AFFINITY INVESTMENT ADVISORS, LLC

Adviser information for AFFINITY INVESTMENT ADVISORS, LLC last updated from Form ADV on March 27th, 2024. Select data displayed; additional Form ADV, Form D, Form 13F and other data is available from the Fincoded API.

Advisory Business

Type of Organization Limited Liability Company
Fiscal Year End DECEMBER
Legal Location California, United States

Employees

Total Number of Employees 8
Investment Advisory/Research 6
Registered Broker-Dealer Representatives 0
Registered State Investment Advisers 2
Licensed Agents of an Insurance Company 0
No. of Firms/People that Solicit Clients 0

RAUM

Provides Management of Securities Portfolios Yes
Type Accounts RAUM
Discretionary 76 $935.5M
Non-Discretionary 1 $2.6M
Total 77 $938.1M

Clients

Type Number RAUM
Individuals 45 $17.2M
HNW Individuals 7 $12.1M
Banking or thrift institutions 0 $0
Investment companies 1 $28.7M
Business development companies 0 $0
Pooled investment vehicles 0 $0
Pension and profit sharing plans 9 $51.0M
Charitable organizations 5 $18.7M
State or municipal gov entities <5 $40.1M
Other investment advisers <5 $768.8M
Insurance companies 0 $0
Sovereign wealth funds and foreign official institutions 0 $0
Corporations or other businesses 7 $1.6M
Other 0 $0
Type Number
No. of Non-RAUM Clients 5
No. of Non-U.S. Clients 0
No. of Financial Planning Clients 0

Services

Advisory Services Portfolio management for individuals and/or small businessesPortfolio management for investment companiesPortfolio management for businesses or institutional clientsSelection of other advisers (including private fund managers)MODEL PORTFOLIO RECOMMENDATIONS
Compensation % of AUMFixed fees

Wrap Fee Program

Offers Wrap Fee Program Yes
Acting As RAUM
Sponsor 0
Portfolio Manager 40.2M
Both for Same 0
Portfolio Manager to Program Sponsor
NETWORK WELLS FARGO
MANAGER SELECT LPL FINANCIAL SERVICES
MAC CROWELL WEEDON/DA DAVIDSON
IMS MORGAN STANLEY
OSM RAYMOND JAMES

Identifiers

SEC RIA File Number 801-42015
SEC ERA File Number 801-42015
SEC CIK Numbers 1520601
SEC CRD Numbers 108278
Legal Entity Identifier 54930091S3HLMLL2VG47

Principal Office

5140 BIRCH STREET
SUITE 300
NEWPORT BEACH
CA
United States
Monday - Friday, 7:00-5:30
Tel: 949-660-6373, Fax: 949-251-5666

Chief Compliance Officer

JOSHUA KATZ
MANAGER OF INVESTMENT OPERATIONS
5140 BIRCH STREET
SUITE 300
NEWPORT BEACH
CA
United States
Tel: 949-251-2354
Fax: 949-251-5666
(Full email address available in API data)

Regulatory Contact

ELIZABETH COPE
THIRD PARTY CONSULTANT
P.O BOX 8178
MEDFORD
OR
United States
Tel: (541) 227-2336
(Full email address available in API data)

Industry Affiliates

None

Private Funds

Name Type Assets $USD Min Investment $USD No. Owners
None

Control Persons

Name Type Entity Title Since Ownership
LAI, GREGORY, ROBERT Individual CEO/MEMBER 07/1992 > 75%
KATZ, JOSHUA, NMN Individual CHIEF COMPLIANCE OFFICER, MANAGER OF INVESTMENT OPERATIONS 01/2020 < 5%
LAI FAMILY TRUST Domestic Entity MEMBER 06/2020 < 5%
LAI, GREGORY, ROBERT Individual LAI FAMILY TRUST TRUSTEE 06/2020
Lai, Cindy, Fong Individual LAI FAMILY TRUST TRUSTEE 06/2020

No. Employees, Historic

20100201920202021202220232024202512 on 4/12/201912 on 2/6/20209 on 3/26/20209 on 6/16/20209 on 7/2/20209 on 10/15/202010 on 3/31/202110 on 8/10/202110 on 9/24/202110 on 11/11/202110 on 3/28/202210 on 10/21/20229 on 3/30/20238 on 3/27/2024

RAUM, Historic

2B1B02019202020212022202320242025706152275 on 4/12/2019706152275 on 2/6/2020334834229 on 3/26/2020334834229 on 6/16/2020334834229 on 7/2/2020334834229 on 10/15/20201065644137 on 3/31/20211065644137 on 8/10/20211065644137 on 9/24/20211065644137 on 11/11/2021976863183 on 3/28/2022976863183 on 10/21/20221143549496 on 3/30/2023938131907 on 3/27/2024

No. Clients, Historic

20010002019202020212022202320242025170 on 4/12/2019170 on 2/6/2020122 on 3/26/2020122 on 6/16/2020122 on 7/2/2020122 on 10/15/2020112 on 3/31/2021112 on 8/10/2021112 on 9/24/2021112 on 11/11/202199 on 3/28/202299 on 10/21/202298 on 3/30/202377 on 3/27/2024

Holdings

From latest 13F, filed August 13th, 2024 for period ending June 30th, 2024
Name Class Value $USD # Shares Private Fund
ABBVIE INC COM 2M 13K
ALBERTSONS COS INC COMMON STOCK 243K 12K
ALLSTATE CORP COM 454K 3K
ALPHABET INC CAP STK CL A 2M 11K
ALTRIA GROUP INC COM 2M 40K
AMDOCS LTD SHS 569K 7K
AMERICAN ELEC PWR CO INC COM 875K 10K
AMERIPRISE FINL INC COM 2M 5K
AMGEN INC COM 2M 5K
APPLE INC COM 4M 17K
APPLIED MATLS INC COM 2M 8K
APPLOVIN CORP COM CL A 680K 8K
ARCH CAP GROUP LTD ORD 947K 9K
AT&T INC COM 779K 41K
AUTOZONE INC COM 800K 270
BANK AMERICA CORP COM 3M 83K
BANK NEW YORK MELLON CORP COM 973K 16K
BATH & BODY WORKS INC COM 488K 13K
BERKSHIRE HATHAWAY INC DEL CL B NEW 377K 927
BEST BUY INC COM 2M 21K
BLACKROCK INC COM 968K 1K
BRISTOL-MYERS SQUIBB CO COM 751K 18K
BROADCOM INC COM 2M 1K
BUILDERS FIRSTSOURCE INC COM 402K 3K
CARDINAL HEALTH INC COM 503K 5K
CARRIER GLOBAL CORPORATION COM 333K 5K
CATERPILLAR INC COM 2M 7K
CELANESE CORP DEL COM 341K 3K
CENCORA INC COM 469K 2K
CENTENE CORP DEL COM 712K 11K
CHEVRON CORP NEW COM 294K 2K
CISCO SYS INC COM 805K 17K
CITIGROUP INC COM NEW 806K 13K
COGNIZANT TECHNOLOGY SOLUTIO CL A 587K 9K
COMCAST CORP NEW CL A 2M 47K
CONSOLIDATED EDISON INC COM 622K 7K
CONSTELLATION ENERGY CORP COM 947K 5K
CORE & MAIN INC CL A 235K 5K
CUMMINS INC COM 692K 3K
CVS HEALTH CORP COM 1M 25K
DARDEN RESTAURANTS INC COM 1M 8K
DELL TECHNOLOGIES INC CL C 2M 14K
DELTA AIR LINES INC DEL COM NEW 2M 46K
DIAMONDBACK ENERGY INC COM 251K 1K
DICKS SPORTING GOODS INC COM 1M 7K
DOCUSIGN INC COM 541K 10K
EASTMAN CHEM CO COM 343K 4K
EBAY INC. COM 632K 12K
ELEVANCE HEALTH INC COM 634K 1K
EPR PPTYS COM SH BEN INT 345K 8K
EQUINIX INC COM 393K 520
EXELON CORP COM 666K 19K
EXXON MOBIL CORP COM 4M 31K
FIRST CTZNS BANCSHARES INC N CL A 1M 698
FORD MTR CO DEL COM 388K 31K
GENERAL DYNAMICS CORP COM 551K 2K
GILEAD SCIENCES INC COM 1M 20K
GOLDMAN SACHS GROUP INC COM 2M 4K
HARTFORD FINL SVCS GROUP INC COM 260K 3K
HCA HEALTHCARE INC COM 277K 862
HOST HOTELS & RESORTS INC COM 1M 78K
HP INC COM 2M 45K
INTERNATIONAL BUSINESS MACHS COM 3M 16K
ISHARES TR CORE US AGGBD ET 1M 12K
JABIL INC COM 680K 6K
JOHNSON & JOHNSON COM 768K 5K
JOHNSON CTLS INTL PLC SHS 259K 4K
JPMORGAN CHASE & CO. COM 5M 27K
KRAFT HEINZ CO COM 1M 33K
KROGER CO COM 987K 20K
LAM RESEARCH CORP COM 855K 803
LEAR CORP COM NEW 309K 3K
LOWES COS INC COM 661K 3K
MARATHON PETE CORP COM 1M 7K
MCKESSON CORP COM 623K 1K
MERCK & CO INC COM 3M 24K
META PLATFORMS INC CL A 3M 6K
METLIFE INC COM 1M 15K
MGM RESORTS INTERNATIONAL COM 201K 5K
MICROSOFT CORP COM 5M 10K
MOLSON COORS BEVERAGE CO CL B 469K 9K
MONDELEZ INTL INC CL A 500K 8K
MORGAN STANLEY COM NEW 654K 7K
NETAPP INC COM 1M 9K
NRG ENERGY INC COM NEW 307K 4K
NUCOR CORP COM 1M 7K
NVIDIA CORPORATION COM 2M 15K
OMNICOM GROUP INC COM 396K 4K
ORACLE CORP COM 868K 6K
PACCAR INC COM 2M 17K
PACKAGING CORP AMER COM 417K 2K
PARKER-HANNIFIN CORP COM 302K 597
PHILIP MORRIS INTL INC COM 1M 11K
PHILLIPS 66 COM 677K 5K
PPG INDS INC COM 466K 4K
PPL CORP COM 1M 40K
PRICE T ROWE GROUP INC COM 301K 3K
PULTE GROUP INC COM 1M 13K
QUALCOMM INC COM 2M 10K
ROYAL CARIBBEAN GROUP COM 811K 5K
RTX CORPORATION COM 385K 4K
SIMON PPTY GROUP INC NEW COM 2M 12K
SS&C TECHNOLOGIES HLDGS INC COM 596K 10K
STEEL DYNAMICS INC COM 331K 3K
SYNCHRONY FINANCIAL COM 341K 7K
TAPESTRY INC COM 1M 31K
TARGET CORP COM 677K 5K
TEVA PHARMACEUTICAL INDS LTD SPONSORED ADS 263K 16K
THE CIGNA GROUP COM 1M 4K
UNITED RENTALS INC COM 3M 4K
UNITEDHEALTH GROUP INC COM 3M 5K
UNUM GROUP COM 1M 23K
US BANCORP DEL COM NEW 413K 10K
VALERO ENERGY CORP COM 2M 13K
VERIZON COMMUNICATIONS INC COM 2M 41K
VIATRIS INC COM 275K 26K
VISTRA CORP COM 202K 2K
WALGREENS BOOTS ALLIANCE INC COM 175K 14K
WELLS FARGO CO NEW COM 1M 20K
WILLIAMS SONOMA INC COM 744K 3K