KEYSTONE FINANCIAL PLANNING, INC

Adviser information for KEYSTONE FINANCIAL PLANNING, INC last updated from Form ADV on March 8th, 2024. Select data displayed; additional Form ADV, Form D, Form 13F and other data is available from the Fincoded API.

Advisory Business

Type of Organization Corporation
Fiscal Year End DECEMBER
Legal Location Ohio, United States

Employees

Total Number of Employees 2
Investment Advisory/Research 2
Registered Broker-Dealer Representatives 0
Registered State Investment Advisers 1
Licensed Agents of an Insurance Company 0
No. of Firms/People that Solicit Clients 0

RAUM

Provides Management of Securities Portfolios Yes
Type Accounts RAUM
Discretionary 434 $351.2M
Non-Discretionary 0 $0
Total 434 $351.2M

Clients

Type Number RAUM
Individuals 48 $19.9M
HNW Individuals 73 $331.3M
Banking or thrift institutions 0 $0
Investment companies 0 $0
Business development companies 0 $0
Pooled investment vehicles 0 $0
Pension and profit sharing plans 0 $0
Charitable organizations 0 $0
State or municipal gov entities 0 $0
Other investment advisers 0 $0
Insurance companies 0 $0
Sovereign wealth funds and foreign official institutions 0 $0
Corporations or other businesses 0 $0
Other 0 $0
Type Number
No. of Non-RAUM Clients 0
No. of Non-U.S. Clients 2
No. of Financial Planning Clients 51-100

Services

Advisory Services Financial planningPortfolio management for individuals and/or small businesses
Compensation % of AUMFixed fees
Other Business Activities Accountant or accounting firm

Identifiers

SEC RIA File Number 801-30218
SEC ERA File Number 801-30218
SEC CIK Numbers 1596906
SEC CRD Numbers 104640
Legal Entity Identifier None

Principal Office

7261 ENGLE ROAD #308
MIDDLEBURG HEIGHTS
OH
United States
Monday - Friday, 9AM TO 5PM
Tel: 440-234-6323, Fax: 440-234-6844

Chief Compliance Officer

BRIGITTE PALUMBO
PRESIDENT, SECRETARY
7261 ENGLE ROAD
#308
MIDDLEBURG HEIGHTS
OH
United States
Tel: 440-234-6323
Fax: 440-234-6844
(Full email address available in API data)

Regulatory Contact

KEITH SECHLER
CHIEF EXECUTIVE OFFICER, TREASURER
7261 ENGLE RD. #308
MIDDLEBURG HEIGHTS
OH
United States
Tel: 440-234-6323
Fax: 440-234-6844
(Full email address available in API data)

Industry Affiliates

None

Private Funds

Name Type Assets $USD Min Investment $USD No. Owners
None

Control Persons

Name Type Entity Title Since Ownership
SECHLER, KEITH, L. Individual CEO, TREASURER 08/1986 50-75%
PALUMBO, BRIGITTE Individual CHIEF COMPLIANCE OFFICER/PRESIDENT/SECRETARY 08/2014 < 5%
BOROWIAK, LINDA, A. Individual SHAREHOLDER 08/1986 25-50%

No. Employees, Historic

10502020202120222023202420252 on 3/19/20202 on 6/22/20202 on 3/19/20212 on 3/17/20222 on 11/4/20222 on 3/24/20232 on 3/8/2024

RAUM, Historic

400M200M0202020212022202320242025261985605 on 3/19/2020261985605 on 6/22/2020276391341 on 3/19/2021336871318 on 3/17/2022336871318 on 11/4/2022342949889 on 3/24/2023351183124 on 3/8/2024

No. Clients, Historic

200100020202021202220232024202599 on 3/19/202099 on 6/22/2020115 on 3/19/2021108 on 3/17/2022108 on 11/4/2022120 on 3/24/2023121 on 3/8/2024

Holdings

From latest 13F, filed July 10th, 2024 for period ending June 30th, 2024
Name Class Value $USD # Shares Private Fund
ACCENTURE PLC IRELAND SHS CLASS A 329K 1K
ALTRIA GROUP INC COM 5M 110K
AT&T INC COM 5M 276K
BANK NOVA SCOTIA HALIFAX COM 6M 128K
BANK AMERICA CORP COM 234K 6K
BRISTOL-MYERS SQUIBB CO COM 6M 136K
BRITISH AMERN TOB PLC SPONSORED ADR 5M 173K
CHEVRON CORP NEW COM 4M 25K
CISCO SYS INC COM 2M 52K
CME GROUP INC COM 7M 35K
COCA COLA CO COM 2M 37K
COLGATE PALMOLIVE CO COM 861K 9K
CVS HEALTH CORP COM 267K 5K
EMERSON ELEC CO COM 566K 5K
EXXON MOBIL CORP COM 6M 50K
FRANKLIN RESOURCES INC COM 2M 108K
GENUINE PARTS CO COM 3M 22K
HALEON PLC SPON ADS 2M 231K
INTERNATIONAL BUSINESS MACHS COM 2M 11K
ISHARES TR CORE HIGH DV ETF 3M 32K
JOHNSON & JOHNSON COM 1M 10K
JPMORGAN CHASE & CO. COM 276K 1K
KELLANOVA COM 507K 9K
LOCKHEED MARTIN CORP COM 905K 2K
MCDONALDS CORP COM 2M 9K
MICROSOFT CORP COM 12M 28K
NOVO-NORDISK A S ADR 203K 1K
PFIZER INC COM 7M 257K
PHILIP MORRIS INTL INC COM 8M 84K
PINNACLE WEST CAP CORP COM 6M 84K
PRICE T ROWE GROUP INC COM 7M 65K
PROCTER AND GAMBLE CO COM 1M 9K
PUBLIC SVC ENTERPRISE GRP IN COM 500K 7K
QUALCOMM INC COM 5M 27K
SANOFI SPONSORED ADR 1M 23K
SCHWAB STRATEGIC TR US DIVIDEND EQ 137M 2M
SOLVENTUM CORP COM SHS 911K 17K
SOUTHERN CO COM 427K 6K
SPDR SER TR PRTFLO S&P500 HI 8M 191K
TJX COS INC NEW COM 457K 4K
TORONTO DOMINION BK ONT COM NEW 6M 112K
UNITED PARCEL SERVICE INC CL B 6M 47K
US BANCORP DEL COM NEW 2M 56K
VANGUARD WHITEHALL FDS HIGH DIV YLD 3M 25K
VANGUARD INDEX FDS REAL ESTATE ETF 414K 5K
VERIZON COMMUNICATIONS INC COM 10M 243K
VIATRIS INC COM 279K 26K
WARNER BROS DISCOVERY INC COM SER A 499K 67K
WEC ENERGY GROUP INC COM 7M 87K