MY PERSONAL CFO, LLC

Adviser information for MY PERSONAL CFO, LLC last updated from Form ADV on March 4th, 2024. Select data displayed; additional Form ADV, Form D, Form 13F and other data is available from the Fincoded API.

Advisory Business

Type of Organization Limited Liability Company
Fiscal Year End DECEMBER
Legal Location Washington, United States

Employees

Total Number of Employees 4
Investment Advisory/Research 2
Registered Broker-Dealer Representatives 0
Registered State Investment Advisers 2
Licensed Agents of an Insurance Company 0
No. of Firms/People that Solicit Clients 0

RAUM

Provides Management of Securities Portfolios Yes
Type Accounts RAUM
Discretionary 399 $277.5M
Non-Discretionary 0 $0
Total 399 $277.5M

Clients

Type Number RAUM
Individuals 72 $26.3M
HNW Individuals 43 $251.2M
Banking or thrift institutions 0 $0
Investment companies 0 $0
Business development companies 0 $0
Pooled investment vehicles 0 $0
Pension and profit sharing plans 0 $0
Charitable organizations 0 $0
State or municipal gov entities 0 $0
Other investment advisers 0 $0
Insurance companies 0 $0
Sovereign wealth funds and foreign official institutions 0 $0
Corporations or other businesses 0 $0
Other 0 $0
Type Number
No. of Non-RAUM Clients 0
No. of Non-U.S. Clients 0
No. of Financial Planning Clients 101-250

Services

Advisory Services Financial planningPortfolio management for individuals and/or small businessesPortfolio management for businesses or institutional clients
Compensation % of AUMHourly charges
Other Business Activities Accountant or accounting firm

Identifiers

SEC RIA File Number 801-120606
SEC ERA File Number 801-120606
SEC CIK Numbers 1916366
SEC CRD Numbers 299424
Legal Entity Identifier None

Principal Office

1220 MAIN STREET
SUITE 400
VANCOUVER
WA
United States
Monday - Friday, BY APPOINTMENT ONLY
Tel: 503-912-2090, Fax: 503-662-6205

Chief Compliance Officer

MARK BERNAZZANI
CHIEF EXECUTIVE OFFICER
1220 MAIN STREET
SUITE 400
VANCOUVER
WA
United States
Tel: 503-912-2090
Fax: 503-662-6205
(Full email address available in API data)

Industry Affiliates

MARK BERNAZZANI Accountant or accounting firm

Private Funds

Name Type Assets $USD Min Investment $USD No. Owners
None

Control Persons

Name Type Entity Title Since Ownership
BERNAZZANI, MARK, ANTHONY Individual MANAGING MEMBER, CHIEF EXECUTIVE OFFICER, AND CHIEF COMPLIANCE OFFICER 10/2018 > 75%

No. Employees, Historic

1050202120222023202420252 on 2/23/20212 on 3/25/20211 on 4/1/20211 on 4/15/20212 on 5/3/20212 on 6/16/20212 on 11/15/20212 on 3/14/20222 on 3/17/20222 on 6/24/20222 on 9/8/20224 on 10/28/20224 on 3/2/20234 on 3/6/20234 on 3/4/20244 on 3/4/2024

RAUM, Historic

300M150M020212022202320242025141355357 on 2/23/2021141355357 on 3/25/2021141355357 on 4/1/2021141355357 on 4/15/2021141355357 on 5/3/2021141355357 on 6/16/2021141355357 on 11/15/2021206721226 on 3/14/2022206721226 on 3/17/2022206721226 on 6/24/2022206721226 on 9/8/2022206721226 on 10/28/2022196194676 on 3/2/2023196194676 on 3/6/2023277508870 on 3/4/2024277508870 on 3/4/2024

No. Clients, Historic

20010002021202220232024202540 on 2/23/202140 on 3/25/202140 on 4/1/202140 on 4/15/202140 on 5/3/202140 on 6/16/202140 on 11/15/202165 on 3/14/202265 on 3/17/202265 on 6/24/202265 on 9/8/202265 on 10/28/202294 on 3/2/202394 on 3/6/2023115 on 3/4/2024115 on 3/4/2024

Holdings

From latest 13F, filed July 25th, 2024 for period ending June 30th, 2024
Name Class Value $USD # Shares Private Fund
ADVANCED MICRO DEVICES INC COM 1M 7K
AGILENT TECHNOLOGIES INC COM 456K 4K
EA SERIES TRUST ALPHA ARCH 1-3 387K 4K
ALPHABET INC CAP STK CL C 449K 2K
ALPHABET INC CAP STK CL A 267K 1K
AMAZON COM INC COM 1M 6K
AMERICAN CENTY ETF TR AVANTIS US MID C 328K 6K
AMERICAN CENTY ETF TR AVANTIS US LARG 236K 4K
AMERICAN CENTY ETF TR US LARGE CAP VLU 410K 7K
AMERICAN CENTY ETF TR US SML CP VALU 644K 7K
AMERICAN CENTY ETF TR US EQT ETF 10M 109K
APPLE INC COM 6M 28K
APPLIED MATLS INC COM 2M 7K
BANK AMERICA CORP COM 271K 7K
BERKSHIRE HATHAWAY INC DEL CL B NEW 4M 9K
DIMENSIONAL ETF TRUST US CORE EQT MKT 4M 120K
DIMENSIONAL ETF TRUST INTL CORE EQT MK 896K 30K
DIMENSIONAL ETF TRUST US SMALL CAP ETF 283K 5K
DIMENSIONAL ETF TRUST US LARGE CAP VAL 412K 14K
DISNEY WALT CO COM 420K 4K
EXXON MOBIL CORP COM 314K 3K
META PLATFORMS INC CL A 1M 3K
HOME DEPOT INC COM 727K 2K
INNOVATOR ETFS TRUST US SML CP PWR ET 423K 14K
INNOVATOR ETFS TRUST US EQTY BUFR MAR 2M 52K
INNOVATOR ETFS TRUST US EQTY BUFR JAN 2M 47K
INNOVATOR ETFS TRUST US EQTY BUFR FEB 3M 75K
INNOVATOR ETFS TRUST GRWT100 PWR BF 2M 39K
INNOVATOR ETFS TRUST US EQTY PWR BUF 707K 18K
INNOVATOR ETFS TRUST EMRGNG MKT JAN 841K 28K
INNOVATOR ETFS TRUST INTRNL DEV JAN 2M 60K
INNOVATOR ETFS TRUST US EQTY BUF DEC 3M 68K
INNOVATOR ETFS TRUST US EQTY BUF NOV 2M 51K
INNOVATOR ETFS TRUST US EQTY BUF SEP 741K 18K
INNOVATOR ETFS TRUST US EQTY BUFR JUN 856K 22K
INNOVATOR ETFS TRUST US EQTY BUF OCT 761K 18K
INNOVATOR ETFS TRUST US EQTY BUFR JUL 2M 47K
INNOVATOR ETFS TRUST US EQTY PWR BUF 341K 9K
INNOVATOR ETFS TRUST US EQTY PWR BUF 306K 8K
INNOVATOR ETFS TRUST US EQT PWR BUF 296K 9K
INNOVATOR ETFS TRUST US EQT BUFR APR 3M 83K
INTEL CORP COM 364K 12K
INVESCO QQQ TR UNIT SER 1 7M 16K
ISHARES TR CORE S&P TTL STK 1M 12K
ISHARES TR SELECT DIVID ETF 2M 20K
ISHARES TR CORE S&P500 ETF 2M 3K
ISHARES TR RUS MID CAP ETF 583K 7K
ISHARES TR CORE S&P MCP ETF 420K 7K
ISHARES TR ISHARES BIOTECH 911K 7K
ISHARES TR US HLTHCARE ETF 2M 25K
ISHARES TR EAFE SML CP ETF 4M 69K
ISHARES TR 3 7 YR TREAS BD 242K 2K
ISHARES TR EAFE GRWTH ETF 250K 2K
ISHARES INC CORE MSCI EMKT 318K 6K
ISHARES TR MSCI INTL QUALTY 2M 46K
JPMORGAN CHASE & CO. COM 595K 3K
JOHNSON & JOHNSON COM 639K 4K
MANITEX INTL INC COM 63K 10K
MICROSOFT CORP COM 18M 40K
NETFLIX INC COM 268K 397
NIKE INC CL B 1M 16K
NVIDIA CORPORATION COM 3M 22K
OKTA INC CL A 11M 120K
SPDR S&P 500 ETF TR TR UNIT 5M 9K
SPDR SER TR S&P DIVID ETF 356K 3K
SPDR SER TR PORTFOLIO S&P400 210K 4K
SPDR SER TR PORTFOLIO S&P500 2M 31K
SALESFORCE INC COM 241K 939
SCHWAB STRATEGIC TR US BRD MKT ETF 527K 8K
SCHWAB STRATEGIC TR US DIVIDEND EQ 716K 9K
SCHWAB STRATEGIC TR INTL EQTY ETF 566K 15K
SELECT SECTOR SPDR TR SBI HEALTHCARE 489K 3K
SELECT SECTOR SPDR TR SBI CONS STPLS 264K 3K
SELECT SECTOR SPDR TR ENERGY 243K 3K
SELECT SECTOR SPDR TR TECHNOLOGY 331K 1K
STAGWELL INC COM CL A 9M 1M
TESLA INC COM 304K 2K
UNITEDHEALTH GROUP INC COM 958K 2K
VANGUARD SPECIALIZED FUNDS DIV APP ETF 296K 2K
VANGUARD STAR FDS VG TL INTL STK F 320K 5K
VANGUARD WORLD FD ESG US STK ETF 3M 28K
VANGUARD ADMIRAL FDS INC 500 GRTH IDX F 226K 677
VANGUARD BD INDEX FDS SHORT TRM BOND 540K 7K
VANGUARD BD INDEX FDS TOTAL BND MRKT 1M 15K
VANGUARD TAX-MANAGED FDS VAN FTSE DEV MKT 664K 13K
VANGUARD WHITEHALL FDS HIGH DIV YLD 2M 17K
VANGUARD WORLD FD ENERGY ETF 2M 16K
VANGUARD WORLD FD INF TECH ETF 446K 774
VANGUARD WORLD FD UTILITIES ETF 668K 5K
VANGUARD INTL EQUITY INDEX F FTSE EMR MKT ETF 681K 16K
VANGUARD SCOTTSDALE FDS VNG RUS1000GRW 342K 4K
VANGUARD INDEX FDS S&P 500 ETF SHS 1M 2K
VANGUARD INDEX FDS MCAP VL IDXVIP 470K 3K
VANGUARD INDEX FDS REAL ESTATE ETF 3M 32K
VANGUARD INDEX FDS SM CP VAL ETF 409K 2K
VANGUARD INDEX FDS MID CAP ETF 3M 13K
VANGUARD INDEX FDS LARGE CAP ETF 346K 1K
VANGUARD INDEX FDS GROWTH ETF 259K 692
VANGUARD INDEX FDS SMALL CP ETF 582K 3K
VANGUARD INDEX FDS TOTAL STK MKT 24M 89K
WAYFAIR INC CL A 1M 23K