PETERSON FINANCIAL GROUP, INC.

Adviser information for PETERSON FINANCIAL GROUP, INC. last updated from Form ADV on February 14th, 2024. Select data displayed; additional Form ADV, Form D, Form 13F and other data is available from the Fincoded API.

Advisory Business

Type of Organization Corporation
Fiscal Year End DECEMBER
Legal Location Iowa, United States

Employees

Total Number of Employees 9
Investment Advisory/Research 2
Registered Broker-Dealer Representatives 0
Registered State Investment Advisers 2
Licensed Agents of an Insurance Company 2
No. of Firms/People that Solicit Clients 0

RAUM

Provides Management of Securities Portfolios Yes
Type Accounts RAUM
Discretionary 1,086 $190.4M
Non-Discretionary 0 $0
Total 1,086 $190.4M

Clients

Type Number RAUM
Individuals 413 $138.2M
HNW Individuals 45 $52.2M
Banking or thrift institutions 0 $0
Investment companies 0 $0
Business development companies 0 $0
Pooled investment vehicles 0 $0
Pension and profit sharing plans 0 $0
Charitable organizations 0 $0
State or municipal gov entities 0 $0
Other investment advisers 0 $0
Insurance companies 0 $0
Sovereign wealth funds and foreign official institutions 0 $0
Corporations or other businesses 0 $0
Other 0 $0
Type Number
No. of Non-RAUM Clients 0
No. of Non-U.S. Clients 0
No. of Financial Planning Clients 251-500

Services

Advisory Services Financial planningPortfolio management for individuals and/or small businessesSelection of other advisers (including private fund managers)Educational seminars/workshops
Compensation % of AUM

Wrap Fee Program

Offers Wrap Fee Program Yes
Acting As RAUM
Sponsor 190.4M
Portfolio Manager 190.4M
Both for Same 190.4M
Portfolio Manager to Program Sponsor
PETERSON FINANCIAL GROUP WRAP FEE PROGRAM PETERSON FINANCIAL GROUP, INC.

Identifiers

SEC RIA File Number 801-120786
SEC ERA File Number 801-120786
SEC CIK Numbers 1903905
SEC CRD Numbers 169519
Legal Entity Identifier None

Principal Office

220 SW 9TH ST.
SUITE 230
DES MOINES
IA
United States
Monday - Friday, 9:00-5:00
Tel: 515-226-1500, Fax: 515-226-0213

Chief Compliance Officer

ERIC PETERSON
PRESIDENT
220 SW 9TH ST
SUITE 230
DES MOINES
IA
United States
Tel: 515-226-1500
Fax: 515-226-0213
(Full email address available in API data)

Regulatory Contact

LINDA RICHARDSON
CHIEF OPERATING OFFICER
220 SW 9TH ST
SUITE 230
DES MOINES
IA
United States
Tel: 515-226-1500
Fax: 515-226-0213
(Full email address available in API data)

Industry Affiliates

None

Private Funds

Name Type Assets $USD Min Investment $USD No. Owners
None

Control Persons

Name Type Entity Title Since Ownership
PETERSON, ERIC, ALAN Individual PRESIDENT/CHIEF COMPLIANCE OFFICER 10/2013 > 75%
RICHARDSON, LINDA, LOUISE Individual CHIEF OPERATING OFFICER 01/2019 < 5%

No. Employees, Historic

1050202120222023202420258 on 3/13/20218 on 3/27/20219 on 4/7/20219 on 4/19/20219 on 10/11/20219 on 3/10/20229 on 8/25/20229 on 1/24/20239 on 1/24/20239 on 3/2/20239 on 6/28/20239 on 7/7/20239 on 11/13/20239 on 2/14/2024

RAUM, Historic

200M100M020212022202320242025109490660 on 3/13/2021109490660 on 3/27/2021109490660 on 4/7/2021109490660 on 4/19/2021109490660 on 10/11/2021159776027 on 3/10/2022159776027 on 8/25/2022159776027 on 1/24/2023159776027 on 1/24/2023148537741 on 3/2/2023148537741 on 6/28/2023148537741 on 7/7/2023148537741 on 11/13/2023190392045 on 2/14/2024

No. Clients, Historic

500250020212022202320242025343 on 3/13/2021343 on 3/27/2021343 on 4/7/2021343 on 4/19/2021343 on 10/11/2021374 on 3/10/2022374 on 8/25/2022374 on 1/24/2023374 on 1/24/2023438 on 3/2/2023438 on 6/28/2023438 on 7/7/2023438 on 11/13/2023458 on 2/14/2024

Holdings

From latest 13F, filed August 28th, 2024 for period ending March 31st, 2024
Name Class Value $USD # Shares Private Fund
AMERICAN CENTY ETF TR US SML CP VALU 219K 2K
APPLE INC COM 454K 3K
BERKSHIRE HATHAWAY INC DEL CL B NEW 217K 516
COCA COLA CO COM 204K 3K
FIRST TR LRGE CP CORE ALPHA COM SHS 391K 4K
INVESCO QQQ TR UNIT SER 1 362K 816
ISHARES INC CORE MSCI EMKT 885K 17K
ISHARES TR EAFE GRWTH ETF 735K 7K
ISHARES TR RUS MDCP VAL ETF 764K 6K
ISHARES TR USD INV GRDE ETF 622K 12K
ISHARES TR RUS TP200 GR ETF 2M 12K
ISHARES TR EAFE VALUE ETF 737K 14K
ISHARES TR GLOBAL 100 ETF 248K 3K
ISHARES TR MSCI ACWI ETF 345K 3K
ISHARES TR CORE S&P US VLU 351K 4K
ISHARES TR RUS TP200 VL ETF 2M 20K
ISHARES TR CORE MSCI INTL 280K 4K
ISHARES TR RUS MD CP GR ETF 480K 4K
ISHARES TR CORE S&P MCP ETF 283K 5K
JANUS DETROIT STR TR HENDRSON AAA CL 219K 4K
MICROSOFT CORP COM 627K 1K
NORTHERN LTS FD TR IV MAIN SECTR ROTN 340K 7K
VANGUARD INDEX FDS VALUE ETF 213K 1K
VANGUARD INDEX FDS TOTAL STK MKT 253K 972
VANGUARD SCOTTSDALE FDS INTER TERM TREAS 379K 6K
VANGUARD SCOTTSDALE FDS SHORT TERM TREAS 363K 6K
VANGUARD SCOTTSDALE FDS VNG RUS2000IDX 399K 5K
VANGUARD SCOTTSDALE FDS MTG-BKD SECS ETF 695K 15K
VANGUARD WORLD FD MEGA GRWTH IND 334K 1K