BRAND ASSET MANAGEMENT GROUP, INC.

Adviser information for BRAND ASSET MANAGEMENT GROUP, INC. last updated from Form ADV on March 19th, 2024. Select data displayed; additional Form ADV, Form D, Form 13F and other data is available from the Fincoded API.

Advisory Business

Type of Organization Corporation
Fiscal Year End DECEMBER
Legal Location Missouri, United States

Employees

Total Number of Employees 19
Investment Advisory/Research 10
Registered Broker-Dealer Representatives 0
Registered State Investment Advisers 10
Licensed Agents of an Insurance Company 0
No. of Firms/People that Solicit Clients 1

RAUM

Provides Management of Securities Portfolios Yes
Type Accounts RAUM
Discretionary 1,514 $795.6M
Non-Discretionary 17 $38.4M
Total 1,531 $834.0M

Clients

Type Number RAUM
Individuals 237 $344.0M
HNW Individuals 67 $446.4M
Banking or thrift institutions 0 $0
Investment companies 0 $0
Business development companies 0 $0
Pooled investment vehicles 0 $0
Pension and profit sharing plans <5 $19.2M
Charitable organizations <5 $5.5M
State or municipal gov entities 0 $0
Other investment advisers 0 $0
Insurance companies 0 $0
Sovereign wealth funds and foreign official institutions 0 $0
Corporations or other businesses <5 $19.0M
Other 0 $0
Type Number
No. of Non-RAUM Clients 0
No. of Non-U.S. Clients 0
No. of Financial Planning Clients 251-500

Services

Advisory Services Financial planningPortfolio management for individuals and/or small businessesPortfolio management for businesses or institutional clientsPension consulting servicesSelection of other advisers (including private fund managers)
Compensation % of AUMFixed fees

Identifiers

SEC RIA File Number 801-41031
SEC ERA File Number 801-41031
SEC CIK Numbers 1748766
SEC CRD Numbers 106162
Legal Entity Identifier None

Principal Office

16090 SWINGLEY RIDGE ROAD
STE 620
CHESTERFIELD
MO
United States
Monday - Friday, 9:00 TO 5:00
Tel: 636-532-7333, Fax: 636-532-2551

Chief Compliance Officer

SARA E. SMITH
OPERATIONS SPECIALIST
16090 SWINGLEY RIDGE ROAD
SUITE 620
CHESTERFIELD
MO
United States
Tel: 636-532-7333
Fax: 636-532-2551
(Full email address available in API data)

Industry Affiliates

None

Private Funds

Name Type Assets $USD Min Investment $USD No. Owners
None

Control Persons

Name Type Entity Title Since Ownership
BRAND, TODD, HARRIS Individual PRESIDENT 01/2001 < 5%
DANIELS, PHILLIP, ANDREW Individual EXECUTIVE VICE PRESIDENT 04/2009 10-25%
TODD H. BRAND REVOCABLE TRUST Domestic Entity TODD H. BRAND, TRUSTEE 01/2004 10-25%
BRAND DYNASTY TRUST Domestic Entity TODD H BRAND, TRUSTEE 01/2004 50-75%
BRAND, TODD, HARRIS Individual BRAND DYNASTY TRUST TRUSTEE 01/2004 > 75%
BRAND, TODD, HARRIS Individual TODD H. BRAND REVOCABLE TRUST TRUSTEE 03/2004 > 75%
SMITH, SARA, E. Individual CCO 12/2019 < 5%
EGART, TIMOTHY, C Individual OWNER 02/2022 5-10%
GREEN, RYAN, CHRISTOPHER Individual OWNER 02/2022 5-10%

No. Employees, Historic

2010020192020202120222023202420257 on 4/4/20197 on 4/5/20197 on 8/1/20197 on 10/18/20197 on 1/16/20207 on 1/31/20207 on 1/31/202014 on 3/6/202014 on 3/6/202014 on 3/6/202014 on 5/29/202014 on 6/16/202014 on 9/18/202014 on 10/7/202015 on 10/14/202016 on 3/22/202116 on 5/7/202116 on 6/2/202116 on 7/13/202116 on 3/9/202216 on 4/27/202216 on 8/2/202216 on 1/3/202316 on 1/3/202320 on 3/9/202320 on 7/27/202320 on 8/14/202320 on 12/21/202320 on 1/26/202419 on 2/29/202419 on 3/19/2024

RAUM, Historic

900M450M02019202020212022202320242025531743915 on 4/4/2019531743915 on 4/5/2019531743915 on 8/1/2019531743915 on 10/18/2019531743915 on 1/16/2020531743915 on 1/31/2020531743915 on 1/31/2020638843708 on 3/6/2020638843708 on 3/6/2020638843708 on 3/6/2020638843708 on 5/29/2020638843708 on 6/16/2020638843708 on 9/18/2020638843708 on 10/7/2020638843708 on 10/14/2020707599236 on 3/22/2021707599236 on 5/7/2021707599236 on 6/2/2021707599236 on 7/13/2021858933637 on 3/9/2022858933637 on 4/27/2022858933637 on 8/2/2022858933637 on 1/3/2023858933637 on 1/3/2023717939960 on 3/9/2023717939960 on 7/27/2023717939960 on 8/14/2023717939960 on 12/21/2023717939960 on 1/26/2024833986290 on 2/29/2024833986290 on 3/19/2024

No. Clients, Historic

40020002019202020212022202320242025172 on 4/4/2019172 on 4/5/2019172 on 8/1/2019172 on 10/18/2019172 on 1/16/2020172 on 1/31/2020172 on 1/31/2020188 on 3/6/2020188 on 3/6/2020188 on 3/6/2020188 on 5/29/2020188 on 6/16/2020188 on 9/18/2020188 on 10/7/2020188 on 10/14/2020199 on 3/22/2021199 on 5/7/2021199 on 6/2/2021199 on 7/13/2021221 on 3/9/2022221 on 4/27/2022221 on 8/2/2022221 on 1/3/2023221 on 1/3/2023271 on 3/9/2023271 on 7/27/2023271 on 8/14/2023271 on 12/21/2023271 on 1/26/2024304 on 2/29/2024304 on 3/19/2024

Holdings

From latest 13F, filed July 19th, 2024 for period ending June 30th, 2024
Name Class Value $USD # Shares Private Fund
ALPHABET INC CAP STK CL A 213K 1K
AMAZON COM INC COM 499K 3K
APPLE INC COM 1M 7K
ASML HOLDING N V N Y REGISTRY SHS 237K 232
BERKSHIRE HATHAWAY INC DEL CL B NEW 468K 1K
BROADCOM INC COM 202K 126
COLUMBIA ETF TR II EM CORE EX ETF 649K 20K
CROWDSTRIKE HLDGS INC CL A 235K 612
DIMENSIONAL ETF TRUST INTERNATNAL VAL 290K 8K
FIDELITY COVINGTON TRUST BLUE CHIP GRWTH 258K 6K
INTERNATIONAL BUSINESS MACHS COM 275K 2K
INVESCO EXCH TRADED FD TR II NASDAQ 100 ETF 868K 4K
INVESCO EXCHANGE TRADED FD T S&P MDCP QUALITY 289K 3K
INVESCO QQQ TR UNIT SER 1 567K 1K
ISHARES INC CORE MSCI EMKT 25M 469K
ISHARES TR CORE MSCI EAFE 280K 4K
ISHARES TR CORE S&P MCP ETF 24M 405K
ISHARES TR CORE S&P SCP ETF 279K 3K
ISHARES TR CORE S&P500 ETF 5M 10K
ISHARES TR EAFE SML CP ETF 19M 306K
ISHARES TR JPMORGAN USD EMG 386K 4K
ISHARES TR MICRO-CAP ETF 544K 5K
ISHARES TR MORNINGSTAR GRWT 3M 36K
ISHARES TR MORNINGSTAR VALU 1M 14K
ISHARES TR MORNINGSTR US EQ 4M 56K
ISHARES TR MRGSTR MD CP ETF 3M 36K
ISHARES TR MRGSTR MD CP GRW 254K 4K
ISHARES TR MRGSTR SM CP ETF 2M 31K
ISHARES TR MSCI ACWI ETF 293K 3K
ISHARES TR MSCI EAFE ETF 527K 7K
ISHARES TR MSCI EMG MKT ETF 841K 20K
ISHARES TR RUS 1000 ETF 2M 7K
ISHARES TR RUS 1000 GRW ETF 13M 35K
ISHARES TR RUS 1000 VAL ETF 5M 30K
ISHARES TR RUS MID CAP ETF 482K 6K
ISHARES TR RUSSELL 2000 ETF 1M 7K
ISHARES TR S&P 500 GRWT ETF 269K 3K
JPMORGAN CHASE & CO. COM 470K 2K
MICROSOFT CORP COM 2M 3K
NVIDIA CORPORATION COM 1M 11K
PALANTIR TECHNOLOGIES INC CL A 2M 80K
PEPSICO INC COM 389K 2K
PROCTER AND GAMBLE CO COM 633K 4K
SCHWAB STRATEGIC TR EMRG MKTEQ ETF 8M 302K
SCHWAB STRATEGIC TR INTL EQTY ETF 10M 272K
SCHWAB STRATEGIC TR INTL SCEQT ETF 7M 184K
SCHWAB STRATEGIC TR US AGGREGATE B 642K 14K
SCHWAB STRATEGIC TR US LCAP GR ETF 3M 31K
SCHWAB STRATEGIC TR US LCAP VA ETF 7M 92K
SCHWAB STRATEGIC TR US LRG CAP ETF 8M 127K
SCHWAB STRATEGIC TR US MID-CAP ETF 8M 98K
SCHWAB STRATEGIC TR US REIT ETF 234K 12K
SCHWAB STRATEGIC TR US SML CAP ETF 5M 107K
SELECT SECTOR SPDR TR SBI CONS STPLS 230K 3K
SPDR INDEX SHS FDS DJ GLB RL ES ETF 807K 19K
SPDR INDEX SHS FDS S&P INTL SMLCP 614K 19K
SPDR S&P 500 ETF TR TR UNIT 2M 4K
SPDR S&P MIDCAP 400 ETF TR UTSER1 S&PDCRP 377K 705
UNITEDHEALTH GROUP INC COM 2M 3K
VANECK ETF TRUST SEMICONDUCTR ETF 284K 1K
VANECK ETF TRUST VANECK SHRT MUNI 178K 10K
VANGUARD BD INDEX FDS SHORT TRM BOND 751K 10K
VANGUARD BD INDEX FDS TOTAL BND MRKT 268K 4K
VANGUARD INDEX FDS GROWTH ETF 303K 809
VANGUARD INDEX FDS MID CAP ETF 12M 50K
VANGUARD INDEX FDS S&P 500 ETF SHS 1M 2K
VANGUARD INDEX FDS SM CP VAL ETF 979K 5K
VANGUARD INDEX FDS SMALL CP ETF 3M 13K
VANGUARD INTL EQUITY INDEX F ALLWRLD EX US 714K 12K
VANGUARD INTL EQUITY INDEX F FTSE EMR MKT ETF 2M 50K
VANGUARD INTL EQUITY INDEX F FTSE EUROPE ETF 271K 4K
VANGUARD INTL EQUITY INDEX F FTSE SMCAP ETF 468K 4K
VANGUARD INTL EQUITY INDEX F TT WRLD ST ETF 1M 11K
VANGUARD MALVERN FDS STRM INFPROIDX 305K 6K
VANGUARD MUN BD FDS TAX EXEMPT BD 436K 9K
VANGUARD SCOTTSDALE FDS VNG RUS1000GRW 13M 143K
VANGUARD SCOTTSDALE FDS VNG RUS1000VAL 8M 107K
VANGUARD SCOTTSDALE FDS VNG RUS2000IDX 207K 3K
VANGUARD TAX-MANAGED FDS VAN FTSE DEV MKT 738K 15K
VANGUARD WORLD FD MEGA CAP INDEX 3M 14K