FLORIDA FINANCIAL ADVISORS, LLC
Adviser information for FLORIDA FINANCIAL ADVISORS, LLC last updated from Form ADV on March 28th, 2024. Select data displayed; additional Form ADV, Form D, Form 13F and other data is available from the Fincoded API.
Advisory Business
| Type of Organization | Limited Liability Company |
|---|---|
| Fiscal Year End | DECEMBER |
| Legal Location | Florida, United States |
Employees
| Total Number of Employees | 310 |
|---|---|
| Investment Advisory/Research | 294 |
| Registered Broker-Dealer Representatives | 179 |
| Registered State Investment Advisers | 287 |
| Licensed Agents of an Insurance Company | 294 |
| No. of Firms/People that Solicit Clients | 0 |
RAUM
| Provides Management of Securities Portfolios | Yes |
|---|
| Type | Accounts | RAUM |
|---|---|---|
| Discretionary | 1,371 | $199.0M |
| Non-Discretionary | 0 | $0 |
| Total | 1,371 | $199.0M |
Clients
| Type | Number | RAUM |
|---|---|---|
| Individuals | 1,364 | $190.3M |
| HNW Individuals | 7 | $8.8M |
| Banking or thrift institutions | 0 | $0 |
| Investment companies | 0 | $0 |
| Business development companies | 0 | $0 |
| Pooled investment vehicles | 0 | $0 |
| Pension and profit sharing plans | 0 | $0 |
| Charitable organizations | 0 | $0 |
| State or municipal gov entities | 0 | $0 |
| Other investment advisers | 0 | $0 |
| Insurance companies | 0 | $0 |
| Sovereign wealth funds and foreign official institutions | 0 | $0 |
| Corporations or other businesses | 0 | $0 |
| Other | 0 | $0 |
| Type | Number |
|---|---|
| No. of Non-RAUM Clients | 4539 |
| No. of Non-U.S. Clients | 0 |
| No. of Financial Planning Clients | 5000 |
Services
| Advisory Services | Financial planningPortfolio management for individuals and/or small businessesPortfolio management for businesses or institutional clientsPension consulting servicesSelection of other advisers (including private fund managers) |
|---|---|
| Compensation | % of AUMFixed fees2% OF NET WORTH OR ASSETS FOR FINANCIAL PLANNING CLIENTS |
Wrap Fee Program
| Offers Wrap Fee Program | Yes |
|---|
| Acting As | RAUM |
|---|---|
| Sponsor | 0 |
| Portfolio Manager | 218.5M |
| Both for Same | 0 |
| Portfolio Manager to Program | Sponsor |
|---|---|
| ORION | ORION PORTFOLIO SOLUTIONS, LLC |
| MORNINGSTAR MANAGED PORTFOLIOS | MORNINGSTAR INVESTMENT SERVICES LLC |
| ENVESTNET ASSET MANAGEMENT, INC. | ENVESTNET PMC |
Identifiers
| SEC RIA File Number | 801-127276 |
|---|---|
| SEC ERA File Number | 801-127276 |
| SEC CIK Numbers | None |
| SEC CRD Numbers | 288811 |
| Legal Entity Identifier | None |
Principal Office
401 S 12TH ST.UNIT 2
TAMPA
FL
United States
BY APPOINTMENT ONLY, 8AM - 5PM
Tel: (813) 333-1683, Fax: None
Chief Compliance Officer
JASON MICKOOL
PRESIDENT/CEO
401 S 12TH ST.
UNIT 2
TAMPA
FL
United States
Tel:
(813) 333-1683
J************@************M
(Full email address available in API data)
Regulatory Contact
ALLYSON MICKOOL
CFO
401 S 12TH ST.
UNIT 2
TAMPA
FL
United States
Tel:
(813) 333-1683
A**************@************M
(Full email address available in API data)
Industry Affiliates
| TRINITY WEALTH SECURITIES, L.L.C. | Broker-dealer, municipal securities dealer, or gov securities broker or dealerInsurance company or agency |
Private Funds
| Name | Type | Assets $USD | Min Investment $USD | No. Owners |
|---|
None
Control Persons
| Name | Type | Entity | Title | Since | Ownership |
|---|---|---|---|---|---|
| MICKOOL, JASON, KURT | Individual | – | PRESIDENT, CEO AND CHIEF COMPLIANCE OFFICER | 01/2017 | < 5% |
| FLORIDA-TRINITY HOLDCO, LLC | Domestic Entity | – | MEMBER | 08/2022 | > 75% |
| MICKOOL ENTERPRISES TWO, INC. | Domestic Entity | FLORIDA-TRINITY HOLDCO, LLC | MEMBER | 06/2022 | 25-50% |
| MICKOOL, JASON, KURT | Individual | MICKOOL ENTERPRISES TWO, INC. | PRESIDENT/SECRETARY | 06/2022 | > 75% |
| AL MARKETING, LLC | Domestic Entity | FLORIDA-TRINITY HOLDCO, LLC | MEMBER | 05/2022 | 50-75% |
| AMERILIFE GROUP, LLC | Domestic Entity | AL MARKETING, LLC | MEMBER | 11/2013 | > 75% |
| AMERILIFE MIDCO LLC | Domestic Entity | AMERILIFE GROUP, LLC | MEMBER | 06/2015 | > 75% |
| AMERILIFE HOLDINGS LLC | Domestic Entity | AMERILIFE MIDCO LLC | MEMBER | 04/2016 | > 75% |
| ACCELERATE BUYER, LLC | Domestic Entity | AMERILIFE HOLDINGS LLC | SOLE MEMBER | 12/2019 | > 75% |
| ACCELERATE INTERMEDIATE HOLDINGS 1, LLC | Domestic Entity | ACCELERATE BUYER, LLC | MEMBER | 12/2019 | > 75% |
| ACCELERATE INTERMEDIATE HOLDINGS 2, LLC | Domestic Entity | ACCELERATE INTERMEDIATE HOLDINGS 1, LLC | MEMBER | 12/2019 | > 75% |
| ACCELERATE TOPCO HOLDINGS, LLC | Domestic Entity | ACCELERATE INTERMEDIATE HOLDINGS 2, LLC | MEMBER | 01/2020 | > 75% |
| AMERILIFE BLOCKER HOLDINGS, LLC | Domestic Entity | ACCELERATE TOPCO HOLDINGS, LLC | MEMBER | 11/2022 | 25-50% |
| GC PROPEL AGGREGATOR, L.P. | Domestic Entity | AMERILIFE BLOCKER HOLDINGS, LLC | MEMBER | 11/2022 | 25-50% |
| GC PROPEL AGGREGATOR GP, LLC | Domestic Entity | GC PROPEL AGGREGATOR, L.P. | GENERAL PARTNER | 08/2022 | |
| GC PROPEL HOLDINGS, INC. | Domestic Entity | ACCELERATE TOPCO HOLDINGS, LLC | MEMBER | 08/2022 | 25-50% |
| GENSTAR CAPITAL PARTNERS X, L.P. | Domestic Entity | GC PROPEL AGGREGATOR, L.P. | LIMITED PARTNER | 08/2022 | 50-75% |
| GC PROPEL AGGREGATOR, L.P. | Domestic Entity | GC PROPEL HOLDINGS, INC. | SHAREHOLDER | 08/2022 | > 75% |
| GENSTAR CAPITAL X, L.P. | Domestic Entity | GENSTAR CAPITAL PARTNERS X, L.P. | LIMITED PARTNER | 08/2022 | > 75% |
| GENSTAR X GP LLC | Domestic Entity | GENSTAR CAPITAL X, L.P. | GENERAL PARTNER | 08/2022 | |
| THL AMERILIFE PARALLEL SPV, L.P. | Domestic Entity | AMERILIFE BLOCKER HOLDINGS, LLC | MEMBER | 11/2022 | 50-75% |
| THL AMERILIFE EQUITY ADVISORS, LLC | Domestic Entity | THL AMERILIFE PARALLEL SPV, L.P. | GENERAL PARTNER | 11/2022 | |
| THL AL BLOCKED BUYER FEEDER, L.P. | Domestic Entity | THL AMERILIFE PARALLEL SPV, L.P. | LIMITED PARTNER | 11/2022 | > 75% |
| ICG HOLIDAY PARTNERS I LP | Domestic Entity | THL AL BLOCKED BUYER FEEDER, L.P. | LIMITED PARTNER | 11/2022 | > 75% |
| GENSTAR CAPITAL PARTNERS X, L.P | Domestic Entity | GC PROPEL AGGREGATOR GP, LLC | MEMBER | 08/2022 | > 75% |