and foreign official institutions 0 $0
Corporations or other businesses <5 $472,624
Other 0 $0
Type Number
No. of Non-RAUM Clients 0
No. of Non-U.S. Clients 0
No. of Financial Planning Clients 1-10

Services

Advisory Services Financial planningPortfolio management for individuals and/or small businesses
Compensation % of AUMHourly chargesFixed fees
Other Business Activities Registered representative of a broker-dealerInsurance broker or agentBank

Identifiers

SEC RIA File Number 801-119038
SEC ERA File Number 801-119038
SEC CIK Numbers 1906805
SEC CRD Numbers 306308
Legal Entity Identifier None

Principal Office

3580 EP TRUE PARKWAY
WEST DES MOINES
IA
United States
Monday - Friday, 8-5
Tel: 515-246-8378, Fax: None

Chief Compliance Officer

MATTHEW WATTERS
PRESIDENT
3580 EP TRUE PARKWAY
WEST DES MOINES
IA
United States
Tel: 515-246-8378
(Full email address available in API data)

Regulatory Contact

GARY CLAYTON
COMPLIANCE CONSULTANT
PO BOX 10254
KNOXVILLE
TN
United States
Tel: 865-770-1024
(Full email address available in API data)

Industry Affiliates

MIDWEST HERITAGE SERVICES, L.L.C. Insurance company or agency

Private Funds

Name Type Assets $USD Min Investment $USD No. Owners
None

Control Persons

Name Type Entity Title Since Ownership
MIDWEST HERITAGE BANK, FSB Domestic Entity OWNER 11/2019 > 75%
HY-VEE FOOD STORES, INC. Domestic Entity MIDWEST HERITAGE BANK, FSB OWNER 11/2019 > 75%
WATTERS, MATTHEW, GRAHAM Individual PRESIDENT AND CHIEF COMPLIANCE OFFICER 11/2019 < 5%

No. Employees, Historic

10502020202120222023202420252 on 6/11/20202 on 11/10/20202 on 12/21/20202 on 12/21/20202 on 1/5/20212 on 11/5/20213 on 11/8/20213 on 1/18/20223 on 5/26/20223 on 6/8/20223 on 7/15/20223 on 7/29/20222 on 10/18/20222 on 11/16/20222 on 1/6/20232 on 5/1/20232 on 8/8/20232 on 9/19/20232 on 10/18/20232 on 10/26/20232 on 12/21/20232 on 3/12/2024

RAUM, Historic

300M150M0202020212022202320242025100240805 on 6/11/2020112248630 on 11/10/2020112248630 on 12/21/2020112248630 on 12/21/2020112248630 on 1/5/2021112248630 on 11/5/2021183219558 on 11/8/2021183219558 on 1/18/2022183219558 on 5/26/2022183219558 on 6/8/2022183219558 on 7/15/2022183219558 on 7/29/2022176760496 on 10/18/2022176760496 on 11/16/2022176760496 on 1/6/2023176760496 on 5/1/2023176760496 on 8/8/2023176760496 on 9/19/2023176760496 on 10/18/2023223047510 on 10/26/2023223047510 on 12/21/2023223047510 on 3/12/2024

No. Clients, Historic

3001500202020212022202320242025188 on 6/11/2020202 on 11/10/2020202 on 12/21/2020202 on 12/21/2020202 on 1/5/2021202 on 11/5/2021257 on 11/8/2021257 on 1/18/2022257 on 5/26/2022257 on 6/8/2022257 on 7/15/2022257 on 7/29/2022274 on 10/18/2022274 on 11/16/2022274 on 1/6/2023274 on 5/1/2023274 on 8/8/2023274 on 9/19/2023274 on 10/18/2023275 on 10/26/2023275 on 12/21/2023275 on 3/12/2024

Holdings

From latest 13F, filed July 17th, 2024 for period ending June 30th, 2024
Name Class Value $USD # Shares Private Fund
ALTRIA GROUP INC COM 411K 9K 0
AMAZON COM INC COM 419K 2K 0
AMERICAN CENTY ETF TR US SML CP VALU 5M 57K 0
AMERICAN CENTY ETF TR US EQT ETF 746K 8K 0
AMERICAN CENTY ETF TR INTL EQT ETF 204K 3K 0
APPLE INC COM 315K 1K 0
AT&T INC COM 300K 16K 0
BLACKROCK ETF TRUST US EQT FACTOR 305K 6K 0
BLACKROCK MULTI SECTOR INC T COM 260K 18K 0
BLACKROCK UTILS INFRASTRUCTU COM 269K 12K 0
CAPITAL GROUP CORE EQUITY ET SHS CREATION UNI 26M 800K 0
CAPITAL GROUP DIVIDEND VALUE SHS CREATION UNI 15M 442K 0
CAPITAL GROUP GROWTH ETF SHS CREATION UNI 5M 158K 0
CAPITAL GRP FIXED INCM ETF T CORE PLUS INCM 16M 717K 0
CAPITAL GRP FIXED INCM ETF T MUNICIPAL INCOME 395K 15K 0
CHEVRON CORP NEW COM 411K 3K 0
DIMENSIONAL ETF TRUST INTL HIGH PROFIT 1M 48K 0
DIMENSIONAL ETF TRUST US HIGH PROFITAB 7M 225K 0
DIMENSIONAL ETF TRUST INTL CORE EQT MK 9M 300K 0
DIMENSIONAL ETF TRUST EMGR CRE EQT MNG 4M 170K 0
DIMENSIONAL ETF TRUST US CORE EQUITY 2 36M 1M 0
DIMENSIONAL ETF TRUST US SMALL CAP ETF 10M 160K 0
DIMENSIONAL ETF TRUST WORLD EX US CORE 1M 41K 0
DIMENSIONAL ETF TRUST INFLATION PROTE 2M 47K 0
DIMENSIONAL ETF TRUST CORE FIXED INCOM 5M 108K 0
ECOLAB INC COM 490K 2K 0
ELI LILLY & CO COM 544K 601 0
EXXON MOBIL CORP COM 510K 4K 0
FIDELITY COVINGTON TRUST MSCI INFO TECH I 460K 3K 0
FIRST TR EXCH TRADED FD III PFD SECS INC ETF 5M 274K 0
FIRST TR EXCHANGE-TRADED FD SENIOR LN FD 6M 121K 0
FIRST TR LRG CP VL ALPHADEX COM SHS 14M 188K 0
ISHARES INC CORE MSCI EMKT 282K 5K 0
ISHARES TR US TREAS BD ETF 276K 12K 0
ISHARES TR MSCI ACWI ETF 2M 16K 0
ISHARES TR MSCI USA QLT FCT 2M 11K 0
ISHARES TR TRS FLT RT BD 267K 5K 0
ISHARES TR CORE TOTAL USD 695K 15K 0
ISHARES TR ESG AWR MSCI USA 1M 9K 0
ISHARES TR EAFE VALUE ETF 778K 15K 0
ISHARES TR EAFE GRWTH ETF 641K 6K 0
ISHARES TR MBS ETF 419K 5K 0
ISHARES TR 1 3 YR TREAS BD 6M 68K 0
ISHARES TR 20 YR TR BD ETF 228K 2K 0
ISHARES TR U.S. TECH ETF 348K 2K 0
ISHARES TR CORE S&P500 ETF 1M 2K 0
JOHN HANCOCK EXCHANGE TRADED MULTIFACTR SML 1M 31K 0
LUMEN TECHNOLOGIES INC COM 12K 11K 0
NUVEEN SELECT TAX-FREE INCOM SH BEN INT 160K 11K 0
READY CAPITAL CORP COM 95K 12K 0
SCHWAB STRATEGIC TR US AGGREGATE B 596K 13K 0
SELECT SECTOR SPDR TR ENERGY 255K 3K 0
SPDR SER TR PORTFOLIO S&P500 7M 113K 0
VANGUARD INDEX FDS S&P 500 ETF SHS 1M 2K 0
VODAFONE GROUP PLC NEW SPONSORED ADR 160K 18K 0