COVENANT ASSET MANAGEMENT, LLC

Adviser information for COVENANT ASSET MANAGEMENT, LLC last updated from Form ADV on March 20th, 2024. Select data displayed; additional Form ADV, Form D, Form 13F and other data is available from the Fincoded API.

Advisory Business

Type of Organization Limited Liability Company
Fiscal Year End DECEMBER
Legal Location New Jersey, United States

Employees

Total Number of Employees 11
Investment Advisory/Research 8
Registered Broker-Dealer Representatives 0
Registered State Investment Advisers 8
Licensed Agents of an Insurance Company 3
No. of Firms/People that Solicit Clients 3

RAUM

Provides Management of Securities Portfolios Yes
Type Accounts RAUM
Discretionary 552 $494.4M
Non-Discretionary 0 $0
Total 552 $494.4M

Clients

Type Number RAUM
Individuals 192 $36.4M
HNW Individuals 345 $442.5M
Banking or thrift institutions 0 $0
Investment companies 0 $0
Business development companies 0 $0
Pooled investment vehicles 0 $0
Pension and profit sharing plans 8 $6.0M
Charitable organizations 7 $9.5M
State or municipal gov entities 0 $0
Other investment advisers 0 $0
Insurance companies 0 $0
Sovereign wealth funds and foreign official institutions 0 $0
Corporations or other businesses 0 $0
Other 0 $0
Type Number
No. of Non-RAUM Clients 0
No. of Non-U.S. Clients 0
No. of Financial Planning Clients 251-500

Services

Advisory Services Financial planningPortfolio management for individuals and/or small businesses
Compensation % of AUMHourly chargesFixed fees

Identifiers

SEC RIA File Number 801-56296
SEC ERA File Number 801-56296
SEC CIK Numbers 1697717
SEC CRD Numbers 108567
Legal Entity Identifier None

Principal Office

125 MAPLE AVENUE
CHESTER
NJ
United States
Monday - Friday, 8:30 TO 5:00
Tel: 908-879-4090, Fax: 908-879-6468

Websites

Chief Compliance Officer

WILLIAM J CUNLIFFE
PORTFOLIO MANAGER
125 MAPLE AVENUE
CHESTER
NJ
United States
Tel: 704-877-2732
Fax: 908-879-6468
(Full email address available in API data)

Regulatory Contact

MONIKA H SAWICKI
CLIENT SERVICES / PORTFOLIO ADMINISTRATOR
125 MAPLE AVENUE
CHESTER
NJ
United States
Tel: 908-879-5330
Fax: 908-879-6468
(Full email address available in API data)

Industry Affiliates

None

Private Funds

Name Type Assets $USD Min Investment $USD No. Owners
None

Control Persons

Name Type Entity Title Since Ownership
GUARINO, JOHN, C. Individual PRESIDENT AND CEO 02/1999 > 75%
CUNLIFFE, WILLIAM, J. Individual CHIEF COMPLIANCE OFFICER AND PORTFOLIO MANAGER 11/2023 < 5%

No. Employees, Historic

2010020192020202120222023202420255 on 7/26/20195 on 7/26/20196 on 3/24/20206 on 6/25/20206 on 12/16/20206 on 3/17/20219 on 2/16/202211 on 3/22/202311 on 3/20/202411 on 3/20/2024

RAUM, Historic

500M250M02019202020212022202320242025240509407 on 7/26/2019240509407 on 7/26/2019305300304 on 3/24/2020305300304 on 6/25/2020305300304 on 12/16/2020410520820 on 3/17/2021490970551 on 2/16/2022416569460 on 3/22/2023494361326 on 3/20/2024494361326 on 3/20/2024

No. Clients, Historic

60030002019202020212022202320242025404 on 7/26/2019404 on 7/26/2019448 on 3/24/2020448 on 6/25/2020448 on 12/16/2020469 on 3/17/2021507 on 2/16/2022534 on 3/22/2023552 on 3/20/2024552 on 3/20/2024

Holdings

From latest 13F, filed August 2nd, 2024 for period ending June 30th, 2024
Name Class Value $USD # Shares Private Fund
ABBOTT LABS COM 518K 5K
ABBVIE INC COM 4M 26K
ADOBE INC COM 1M 2K
ADVANCED MICRO DEVICES INC COM 7M 46K
AFLAC INC COM 907K 10K
AIR PRODS & CHEMS INC COM 1M 5K
ALPHABET INC CALL 1M
ALPHABET INC CAP STK CL A 11M 59K
ALPHABET INC CAP STK CL C 3M 16K
ALPS ETF TR ALERIAN MLP 747K 16K
AMAZON COM INC CALL 2M
AMAZON COM INC COM 16M 84K
AMERICAN EXPRESS CO COM 570K 2K
AMGEN INC COM 2M 5K
APPLE INC CALL 211K
APPLE INC COM 22M 103K
ARISTA NETWORKS INC CALL 1M
ARISTA NETWORKS INC COM 8M 21K
ARISTA NETWORKS INC PUT 1M
ARK ETF TR INNOVATION ETF 204K 5K
ARM HOLDINGS PLC SPONSORED ADS 5M 32K
ASML HOLDING N V CALL 511K
ASML HOLDING N V N Y REGISTRY SHS 8M 8K
ASML HOLDING N V PUT 11M
ASTRAZENECA PLC SPONSORED ADR 396K 5K
AUTOMATIC DATA PROCESSING IN COM 5M 19K
BANK AMERICA CORP COM 1M 26K
BLACKROCK CORPOR HI YLD FD I COM 2M 155K
BLACKROCK INC COM 2M 3K
BLACKROCK MUN INCOME QUALITY COM 279K 24K
BLACKROCK MUN TARGET TERM TR COM SHS BEN IN 473K 23K
BLACKSTONE INC COM 2M 16K
BLOCK INC CL A 259K 4K
BROADCOM INC COM 12M 8K
BROADCOM INC PUT 40M
CARRIER GLOBAL CORPORATION COM 372K 6K
CATERPILLAR INC COM 1M 4K
CHENIERE ENERGY INC COM NEW 4M 24K
CHENIERE ENERGY PARTNERS LP COM UNIT 358K 7K
CHEVRON CORP NEW COM 2M 11K
CHIPOTLE MEXICAN GRILL INC COM 5M 86K
CHIPOTLE MEXICAN GRILL INC PUT 56M
COINBASE GLOBAL INC COM CL A 1M 5K
COSTCO WHSL CORP NEW COM 4M 5K
DANAHER CORPORATION COM 748K 3K
DECKERS OUTDOOR CORP COM 3M 3K
DEERE & CO COM 5M 12K
DIAMONDBACK ENERGY INC COM 4M 19K
DRAFTKINGS INC NEW COM CL A 214K 6K
E L F BEAUTY INC COM 5M 22K
EATON CORP PLC SHS 2M 5K
ELI LILLY & CO COM 11M 12K
ENERGY TRANSFER L P COM UT LTD PTN 922K 57K
ENTERPRISE PRODS PARTNERS L COM 2M 64K
FASTENAL CO COM 1M 17K
FIRST TR EXCHANGE-TRADED FD FT VEST S&P 500 202K 4K
FIRST TR VALUE LINE DIVID IN SHS 489K 12K
GOLDMAN SACHS ETF TR ACTIVEBETA US LG 806K 8K
GOLDMAN SACHS GROUP INC COM 333K 737
HOME DEPOT INC COM 3M 7K
HONEYWELL INTL INC COM 824K 4K
HOWMET AEROSPACE INC COM 4M 50K
INDEXIQ ETF TR FTSE INTERNL EQT 227K 9K
INTUIT COM 3M 4K
INTUITIVE SURGICAL INC COM NEW 5M 11K
INVESCO EXCH TRADED FD TR II S&P500 LOW VOL 590K 9K
INVESCO EXCHANGE TRADED FD T LARGE CAP GROWTH 578K 6K
INVESCO EXCHANGE TRADED FD T S&P500 EQL WGT 803K 5K
INVESCO QQQ TR UNIT SER 1 4M 8K
ISHARES TR CORE HIGH DV ETF 213K 2K
ISHARES TR CORE S&P MCP ETF 264K 5K
ISHARES TR NATIONAL MUN ETF 264K 2K
ISHARES TR RUS 1000 GRW ETF 359K 985
ISHARES TR U.S. REAL ES ETF 635K 7K
JOHN HANCOCK EXCHANGE TRADED MULTIFACTOR MI 333K 6K
JOHNSON & JOHNSON COM 3M 18K
JPMORGAN CHASE & CO. CALL 405K
JPMORGAN CHASE & CO. COM 6M 30K
JPMORGAN CHASE FINL CO LLC CAL LKD 44 312K 11K
KLA CORP COM NEW 6M 7K
L3HARRIS TECHNOLOGIES INC COM 1M 5K
LAM RESEARCH CORP COM 211K 198
LOCKHEED MARTIN CORP COM 378K 809
MCCORMICK & CO INC COM NON VTG 314K 4K
MEDPACE HLDGS INC COM 4M 9K
MERCK & CO INC COM 7M 60K
META PLATFORMS INC CL A 10M 20K
MICROCHIP TECHNOLOGY INC. COM 722K 8K
MICROSOFT CORP CALL 3M
MICROSOFT CORP COM 33M 73K
MICROSOFT CORP PUT 3M
MONOLITHIC PWR SYS INC COM 217K 264
MORGAN STANLEY COM NEW 2M 19K
NETFLIX INC COM 6M 9K
NEUROCRINE BIOSCIENCES INC COM 4M 28K
NEXTERA ENERGY INC COM 361K 5K
NVIDIA CORPORATION CALL 1M
NVIDIA CORPORATION COM 39M 315K
NXP SEMICONDUCTORS N V COM 606K 2K
OLD DOMINION FREIGHT LINE IN COM 3M 18K
ONEOK INC NEW COM 356K 4K
ORACLE CORP COM 3M 19K
PALO ALTO NETWORKS INC COM 9M 26K
PAYCHEX INC COM 953K 8K
PEPSICO INC COM 617K 4K
PIMCO CORPORATE & INCOME OPP COM 1M 88K
PLAINS ALL AMERN PIPELINE L UNIT LTD PARTN 394K 22K
PROCTER AND GAMBLE CO COM 530K 3K
PROLOGIS INC. COM 271K 2K
QUALCOMM INC COM 8M 41K
QUANTA SVCS INC COM 7M 26K
REGENERON PHARMACEUTICALS COM 7M 6K
REGENERON PHARMACEUTICALS PUT 11M
RTX CORPORATION COM 640K 6K
SCHWAB STRATEGIC TR US DIVIDEND EQ 201K 3K
SERVICENOW INC COM 6M 7K
SERVICENOW INC PUT 16M
SHOPIFY INC CALL 528K
SHOPIFY INC CL A 7M 104K
SOLAREDGE TECHNOLOGIES INC COM 2M 62K
SPDR S&P 500 ETF TR PUT 27M
SPDR S&P 500 ETF TR TR UNIT 6M 11K
SPDR SER TR S&P BIOTECH 264K 3K
SPDR SER TR S&P DIVID ETF 844K 7K
SPROTT PHYSICAL GOLD & SILVE TR UNIT 202K 9K
STARBUCKS CORP CALL 779K
STARBUCKS CORP COM 999K 13K
SYNOPSYS INC CALL 4M
SYNOPSYS INC COM 8M 13K
SYNOPSYS INC PUT 4M
TESLA INC COM 222K 1K
TEXAS INSTRS INC COM 2M 9K
THE TRADE DESK INC CALL 488K
THE TRADE DESK INC COM CL A 13M 137K
THERMO FISHER SCIENTIFIC INC COM 1M 3K
TJX COS INC NEW COM 533K 5K
TORONTO DOMINION BK ONT COM NEW 382K 7K
TRACTOR SUPPLY CO COM 713K 3K
TRANSDIGM GROUP INC COM 5M 4K
UBER TECHNOLOGIES INC COM 4M 53K
UNION PAC CORP COM 374K 2K
UNITEDHEALTH GROUP INC COM 4M 8K
VALERO ENERGY CORP COM 2M 14K
VANGUARD INDEX FDS GROWTH ETF 2M 5K
VANGUARD INDEX FDS MID CAP ETF 859K 4K
VANGUARD INDEX FDS REAL ESTATE ETF 2M 19K
VANGUARD INDEX FDS S&P 500 ETF SHS 590K 1K
VANGUARD INDEX FDS SMALL CP ETF 210K 963
VANGUARD INDEX FDS TOTAL STK MKT 1M 5K
VANGUARD INDEX FDS VALUE ETF 2M 12K
VANGUARD SCOTTSDALE FDS SHRT TRM CORP BD 241K 3K
VANGUARD SCOTTSDALE FDS VNG RUS1000GRW 235K 3K
VANGUARD SPECIALIZED FUNDS DIV APP ETF 608K 3K
VANGUARD WHITEHALL FDS HIGH DIV YLD 590K 5K
VERIZON COMMUNICATIONS INC COM 334K 8K
VERTEX PHARMACEUTICALS INC COM 6M 13K
VISA INC COM CL A 2M 7K
WASTE MGMT INC DEL COM 3M 14K
WELLTOWER INC COM 257K 2K
WILLIAMS SONOMA INC COM 213K 755
WISDOMTREE TR EMG MKTS SMCAP 810K 16K
WISDOMTREE TR ENHNCD CMMDTY ST 224K 12K
WISDOMTREE TR US QTLY DIV GRT 458K 6K