STRATEGIC FINANCIAL PLANNING, INC.

Adviser information for STRATEGIC FINANCIAL PLANNING, INC. last updated from Form ADV on March 27th, 2024. Select data displayed; additional Form ADV, Form D, Form 13F and other data is available from the Fincoded API.

Advisory Business

Type of Organization Corporation
Fiscal Year End DECEMBER
Legal Location Texas, United States

Employees

Total Number of Employees 4
Investment Advisory/Research 3
Registered Broker-Dealer Representatives 0
Registered State Investment Advisers 3
Licensed Agents of an Insurance Company 0
No. of Firms/People that Solicit Clients 0

RAUM

Provides Management of Securities Portfolios Yes
Type Accounts RAUM
Discretionary 534 $165.9M
Non-Discretionary 0 $0
Total 534 $165.9M

Clients

Type Number RAUM
Individuals 17 $7.6M
HNW Individuals 40 $156.1M
Banking or thrift institutions 0 $0
Investment companies 0 $0
Business development companies 0 $0
Pooled investment vehicles 0 $0
Pension and profit sharing plans 0 $0
Charitable organizations <5 $2.1M
State or municipal gov entities 0 $0
Other investment advisers 0 $0
Insurance companies 0 $0
Sovereign wealth funds and foreign official institutions 0 $0
Corporations or other businesses 0 $0
Other 0 $0
Type Number
No. of Non-RAUM Clients 0
No. of Non-U.S. Clients 0
No. of Financial Planning Clients 51-100

Services

Advisory Services Financial planningPortfolio management for individuals and/or small businessesPension consulting servicesSelection of other advisers (including private fund managers)Educational seminars/workshops
Compensation % of AUMHourly chargesFixed fees

Identifiers

SEC RIA File Number 801-120190
SEC ERA File Number 801-120190
SEC CIK Numbers 1802277
SEC CRD Numbers 118450
Legal Entity Identifier None

Principal Office

6513 PRESTON RD., SUITE 100
PLANO
TX
United States
Monday - Friday, BY APPOINTMENT ONLY
Tel: 972-403-1234, Fax: 972-403-1234

Chief Compliance Officer

BRYAN LEE
PRESIDENT/CHIEF COMPLIANCE OFFICER
6513 PRESTON RD., SUITE 100
PLANO
TX
United States
Tel: 972-403-1234
Fax: 866-776-2297
(Full email address available in API data)

Regulatory Contact

IVAN BARRETTO
CONSULTANT
13359 NORTH HIGHWAY 183
SUITE 406-649
AUSTIN
TX
United States
Tel: 1-833-742-2246
(Full email address available in API data)

Industry Affiliates

None

Private Funds

Name Type Assets $USD Min Investment $USD No. Owners
None

Control Persons

Name Type Entity Title Since Ownership
LEE, BRYAN, KEITH Individual PRESIDENT/CHIEF COMPLIANCE OFFICER 01/2000 > 75%

No. Employees, Historic

10502020202120222023202420253 on 12/18/20203 on 3/31/20214 on 10/20/20213 on 3/28/20223 on 7/27/20224 on 3/30/20234 on 3/27/2024

RAUM, Historic

200M100M0202020212022202320242025134206416 on 12/18/2020142499777 on 3/31/2021142499777 on 10/20/2021163436933 on 3/28/2022163436933 on 7/27/2022134499222 on 3/30/2023165859420 on 3/27/2024

No. Clients, Historic

6030020202021202220232024202550 on 12/18/202058 on 3/31/202158 on 10/20/202158 on 3/28/202258 on 7/27/202257 on 3/30/202358 on 3/27/2024

Holdings

From latest 13F, filed August 9th, 2024 for period ending June 30th, 2024
Name Class Value $USD # Shares Private Fund
SCHWAB STRATEGIC TR US REIT ETF 8M 404K
SCHWAB STRATEGIC TR US SML CAP ETF 18M 380K
SPDR INDEX SHS FDS PORTFOLIO DEVLPD 13M 379K
SCHWAB STRATEGIC TR US BRD MKT ETF 22M 342K
VANGUARD INTL EQUITY INDEX F FTSE EMR MKT ETF 12M 284K
SPDR SER TR PORTFLI HIGH YLD 6M 261K
SCHWAB STRATEGIC TR INTL SCEQT ETF 6M 179K
SCHWAB STRATEGIC TR EMRG MKTEQ ETF 3M 114K
VANGUARD INTL EQUITY INDEX F GLB EX US ETF 4M 103K
SPDR SERIES TRUST PORTFOLIO SM ETF 4M 103K
SCHWAB STRATEGIC TR INTL EQTY ETF 4M 102K
VANGUARD INTL EQUITY INDEX F FTSE SMCAP ETF 9M 74K
VANGUARD CHARLOTTE FDS INTL BD IDX ETF 3M 61K
VANGUARD TAX MANAGED INTL FD FTSE DEV MKT ETF 2M 45K
SPDR INDEX SHS FDS PORTFOLIO EMG MK 1M 40K
ISHARES INC CORE MSCI EMKT 2M 38K
SPDR SER TR PORTFOLI S&P1500 2M 36K
SCHWAB STRATEGIC TR US MID-CAP ETF 2M 26K
ISHARES INC JP MORGAN EM ETF 853K 24K
SCHWAB STRATEGIC TR US TIPS ETF 1M 22K
VANGUARD INDEX FDS EXTEND MKT ETF 4M 21K
ISHARES TR CRE U S REIT ETF 967K 18K
VANGUARD BD INDEX FD INC TOTAL BND MRKT 1M 15K
VANGUARD WHITEHALL FDS INC EMERG MKT BD ETF 936K 15K
VANGUARD INDEX FDS TOTAL STK MKT 4M 13K
SPDR SER TR NUVEEN BBG BRCLY 291K 11K
DBX ETF TR XTRACK INTL REAL 223K 11K
SPDR SER TR PORTFOLIO AGRGTE 270K 11K
SPDR SER TR PORTFOLIO S&P400 434K 8K
ISHARES TR CORE MSCI INTL 446K 7K
ISHARES TR CORE S&P SCP ETF 565K 5K
VANGUARD INDEX FDS REAL ESTATE ETF 441K 5K
ISHARES TR CORE S&P500 ETF 629K 1K
VANGUARD INDEX FDS MID CAP ETF 236K 975