OBJECTIVITY SQUARED WEALTH MANAGEMENT

OBJECTIVITY SQUARED, LLC Legal Name

Adviser information for OBJECTIVITY SQUARED WEALTH MANAGEMENT last updated from Form ADV on March 12th, 2024. Select data displayed; additional Form ADV, Form D, Form 13F and other data is available from the Fincoded API.

Advisory Business

Type of Organization Limited Liability Company
Fiscal Year End DECEMBER
Legal Location South Carolina, United States

Employees

Total Number of Employees 6
Investment Advisory/Research 2
Registered Broker-Dealer Representatives 0
Registered State Investment Advisers 2
Licensed Agents of an Insurance Company 2
No. of Firms/People that Solicit Clients 0

RAUM

Provides Management of Securities Portfolios Yes
Type Accounts RAUM
Discretionary 1,028 $353.9M
Non-Discretionary 220 $7.8M
Total 1,248 $361.7M

Clients

Type Number RAUM
Individuals 46 $15.9M
HNW Individuals 67 $287.3M
Banking or thrift institutions 0 $0
Investment companies 0 $0
Business development companies 0 $0
Pooled investment vehicles 0 $0
Pension and profit sharing plans <5 $3.9M
Charitable organizations <5 $6.7M
State or municipal gov entities 0 $0
Other investment advisers 0 $0
Insurance companies 0 $0
Sovereign wealth funds and foreign official institutions 0 $0
Corporations or other businesses 6 $47.9M
Other 0 $0
Type Number
No. of Non-RAUM Clients 0
No. of Non-U.S. Clients 0
No. of Financial Planning Clients 0

Services

Advisory Services Financial planningPortfolio management for individuals and/or small businessesPension consulting servicesSelection of other advisers (including private fund managers)
Compensation % of AUM

Wrap Fee Program

Offers Wrap Fee Program Yes
Acting As RAUM
Sponsor 0
Portfolio Manager 0
Both for Same 353.9M
Portfolio Manager to Program Sponsor
ASSET MANAGEMENT SERVICES OBJECTIVITY SQUARED WEALTH MANAGEMENT

Identifiers

SEC RIA File Number 801-119693
SEC ERA File Number 801-119693
SEC CIK Numbers 2011113
SEC CRD Numbers 311052
Legal Entity Identifier None

Principal Office

701 EAST BAY STREET
SUITE 403
CHARLESTON
SC
United States
Monday - Friday, 9:00 AM - 5:00 PM
Tel: (843) 212-2805, Fax: None

Chief Compliance Officer

NICHOLAS C. HOLMES
PARTNER / ADVISOR
701 EAST BAY STREET
SUITE 403
CHARLESTON
SC
United States
Tel: (843) 212-2629
(Full email address available in API data)

Industry Affiliates

OBJECTIVITY SQUARED INSURANCE SOLUTIONS, LLC Insurance company or agency

Private Funds

Name Type Assets $USD Min Investment $USD No. Owners
None

Control Persons

Name Type Entity Title Since Ownership
OPOULOS, ALEXANDER Individual MANAGING MEMBER 10/2020 50-75%
HOLMES, NICHOLAS, C Individual MANAGING MEMBER / CCO 10/2020 25-50%

No. Employees, Historic

10502020202120222023202420254 on 9/25/20204 on 10/12/20204 on 10/13/20204 on 11/2/20204 on 11/6/20204 on 11/11/20204 on 3/12/20214 on 3/17/20214 on 3/17/20214 on 3/22/20214 on 7/14/20214 on 7/25/20214 on 8/2/20214 on 11/9/20214 on 3/25/20225 on 3/30/20235 on 4/24/20235 on 4/27/20236 on 3/12/2024

RAUM, Historic

400M200M02020202120222023202420250 on 9/25/20200 on 10/12/20200 on 10/13/20200 on 11/2/20200 on 11/6/20200 on 11/11/2020251600000 on 3/12/2021251600000 on 3/17/2021251600000 on 3/17/2021251600000 on 3/22/2021291600000 on 7/14/2021251600000 on 7/25/2021251600000 on 8/2/2021251600000 on 11/9/2021329000000 on 3/25/2022336800000 on 3/30/2023336800000 on 4/24/2023336800000 on 4/27/2023361716000 on 3/12/2024

No. Clients, Historic

20010002020202120222023202420250 on 9/25/20200 on 10/12/20200 on 10/13/20200 on 11/2/20200 on 11/6/20200 on 11/11/2020119 on 3/12/2021119 on 3/17/2021119 on 3/17/2021119 on 3/22/2021125 on 7/14/2021125 on 7/25/2021125 on 8/2/2021125 on 11/9/2021140 on 3/25/2022138 on 3/30/2023138 on 4/24/2023138 on 4/27/2023119 on 3/12/2024

Holdings

From latest 13F, filed July 18th, 2024 for period ending June 30th, 2024
Name Class Value $USD # Shares Private Fund
AFFINITY BANCSHARES INC COM 575K 27K
AFLAC INC COM 339K 4K
AIRBNB INC COM CL A 2M 12K
ALPHABET INC CAP STK CL C 3M 16K
AMAZON COM INC COM 2M 10K
AMERICAN CENTY ETF TR AVANTIS EMGMKT 4M 62K
AMERICAN CENTY ETF TR US SML CP VALU 18M 181K
AMERICAN CENTY ETF TR US EQT ETF 4M 45K
AMPLIFY ETF TR AMPLIFY ALTERNAT 60K 16K
APPLE INC COM 4M 16K
AT&T INC COM 197K 10K
ATAI LIFE SCIENCES NV SHS 74K 45K
BOEING CO COM 2M 9K
DISNEY WALT CO COM 206K 2K
DUKE ENERGY CORP NEW COM NEW 395K 4K
ELI LILLY & CO COM 260K 276
ENTERPRISE PRODS PARTNERS L COM 1M 42K
EXCHANGE TRADED CONCEPTS TRU ROBO GLB ETF 564K 10K
EXXON MOBIL CORP COM 2M 17K
FIRST TR EXCHNG TRADED FD VI FT VEST U.S 16M 467K
FIRST TR EXCHNG TRADED FD VI FT VEST US EQT 277K 8K
FIRST TR EXCHNG TRADED FD VI FT VEST U.S 202K 5K
GENWORTH FINL INC COM SHS 142K 22K
ISHARES TR CORE S&P500 ETF 1M 2K
ISHARES TR RUS MID CAP ETF 268K 3K
ISHARES TR RUS 1000 VAL ETF 9M 52K
ISHARES TR RUS 1000 GRW ETF 8M 21K
ISHARES TR RUSSELL 2000 ETF 4M 16K
ISHARES TR CORE DIV GRWTH 11M 177K
JOHNSON & JOHNSON COM 394K 3K
MANAGED PORTFOLIO SERIES TORTOISE NRAM PI 696K 24K
MICROSOFT CORP COM 1M 3K
MPLX LP COM UNIT REP LTD 4M 85K
NORFOLK SOUTHN CORP COM 273K 1K
NVIDIA CORPORATION COM 1M 8K
PAYPAL HLDGS INC COM 256K 4K
PEPSICO INC COM 329K 2K
SHOPIFY INC CL A 328K 5K
SPDR S&P MIDCAP 400 ETF TR UTSER1 S&PDCRP 436K 766
SPDR SER TR PORTFLI INTRMDIT 541K 19K
SPOTIFY TECHNOLOGY S A SHS 579K 2K
UBER TECHNOLOGIES INC COM 1M 15K
USA COMPRESSION PARTNERS LP COMUNIT LTDPAR 5M 202K
VANECK ETF TRUST VIDEO GMNG ESPRT 594K 8K
VANECK ETF TRUST MRNGSTR WDE MOAT 10M 113K
VANGUARD SCOTTSDALE FDS SHRT TRM CORP BD 268K 3K
VANGUARD SCOTTSDALE FDS INT-TERM CORP 263K 3K
VANGUARD TAX-MANAGED FDS VAN FTSE DEV MKT 10M 200K