SEROS FINANCIAL, LLC

Adviser information for SEROS FINANCIAL, LLC last updated from Form ADV on March 12th, 2024. Select data displayed; additional Form ADV, Form D, Form 13F and other data is available from the Fincoded API.

Advisory Business

Type of Organization Limited Liability Company
Fiscal Year End DECEMBER
Legal Location Arizona, United States

Employees

Total Number of Employees 5
Investment Advisory/Research 5
Registered Broker-Dealer Representatives 5
Registered State Investment Advisers 5
Licensed Agents of an Insurance Company 4
No. of Firms/People that Solicit Clients 2

RAUM

Provides Management of Securities Portfolios Yes
Type Accounts RAUM
Discretionary 884 $245.6M
Non-Discretionary 6 $15.2M
Total 890 $260.8M

Clients

Type Number RAUM
Individuals 325 $105.4M
HNW Individuals 67 $137.5M
Banking or thrift institutions 0 $0
Investment companies 0 $0
Business development companies 0 $0
Pooled investment vehicles 0 $0
Pension and profit sharing plans <5 $15.1M
Charitable organizations <5 $25,299
State or municipal gov entities 0 $0
Other investment advisers 0 $0
Insurance companies 0 $0
Sovereign wealth funds and foreign official institutions 0 $0
Corporations or other businesses <5 $2.8M
Other 0 $0
Type Number
No. of Non-RAUM Clients 5
No. of Non-U.S. Clients 0
No. of Financial Planning Clients 51-100

Services

Advisory Services Financial planningPortfolio management for individuals and/or small businessesSelection of other advisers (including private fund managers)Publication of periodicals or newsletters
Compensation % of AUMHourly chargesSubscription feesFixed fees
Other Business Activities Insurance broker or agent

Identifiers

SEC RIA File Number 801-120609
SEC ERA File Number 801-120609
SEC CIK Numbers None
SEC CRD Numbers 166808
Legal Entity Identifier None

Principal Office

2141 EAST BROADWAY RD.
SUITE 220
TEMPE
AZ
United States
Monday - Friday, 9:00AM - 4:30PM
Tel: 480-967-1155, Fax: 480-967-1152

Chief Compliance Officer

SHEROD BIGELOW
2141 EAST BROADWAY RD.
SUITE 220
TEMPE
AZ
United States
Tel: 480-967-1155
Fax: 480-967-1152
(Full email address available in API data)

Regulatory Contact

JEREMY WINDELL SMITH
MANAGING MEMBER
2141 EAST BROADWAY RD.
SUITE 220
TEMPE
AZ
United States
Tel: 480-967-1155
(Full email address available in API data)

Industry Affiliates

SEROS FINANCIAL, LLC Insurance company or agency

Private Funds

Name Type Assets $USD Min Investment $USD No. Owners
None

Control Persons

Name Type Entity Title Since Ownership
SMITH, JEREMY, WINDELL Individual MANAGING MEMBER 02/2013 > 75%
BIGELOW, SHEROD, NORTON Individual CHIEF COMPLIANCE OFFICER 02/2013 < 5%

No. Employees, Historic

1050202120222023202420257 on 2/23/20217 on 4/15/20216 on 6/25/20216 on 10/11/20217 on 11/5/20217 on 2/11/20227 on 2/17/20226 on 7/19/20226 on 10/14/20226 on 10/31/20226 on 2/20/20236 on 4/5/20236 on 3/8/20246 on 3/12/20245 on 3/12/2024

RAUM, Historic

300M150M020212022202320242025134519811 on 2/23/2021134519811 on 4/15/2021134519811 on 6/25/2021134519811 on 10/11/2021134519811 on 11/5/2021166752002 on 2/11/2022166752002 on 2/17/2022166752002 on 7/19/2022166752002 on 10/14/2022166752002 on 10/31/2022187467128 on 2/20/2023187467128 on 4/5/2023260841497 on 3/8/2024260841497 on 3/12/2024260841497 on 3/12/2024

No. Clients, Historic

400200020212022202320242025321 on 2/23/2021321 on 4/15/2021321 on 6/25/2021321 on 10/11/2021321 on 11/5/2021369 on 2/11/2022369 on 2/17/2022369 on 7/19/2022369 on 10/14/2022369 on 10/31/2022368 on 2/20/2023368 on 4/5/2023400 on 3/8/2024400 on 3/12/2024400 on 3/12/2024