Hedge Fund Database

STERLING FINANCIAL PLANNING INC

Adviser information for STERLING FINANCIAL PLANNING INC last updated from Form ADV on March 20th, 2024. Select data displayed; additional Form ADV, Form D, Form 13F and other data is available from the Fincoded API.

Advisory Business

Type of Organization Corporation
Fiscal Year End DECEMBER
Legal Location New Jersey, United States

Employees

Total Number of Employees 8
Investment Advisory/Research 7
Registered Broker-Dealer Representatives 0
Registered State Investment Advisers 7
Licensed Agents of an Insurance Company 1
No. of Firms/People that Solicit Clients 2

RAUM

Provides Management of Securities Portfolios Yes
Type Accounts RAUM
Discretionary 988 $405.0M
Non-Discretionary 587 $218.2M
Total 1,575 $623.2M

Clients

Type Number RAUM
Individuals 346 $130.4M
HNW Individuals 176 $477.3M
Banking or thrift institutions 0 $0
Investment companies 0 $0
Business development companies 0 $0
Pooled investment vehicles 0 $0
Pension and profit sharing plans <5 $3.0M
Charitable organizations 7 $9.1M
State or municipal gov entities 0 $0
Other investment advisers 0 $0
Insurance companies 0 $0
Sovereign wealth funds and foreign official institutions 0 $0
Corporations or other businesses 5 $3.5M
Other 0 $0
Type Number
No. of Non-RAUM Clients 5
No. of Non-U.S. Clients 0
No. of Financial Planning Clients 101-250

Services

Advisory Services Financial planningPortfolio management for individuals and/or small businessesPortfolio management for businesses or institutional clientsPension consulting servicesADVICE ON MATTERS NOT INVOLVING SECURITIES.
Compensation % of AUMHourly chargesFixed feesRETIREMENT PLAN CONSULTING -PERCENTAGE OF PLAN ASSETS

Identifiers

SEC RIA File Number 801-56025
SEC ERA File Number 801-56025
SEC CIK Numbers 1844278
SEC CRD Numbers 108664
Legal Entity Identifier None

Principal Office

60 BLUE HERON ROAD, SUITE 201
SPARTA
NJ
United States
Monday - Friday, 9 AM TO 5 PM
Tel: 973-729-1234, Fax: 973-729-8079

Websites

www.sterlingadvice.com www.linkedin.com/company/sterling-financial-group-nj

Chief Compliance Officer

NICHOLAS NICOLETTE
PRESIDENT
60 BLUE HERON ROAD
SUITE 201
SPARTA
NJ
United States
Tel: 973-729-1234
Fax: 973-729-8079
(Full email address available in API data)

Industry Affiliates

None

Private Funds

Name Type Assets $USD Min Investment $USD No. Owners
None

Control Persons

Name Type Entity Title Since Ownership
NICOLETTE, NICHOLAS, ANTHONY Individual – PRESIDENT AND CHIEF COMPLIANCE OFFICER 03/2022 25-50%
THOMAS, GLEN, ANDREW Individual – TREASURER 03/2022 10-25%
HANNUM, MATTHEW, JOSEPH Individual – SECRETARY 01/2019 25-50%
WEINER, ROSS, DAVID Individual – SHAREHOLDER 01/2019 10-25%

No. Employees, Historic

105020192020202120222023202420259 on 10/24/20198 on 3/17/20208 on 6/11/20208 on 10/21/20207 on 3/3/20217 on 3/4/20217 on 5/11/20217 on 5/12/20217 on 11/3/20217 on 3/13/20227 on 11/4/20226 on 3/16/20236 on 11/30/20238 on 3/20/2024

RAUM, Historic

700M350M02019202020212022202320242025422148585 on 10/24/2019468632525 on 3/17/2020468632525 on 6/11/2020468632525 on 10/21/2020540177990 on 3/3/2021540177990 on 3/4/2021540177990 on 5/11/2021540177990 on 5/12/2021540177990 on 11/3/2021621696758 on 3/13/2022621696758 on 11/4/2022549105901 on 3/16/2023549105901 on 11/30/2023623209769 on 3/20/2024

No. Clients, Historic

60030002019202020212022202320242025465 on 10/24/2019454 on 3/17/2020454 on 6/11/2020454 on 10/21/2020461 on 3/3/2021461 on 3/4/2021461 on 5/11/2021461 on 5/12/2021461 on 11/3/2021504 on 3/13/2022504 on 11/4/2022520 on 3/16/2023520 on 11/30/2023534 on 3/20/2024

Holdings

From latest 13F, filed July 30th, 2024 for period ending June 30th, 2024
Name Class Value $USD # Shares Private Fund
3M CO COM 475K 5K –
ABBVIE INC COM 361K 2K –
ALPHABET INC CAP STK CL A 495K 3K –
ALPHABET INC CAP STK CL C 347K 2K –
AMAZON COM INC COM 585K 3K –
APPLE INC COM 3M 15K –
BECTON DICKINSON & CO COM 923K 4K –
BERKSHIRE HATHAWAY INC DEL CL B NEW 934K 2K –
BLACKROCK ENHANCED EQUITY DI COM 113K 14K –
CARRIER GLOBAL CORPORATION COM 315K 5K –
CATERPILLAR INC COM 280K 841 –
CHEVRON CORP NEW COM 251K 2K –
COSTCO WHSL CORP NEW COM 1M 1K –
DEERE & CO COM 394K 1K –
DIMENSIONAL ETF TRUST EMERGING MKTS VA 4M 134K –
DIMENSIONAL ETF TRUST GLOBAL REAL EST 4M 151K –
DIMENSIONAL ETF TRUST INFLATION PROTE 4M 87K –
DIMENSIONAL ETF TRUST INTERNATNAL VAL 9M 258K –
DIMENSIONAL ETF TRUST INTL SMALL CAP E 323K 13K –
DIMENSIONAL ETF TRUST INTL SMALL CAP V 6M 221K –
DIMENSIONAL ETF TRUST US EQUITY ETF 496K 8K –
DIMENSIONAL ETF TRUST US LARGE CAP VAL 293K 10K –
DIMENSIONAL ETF TRUST US REAL ESTATE E 929K 42K –
DIMENSIONAL ETF TRUST US SMALL CAP VAL 5M 172K –
ELI LILLY & CO COM 764K 844 –
EXXON MOBIL CORP COM 999K 9K –
GENERAL DYNAMICS CORP COM 317K 1K –
GUINNESS ATKINSON FDS SMARTETFS DIVID 260K 9K –
HOME DEPOT INC COM 472K 1K –
INNOVATOR ETFS TRUST US EQT ACC 9 BFR 6M 209K –
INNOVATOR ETFS TRUST US EQT ULTRA BF 284K 8K –
INNOVATOR ETFS TRUST US EQTY PWR BUF 670K 17K –
INNOVATOR ETFS TRUST US EQUITY ACCELE 259K 8K –
INTERNATIONAL BUSINESS MACHS COM 381K 2K –
INVESCO EXCH TRADED FD TR II S&P INTL QULTY 235K 8K –
INVESCO EXCHANGE TRADED FD T FTSE RAFI 1000 1M 37K –
INVESCO EXCHANGE TRADED FD T FTSE RAFI 1500 559K 15K –
INVESCO EXCHANGE TRADED FD T S&P500 EQL WGT 528K 3K –
INVESCO QQQ TR UNIT SER 1 3M 7K –
ISHARES GOLD TR ISHARES NEW 14M 329K –
ISHARES TR CORE S&P MCP ETF 4M 73K –
ISHARES TR CORE S&P SCP ETF 1M 12K –
ISHARES TR CORE S&P500 ETF 7M 13K –
ISHARES TR EAFE GRWTH ETF 4M 40K –
ISHARES TR EAFE SML CP ETF 1M 21K –
ISHARES TR INTL SEL DIV ETF 3M 102K –
ISHARES TR JPMORGAN USD EMG 385K 4K –
ISHARES TR MSCI USA QLT FCT 264K 2K –
ISHARES TR NATIONAL MUN ETF 2M 18K –
ISHARES TR S&P 500 GRWT ETF 15M 158K –
ISHARES TR S&P 500 VAL ETF 4M 24K –
ISHARES TR S&P MC 400GR ETF 14M 160K –
ISHARES TR S&P MC 400VL ETF 15M 132K –
ISHARES TR S&P SML 600 GWT 14M 110K –
ISHARES TR SELECT DIVID ETF 262K 2K –
ISHARES TR SP SMCP600VL ETF 8M 83K –
ISHARES TR TIPS BD ETF 2M 15K –
ISHARES TR U.S. MED DVC ETF 277K 5K –
ISHARES TR US TREAS BD ETF 3M 149K –
JOHNSON & JOHNSON COM 1M 9K –
JPMORGAN CHASE & CO. COM 396K 2K –
LAM RESEARCH CORP COM 236K 222 –
LOWES COS INC COM 259K 1K –
MCDONALDS CORP COM 497K 2K –
MERCK & CO INC COM 260K 2K –
META PLATFORMS INC CL A 785K 2K –
MICROSOFT CORP COM 1M 3K –
OTIS WORLDWIDE CORP COM 241K 3K –
PEPSICO INC COM 466K 3K –
PROCTER AND GAMBLE CO COM 581K 4K –
PROVIDENT FINL SVCS INC COM 603K 42K –
REALTY INCOME CORP COM 501K 9K –
RTX CORPORATION COM 518K 5K –
SCHWAB STRATEGIC TR EMRG MKTEQ ETF 509K 19K –
SCHWAB STRATEGIC TR FUNDAMENTAL INTL 2M 69K –
SCHWAB STRATEGIC TR FUNDAMENTAL US L 9M 136K –
SELECTIVE INS GROUP INC COM 1M 13K –
SPDR GOLD TR GOLD SHS 3M 15K –
SPDR S&P 500 ETF TR TR UNIT 1M 3K –
SPDR SER TR BLOOMBERG 1-3 MO 251K 3K –
SPDR SER TR S&P 400 MDCP GRW 237K 3K –
SPDR SER TR S&P 400 MDCP VAL 476K 7K –
UNITED PARCEL SERVICE INC CL B 356K 3K –
VANGUARD BD INDEX FDS INTERMED TERM 7M 91K –
VANGUARD BD INDEX FDS SHORT TRM BOND 3M 41K –
VANGUARD BD INDEX FDS TOTAL BND MRKT 510K 7K –
VANGUARD CHARLOTTE FDS TOTAL INT BD ETF 1M 30K –
VANGUARD INDEX FDS GROWTH ETF 743K 2K –
VANGUARD INDEX FDS MCAP GR IDXVIP 2M 9K –
VANGUARD INDEX FDS MCAP VL IDXVIP 3M 20K –
VANGUARD INDEX FDS MID CAP ETF 461K 2K –
VANGUARD INDEX FDS REAL ESTATE ETF 3M 32K –
VANGUARD INDEX FDS SM CP VAL ETF 2M 12K –
VANGUARD INDEX FDS SML CP GRW ETF 2M 8K –
VANGUARD INTL EQUITY INDEX F FTSE EMR MKT ETF 269K 6K –
VANGUARD MALVERN FDS STRM INFPROIDX 2M 35K –
VANGUARD MUN BD FDS TAX EXEMPT BD 2M 48K –
VANGUARD SCOTTSDALE FDS SHRT TRM CORP BD 2M 24K –
VANGUARD SCOTTSDALE FDS VNG RUS1000VAL 205K 3K –
VANGUARD SPECIALIZED FUNDS DIV APP ETF 592K 3K –
VANGUARD TAX-MANAGED FDS VAN FTSE DEV MKT 2M 34K –
VANGUARD WELLINGTON FD SHORT TRM TAX EX 2M 19K –
VANGUARD WHITEHALL FDS HIGH DIV YLD 8M 68K –
VERIZON COMMUNICATIONS INC COM 205K 5K –
VISA INC COM CL A 270K 1K –
WISDOMTREE TR EMG MKTS SMCAP 2M 39K –