PLANNED ASSET MANAGEMENT

PLANNED ASSET MANAGEMENT, LLC Legal Name

Adviser information for PLANNED ASSET MANAGEMENT last updated from Form ADV on March 25th, 2024. Select data displayed; additional Form ADV, Form D, Form 13F and other data is available from the Fincoded API.

Advisory Business

Type of Organization Limited Liability Company
Fiscal Year End DECEMBER
Legal Location Nevada, United States

Employees

Total Number of Employees 6
Investment Advisory/Research 3
Registered Broker-Dealer Representatives 2
Registered State Investment Advisers 3
Licensed Agents of an Insurance Company 4
No. of Firms/People that Solicit Clients 3

RAUM

Provides Management of Securities Portfolios Yes
Type Accounts RAUM
Discretionary 279 $320.3M
Non-Discretionary 0 $0
Total 279 $320.3M

Clients

Type Number RAUM
Individuals 232 $157.7M
HNW Individuals 30 $141.2M
Banking or thrift institutions 0 $0
Investment companies 0 $0
Business development companies 0 $0
Pooled investment vehicles 0 $0
Pension and profit sharing plans 17 $21.5M
Charitable organizations 0 $0
State or municipal gov entities 0 $0
Other investment advisers 0 $0
Insurance companies 0 $0
Sovereign wealth funds and foreign official institutions 0 $0
Corporations or other businesses 0 $0
Other 0 $0
Type Number
No. of Non-RAUM Clients 0
No. of Non-U.S. Clients 0
No. of Financial Planning Clients 0

Services

Advisory Services Financial planningPortfolio management for individuals and/or small businessesSelection of other advisers (including private fund managers)ESTATE PLANNING, RETIREMENT PLANNING
Compensation % of AUMHourly chargesFixed fees
Other Business Activities Registered representative of a broker-dealerInsurance broker or agent

Identifiers

SEC RIA File Number 801-25709
SEC ERA File Number 801-25709
SEC CIK Numbers None
SEC CRD Numbers 105986
Legal Entity Identifier None

Principal Office

27001 AGOURA ROAD, SUITE 150
CALABASAS
CA
United States
Monday - Friday, 7:30 A.M. - 4:30 P.M.
Tel: 818-708-6888, Fax: 818-466-6774

Chief Compliance Officer

PAUL OKAWA
CHIEF COMPLIANCE OFFICER
27001 AGOURA ROAD, SUITE 150
CALABASAS
CA
United States
Tel: 818-708-6888
Fax: 818-446-6774
(Full email address available in API data)

Regulatory Contact

MORRIE REIFF
PRESIDENT
27001 AGOURA ROAD, SUITE 150
CALABASAS
CA
United States
Tel: 818-708-6888
Fax: 818-466-6774
(Full email address available in API data)

Industry Affiliates

QUANTITATIVE STRATEGIES, INC. Other investment adviser, including financial planners

Private Funds

Name Type Assets $USD Min Investment $USD No. Owners
None

Control Persons

Name Type Entity Title Since Ownership
REIFF, MORRIE, WOLBRUM Individual PRESIDENT 08/1985 50-75%
OKAWA, PAUL, SUEYUKI Individual CHIEF COMPLIANCE OFFICER 12/2004 < 5%
OKAWA, PAUL, SUEYUKI Individual VICE PRESIDENT 01/2005 < 5%
REIFF, JONI, L Individual MEMBER 01/2016 50-75%

No. Employees, Historic

10502020202120222023202420257 on 2/28/20207 on 6/30/20207 on 3/23/20217 on 4/23/20217 on 4/23/20217 on 3/22/20227 on 10/21/20227 on 3/31/20237 on 10/12/20236 on 3/25/2024

RAUM, Historic

400M200M0202020212022202320242025239656000 on 2/28/2020239656000 on 6/30/2020261987000 on 3/23/2021261987000 on 4/23/2021261987000 on 4/23/2021333157000 on 3/22/2022333157000 on 10/21/2022283970000 on 3/31/2023283970000 on 10/12/2023320337000 on 3/25/2024

No. Clients, Historic

3001500202020212022202320242025252 on 2/28/2020252 on 6/30/2020248 on 3/23/2021248 on 4/23/2021248 on 4/23/2021266 on 3/22/2022266 on 10/21/2022292 on 3/31/2023292 on 10/12/2023279 on 3/25/2024