WILLOW FINANCIAL LLC

Adviser information for WILLOW FINANCIAL LLC last updated from Form ADV on January 26th, 2024. Select data displayed; additional Form ADV, Form D, Form 13F and other data is available from the Fincoded API.

Advisory Business

Type of Organization Limited Liability Company
Fiscal Year End DECEMBER
Legal Location Arkansas, United States

Employees

Total Number of Employees 3
Investment Advisory/Research 3
Registered Broker-Dealer Representatives 0
Registered State Investment Advisers 3
Licensed Agents of an Insurance Company 0
No. of Firms/People that Solicit Clients 0

RAUM

Provides Management of Securities Portfolios Yes
Type Accounts RAUM
Discretionary 83 $32.0M
Non-Discretionary 0 $0
Total 83 $32.0M

Clients

Type Number RAUM
Individuals 45 $12.9M
HNW Individuals 13 $19.2M
Banking or thrift institutions 0 $0
Investment companies 0 $0
Business development companies 0 $0
Pooled investment vehicles 0 $0
Pension and profit sharing plans 0 $0
Charitable organizations 0 $0
State or municipal gov entities 0 $0
Other investment advisers 0 $0
Insurance companies 0 $0
Sovereign wealth funds and foreign official institutions 0 $0
Corporations or other businesses 0 $0
Other 0 $0
Type Number
No. of Non-RAUM Clients 0
No. of Non-U.S. Clients 0
No. of Financial Planning Clients 0

Services

Advisory Services Financial planningPortfolio management for individuals and/or small businessesSelection of other advisers (including private fund managers)
Compensation Hourly chargesFixed fees

Identifiers

SEC RIA File Number 801-128082
SEC ERA File Number 801-128082
SEC CIK Numbers None
SEC CRD Numbers 325785
Legal Entity Identifier None

Principal Office

2860 WEST WALNUT STREET
SUITE 100
ROGERS
AR
United States
Monday - Friday, 8:30AM TO 5:00PM
Tel: (479) 709-3949, Fax: None

Chief Compliance Officer

PHILIP A. KAPLER
PRINCIPAL
2860 WEST WALNUT STREET
SUITE 100
ROGERS
AR
United States
Tel: (479) 709-3949
(Full email address available in API data)

Industry Affiliates

None

Private Funds

Name Type Assets $USD Min Investment $USD No. Owners
None

Control Persons

Name Type Entity Title Since Ownership
SCHMITT, STEVEN, MICHAEL Individual MANAGING MEMBER / PRINCIPAL 05/2023 50-75%
KAPLER, PHILIP, A Individual MEMBER / PRINCIPAL AND CHIEF COMPLIANCE OFFICER 05/2023 25-50%

No. Employees, Historic

10502023202420253 on 5/2/20233 on 5/2/20233 on 6/29/20233 on 8/14/20233 on 8/18/20233 on 9/12/20233 on 9/18/20233 on 1/4/20243 on 1/26/2024

RAUM, Historic

40M20M02023202420250 on 5/2/20230 on 5/2/20230 on 6/29/20230 on 8/14/20230 on 8/18/202332012872 on 9/12/202332012872 on 9/18/202332012872 on 1/4/202432012872 on 1/26/2024

No. Clients, Historic

603002023202420250 on 5/2/20230 on 5/2/20230 on 6/29/20230 on 8/14/20230 on 8/18/202358 on 9/12/202358 on 9/18/202358 on 1/4/202458 on 1/26/2024