SECOND 50 FINANCIAL

SECOND 50 FINANCIAL LLC Legal Name

Adviser information for SECOND 50 FINANCIAL last updated from Form ADV on March 15th, 2024. Select data displayed; additional Form ADV, Form D, Form 13F and other data is available from the Fincoded API.

Advisory Business

Type of Organization Limited Liability Company
Fiscal Year End DECEMBER
Legal Location California, United States

Employees

Total Number of Employees 5
Investment Advisory/Research 2
Registered Broker-Dealer Representatives 0
Registered State Investment Advisers 2
Licensed Agents of an Insurance Company 2
No. of Firms/People that Solicit Clients 0

RAUM

Provides Management of Securities Portfolios Yes
Type Accounts RAUM
Discretionary 397 $221.8M
Non-Discretionary 0 $0
Total 397 $221.8M

Clients

Type Number RAUM
Individuals 73 $34.9M
HNW Individuals 56 $186.9M
Banking or thrift institutions 0 $0
Investment companies 0 $0
Business development companies 0 $0
Pooled investment vehicles 0 $0
Pension and profit sharing plans 0 $0
Charitable organizations 0 $0
State or municipal gov entities 0 $0
Other investment advisers 0 $0
Insurance companies 0 $0
Sovereign wealth funds and foreign official institutions 0 $0
Corporations or other businesses 0 $0
Other 0 $0
Type Number
No. of Non-RAUM Clients 0
No. of Non-U.S. Clients 0
No. of Financial Planning Clients 101-250

Services

Advisory Services Financial planningPortfolio management for individuals and/or small businessesSelection of other advisers (including private fund managers)
Compensation % of AUMFixed fees

Identifiers

SEC RIA File Number 801-123346
SEC ERA File Number 801-123346
SEC CIK Numbers None
SEC CRD Numbers 318626
Legal Entity Identifier None

Principal Office

111 N. SEPULVEDA BLVD
SUITE 300
MANHATTAN BEACH
CA
United States
Monday - Friday, 9:00 AM - 5:00 PM
Tel: 424-260-1551, Fax: None

Chief Compliance Officer

DAVID SWIFT
PRINCIPAL
111 N. SEPULVEDA BLVD
SUITE 300
MANHATTAN BEACH
CA
United States
Tel: 424-260-1551
(Full email address available in API data)

Regulatory Contact

JOHN CARR
COMPLIANCE COUNSEL (EXTERNAL)
6650 SW REDWOOD LANE
SUITE 220
PORTLAND
OR
United States
Tel: 503-635-5244
Fax: 503-635-2955
(Full email address available in API data)

Industry Affiliates

None

Private Funds

Name Type Assets $USD Min Investment $USD No. Owners
None

Control Persons

Name Type Entity Title Since Ownership
ADAMS, KATHLEEN, ANN Individual FOUNDING PRINCIPAL 01/2021 50-75%
SWIFT, DAVID, HUGH Individual FOUNDER/PRINCIPAL/CHIEF COMPLIANCE OFFICER 01/2021 25-50%

No. Employees, Historic

105020222023202420255 on 1/28/20224 on 2/2/20224 on 4/18/20224 on 4/29/20224 on 6/29/20224 on 8/17/20224 on 10/14/20224 on 1/3/20234 on 2/16/20234 on 3/22/20234 on 5/16/20234 on 6/14/20234 on 9/9/20235 on 3/15/2024

RAUM, Historic

300M150M020222023202420250 on 1/28/20220 on 2/2/20220 on 4/18/20220 on 4/29/2022200000000 on 6/29/2022200000000 on 8/17/2022200000000 on 10/14/2022200000000 on 1/3/2023194716132 on 2/16/2023194716132 on 3/22/2023194716132 on 5/16/2023194716132 on 6/14/2023194716132 on 9/9/2023221795817 on 3/15/2024

No. Clients, Historic

200100020222023202420250 on 1/28/20220 on 2/2/20220 on 4/18/20220 on 4/29/2022120 on 6/29/2022120 on 8/17/2022120 on 10/14/2022120 on 1/3/2023119 on 2/16/2023119 on 3/22/2023119 on 5/16/2023119 on 6/14/2023119 on 9/9/2023129 on 3/15/2024