OPTIMIZE FINANCIAL INC.

Adviser information for OPTIMIZE FINANCIAL INC. last updated from Form ADV on March 28th, 2024. Select data displayed; additional Form ADV, Form D, Form 13F and other data is available from the Fincoded API.

Advisory Business

Type of Organization Corporation
Fiscal Year End DECEMBER
Legal Location California, United States

Employees

Total Number of Employees 8
Investment Advisory/Research 5
Registered Broker-Dealer Representatives 0
Registered State Investment Advisers 2
Licensed Agents of an Insurance Company 0
No. of Firms/People that Solicit Clients 0

RAUM

Provides Management of Securities Portfolios Yes
Type Accounts RAUM
Discretionary 124 $152.5M
Non-Discretionary 0 $0
Total 124 $152.5M

Clients

Type Number RAUM
Individuals 77 $129.5M
HNW Individuals 47 $23.0M
Banking or thrift institutions 0 $0
Investment companies 0 $0
Business development companies 0 $0
Pooled investment vehicles 0 $0
Pension and profit sharing plans 0 $0
Charitable organizations 0 $0
State or municipal gov entities 0 $0
Other investment advisers 0 $0
Insurance companies 0 $0
Sovereign wealth funds and foreign official institutions 0 $0
Corporations or other businesses 0 $0
Other 0 $0
Type Number
No. of Non-RAUM Clients 0
No. of Non-U.S. Clients 0
No. of Financial Planning Clients 1-10

Services

Advisory Services Financial planningPortfolio management for individuals and/or small businesses
Compensation % of AUMHourly chargesFixed fees

Identifiers

SEC RIA File Number 801-122500
SEC ERA File Number 801-122500
SEC CIK Numbers None
SEC CRD Numbers 315963
Legal Entity Identifier None

Principal Office

23212 MILL CREEK DRIVE
LAGUNA HILLS
CA
United States
Monday - Friday, 9 AM - 5PM
Tel: 949-471-0000, Fax: None

Chief Compliance Officer

TARA E. MCCLANAHAN
501 S. CHERRY ST.
SUITE 610
DENVER
CO
United States
Tel: 305-331-7125
(Full email address available in API data)

Industry Affiliates

None

Private Funds

Name Type Assets $USD Min Investment $USD No. Owners
None

Control Persons

Name Type Entity Title Since Ownership
WITTERS, CASEY, ELIZABETH Individual CHIEF EXECUTIVE OFFICER AND MANAGING MEMBER 09/2021 > 75%
McClanahan, Tara, Elizabeth Individual CHIEF COMPLIANCE OFFICER 01/2024 < 5%

No. Employees, Historic

20100202120222023202420254 on 9/15/20214 on 10/14/20214 on 10/18/20214 on 11/16/20218 on 2/3/20228 on 2/8/20228 on 2/14/20228 on 8/4/20228 on 8/8/20228 on 8/9/20228 on 8/11/202213 on 3/23/202313 on 6/15/202313 on 1/22/20248 on 3/28/2024

RAUM, Historic

200M100M0202120222023202420250 on 9/15/20210 on 10/14/20210 on 10/18/20210 on 11/16/202179927140 on 2/3/2022100579312 on 2/8/2022100579312 on 2/14/2022100579312 on 8/4/2022100579312 on 8/8/2022100579312 on 8/9/2022100579312 on 8/11/2022101360962 on 3/23/2023101360962 on 6/15/2023101360962 on 1/22/2024152483900 on 3/28/2024

No. Clients, Historic

2001000202120222023202420250 on 9/15/20210 on 10/14/20210 on 10/18/20210 on 11/16/2021111 on 2/3/2022111 on 2/8/2022111 on 2/14/2022111 on 8/4/2022111 on 8/8/2022111 on 8/9/2022111 on 8/11/2022120 on 3/23/2023120 on 6/15/2023120 on 1/22/2024124 on 3/28/2024