DIVERSIFY WEALTH MANAGEMENT, LLC

Adviser information for DIVERSIFY WEALTH MANAGEMENT, LLC last updated from Form ADV on February 27th, 2024. Select data displayed; additional Form ADV, Form D, Form 13F and other data is available from the Fincoded API.

Advisory Business

Type of Organization Limited Liability Company
Fiscal Year End DECEMBER
Legal Location Utah, United States

Employees

Total Number of Employees 46
Investment Advisory/Research 24
Registered Broker-Dealer Representatives 13
Registered State Investment Advisers 24
Licensed Agents of an Insurance Company 5
No. of Firms/People that Solicit Clients 0

RAUM

Provides Management of Securities Portfolios Yes
Type Accounts RAUM
Discretionary 3,237 $457.8M
Non-Discretionary 18 $288,897
Total 3,255 $458.1M

Clients

Type Number RAUM
Individuals 1,102 $165.3M
HNW Individuals 209 $290.3M
Banking or thrift institutions 0 $0
Investment companies 0 $0
Business development companies 0 $0
Pooled investment vehicles 0 $0
Pension and profit sharing plans 0 $0
Charitable organizations <5 $883,346
State or municipal gov entities 0 $0
Other investment advisers 0 $0
Insurance companies 0 $0
Sovereign wealth funds and foreign official institutions 0 $0
Corporations or other businesses <5 $1.6M
Other 0 $0
Type Number
No. of Non-RAUM Clients 0
No. of Non-U.S. Clients 0
No. of Financial Planning Clients 500

Services

Advisory Services Financial planningPortfolio management for individuals and/or small businesses
Compensation % of AUMHourly chargesFixed fees
Other Business Activities Accountant or accounting firm

Identifiers

SEC RIA File Number 801-129521
SEC ERA File Number 801-129521
SEC CIK Numbers None
SEC CRD Numbers 329878
Legal Entity Identifier None

Principal Office

9017 S RIVERSIDE DR SUITE 210
SANDY
UT
United States
Monday - Friday, 9:00 AM - 5:00 PM
Tel: 801-838-9999, Fax: None

Chief Compliance Officer

JANICE M. POWELL
9017 S. RIVERSIDE DR.
SUITE 210
SANDY
UT
United States
Tel: 801-838-9999
(Full email address available in API data)

Regulatory Contact

BRAD ANDERSON
CHIEF OPERATIONS OFFICER
9017 S. RIVERSIDE DR.
SUITE 210
SANDY
UT
United States
Tel: 8018389999
(Full email address available in API data)

Industry Affiliates

DFPG INSURANCE Insurance company or agency
DFPG INVESTMENTS, LLC Broker-dealer, municipal securities dealer, or gov securities broker or dealerOther investment adviser, including financial planners
DIVERSIFY ADVISORY SERVICES, LLC Other investment adviser, including financial planners
DIVERSIFY INSURANCE Insurance company or agency
WADE READ CAPITAL, LLC Other investment adviser, including financial planners

Private Funds

Name Type Assets $USD Min Investment $USD No. Owners
None

Control Persons

Name Type Entity Title Since Ownership
FALCON PARK CAPITAL, LC Domestic Entity LIMIITED LIABILITY COMPANY 01/2024 > 75%
POWELL, JANICE, MARIE Individual CHIEF COMPLIANCE OFFICER 01/2024 < 5%
ANDERSON, JOHN, BRADLEY Individual CHIEF OEPRATIONS OFFICER 01/2024 < 5%
SMITH, RYAN, OMER Individual CHIEF EXECUTIVE OFFICER 01/2024 < 5%
Armstrong, Bryant Individual CHIEF FINANCIAL OFFICER 01/2024 < 5%

No. Employees, Historic

502502024202546 on 1/17/202446 on 2/7/202446 on 2/27/2024

RAUM, Historic

500M250M020242025458072364 on 1/17/2024458072364 on 2/7/2024458072364 on 2/27/2024

No. Clients, Historic

2,0001,0000202420251311 on 1/17/20241311 on 2/7/20241311 on 2/27/2024