PRIVATE FINANCIAL COUNSELING

Advisory Business

Type of Organization	Corporation
Fiscal Year End	JULY
Legal Location	California, United States

Employees

Total Number of Employees	9
Investment Advisory/Research	1
Registered Broker-Dealer Representatives	0
Registered State Investment Advisers	1
Licensed Agents of an Insurance Company	0
No. of Firms/People that Solicit Clients	0

RAUM

Provides Management of Securities Portfolios	Yes

Type	Accounts	RAUM
Discretionary	441	$212.2M
Non-Discretionary	0	$0
Total	441	$212.2M

Clients

Type	Number	RAUM
Individuals	343	$37.3M
HNW Individuals	76	$169.3M
Banking or thrift institutions	0	$0
Investment companies	0	$0
Business development companies	0	$0
Pooled investment vehicles	0	$0
Pension and profit sharing plans	3	$388,870
Charitable organizations	0	$0
State or municipal gov entities	0	$0
Other investment advisers	0	$0
Insurance companies	0	$0
Sovereign wealth funds and foreign official institutions	0	$0
Corporations or other businesses	16	$1.4M
Other	3	$3.8M

Type	Number
No. of Non-RAUM Clients	0
No. of Non-U.S. Clients	0
No. of Financial Planning Clients	1-10

Services

Advisory Services	Financial planningPortfolio management for businesses or institutional clients
Compensation	% of AUM

Identifiers

SEC RIA File Number	801-26253
SEC ERA File Number	801-26253
SEC CIK Numbers	2010374
SEC CRD Numbers	110648
Legal Entity Identifier	None

Principal Office

1901 AVENUE OF THE STARS
11TH FLOOR
LOS ANGELES
CA
United States

Chief Compliance Officer

No. Employees, Historic

RAUM, Historic

No. Clients, Historic