PRUDENTIAL FINANCIAL PLANNING SERVICES

PRUCO SECURITIES, LLC Legal Name

Adviser information for PRUDENTIAL FINANCIAL PLANNING SERVICES last updated from Form ADV on March 29th, 2024. Select data displayed; additional Form ADV, Form D, Form 13F and other data is available from the Fincoded API.

Advisory Business

Type of Organization Limited Liability Company
Fiscal Year End DECEMBER
Legal Location New Jersey, United States

Employees

Total Number of Employees 2700
Investment Advisory/Research 2700
Registered Broker-Dealer Representatives 2700
Registered State Investment Advisers 2700
Licensed Agents of an Insurance Company 2700
No. of Firms/People that Solicit Clients 1

RAUM

Provides Management of Securities Portfolios Yes
Type Accounts RAUM
Discretionary 10,222 $4.0B
Non-Discretionary 103,353 $12.4B
Total 113,575 $16.4B

Clients

Type Number RAUM
Individuals 109,269 $13.1B
HNW Individuals 1,191 $2.1B
Banking or thrift institutions 0 $0
Investment companies 0 $0
Business development companies 0 $0
Pooled investment vehicles 0 $0
Pension and profit sharing plans 0 $0
Charitable organizations 0 $0
State or municipal gov entities 0 $0
Other investment advisers 0 $0
Insurance companies 0 $0
Sovereign wealth funds and foreign official institutions 0 $0
Corporations or other businesses 285 $147.8M
Other 2,830 $1.1B
Type Number
No. of Non-RAUM Clients 2286
No. of Non-U.S. Clients 0
No. of Financial Planning Clients 2000

Services

Advisory Services Financial planningPortfolio management for individuals and/or small businessesPortfolio management for businesses or institutional clientsSelection of other advisers (including private fund managers)Educational seminars/workshops
Compensation % of AUMHourly chargesFixed fees
Other Business Activities Broker-dealerInsurance broker or agent

Wrap Fee Program

Offers Wrap Fee Program Yes
Acting As RAUM
Sponsor 7.2B
Portfolio Manager 0
Both for Same 9.2B
Portfolio Manager to Program Sponsor
PRUUMA PRUDENTIAL FINANCIAL PLANNING SERVICES
PRUCHOICE PRUDENTIAL FINANCIAL PLANNING SERVICES

Identifiers

SEC RIA File Number 801-52208
SEC ERA File Number 801-52208
SEC CIK Numbers 80887, 1455540
SEC CRD Numbers 5685
Legal Entity Identifier None

Principal Office

751 BROAD STREET
NEWARK
NJ
United States
Monday - Friday, 9:00 A.M. TO 5:00 P.M.
Tel: 800-235-7637, Fax: 855-308-4434

Websites

www.prudential.com/office/noca-noca www.prudential.com/office/trnl-trnl www.prudential.com/office/tx01-tx01 www.facebook.com/prudentialchalfont/ www.facebook.com/waypointpartnersny/ www.prudential.com/office/cmda-cmda www.prudential.com/office/detn-detn www.facebook.com/mid-atlantic-financial-group-112548377135020 www.facebook.com/trinityfais/ www.facebook.com/meadowlandfinancialgroupllc/ www.prudential.com/office/bmrh-bmrh www.prudential.com/office/mil6-mil6 www.prudential.com/office/phnw-phnw www.prudential.com/office/ranr-ranr www.prudential.com/office/alga-alga www.prudential.com/office/copa-copa www.prudential.com/office/lamr-lamr www.prudential.com www.facebook.com/prunewjersey/ www.facebook.com/park-cities-financial-advisory-107603907813184 www.facebook.com/empirecityfinancialgroup/ www.facebook.com/mfgfinancialgroup/ www.facebook.com/cambridge-financial-103757788065170 www.facebook.com/the-empire-city-financial-group-469612843613044 www.prudential.com/office/bxmt-bxmt www.prudential.com/office/sara-sara www.prudential.com/office/penn-penn www.facebook.com/wellman-oeser-financial-services-113478350069743/ www.prudential.com/office/ahil-ahil www.facebook.com/sestitofinancial/ www.facebook.com/kemblefinancialllc www.facebook.com/kettering-insurance-financial-group-106271764426123 www.facebook.com/parity-capital-financial-345731442268627/ www.prudential.com/office/nval-nval www.prudential.com/office/qbny-qbny www.prudential.com/office/char-char www.prudential.com/office/clm1-clm1 www.facebook.com/may-river-health-benefits-328283951392068 www.prudential.com/office/nack-nack www.facebook.com/greatersouthwestfinancial/ www.facebook.com/urash-brumagin-and-associates-417812668830056 www.prudential.com/office/alha-alha www.prudential.com/office/danv-danv www.prudential.com/office/ncny-ncny

Chief Compliance Officer

CONWAY KWANG-WEI LEE
VICE PRESIDENT AND CHIEF COMPLIANCE OFFICER
213 WASHINGTON STREET
NEWARK
NJ
United States
Tel: 973-367-7533
(Full email address available in API data)

Regulatory Contact

ANTHONY LAWRENCE MCELYNN
VICE PRESIDENT AND COMPLIANCE OFFICER
213 WASHINGTON STREET
NEWARK
NJ
United States
Tel: 973-802-3453
Fax: 973-367-8095
(Full email address available in API data)

Industry Affiliates

AST INVESTMENT SERVICES, INC. Other investment adviser, including financial plannersCommodity pool operator or commodity trading advisor
JENNISON ASSOCIATES Other investment adviser, including financial plannersCommodity pool operator or commodity trading advisorSponsor, GP, manager of pooled investment vehicles
PGIM INVESTMENTS LLC Other investment adviser, including financial plannersCommodity pool operator or commodity trading advisor
PGIM LIMITED Other investment adviser, including financial plannersSponsor, GP, manager of pooled investment vehicles
PGIM LUXEMBOURG S.A. Other investment adviser, including financial plannersSponsor, GP, manager of pooled investment vehicles
PGIM QUANTITATIVE SOLUTIONS Other investment adviser, including financial plannersCommodity pool operator or commodity trading advisor
PGIM REAL ESTATE (UK) LIMITED Other investment adviser, including financial plannersSponsor, GP, manager of pooled investment vehicles
PGIM, INC. Other investment adviser, including financial plannersCommodity pool operator or commodity trading advisorSponsor or syndicator of limited partnershipsSponsor, GP, manager of pooled investment vehicles
PRUCO LIFE INSURANCE COMPANY Insurance company or agency
PRUCO LIFE INSURANCE COMPANY OF NEW JERSEY Insurance company or agency
PRUDENTIAL ANNUITIES DISTRIBUTORS, INC Broker-dealer, municipal securities dealer, or gov securities broker or dealer
PRUDENTIAL INVESTMENT MANAGEMENT SERVICES LLC Broker-dealer, municipal securities dealer, or gov securities broker or dealer
PRUDENTIAL SELECT STRATEGIES LLC Other investment adviser, including financial planners
PRUDENTIAL TRUST COMPANY Commodity pool operator or commodity trading advisorTrust company
THE PRUDENTIAL INSURANCE COMPANY OF AMERICA Other investment adviser, including financial plannersInsurance company or agency

Private Funds

Name Type Assets $USD Min Investment $USD No. Owners
None

Control Persons

Name Type Entity Title Since Ownership
THE PRUDENTIAL INSURANCE COMPANY OF AMERICA Domestic Entity SOLE MEMBER 12/2000 > 75%
PRUDENTIAL FINANCIAL, INC. Domestic Entity THE PRUDENTIAL INSURANCE COMPANY OF AMERICA SOLE MEMBER 12/2001 > 75%
HYNES, PATRICK LIAM Individual ELECTED MANAGER 11/2018 < 5%
GAYLE, PETER CASEY Individual ELECTED MANAGER 07/2017 < 5%
FONTANO, ANTHONY MICHAEL Individual ELECTED MANAGER 07/2017 < 5%
HEARN, BRADFORD ONEIL Individual CHAIRMAN, ELECTED MANAGER 12/2018 < 5%
SMIT, ROBERT PHILIP Individual CHIEF FINANCIAL OFFICER, PRINCIPAL FINANCIAL OFFICER, CONTROLLER 02/2019 < 5%
BEGUN, ROBERT NMN Individual PRESIDENT, PRINCIPAL OPERATIONS OFFICER 01/2021 < 5%
FELICIANO, DEXTER MICHAEL Individual CHIEF OPERATING OFFICER, VICE PRESIDENT, ELECTED MANAGER 10/2019 < 5%
MORAN, JULIA ELLEN Individual CHIEF LEGAL OFFICER 09/2021 < 5%
FLORIO, KELLY NICOLE Individual ANTI-MONEY LAUNDERING OFFICER 12/2021 < 5%
LEE, CONWAY KWANG-WEI Individual CHIEF COMPLIANCE OFFICER 04/2022 < 5%
BUCKLEY, MOIRA MURPHY Individual ELECTED MANAGER 08/2023 < 5%

No. Employees, Historic

3,0001,500020192020202120222023202420252600 on 7/2/20192600 on 8/1/20192600 on 9/30/20192600 on 10/24/20192600 on 2/3/20202600 on 3/30/20202600 on 4/22/20202600 on 6/26/20202600 on 8/11/20202600 on 9/2/20202600 on 9/11/20202600 on 2/1/20212600 on 2/10/20212600 on 2/11/20212600 on 3/31/20212600 on 5/19/20212600 on 7/7/20212600 on 8/31/20212600 on 9/27/20212600 on 12/8/20212600 on 12/13/20212600 on 1/3/20222600 on 2/18/20222600 on 3/31/20222600 on 4/8/20222600 on 5/9/20222600 on 5/10/20222600 on 7/7/20222600 on 7/26/20222600 on 8/29/20222600 on 11/23/20222600 on 11/30/20222600 on 12/12/20222600 on 12/16/20222600 on 3/6/20232500 on 3/31/20232500 on 10/3/20232500 on 12/15/20232500 on 1/8/20242700 on 3/29/2024

RAUM, Historic

20B10B020192020202120222023202420256544600186 on 7/2/20196544600186 on 8/1/20196544600186 on 9/30/20196544600186 on 10/24/20196544600186 on 2/3/20208719161494 on 3/30/20208719161494 on 4/22/20208719161494 on 6/26/20208719161494 on 8/11/20208719161494 on 9/2/20208719161494 on 9/11/20208719161494 on 2/1/20218719161494 on 2/10/20218719161494 on 2/11/202111235934987 on 3/31/202111235934987 on 5/19/202111235934987 on 7/7/202111235934987 on 8/31/202111235934987 on 9/27/202111235934987 on 12/8/202111235934987 on 12/13/202111235934987 on 1/3/202211235934987 on 2/18/202214969260900 on 3/31/202214969260900 on 4/8/202214969260900 on 5/9/202214969260900 on 5/10/202214969260900 on 7/7/202214969260900 on 7/26/202214969260900 on 8/29/202214969260900 on 11/23/202214969260900 on 11/30/202214969260900 on 12/12/202214969260900 on 12/16/202214969260900 on 3/6/202314029321422 on 3/31/202314029321422 on 10/3/202314029321422 on 12/15/202314029321422 on 1/8/202416378802331 on 3/29/2024

No. Clients, Historic

200,000100,0000201920202021202220232024202553064 on 7/2/201953064 on 8/1/201953064 on 9/30/201953064 on 10/24/201953064 on 2/3/202060796 on 3/30/202060796 on 4/22/202060796 on 6/26/202060796 on 8/11/202060796 on 9/2/202060796 on 9/11/202060796 on 2/1/202160796 on 2/10/202160796 on 2/11/202170757 on 3/31/202170757 on 5/19/202170757 on 7/7/202170757 on 8/31/202170757 on 9/27/202170757 on 12/8/202170757 on 12/13/202170757 on 1/3/202270757 on 2/18/202292200 on 3/31/202292200 on 4/8/202292200 on 5/9/202292200 on 5/10/202292200 on 7/7/202292200 on 7/26/202292200 on 8/29/202292200 on 11/23/202292200 on 11/30/202292200 on 12/12/202292200 on 12/16/202292200 on 3/6/2023106737 on 3/31/2023106737 on 10/3/2023106737 on 12/15/2023106737 on 1/8/2024113575 on 3/29/2024