Hedge Fund Database

PLANNING ALTERNATIVES LTD

Adviser information for PLANNING ALTERNATIVES LTD last updated from Form ADV on March 20th, 2024. Select data displayed; additional Form ADV, Form D, Form 13F and other data is available from the Fincoded API.

Advisory Business

Type of Organization Corporation
Fiscal Year End DECEMBER
Legal Location Michigan, United States

Employees

Total Number of Employees 21
Investment Advisory/Research 9
Registered Broker-Dealer Representatives 0
Registered State Investment Advisers 6
Licensed Agents of an Insurance Company 0
No. of Firms/People that Solicit Clients 2

RAUM

Provides Management of Securities Portfolios Yes
Type Accounts RAUM
Discretionary 667 $1.2B
Non-Discretionary 0 $0
Total 667 $1.2B

Clients

Type Number RAUM
Individuals 351 $147.0M
HNW Individuals 286 $949.9M
Banking or thrift institutions 0 $0
Investment companies 0 $0
Business development companies 0 $0
Pooled investment vehicles 0 $0
Pension and profit sharing plans 8 $21.6M
Charitable organizations <5 $8.9M
State or municipal gov entities 0 $0
Other investment advisers 0 $0
Insurance companies 0 $0
Sovereign wealth funds and foreign official institutions 0 $0
Corporations or other businesses 18 $28.1M
Other 0 $0
Type Number
No. of Non-RAUM Clients 0
No. of Non-U.S. Clients 0
No. of Financial Planning Clients 500

Services

Advisory Services Financial planningPortfolio management for individuals and/or small businesses
Compensation % of AUMHourly chargesFixed fees

Identifiers

SEC RIA File Number 801-18310
SEC ERA File Number 801-18310
SEC CIK Numbers 712011
SEC CRD Numbers 110268
Legal Entity Identifier None

Principal Office

255 SOUTH OLD WOODWARD AVE.
SUITE 310
BIRMINGHAM
MI
United States
Monday - Friday, 8:30AM TO 5:00PM
Tel: 248-645-1520, Fax: 248-645-2661

Websites

www.linkedin.com/company/planning-alternatives www.youtube.com/channel/ucelq7fpekomf2qwn5_57qhg www.planningalt.com www.flickr.com/photos/planningalternatives/ twitter.com/planning_alt www.facebook.com/planningalternatives/ www.instagram.com/dayinacanoe/ www.youtube.com/channel/uczfcbitpclsqiue_r9mq60q www.tiktok.com/@dayinacanoe open.spotify.com/show/2wqgugz0sagvp3mzmek9rl?si=537d20660317481c&nd=1 podcasts.apple.com/us/podcast/day-in-a-canoe-podcast/id1376400571https:// www.facebook.com/day-in-a-canoe-109945134866300

Chief Compliance Officer

MICHAEL SCHMIDTKE
CHIEF OPERATING OFFICER
255 SOUTH OLD WOODWARD AVE.
SUITE 310
BIRMINGHAM
MI
United States
Tel: 248.645.1520
Fax: 248.645.2661
(Full email address available in API data)

Regulatory Contact

TAYLOR TUCKER
PARALEGAL AND COMPLIANCE OFFICER
255 SOUTH OLD WOODWARD AVE.
SUITE 310
BIRMINGHAM
MI
United States
Tel: 248.645.1520
Fax: 248.645.2661
(Full email address available in API data)

Industry Affiliates

None

Private Funds

Name Type Assets $USD Min Investment $USD No. Owners
None

Control Persons

Name Type Entity Title Since Ownership
MERSEREAU, NATHAN, MARK Individual – PRESIDENT 05/2013 > 75%
SCHMIDTKE, MICHAEL, D Individual – CHIEF OPERATING OFFICER/TREASURER 05/2019 < 5%
SCHMIDTKE, MICHAEL, D Individual – CHIEF COMPLIANCE OFFICER 08/2021 < 5%

No. Employees, Historic

30150201920202021202220232024202524 on 7/2/201925 on 3/23/202025 on 4/8/202025 on 5/5/202025 on 6/10/202024 on 3/19/202124 on 4/6/202124 on 8/10/202125 on 3/31/202225 on 3/31/202225 on 9/14/202224 on 3/29/202321 on 3/20/2024

RAUM, Historic

2B1B020192020202120222023202420251017110504 on 7/2/20191168105800 on 3/23/20201168105800 on 4/8/20201168105800 on 5/5/20201168105800 on 6/10/20201086626640 on 3/19/20211086626640 on 4/6/20211086626640 on 8/10/20211219942741 on 3/31/20221219942741 on 3/31/20221219942741 on 9/14/20221020424265 on 3/29/20231155601417 on 3/20/2024

No. Clients, Historic

90045002019202020212022202320242025816 on 7/2/2019778 on 3/23/2020778 on 4/8/2020778 on 5/5/2020778 on 6/10/2020685 on 3/19/2021685 on 4/6/2021685 on 8/10/2021669 on 3/31/2022669 on 3/31/2022669 on 9/14/2022665 on 3/29/2023663 on 3/20/2024

Holdings

From latest 13F, filed July 25th, 2024 for period ending June 30th, 2024
Name Class Value $USD # Shares Private Fund
ISHARES TR CORE S&P500 ETF 227M 414K –
ISHARES TR CORE S&P MCP ETF 69M 1M –
VANGUARD TAX-MANAGED FDS VAN FTSE DEV MKT 67M 1M –
J P MORGAN EXCHANGE TRADED F JPMORGAN DIVER 56M 517K –
VANGUARD SPECIALIZED FUNDS DIV APP ETF 46M 252K –
ISHARES TR CORE S&P SCP ETF 33M 305K –
VANGUARD INDEX FDS GROWTH ETF 15M 41K –
SCHWAB STRATEGIC TR INTL EQTY ETF 15M 382K –
APPLE INC COM 11M 53K –
SPDR S&P 500 ETF TR TR UNIT 10M 19K –
SCHWAB STRATEGIC TR US LRG CAP ETF 10M 156K –
COLUMBIA ETF TR II EM CORE EX ETF 9M 271K –
VANGUARD INDEX FDS VALUE ETF 8M 52K –
SCHWAB STRATEGIC TR US BRD MKT ETF 4M 58K –
ISHARES TR ESG AWR MSCI USA 3M 27K –
VANGUARD INTL EQUITY INDEX F TT WRLD ST ETF 3M 27K –
VANGUARD INDEX FDS S&P 500 ETF SHS 3M 6K –
ISHARES U S ETF TR BLACKROCK SH DUR 2M 49K –
ISHARES TR RUSSELL 3000 ETF 2M 8K –
MICROSOFT CORP COM 2M 5K –
SCHWAB STRATEGIC TR US DIVIDEND EQ 2M 23K –
DTE ENERGY CO COM 2M 15K –
ISHARES TR RUS 1000 GRW ETF 1M 4K –
ISHARES TR ESG AW MSCI EAFE 1M 15K –
ISHARES TR SP SMCP600VL ETF 1M 11K –
PHILIP MORRIS INTL INC COM 989K 10K –
BERKSHIRE HATHAWAY INC DEL CL B NEW 951K 2K –
MONDELEZ INTL INC CL A 841K 13K –
ISHARES TR ESG AWARE MSCI 787K 20K –
SCHWAB STRATEGIC TR US MID-CAP ETF 701K 9K –
GRACO INC COM 701K 9K –
MORNINGSTAR INC COM 652K 2K –
LAM RESEARCH CORP COM 623K 585 –
COMPASS INC CL A 589K 164K –
VANGUARD BD INDEX FDS TOTAL BND MRKT 584K 8K –
ISHARES TR CORE MSCI EAFE 553K 8K –
FORD MTR CO DEL COM 531K 42K –
INTERNATIONAL BUSINESS MACHS COM 498K 3K –
ELI LILLY & CO COM 492K 543 –
INVESCO QQQ TR UNIT SER 1 418K 873 –
INVESCO MUN OPPORTUNITY TR COM 393K 39K –
SCHWAB STRATEGIC TR US SML CAP ETF 384K 8K –
CATERPILLAR INC COM 328K 985 –
ISHARES TR CORE DIV GRWTH 314K 5K –
AMAZON COM INC COM 313K 2K –
PROCTER AND GAMBLE CO COM 309K 2K –
DEXCOM INC COM 303K 3K –
FIRST TR EXCHNG TRADED FD VI TCW OPPORTUNIS 295K 7K –
ILLINOIS TOOL WKS INC COM 293K 1K –
HONEYWELL INTL INC COM 283K 1K –
CHEVRON CORP NEW COM 279K 2K –
PNC FINL SVCS GROUP INC COM 262K 2K –
NVIDIA CORPORATION COM 215K 2K –
COSTCO WHSL CORP NEW COM 212K 250 –
J P MORGAN EXCHANGE TRADED F ULTRA SHRT INC 210K 4K –
TEXAS INSTRS INC COM 209K 1K –
JPMORGAN CHASE & CO. COM 204K 1K –
SOUNDHOUND AI INC CLASS A COM 129K 33K –