Hedge Fund Database

ROLLINS FINANCIAL ADVISORS, LLC

Adviser information for ROLLINS FINANCIAL ADVISORS, LLC last updated from Form ADV on March 19th, 2024. Select data displayed; additional Form ADV, Form D, Form 13F and other data is available from the Fincoded API.

Advisory Business

Type of Organization Limited Liability Company
Fiscal Year End DECEMBER
Legal Location Delaware, United States

Employees

Total Number of Employees 14
Investment Advisory/Research 6
Registered Broker-Dealer Representatives 0
Registered State Investment Advisers 6
Licensed Agents of an Insurance Company 0
No. of Firms/People that Solicit Clients 5

RAUM

Provides Management of Securities Portfolios Yes
Type Accounts RAUM
Discretionary 981 $1.1B
Non-Discretionary 0 $0
Total 981 $1.1B

Clients

Type Number RAUM
Individuals 656 $228.6M
HNW Individuals 302 $804.5M
Banking or thrift institutions 0 $0
Investment companies 0 $0
Business development companies 0 $0
Pooled investment vehicles 0 $0
Pension and profit sharing plans 23 $30.2M
Charitable organizations 0 $0
State or municipal gov entities 0 $0
Other investment advisers 0 $0
Insurance companies 0 $0
Sovereign wealth funds and foreign official institutions 0 $0
Corporations or other businesses 0 $0
Other 0 $0
Type Number
No. of Non-RAUM Clients 1
No. of Non-U.S. Clients 1
No. of Financial Planning Clients 251-500

Services

Advisory Services Financial planningPortfolio management for individuals and/or small businessesPortfolio management for businesses or institutional clientsPension consulting servicesPublication of periodicals or newslettersINSURANCE SOLUTIONS
Compensation % of AUM
Other Business Activities Accountant or accounting firmINSURANCE SOLUTIONS

Identifiers

SEC RIA File Number 801-120482
SEC ERA File Number 801-120482
SEC CIK Numbers 1884018
SEC CRD Numbers 312921
Legal Entity Identifier None

Principal Office

3343 PEACHTREE ROAD NE
SUITE 500
ATLANTA
GA
United States
Monday - Friday, 8:30 AM - 5:30 PM
Tel: 404-892-7967, Fax: 404-875-3712

Websites

www.facebook.com/rollinsfinancial www.linkedin.com/company/rollins-financial www.focusfinancialpartners.com www.linkedin.com/company/focus-financial-partners/ www.rollinsfinancial.com twitter.com/focusfinancial

Chief Compliance Officer

EDWARD J. WILCOX
3343 PEACHTREE ROAD NE
SUITE 500
ATANTA
GA
United States
Tel: 404-892-7967
Fax: 404-875-3712
(Full email address available in API data)

Regulatory Contact

JAY KASTING
COMPLIANCE CONSULTANT
255 EAST FIFTH STREET
SUITE 1900
CINCINNATI
OH
United States
Tel: 513-977-8234
(Full email address available in API data)

Industry Affiliates

FOCUS RISK SOLUTIONS Insurance company or agency
ROLLINS & VAN LEAR, P.C. Accountant or accounting firm

Private Funds

Name Type Assets $USD Min Investment $USD No. Owners
None

Control Persons

Name Type Entity Title Since Ownership
ROLLINS, JOSEPH, RUMAGE Individual – PRESIDENT/CEO 02/2021 < 5%
WILCOX, EDWARD, J Individual – CHIEF COMPLIANCE OFFICER 02/2021 < 5%
SCHULTZ, ROBERT, ERNST Individual – CHIEF OPERATIONS OFFICER 02/2021 < 5%
FOCUS OPERATING, LLC Domestic Entity – MEMBER (MANAGER) 02/2021 > 75%
FOCUS FINANCIAL PARTNERS, LLC Domestic Entity FOCUS OPERATING, LLC MEMBER 01/2007 > 75%
FOCUS FINANCIAL PARTNERS INC. Domestic Entity FOCUS FINANCIAL PARTNERS, LLC MEMBER 07/2018 > 75%
SCHULTZ, DANIELLE, VAN LEAR Individual – CHIEF FINANCIAL OFFICER 02/2021 < 5%
FERDINAND FFP ACQUISITION, LLC Domestic Entity FOCUS FINANCIAL PARTNERS INC. SHAREHOLDER, CLASS A COMMON STOCK 08/2023 > 75%
FERDINAND FFP ULTIMATE HOLDINGS, LP Domestic Entity FOCUS FINANCIAL PARTNERS INC. SHAREHOLDER, CLASS B COMMON STOCK 08/2023 > 75%
FERDINAND FFP INTERMEDIATE HOLDINGS, LLC Domestic Entity FERDINAND FFP ACQUISITION, LLC MEMBER 08/2023 > 75%
FERDINAND FFP PARENT, INC. Domestic Entity FERDINAND FFP INTERMEDIATE HOLDINGS, LLC MEMBER 08/2023 > 75%
FERDINAND FFP ULTIMATE HOLDINGS, LP Domestic Entity FERDINAND FFP PARENT, INC. SHAREHOLDER 08/2023 > 75%
CD&R FERDINAND HOLDINGS, L.P. Domestic Entity FERDINAND FFP ULTIMATE HOLDINGS, LP PARTNER 08/2023 50-75%
CD&R FERDINAND CO-INVESTOR, L.P. Foreign Entity CD&R FERDINAND HOLDINGS, L.P. PARTNER 08/2023 25-50%
CLAYTON, DUBILIER & RICE FUND XII, L.P. Foreign Entity CD&R FERDINAND HOLDINGS, L.P. PARTNER 08/2023 50-75%

No. Employees, Historic

201002021202220232024202511 on 2/8/202111 on 3/19/202111 on 4/23/202111 on 4/28/202111 on 10/7/202111 on 11/10/202114 on 3/23/202216 on 3/20/202316 on 8/22/202316 on 9/20/202316 on 9/27/202314 on 3/19/2024

RAUM, Historic

2B1B0202120222023202420250 on 2/8/20210 on 3/19/20211046192272 on 4/23/20211046192272 on 4/28/20211046192272 on 10/7/20211046192272 on 11/10/20211225518288 on 3/23/2022848307681 on 3/20/2023848307681 on 8/22/2023848307681 on 9/20/2023848307681 on 9/27/20231063382426 on 3/19/2024

No. Clients, Historic

1,0005000202120222023202420250 on 2/8/20210 on 3/19/2021920 on 4/23/2021920 on 4/28/2021920 on 10/7/2021920 on 11/10/2021967 on 3/23/2022977 on 3/20/2023977 on 8/22/2023977 on 9/20/2023977 on 9/27/2023981 on 3/19/2024

Holdings

From latest 13F, filed August 14th, 2024 for period ending June 30th, 2024
Name Class Value $USD # Shares Private Fund
AMAZON COM INC COM Stock 42M 218K –
INVESCO QQQ TRUST SERIES I ETF 83M 173K –
TECHNOLOGY SELECT SECTOR SPDR FUND ETF 5M 20K –
JOHNSON & JOHNSON COM Stock 312K 2K –
VANGUARD TOTAL STOCK MARKET ETF ETF 428K 2K –
ISHARES GLOBAL TECH ETF ETF 9M 104K –
COSTCO WHSL CORP NEW COM Stock 2M 2K –
SPDR S&P 500 FOSSIL FUEL RESERVES FREE ETF ETF 359K 8K –
ISHARES MSCI KLD 400 SOCIAL ETF ETF 627K 6K –
ISHARES U.S. INDUSTRIALS ETF ETF 897K 8K –
PROCTER AND GAMBLE CO COM Stock 354K 2K –
COCA COLA CO COM Stock 465K 7K –
ISHARES U.S. HEALTHCARE ETF ETF 1M 17K –
ENTERPRISE PRODS PARTNERS L P COM Stock 2M 85K –
ISHARES MSCI USA ESG SELECT ETF ETF 800K 7K –
ISHARES U.S. FINANCIALS ETF ETF 405K 4K –
NETFLIX INC COM Stock 224K 332 –
MERCK & CO INC COM Stock 432K 3K –
SPDR S&P 500 ETF TRUST ETF 3M 6K –
SUPER MICRO COMPUTER INC COM Stock 204K 249 –
PACER US CASH COWS 100 ETF ETF 1M 25K –
ISHARES 1-3 YEAR TREASURY BOND ETF ETF 215K 3K –
NUVEEN ESG LARGE-CAP GROWTH ETF ETF 251K 3K –
HOME DEPOT INC COM Stock 2M 6K –
HEALTH CARE SELECT SECTOR SPDR FUND ETF 546K 4K –
SOUTHERN CO COM Stock 937K 12K –
ISHARES RUSSELL 1000 GROWTH ETF ETF 1M 3K –
SCHWAB U.S. BROAD MARKET ETF ETF 516K 8K –
SCHWAB INTERNATIONAL EQUITY ETF ETF 321K 8K –
SCHWAB U.S. LARGE-CAP ETF ETF 261K 4K –
SCHWAB U.S. LARGE-CAP GROWTH ETF ETF 39M 390K –
PIMCO ENHANCED SHORT MATURITY ACTIVE EXCHANGE-TRADED FUND ETF 2M 17K –
ISHARES CORE S&P SMALL CAP ETF ETF 227K 2K –
BERKSHIRE HATHAWAY INC DEL CL B NEW Stock 1M 3K –
ALPHABET INC CAP STK CL A Stock 31M 172K –
PROSHARES ULTRAPRO QQQ ETF 9M 124K –
DIREXION DAILY SEMICONDUCTOR BULL 3X SHARES ETF 832K 15K –
MICROSOFT CORP COM Stock 55M 122K –
COMMUNICATION SERVICES SELECT SECTOR SPDR FUND ETF 409K 5K –
ARES CAPITAL CORP COM CEF 1M 61K –
PROSHARES ULTRA S&P 500 ETF 1M 13K –
VANGUARD ESG U.S. STOCK ETF ETF 710K 7K –
TESLA INC COM Stock 22M 109K –
FINANCIAL SELECT SECTOR SPDR FUND ETF 1M 33K –
VANGUARD S&P 500 ETF ETF 324K 648 –
UBER TECHNOLOGIES INC COM Stock 341K 5K –
CROWDSTRIKE HLDGS INC CL A Stock 354K 925 –
ISHARES MSCI EAFE GROWTH ETF ETF 237K 2K –
ELI LILLY & CO COM Stock 2M 2K –
ISHARES RUSSELL 2000 ETF ETF 214K 1K –
DUKE ENERGY CORP NEW COM NEW Stock 435K 4K –
ISHARES U.S. AEROSPACE & DEFENSE ETF ETF 393K 3K –
JPMORGAN EQUITY PREMIUM INCOME ETF ETF 304K 5K –
INVESCO S&P MIDCAP QUALITY ETF ETF 1M 10K –
FIDELITY BLUE CHIP GROWTH ETF ETF 535K 13K –
INVESCO AEROSPACE & DEFENSE ETF ETF 288K 3K –
INVESCO NASDAQ 100 ETF ETF 9M 47K –
ROOT INC CL A NEW Stock 784K 15K –
PIMCO 0-5 YEAR HIGH YIELD CORPORATE BOND INDEX EXCHANGE-TRADED FUND ETF 603K 7K –
ENERGY TRANSFER L P COM UT LTD PTN Stock 1M 68K –
SCHWAB US DIVIDEND EQUITY ETF ETF 4M 57K –
INVESCO FTSE RAFI US 1000 ETF ETF 3M 79K –
VISA INC COM CL A Stock 771K 3K –
DIMENSIONAL U.S. TARGETED VALUE ETF ETF 803K 15K –
T. ROWE PRICE U.S. EQUITY RESEARCH ETF ETF 1M 31K –
VANGUARD SMALL-CAP GROWTH ETF ETF 223K 892 –
VANGUARD VALUE ETF ETF 2M 12K –
VANGUARD GROWTH ETF ETF 2M 5K –
L3HARRIS TECHNOLOGIES INC COM Stock 232K 1K –
VANECK SEMICONDUCTOR ETF ETF 269K 1K –
ISHARES CORE S&P TOTAL U.S. STOCK MARKET ETF ETF 11M 92K –
META PLATFORMS INC CL A Stock 16M 31K –
VANECK MORNINGSTAR WIDE MOAT ETF ETF 3M 35K –
PALO ALTO NETWORKS INC COM Stock 206K 609 –
FIRST TRUST NASDAQ-100 TECHNOLOGY SECTOR INDEX FUND ETF 2M 8K –
BROADCOM INC COM Stock 727K 453 –
KINDER MORGAN INC DEL COM Stock 2M 123K –
NVIDIA CORPORATION COM Stock 9M 74K –
GENUINE PARTS CO COM Stock 415K 3K –
NORWEGIAN CRUISE LINE HLDG LTD SHS Stock 272K 15K –
BLACKROCK FLEXIBLE INCOME ETF ETF 2M 45K –
TAIWAN SEMICONDUCTOR MFG LTD SPONSORED ADS ADR 307K 2K –
INVESCO S&P 500 QUALITY ETF ETF 10M 155K –
INTUITIVE SURGICAL INC COM NEW Stock 375K 842 –
MCDONALDS CORP COM Stock 695K 3K –
FIDELITY ENHANCED LARGE CAP CORE ETF ETF 2M 72K –
FIDELITY ENHANCED LARGE CAP GROWTH ETF ETF 3M 88K –
ADVANCED MICRO DEVICES INC COM Stock 382K 2K –
WISDOMTREE U.S. LARGECAP DIVIDEND FUND ETF 2M 26K –
ENERGY SELECT SECTOR SPDR FUND ETF 216K 2K –
SCHWAB FUNDAMENTAL U.S. LARGE COMPANY ETF ETF 6M 90K –
ISHARES MSCI USA QUALITY FACTOR ETF ETF 5M 30K –
CONSUMER DISCRETIONARY SELECT SECTOR SPDR FUND ETF 732K 4K –
INDUSTRIAL SELECT SECTOR SPDR FUND ETF 250K 2K –
ISHARES U.S. TECHNOLOGY ETF ETF 13M 84K –
SCHWAB FUNDAMENTAL INTERNATIONAL EQUITY ETF ETF 3M 92K –
ISHARES SHORT MATURITY BOND ETF ETF 3M 67K –
ISHARES S&P 500 GROWTH ETF ETF 7M 79K –
ISHARES CORE S&P 500 ETF ETF 1M 2K –
PROSHARES ULTRA QQQ ETF 2M 15K –
JPMORGAN CHASE & CO. COM Stock 5M 25K –
BANK AMERICA CORP COM Stock 20M 513K –
SPDR S&P DIVIDEND ETF ETF 202K 2K –
WALMART INC COM Stock 443K 7K –
VANGUARD HIGH DIVIDEND YIELD INDEX ETF ETF 7M 60K –
CATERPILLAR INC COM Stock 2M 7K –
ALPHABET INC CAP STK CL C Stock 392K 2K –
APPLIED MATLS INC COM Stock 337K 1K –
FIRST TR DJ INTERNET INDEX ETF 436K 2K –
ARISTA NETWORKS INC COM Stock 505K 1K –
MERCADOLIBRE INC COM Stock 247K 150 –
VANGUARD DIVIDEND APPRECIATION ETF ETF 539K 3K –
ISHARES 7-10 YEAR TREASURY BOND ETF ETF 995K 11K –
ISHARES EXPANDED TECH SECTOR ETF ETF 245K 3K –
DNP SELECT INCOME FD INC COM CEF 133K 16K –
GABELLI UTIL TR COM CEF 83K 14K –
SPDR PORTFOLIO S&P 500 GROWTH ETF ETF 5M 59K –
EXXON MOBIL CORP COM Stock 317K 3K –
UNITEDHEALTH GROUP INC COM Stock 268K 527 –
ISHARES MSCI INTL QUALITY FACTOR ETF ETF 2M 41K –
NOVO-NORDISK A S ADR ADR 347K 2K –
ISHARES CORE S&P MID-CAP ETF ETF 429K 7K –
APPLE INC COM Stock 71M 337K –
ISHARES RUSSELL 1000 ETF ETF 232K 779 –