Hedge Fund Database

ESSENTIAL PLANNING, LLC

Adviser information for ESSENTIAL PLANNING, LLC last updated from Form ADV on March 31st, 2024. Select data displayed; additional Form ADV, Form D, Form 13F and other data is available from the Fincoded API.

Advisory Business

Type of Organization Limited Liability Company
Fiscal Year End DECEMBER
Legal Location New Hampshire, United States

Employees

Total Number of Employees 9
Investment Advisory/Research 3
Registered Broker-Dealer Representatives 2
Registered State Investment Advisers 3
Licensed Agents of an Insurance Company 3
No. of Firms/People that Solicit Clients 0

RAUM

Provides Management of Securities Portfolios Yes
Type Accounts RAUM
Discretionary 1,676 $378.6M
Non-Discretionary 0 $0
Total 1,676 $378.6M

Clients

Type Number RAUM
Individuals 341 $180.2M
HNW Individuals 172 $198.4M
Banking or thrift institutions 0 $0
Investment companies 0 $0
Business development companies 0 $0
Pooled investment vehicles 0 $0
Pension and profit sharing plans 0 $0
Charitable organizations 0 $0
State or municipal gov entities 0 $0
Other investment advisers 0 $0
Insurance companies 0 $0
Sovereign wealth funds and foreign official institutions 0 $0
Corporations or other businesses 0 $0
Other 0 $0
Type Number
No. of Non-RAUM Clients 31
No. of Non-U.S. Clients 0
No. of Financial Planning Clients 500

Services

Advisory Services Financial planningPortfolio management for individuals and/or small businessesSelection of other advisers (including private fund managers)
Compensation % of AUMHourly chargesFixed fees

Identifiers

SEC RIA File Number 801-51363
SEC ERA File Number 801-51363
SEC CIK Numbers 1949824
SEC CRD Numbers 106651
Legal Entity Identifier None

Principal Office

500 MARKET STREET, UNIT 1D
PORTSMOUTH
NH
United States
Monday - Friday, 8:30 A.M. TO 5:00
Tel: 603-427-5164, Fax: 603-427-5170

Websites

www.essential-planning.com www.linkedin.com/company/essential-planning-llc www.youtube.com/channel/ucrmalo-402zc6hediugm6ba vimeo.com/user82779148

Chief Compliance Officer

ANDREW C. LORD
OWNER/PROPRIETOR
500 MARKET STREET, UNIT 1D
PORTSMOUTH
NH
United States
Tel: 6034275164
Fax: 6034275170
(Full email address available in API data)

Regulatory Contact

HUNTER CT LORD
INVESTMENT ADVISOR REPRESENTATIVE
500 MARKET STREET, UNIT 1D
PORTSMOUTH
NH
United States
Tel: 6034275164
Fax: 6034275170
(Full email address available in API data)

Industry Affiliates

None

Private Funds

Name Type Assets $USD Min Investment $USD No. Owners
None

Control Persons

Name Type Entity Title Since Ownership
LORD, ANDREW, CHARLES Individual – MEMBER, CHIEF COMPLIANCE OFFICER 01/1984 > 75%

No. Employees, Historic

105020192020202120222023202420258 on 4/15/20199 on 3/31/20209 on 6/30/20209 on 7/15/20207 on 3/31/20217 on 7/21/20217 on 3/15/20227 on 4/27/20227 on 10/14/20229 on 3/31/20239 on 3/31/2024

RAUM, Historic

400M200M02019202020212022202320242025178682885 on 4/15/2019226967018 on 3/31/2020226967018 on 6/30/2020226356240 on 7/15/2020275391880 on 3/31/2021275391880 on 7/21/2021332578207 on 3/15/2022332578207 on 4/27/2022332578207 on 10/14/2022310367487 on 3/31/2023378634000 on 3/31/2024

No. Clients, Historic

60030002019202020212022202320242025375 on 4/15/2019439 on 3/31/2020439 on 6/30/2020460 on 7/15/2020524 on 3/31/2021524 on 7/21/2021455 on 3/15/2022455 on 4/27/2022455 on 10/14/2022488 on 3/31/2023513 on 3/31/2024

Holdings

From latest 13F, filed August 14th, 2024 for period ending June 30th, 2024
Name Class Value $USD # Shares Private Fund
ALPHABET INC CAP STK CL A 644K 4K –
AMAZON COM INC COM 297K 2K –
APPLE INC COM 2M 8K –
AT&T INC COM 224K 12K –
BERKSHIRE HATHAWAY INC DEL CL B NEW 1M 3K –
DIMENSIONAL ETF TRUST CORE FIXED INCOM 8M 197K –
DIMENSIONAL ETF TRUST EMGR CRE EQT MNG 6M 239K –
DIMENSIONAL ETF TRUST INTL CORE EQT MK 15M 498K –
DIMENSIONAL ETF TRUST SHORT DURATION F 3M 58K –
DIMENSIONAL ETF TRUST US CORE EQT MKT 46M 1M –
DIMENSIONAL ETF TRUST US CORE EQUITY 2 1M 44K –
DIMENSIONAL ETF TRUST US EQUITY ETF 485K 8K –
DIMENSIONAL ETF TRUST US MKTWIDE VALUE 236K 6K –
DIMENSIONAL ETF TRUST US REAL ESTATE E 252K 11K –
DIMENSIONAL ETF TRUST US SMALL CAP VAL 446K 16K –
DIMENSIONAL ETF TRUST WORLD EX US CORE 227K 9K –
DOUBLELINE ETF TRUST OPPORTUNISTIC BD 1M 30K –
ELI LILLY & CO COM 11M 12K –
EXXON MOBIL CORP COM 205K 2K –
FIDELITY COVINGTON TRUST MSCI RL EST ETF 3M 126K –
GOLDMAN SACHS GROUP INC COM 226K 500 –
HONEYWELL INTL INC COM 378K 2K –
INVESCO EXCHANGE TRADED FD T S&P500 EQL WGT 329K 2K –
ISHARES TR 1 3 YR TREAS BD 4M 49K –
ISHARES TR CORE MSCI TOTAL 700K 10K –
ISHARES TR CORE S&P500 ETF 6M 10K –
ISHARES TR CORE TOTAL USD 1M 25K –
ISHARES TR CORE US AGGBD ET 226K 2K –
ISHARES TR ESG ADV TTL USD 577K 14K –
ISHARES TR IBONDS 24 TRM TS 5M 222K –
ISHARES TR IBONDS 25 TRM TS 3M 132K –
ISHARES TR IBONDS 26 TRM TS 1M 55K –
ISHARES TR IBONDS 27 TRM TS 290K 13K –
ISHARES TR MBS ETF 5M 51K –
ISHARES TR MSCI KLD400 SOC 406K 4K –
ISHARES TR RUS MID CAP ETF 203K 3K –
ISHARES TR S&P SML 600 GWT 445K 3K –
ISHARES TR SHRT NAT MUN ETF 273K 3K –
JPMORGAN CHASE & CO. COM 263K 1K –
LOWES COS INC COM 566K 3K –
MICROSOFT CORP COM 2M 4K –
NVIDIA CORPORATION COM 748K 6K –
PIMCO ETF TR 1-5 US TIP IDX 1M 26K –
PIMCO ETF TR ACTIVE BD ETF 4M 40K –
PIMCO ETF TR ENHAN SHRT MA AC 853K 8K –
SHARPS TECHNOLOGY INC COMMON STOCK 39K 163K –
TRANE TECHNOLOGIES PLC SHS 243K 738 –
VANGUARD BD INDEX FDS SHORT TRM BOND 6M 72K –
VANGUARD BD INDEX FDS TOTAL BND MRKT 49M 674K –
VANGUARD CHARLOTTE FDS TOTAL INT BD ETF 466K 10K –
VANGUARD INDEX FDS GROWTH ETF 209K 559 –
VANGUARD INDEX FDS S&P 500 ETF SHS 646K 1K –
VANGUARD INDEX FDS SMALL CP ETF 322K 1K –
VANGUARD INDEX FDS SML CP GRW ETF 4M 18K –
VANGUARD INDEX FDS TOTAL STK MKT 14M 52K –
VANGUARD INTL EQUITY INDEX F FTSE EMR MKT ETF 297K 7K –
VANGUARD MALVERN FDS STRM INFPROIDX 5M 106K –
VANGUARD SCOTTSDALE FDS MTG-BKD SECS ETF 1M 28K –
VANGUARD SCOTTSDALE FDS SHORT TERM TREAS 436K 8K –
VANGUARD SCOTTSDALE FDS SHRT TRM CORP BD 702K 9K –
VANGUARD SPECIALIZED FUNDS DIV APP ETF 589K 3K –
VANGUARD STAR FDS VG TL INTL STK F 813K 13K –
VANGUARD WORLD FD CONSUM STP ETF 264K 1K –
VANGUARD WORLD FD ESG US CORP BD 399K 6K –
VANGUARD WORLD FD ESG US STK ETF 403K 4K –
VANGUARD WORLD FD HEALTH CAR ETF 629K 2K –
WALMART INC COM 586K 9K –
WISDOMTREE TR US LARGECAP FUND 717K 13K –
WISDOMTREE TR US SMALLCAP FUND 425K 9K –
WISDOMTREE TR US TOTAL DIVIDND 333K 5K –
WORKDAY INC CL A 387K 2K –